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Tag: Effie

  • Star India jointly wins client of the year Effie with Hindustan Unilever

    Star India jointly wins client of the year Effie with Hindustan Unilever

    MUMBAI:  It's added another feather to its cap. And not very surprisingly it's for brand and media effectiveness. Star India has trumped the Advertising Club Mumbai's coveted Effie  client of the year Award for 2020. It bagged this honour jointly with the marketing behemoth Hindustan Unilever Ltd (HUL).

    The Advertising Club's EFFIE Awards for 2020 were hosted at Mumbai's Taj Lands Hotel last evening and were presented by Colors. The awards, which have become a benchmark of effectiveness and breakthrough brand and media strategies, also saw both McCann Worldgroup India and Ogilvy Group being annointed jointly with the agency of the year title. The Grand EFFIE was sweetly pocketed by EightyTwo Point Five Communications  for  its Bisleri Packaged Drinking Water – “Samajhdar Jante hai" campaign.

    Said the Advertising Club president Partho Dasgupta : “I would first like to congratulate all the winners of the awards. Winning an EFFIE has always been a matter of great pride for every marketer and each of the winners are truly deserving of this recognition. EFFIE India Awards 2020 continues to be the highest honor in innovation and effectiveness and with this award we continue to be committed towards recognizing and rewarding thought leadership showcased by brands and advertisers.”

    Added EFFIEs chairperson Mitrajit Bhattacharya:  “Like every year, this year to we saw some of the best and game changing work being entered for the awards.  The superior quality of work has led to the marquee award categories like client of the year and the agency of the year for the first time in the history of the EFFIE’s being won by not one by two winners each. We are sure that the continuous evolution of the awards to reflect the changing media landscape by adding new and relevant categories will ensure that the awards continue to stay relevant and highly coveted.”

  • EFFIE Awards India 2019 celebrates pioneering brand stories

    EFFIE Awards India 2019 celebrates pioneering brand stories

    Mumbai: The Advertising Club (TAC) India hosted the latest edition of the coveted “EFFIE AWARDS INDIA 2019” presented by COLORS at Taj Lands’ End, Mumbai. The awards that prides itself as being the gold standard in advertising and marketing fraternity saw brand innovators and thought leaders being recognized for their pioneering brand and media strategies. 

    Hindustan Unilever Limited was adjudged as the EFFIE Client of the Year, while McCann Worldgroup India was named EFFIE India Agency of the Year.  The coveted Grand EFFIE was won by the Ogilvy India Group for the Fevikwik Campaign – “Getting the fixer at home to fix more”.

    Speaking about winning at the coveted EFFIEs, Mr. Vikram Sakhuja, President of The Advertising Club and Chairperson, EFFIEs said “EFFIES continues to have a place off pride and eminence in the life of every marketeer and advertiser. Winning an EFFIE is a career milestone and is reflective of the campaign’s innovation, execution efficiency and communication impact. The focus for us at the EFFIEs is to reward and recognize brand stories that have strength of idea and have showcased effectiveness, scalability and contributed significantly to brand and the categories communication and growth agenda.”

    Elaborating on the entries Mr. Mitrajit Bhattacharya, Co – Chairperson, EFF   c IEs said, “The EFFIEs 2019 has continued to witness significant representation and support from industry leaders and media mavens. The awards this year saw as many as 283 leaders, including 137 Clients, 105 Planning/ Agency Heads, 15 Media Professionals and 26 Specialists who adjudged the awards across Mumbai, Delhi and Bangalore, ensuring inclusivity and substantial category representation. The awards have year on year evolved to include new categories and represent new genres basis changing industry ecosystems, ensuring that the awards continue to stay relevant and pertinent.”

    EFFIE Awards India 2019 continues to epitomize the pinnacle in advertising effectiveness by recognizing and rewarding thought leadership showcased by brands and advertisers.

  • Michelle Guthrie & Anthony Wong to head APAC Effie Awards 2016 jury

    Michelle Guthrie & Anthony Wong to head APAC Effie Awards 2016 jury

    MUMBAI: Asia Pacific Effie Awards has named Michelle Guthrie and Anthony Wong as the first two heads of jury for the 2016 awards.

