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  • APAC Effie Awards 2016 names Omnicom’s Cheuk Chiang as awards chairman

    APAC Effie Awards 2016 names Omnicom’s Cheuk Chiang as awards chairman

    MUMBAI: Asia Pacific Effie Awards has named Omnicom Media Group CEO, Asia Pacific Cheuk Chiang the 2016 Awards chairman.

     

    Chiang oversees the global media and communications network in Asia Pacific, with brands like OMD, PHD and M2M that have been built on strong cultures of creativity and innovation.

     

    Chiang’s career to date spans across account management, strategy planning and agency management roles in creative, direct marketing, digital and media agencies over the past 23 years.

     

    Prior to joining Omnicom Media Group, Chiang had a long spell as the managing director of CumminsNitro in Australia and was recognised as one of the top executives in the region. He joined PHD as CEO for Asia Pacific in 2008 and had led the agency in achieving numerous milestones and awards year-on-year. Chiang was subsequently appointed as CEO, Asia pacific for Omnicom Media Group in 2013. Under his leadership and vision, OMD and PHD continues to grow progressively.

     

    “It is an honour to be invited to chair the APAC Effie Awards this year. Having been involved in the APAC Effie, I am very impressed with the efforts Effie has in place to uphold and celebrate high standards in marketing effectiveness. APAC Effie is indeed the gold standard when it comes to recognising and rewarding marketing effectiveness in the region. Effectiveness is arguably the most important factor when it comes to judging the success of a campaign and something we always strive to achieve. I am excited to work with my peers in the industry to continue driving marketing effectiveness in the Asia Pacific region,” said Chiang.

     

    Speaking on the appointment, APAC Effie Committee chairman Jarek Ziebinski added, “We are pleased to have Cheuk Chiang on board as the chairman for the upcoming awards. Cheuk’s credentials and expertise in the field will be invaluable to APAC Effie in championing the most effective works in the region.”

     

    APAC Effie 2016, the third edition of the Awards, continues to celebrate the most effective marketing communications efforts in Asia Pacific. Call for Entry will begin in the coming weeks.

  • Effie Awards: It’s a honey-bunny win for Lowe Lintas

    Effie Awards: It’s a honey-bunny win for Lowe Lintas

    MUMBAI: It was a night of many firsts for the Effie Awards, 2013. The Awards, organised by the Ad Club, that honours the advertising agencies and the clients just didn’t get the highest number of entries this time – which rose up to 415 from last year’s 315, it was also webcast live on the Advertising Club website while the award ceremony was in progress on Friday night.

     

    Moreover, the year also witnessed the highest number of attendees at the event with more than 12,000 passes sold. Plus, two new categories – Effie for Good and Effie for Experiential Marketing – were added this year.

     

    Lowe Lintas & Partners and Ogilvy & Mather that were leading the list of the shortlisted case studies with 51 and 31 shortlisted entries respectively, were in for a close competition at the award ceremony. While the former took home the Agency of the Year Award for the second time (earlier one being in 2006), the men in black – Ogilvy & Mather – bagged the Grand Effie to stand at the second position.

     

    Lowe Lintas bagged 16 awards in total including six Gold to lead the chart with 160 points for clients including Idea (Honey Bunny, Telephone Exchange), Lifebuoy (Help a child reach five), Tanishq (Tanishq and Sridevi – Coming Back Home), Hindustan Unilever (Kissan 100 per cent natural seeded).

     

    O&M also managed 130 points and three Gold Effies for clients including Vodafone (Made for you, Earmuffs) and Bournvita (Aadat).

     

    Lowe Lintas’ chairman and chief creative officer R Balki along with his team couldn’t stop smiling after the grand victory. The agency that is not really known for participating in award shows looked delighted with its performance. “My team is happy and they are here to party,” says Balki as he remarks that he personally doesn’t believe in awards and it is his teams’ happiness and hard work that matters to him the most.

     

    And though the men in black lagged behind with few points, their enthusiasm at the ceremony was infectious. The close competition with the rivals and the hunger to do better is what keeps the industry motivated year after year, thinks O&M’s executive chairman and creative director Piyush Pandey. “For a long time now, there hasn’t been a close fight and I wish Lowe Lintas the very best. It is their night tonight,” he says.

     

    However, the third spot in the list of winners was taken by McCann Erikson that bagged one gold and 60 points. The Gold came in for Coca Cola (how Coca Cola won the battle for Indian teens).

     

    And it was Hindustan Unilever (HUL) that was credited with the Client of the Year award. HUL executive editor, home and personal care was happy to have won the award, he says, “These awards are about industry recognition and effectiveness.”

     

    The nip in the air didn’t bother the ad world much as they all came in to become a witness to the grand ceremony that was opened by MC Brian Tellis. Pratap Bose took the stage for the first time after official taking the charge of the Ad Club as the president and proclaimed that the country has some of the best advertisements/campaigns in the Asia Pacific. “The quality of our work is only improving with every coming year and we have only bettered our standards set last year,” Bose remarked in his opening speech.

     

    However, this year, few categories didn’t see a Silver or Gold Effie being handed over. All India Bakchod’s Rohan Joshi didn’t take much time to take a pot shot at the situation by sharing a joke on Hussain Bolt coming third even when nobody claimed the second or first position!

     

    But still the event ended on a “high” note with lots of fireworks to celebrate the victory as the attendees whispered that the Lintas’ win was well-deserved.

  • Ad club’s effie awards to happen on 17 jan

    Ad club’s effie awards to happen on 17 jan

    MUMBAI: This is to inform you that Ad Club’s EFFIE Grand Gala Awards Ceremony will be happen on Friday, 17th January, 2014 at the Seaside Lawns, Hotel Taj Lands End, Bandra, Mumbai at 6.30 pm.

  • Effie Awards 2011 entries are now open

    Effie Awards 2011 entries are now open

    MUMBAI: The Ad Club Bombay has invited entries for the 2011 Effie India Awards. The last date for sending entries is 11 November, 2011.

    The award acknowledges an agency for showcasing its power to build brands that lead to business, demonstrating the highest level of leadership in brand communication for the clients and most significantly celebrating effective advertising and marketing in India. While the International Effie Awards are hosted every year in New York, since 2001 The Ad Club Bombay has been the Asian partner that has helped to organise the Effies in India.

    Incidentally Effies is the only award that is bestowed on both the client and agency to jointly share the celebration of their effective communication and perseverance.

    Effie 2011 Committee chairperson Ajay Kakar said, “For over a decade, the Effies India has become the gold standard in measuring communication effectiveness for marketing excellence. This is reflected both in the quality and the number of entries which the awards have been attracting every year – a startling increase from 53 in 2001 to 276 in 2010. As integrated advertising and alternative media become important influences for most business categories, this year in addition to the existing categories some new ones have also been included, to give recognition to their importance and potential. This move, we believe, will further increase the popularity of these awards.”

    The new categories included this year, in keeping with the international format are:

    • Electronic Goods has been added as an additional sub category under Consumer Durables,
    • Corporate Advertising is sub divided into Corporate Reputation & Social Cause,
    • Internet & Mobile Advertising has been clubbed as Digital Advertising (Online / Mobile Communications)
    • B2B Advertising, Rural Advertising & Regional Advertising have been introduced as three new categories.

    Any company (client, creative agency, media agency, digital agency, etc.) can take the lead on entering Effie. But they should work with all relevant partner companies to submit the strongest case.

    The award ceremony is scheduled for Wednesday, 14 December at 6.30 pm at the Royal Western India Turf Club, Mahalakshmi, Mumbai.