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Tag: edtech company

  • BYJU’S taps Rachna Bahadur to lead global expansion

    BYJU’S taps Rachna Bahadur to lead global expansion

    Mumbai: Edtech company BYJU’S on Friday announced the appointment of Rachna Bahadur as the senior vice president to lead its global expansion plans.

    In her new role, Bahadur will lead the overall planning, strategy, and roadmap for BYJU’S expansion in new and existing markets. In addition to designing BYJU’S next growth phase, creating new partnerships, reinforcing sales, and solidifying the company’s market positioning across the globe, she will also be responsible for strengthening the footprint of BYJU’S recent acquisition of Epic in the US market, said the company in a statement.

    According to a statement, this appointment is a step towards strengthening BYJU’S leadership across verticals as the company aims to further build world-class products, teams, and partnerships. “Rachna is a leader with a proven track record. Her extensive knowledge, depth of experience, and core background in consumer product practice will prove a key asset to us,” stated BYJU’S chief people officer Pravin Prakash. “She will play a vital role in charting a high impact and high growth network for BYJU’S,  and we are pleased to welcome her on board and look forward to supporting her in this journey.”

    With over 15 years of experience, before joining BYJU’S, Bahadur was a partner at Bain & Company where she was a leader in the consumer product practice. She also co-led the ‘Women @ Bain’ India chapter which aims at creating an inclusive and gender non-conforming (GNC) environment for women to thrive in. At Bain, she has advised top Indian and MNC FMCGs on topics ranging across market entry, growth strategy, marketing, sales, M&A, and organisation design.

    “For a decade, BYJU’S has been at the helm of creating value in a student’s life, and I am thrilled to be a part of the team that is at the forefront of redefining the way education is delivered across the world. From building new partnerships to expanding existing ones, I look forward to crafting new strategies to take BYJU’S into its next phase of growth,” said Rachna Bahadur on her new assignment.

  • upGrad partners with SET for ‘Shark Tank India’

    upGrad partners with SET for ‘Shark Tank India’

    Mumbai: Higher edtech platform upGrad on Monday announced its partnership with Sony Entertainment Television (SET) as the presenting sponsor for the first edition of “Shark Tank India” and as the co-presenting sponsor of the show on the streaming platform, SonyLIV. 

    According to a statement, this association aligns with upGrad’s vision of powering career success for the workforce as their trusted ‘life-long learning partner,’ and will also further the brand’s deep India penetration goal.

    “We are thrilled to come on board for the first-ever season of ‘Shark Tank India’ that will celebrate young entrepreneurs from across ‘Bharat’ and their zeal of creating business opportunities and employment within the country,” stated upGrad India CEO Arjun Mohan. “With this strategic partnership we are not only looking forward to coming closer to millions of individuals, but also to building an inclusive ecosystem of talent that is best placed to contribute meaningfully towards India’s growth.”

    “Shark Tank” provides a platform for business ideas and prototypes as well as active businesses to get propelled into reality by experienced investors and business experts. The international format is popular among young and aspiring entrepreneurs as well as working professionals who are also the brand’s core target audience.

    “India is rapidly turning into a digital-first economy, and the entertainment preferences of its consumers are evolving daily. Keeping this at the forefront, we have partnered with upGrad for the first-ever edition of ‘Shark Tank India’ on SonyLIV,” said SonyLIV’s head of ad sales revenue Ranjana Mangla. “With this high-quality business-oriented show, we endeavor to boost India’s growth trajectory. SonyLIV’s diverse content library will help the brand connect with the right audience. Onboarding upGrad will help us tap new audience segments and heighten our innovations for the show.”

  • BYJU’S appoints Puneet Bhirani as senior VP, operations

    BYJU’S appoints Puneet Bhirani as senior VP, operations

    Mumbai: Edtech company BYJU’S on Monday announced the appointment of Puneet Bhirani as senior vice president – operations.

    In his role, Bhirani will oversee the company’s overall operations strategy as well as build strong and innovative technological support to scale the business. He will strengthen internal capacity as per the strategic objectives, said the company in a statement.

    “Puneet brings in a wealth of experience coupled with a deep understanding of business operations. We believe his joining will be a great value addition to the team and look forward to supporting him along the way,” said BYJU’S chief people officer Pravin Prakash.

    Before joining BYJU’S, Bhirani was associated with Ola Fleet as CEO and group COO at Ola across mobility, foods, and Ola electric. A CXO with over 24 years of cross-cultural experience across India, the UK, and the US, he brings on board his expertise in business transformation, new business setup & expansion, business development & cost/resource optimisation across various domains.

    “I am extremely excited to be a part of the team that’s redefining the online learning space and making quality education accessible to all students,” said Bhirani. “BYJU’S has displayed disruptive growth over the past 1.5 years, and I am looking forward to becoming an integral part of the brand’s upheaval and introducing new practices to continue the seamless momentum of existing processes.”  

  • 90+ My Tuition App onboards Rishabh Pant as brand ambassador

    90+ My Tuition App onboards Rishabh Pant as brand ambassador

    Mumbai: Ed-tech startup 90+ My Tuition App on Friday announced that it has brought Indian wicket-keeper batsman Rishabh Pant on board as its national brand ambassador. In continuance of his association with the company, Pant has launched the CBSE syllabus all over India.

    According to a statement, this association will build a strong brand resonance and top-of-the-mind recall for the start-up among its potential customers – students and parents. “The partnership comes at an opportune time when the start-up is in a business expansion mode across key cities in India,” it added.