     

    Google managing director APAC Guthrie is responsible for driving the company’s strategy and relationships with marketing and advertising agencies across Asia. Prior to joining Google in Singapore in 2011, Guthrie was managing director and senior advisor of Providence Equity Partners from 2007 to 2009. She has held several key executive positions, culminating as CEO from 2003 to 2007 since she began her career in Asia at News Corp’s Star.

     

    “I am delighted to join the APAC Effie as a Head of Jury and review some of the best marketing works in Asia Pacific. I look forward to a very stimulating experience while sharing my perspectives and playing a role in driving marketing effectiveness in the region,” Guthrie said.

     

    On the other hand, Wong is Ogilvy & Mather Group worldwide effectiveness director and WPP global client leader – team Huawei. Since he joined Ogilvy in 2006, he has helped his teams and clients achieve best-selling brand and product launches across categories and borders, and win marketing effectiveness awards. Over the years he has also served in various roles at the China EFFIE and APAC Effie Awards.

     

    Wong said, “I am honoured and excited to be appointed a Head of Jury at the APAC Effies, as I believe Asia Pacific should, and will, set new global standards for effectiveness.”

     

    2016 Awards chairman Cheuk Chiang added, “With experience comes great wisdom so it’s fantastic that the Effie Awards have been able to attract high calibre, seasoned experts like Michelle and Anthony. Both are sure to bring an unsurpassed level of knowledge to help elevate and drive a new standard for effectiveness.”

  • Ad Club modifies Effie 2015 Awards format

    Ad Club modifies Effie 2015 Awards format

    MUMBAI: The Advertising Club, which will be holding the Effie 2015 Awards on 27 January, 2016, has drawn up a slew of changes to the same keeping in tune with the changing times.

     

    For the first time, entries can now be submitted online. As an acknowledgement to the increasing importance of the startup ecosystem in India, a new category called ‘New Product or Service – Best Campaign for a Start-up’ has been introduced.

     

    The Digital Campaign category too has been redefined into the Integrated Marketing Category – a tacit nod to the evolution of the digital platform as an inclusion rather than extension of an ad campaign.

     

    The growing economic influence of small town India came to the fore as the erstwhile Rural Marketing category has been rechristened as Small Town and Rural Marketing Category. Though not renamed, the Healthcare Category also underwent a redefining exercise, to account for the increasing diversity of the segment. Barring the Best Ongoing Campaign, all other categories will now be eligible to compete for the Grand Effie.

     

    Commenting on these improvements, The Advertising Club president Raj Nayak said, “The Effies is the award that recognizes advertising effectiveness. To be able to do justice to its purpose, it is imperative that we recognize and integrate the changing landscape of advertising in India with the rules of the award. I am confident that the modifications that we’ve introduced this year will further streamline the purpose of Effies with the ground realities of advertising in India.”

     

    2015 Awards chairman Ajay Kakar added, “The advertising industry has grown from strength to strength since its inception in India. Not only has our industry grown in volume but also in terms of geographical spread. It is in recognition of this reality that, for the first time, Effie India will be organizing the first round of judging at Bangalore besides Mumbai & Delhi.”

     

    2015 Awards co-chairman Vikram Sakhuja opined, “What’s new in Effies is your work. Celebrate the fact that you did something creative, analytical, but always accountable. We love madness but love the method underlying even more. If you’ve done something that made you proud chances are we would love to see it. Let it rip.”

     

    The Effie 2015 Awards will be held at the Seaside Lawns, Hotel Taj Lands End in Mumbai. Campaigns that ran in India from 1 October, 2014 to 30 September, 2015 (12 months) are eligible for entry.

  • “We’ve come a long way from being WPP’s little known agency”: Samrat Bedi

    “We’ve come a long way from being WPP’s little known agency”: Samrat Bedi

    The year 2014 will go down in history as the year of Indian politics. The main contenders of the two-horse race, Bharatiya Janta Party and Congress, launched massive campaigns to woo voters and became the talking point of the year.

     

    The BJP campaign ran in series with ‘janta maaf nahi karegi’ and ‘achche din aane wale hai’ becoming the most popular taglines of the year. While some pulled a meme on them, others continue to strongly believe in them and hoped to see a better and brighter India.

