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Tag: Edyta Kurek

  • Oriflame aims to empower 1M Indian micro-entrepreneurs by 2029

    Oriflame aims to empower 1M Indian micro-entrepreneurs by 2029

    Mumbai: Oriflame, the leading Swedish beauty brand with a global presence, has announced India as one of its top-priority markets. Building on its current success, the premier cosmetic brand aims to onboard one million brand partners within the next five years, thereby promoting micro-entrepreneurship and nurturing a dynamic start-up culture across the country. This ambitious target aligns perfectly with India’s growth trajectory and the government of India’s emphasis on employment generation and self-reliance.

    Oriflame is committed to promoting the entrepreneurial spirit. By enabling individuals to become brand partners, the brand instils entrepreneurial ethics and empowers the workforce, especially women, by offering the flexibility to design their own work schedules. This approach facilitates the creation of a fulfilling career that prioritises both social and mental well-being, creating the way towards financial independence.

    At the forefront of the ‘Made in India’ and ‘Make in India’ initiatives, Oriflame is actively establishing research and development capabilities within the country to produce products tailored for Indian consumers, infused with Swedish quality and innovation. This approach adheres to global quality standards and European safety regulations while also promoting domestic manufacturing.

    Oriflame senior vice president and head of India and Indonesia Edyta Kurek stated, “India is a key market for Oriflame, and we are immensely grateful for the love and trust from our Indian consumers. Oriflame products sold in India are mostly produced locally, in our own factories, creating not only employment opportunities but also contributing to the nation’s economic growth. Our plan to transform 1 million brand partners into micro-entrepreneurs in the next five years demonstrates our dedication to this vibrant market and we’re in it for the long haul. We are excited to continue this journey with our Indian community, promoting micro-entrepreneurship and supporting India’s vision of self-reliance.”

    Oriflame offers a two-fold opportunity- individuals can either become brand partners to build their own businesses or join as VIP members to enjoy products directly from the website. In both scenarios, consumers gain access to the brand’s iconic, globally acclaimed products, all formulated with the highest quality standards and adherence to responsible and sustainable practices. Notably, Oriflame has been recognised as a Climate Champion in Europe for four consecutive years which showcases the company’s devotion to the environment and its people.

  • “When you fulfill your promises, you build trust with your customers”: Edyta Kurek

    “When you fulfill your promises, you build trust with your customers”: Edyta Kurek

    Mumbai: Oriflame ushered in a new era under the leadership of its first female head in India, Edyta Kurek. The brand is focused on empowering the next generation by promoting both financial freedom and wellbeing.

    Oriflame’s unique model empowers individuals through direct involvement, fostering micro-entrepreneurship. The brand equips its partners with the necessary skills and training to succeed, addressing social issues such as unemployment and income disparity.

    At the brand’s event held at Jio Centre, Indiantelevision.com had the opportunity to speak with Oriflame’s senior vice president and head of India & Indonesia Edyta Kurek. Kurek shared valuable insights into the brand’s vision and more!

    Edited excerpts

    On Oriflame brand

    For over sixty years, we’ve dedicated ourselves to developing our R&D facilities, ensuring that we truly understand our craft. Unlike others, we don’t buy formulas, we create and rate our products within our own factories. We take great responsibility for every step of the process, from sourcing the first ingredient to the moment the product reaches the shelf. Even our packaging is developed internally. In today’s world, quality is paramount because it builds customer trust. When you fulfill your promises, you build trust with your customers and they can witness the results. On this foundation that trust is established.

    On Oriflame being unique and different than your competitors  

    There are nearly three hundred thousand people here who can attest to our results. Half of them will stand up, which shows the trust we’ve built. Show me one brand that can demonstrate these results on a daily basis. This is how we gain our unique advantage—real testimonials from people who benefit from our products and the opportunity to earn money. They can show you their accounts and where the money comes from each month. I firmly believe that the performance and quality of our products are crucial because they educate our customers. While today’s market is driven by discounts, this is just the beginning. The middle class is sure to gain growth in the future, and we need to be there to support them.

    On influencers

    In a world saturated with communication, everyone is trying to sell something. When I open my Instagram, I see that 50 per cent of the content is advertising, and that’s when I realized I needed to do something for the people. The individuals you see at this event are our true influencers. The North East is our largest market, where we excel within the regional community. We provide them with opportunities to uplift themselves.

    On integrating AI into your platform

    Imagine we have four hundred and fifty products and change our merchandising every month. Forecasting inventory each month is very challenging because one month a product might be sold at a 10 per cent discount, the next month without a discount, and the third month at a 30 per cent discount. To manage this, we rely heavily on AI to help forecast our processes and for marketing purposes. We also provide our web partners with business apps that display their business status, complete with data. Additionally, we’ve launched an app that simplifies social media presence by helping users create posts, which aids in training our team members and keeping them updated with the latest knowledge, all for free.