    “Rishabh Pant is the rising star of cricket and personifies grit, determination, and hard work, qualities that we would like to inculcate in all the students using our app,” said 90+ My Tuition App co-founder and CEO Smijay Gokuldasan. “As cricket unites India, our CBSE syllabus launched by Rishabh will provide a unifying experience to the students on our app.”

    “I wish I had an app like 90+ My Tuition App during my school days. It would have made studying math and science so much more fun. With the launch of the CBSE syllabus, the learning curve of the students on the app will be further enriched,” said Pant.

    90+ My Tuition App provides digital tuition to 8th-12th standard students of CBSE and state education boards. Recently, the start-up secured $ five million investment in a series A round for market expansion, brand building, and new product development.

  • Byju’s appoints Vineet Singh as VP, brand & creative strategy

    Byju’s appoints Vineet Singh as VP, brand & creative strategy

    Mumbai: Edtech company Byju’s on Tuesday announced the appointment of Vineet Singh as vice president, brand & creative strategy.

    In his new role, Singh will be responsible to build and enhance the brand’s value proposition across offline and online mediums to cater to a diverse array of audiences across the country, said the company in a statement.

    From market research and insight analysis to defining the brand elements and tone, he will be in charge of creatively increasing brand awareness and strengthening the company’s positioning for market growth and oversee the brand’s creative philosophy, conceptualise and execute powerful narratives for the company, it added.

    “Vineet is a proven and a brilliant creative strategist and we are delighted to have him on board. We are looking forward to his creative and integrated campaigns that will help us establish a deeper connection with our consumers,” said Byju’s, chief people officer, Pravin Prakash.

    Singh commands over 15 years of industry experience. In his most recent role, he was WeWork India group chief marketing officer of Embassy Group. Previously, during his stint at Digitas, he played an instrumental role in shaping marketing and digital strategies for brands like Nestle, JK Tyres, Make my trip, etc. At Google India, he led the media and platform sales for emerging business groups and government agencies. 
    Having worked with clients from various verticals including education, e-commerce, travel, auto, and government, he also had the opportunity to work on automation-related projects and developed expertise in display advertising in the Indian market.

    Talking about his new role, Singh said, “I am excited to begin my journey with a brand and team which is passionate about bringing about a change in the lives of millions of students. Byju’s strategic growth and expansion plans have made the brand a household name across the globe and I am looking forward to bringing in my creative ideas to enhance and deliver the best learning experience.”

  • upGrad India onboards Abdul Wajid Shaikh as head of performance marketing

    upGrad India onboards Abdul Wajid Shaikh as head of performance marketing

    Mumbai: Edtech major upGrad on Friday announced the appointment of Abdul Wajid Shaikh as head of performance marketing for India.

    In his new role, Shaikh will be driving end-to-end performance marketing across digital platforms. He will also work towards streamlining and automation of the entire performance marketing processes to facilitate profitability, said the company in a statement.

    Welcoming Shaikh on board, upGrad CEO-India, Arjun Mohan said, “We are thrilled to have yet another LifeLong learner, Abdul who joins the upGrad family. Aligned with our vision, he brings with him deep domain expertise, given his decade-long experience with other digital brands. I am confident that Abdul joining our dynamic performance marketing vertical will help us scale newer heights while staying true to our vision and core beliefs.”

    Shaikh comes with more than a decade of experience in the digital marketing industry. He has had stints with brands like WhiteHat Jr, Flipkart, Viu OTT, InMobi, Mobiclicks.

    Talking about his new role, Shaikh shared, “Being part of upGrad is going to be an exciting new phase for me. The edtech space is booming with potential and prospects waiting to be explored. And upGrad is at the cusp of new possibilities and opportunities. I resonate with upGrad as a brand and its philosophy of Lifelong Learning. While I am enthused to bring all my experience and expertise to bolster upGrad’s presence, I am also excited about picking up new skills along this journey.”

  • upGrad highlights importance of online degrees in new ad film

    upGrad highlights importance of online degrees in new ad film

    MUMBAI: Edtech platform upGrad has launched a new ad film addressing the disenchantment experienced by the youth across the country due to the shutting down of institutes in the wake of the Covid-19 pandemic, as they stare at an uncertain job market and future unemployment.  

    Taking ahead its ‘Sirf Naam Ki Nahin, Kaam Ki Degree’ campaign, the film aims to highlight the edtech’s offering of online graduation courses from universities across the country.

    Conceptualised by The Womb, the film targets the youth disillusioned about their future amid the pandemic, especially those hailing from smaller towns lacking in reputed institutes. The video shot in a scenic location in the country’s interiors showcases a group of friends who harbour dreams of education in the big cities. They vocalise their misery of having to forgo those dreams in these testing times by means of a melancholic jingle.

    The creative aims to reassure the aspiring learners that while there may be no visible end to the pandemic on the horizon, all their hopes for a bright future need not be lost and that they need not give up on earning a suitable degree from a respected college. 

    upGrad chief executive officer – India Arjun Mohan said, “We have partnered with the leading universities to provide young India with UGC entitled, and WES recognised degree courses to give them a 360-degree university experience online. Post the course completion, we will also assist these learners with career services that involve a paid internship up to six months and placement support up to three years based on their performance.”

    The Womb co-founder Kawal Shoor added, “Now, with upGrad tying up with many universities to provide value-added under-graduate education online, there’s a new opportunity for young students to access high-quality education in their own hometowns, without having to leave to bigger cities as has been the norm. Our campaign borrows from the current reality but also is geared towards positioning online undergraduate education as a powerful alternative to trudging to a nearby big city to access quality education. And also, to nudge them to believe that even online graduation can lead to a ‘Kaam ki Degree’.”

    The commercial will be aired across 50 TV channels across geographies, along with 360-degree amplifications in other media channels.