     

    The agency behind the ‘political campaign that created history,’ Soho Square, won not only hearts and accolades from the ‘aam janta’ but the advertising fraternity as well. It won the Grand Effie at the Effies 2014, bringing it at par with the bigger agencies like O&M, Lowe Lintas and McCann Worldgroup India.

     

    Indiantelevision.com’s Meghna Sharma caught up with Soho Sqaure head Samrat Bedi for a quick freewheeling chat after the award function.

    Excerpts:

     

    After winning the mandate, what was the reaction of the team? Was there a lot of pressure to deliver?

     

    We knew that it was a challenging one as it was an uncharted territory for the entire team. We had never done anything like this before. When we started working on it, a day’s work felt like what one would usually do in a week’s time.

     

    We held meetings at 1 pm everyday where we were given a new brief. After watching a lot of news and reading papers, to gauge the nation’s mood, we would again meet around 2:30 pm or so and come up with new content/idea by night.

     

    We are very proud of the campaign and it was a huge learning lesson.

     

    Whom would you attribute the win to?

     

    It was a team effort. It might sound clichéd but the magnitude of the project was so huge that the whole team had to get involved. There was no senior or junior when we got down to working on the campaign as it was unknown territory and needed everyone’s support.

     

    One can say a benchmark has been created. So, what will be the next big thing for Soho Square?

     

    Tough question. (laughs) I would like to call it a springboard rather than a benchmark. One can always do better and create newer benchmarks. Nonetheless, it will work as a springboard for us and now help us grow pillar to pillar.

     

    In a month’s time, we will be launching the coffee table book on the BJP campaign as well. 

     

    What advice will you like to give other “smaller” agencies?

     

    Just because we won the BJP mandate doesn’t make Soho Sqaure an expert. We cannot give advise to anyone because we are sure every other agency has the best talent pool and the ambition to come up with fantastic work across categories.

     

    However, one thing is for sure that the campaign helped us from being the “little known agency of WPP” to an agency which can now be counted amongst the big leagues.

     

    Sometimes it takes just an idea to change people’s perceptions!

     

  • Awards shouldn’t be taken very seriously: R Balki

    Awards shouldn’t be taken very seriously: R Balki

    MUMBAI: A leader is said to be the one who takes criticism in his stride and recognition is the last thing on his mind. We wonder if this is the driving thought of filmmaker and the chairman and chief creative officer of the ad agency Lowe Lintas & Partners R Balki?

     

    At the recently concluded Effie Awards conducted by the Advertising Club, Lowe Lintas walked away with the Agency of the Year honour as it bagged six gold, five silver and five bronze metals at the award ceremony. But the man, who is the driving force behind the stupendous work, proclaims that awards have never been in his priority list.

     

    In fact, most of the award shows of the advertising world have in any way not earned the required respect from the ad fraternity. While some have been shunned by most of the advertisers, some have not even been noticed. And some agencies have started their own award shows in order to bring in quality, for instance Lowe Lintas’ True Show or Ogilvy and Mathers’ Envies.

     

    Unlike the showbiz that’s full of award functions and celebrities gracing them as well, the award shows of the ad world are a low key affair attended by few and the number of participants being even fewer. And if in such a scenario, an award function manages to bring almost the entire fraternity together, it certainly means something. The 13th edition of Effie received a great response with almost every agency gracing the event.

     

    Lowe Lintas led the Effies leaving Ogilvy & Mather behind by 35 points, but the winning companies’ boss still stood by his belief that these functions are about partying and winning and losing doesn’t really matter. Indiantelevision.com probed Balki a little more to get an insight after his agency’s grand victory. Excerpts:

     

    On a personal level, you have been very vocal about what awards (don’t) mean to you! So what do you and your team have to say about winning the Effie?

     

    It is not about winning or losing but an evening of celebration. Effies have always been a constant part of the industry and we have always participated in it. It is a democratic agency where many feel that we should enter the agency and not others. So we enter in the shows where the team as a whole wants to participate.

