Mumbai: Footwear brands Stimulus and Eeken, subsidiaries of one of the oldest footwear names in India- the Paragon group, have appointed Makani Creatives as their AOR to handle the Brand Creative and Social Media mandates for both brands. The agency brings their full scale Integrated Brand Communications capabilities to this partnership and will shape the narrative of both Stimulus and Eeken across traditional and new media.
Both Stimulus and Eeken are brands that are targeted to the youth and will benefit from Makani Creative’s strong pulse on this target segment. While Eeken is for the easy-going college kid, living life like #WeekendEveryday, Stimulus is meant for the young, early-jobbers full of dreams and go-getter energy. Their footwear range is crafted for comfort so that their target audience can focus on their ventures. Coming from the house of Paragon, the products are designed to display their expertise in quality and longevity.
Speaking on the vision for the brands, Paragon Footwear CMO Shawn Chandy said, “Our products are not just made for our consumers, they are inspired by them. With this partnership, we look forward to tapping into Makani’s pulse on the younger generations and connecting meaningfully and deeply with our consumers.”
Makani Creatives chief integration officer Pavan Punjani said, “It is very exciting to work on brands whose purpose is clearly defined and promises to deliver more than just stylish products. Both brands have a shared DNA but distinct purpose. Stimulus is the true representation of India. It is a catalyst that will help Indians push beyond their limit and achieve what they set their eyes on. Eeken is a celebration of the lightness and joy of being young. Our role is primarily to help both the brands communicate across diverse mediums- be it mainline, digital or on-ground, without losing out its core essence.
Speaking of the association, Paragon Footwear executive VP Sachin Joseph added, “Both Stimulus and Eeken are on an accelerating growth trajectory and we are excited to have Makani Creatives partner with us bringing their expertise in the footwear category and creative thinking that balances fashion and storytelling.”