     

    So if you win, you party with a lot of noise and if you don’t win then you should party without making a big noise. I think winning and losing is a part of the game and I don’t think awards should be taken so seriously. It’s not a death and life scenario at all; it is not that if one wins an award we are better or otherwise. I believe that it is the work that speaks and it could be good or bad without winning an award.

     

    Awards are not important but if the team feels that they want to participate in a certain award then they are free to do so. The team right now felt that it should participate in the Effies and so we went ahead and did. Tomorrow, if the team feels that it doesn’t want to participate in any award then we will not. It all depends on the team.

     

    Anything you would like to change about Indian advertising awards?

     

    One hundred per cent we would like to initiate an award where advertising should be just the way it is. It can neither be all about effectivity nor creativity. I think creativity is to make things better and sometimes it is not about making it better. Sometimes great ideas also don’t work. It cannot be just about effectiveness or blind creativity. There is a way to judge advertising ads. It is funny that an industry which creates so many ads and brands hasn’t been able to create an awesome award function for itself.

     

    Whom do you see as your main competitor especially during award shows?

     

    We don’t believe in award shows so we don’t believe in competitors. There are a lot of good agencies; O&M is a great agency which is during great work. There are few others as well but two agencies which are doing some great work are O&M and Lintas.

     

    Which would be the one award which you would like to hold in your hands? Since you have dabbled in films it can be a film award too?

     

    Since I don’t believe in them, I guess I will have to think hard before I say that. Right now, I don’t know if there’s an award that exists that really catches my fancy.

  • Effie 2012 announces final shortlist; O&M leads

    MUMBAI: The Advertising Club (Bombay) has announced the final shortlist of the case studies of Effie 2012.

    Ogilvy & Mather leads with 30 shortlisted entries, followed by McCann Worldgroup‘s 16. Leo Burnett India and Lowe Lintas and Partners tie up with 11 entries each. JWT and Taproot India have got eight and five entries shortlisted respectively.

    To be held on 4 December, Effies is the only award that is bestowed on both the client and agency to jointly share the celebration of their effective communication and perseverance.

    There are 122 shortlists from 27 agencies this year.

    Here is the total list of shortlisted entries:

     

    Name of the agency

    No of shortlists

    Ogilvy & Mather

    30

    McCann Worldgroup

    16

    Leo Burnett

    11

    Lowe Lintas and Partners

    11

    JWT

    8

    Taproot India Communication

    5

    DDB Mudra Group

    4

    Grey Worldwide (I)

    4

    BBH Communications India

    4

    DraftFCB Ulka

    3

    Mindshare

    3

    Rediffusion DY&R

    3

    Saatchi & Saatchi

    3

    Click to view shortlisted entries:

    http://theadvertisingclub.net/index.php?option=com_content&view=article&id=3574&Itemid=219

  • The Effies 2011 introduces new categories

    The Effies 2011 introduces new categories

    MUMBAI: Since the time of launch, The Ad Club Bombay organised- Effies has seen a steady rise in the number of entries it receives every year. For 2011, Ad Club has received 300 entries for the marketing and communication awards.


    Effies 2011 has seen an increase of 24 entries over the year ago. It is the highest ever since Effie became part of the India Advertising Festival.


    This year the Ad Club, after consulting the industry thought leaders, has introduced the new categories/changes at Effies 2011. 
     
    B2B Advertising, Rural Advertising and Regional Advertising have been introduced as three new categories. Electronic Goods has been added as an additional sub category under Consumer Durables. This year, Corporate Advertising is sub divided into Corporate Reputation and Social Cause. Also, Internet and Mobile Advertising has been clubbed as Digital Advertising (online / mobile communications).


    The Effie judging process is split into two rounds. Round I scores are for short listing and Round II scores are for deciding the metals. The jury panel has presence of some of the best known names from the marketing fraternity and account planners from the Advertising Agencies. The judging process is conducted in conformity with the Rules and Regulations laid down by Effies New York.
     
    The final round of judging will happen on 7 December in Mumbai. This round will be represented by the people from marketing and advertising industry.


    Marico Limited and Times Television Network are the associate sponsors and Brand Equity is the Bravery Award Sponsor.


    The Effie Awards in the presence of Advertising, Marketing, Media, PR and Research fraternity is scheduled for 14 December 2011 in Mumbai.