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Tag: Edstead

  • Edstead premieres ‘Molecules of Hope’ to spotlight India’s healthcare changemakers

    Edstead premieres ‘Molecules of Hope’ to spotlight India’s healthcare changemakers

    MUMBAI: In an evocative blend of insight and emotion, Edstead, the research-first documentary studio, has launched Molecules of Hope, a three-part series that uncovers the beating heart of India’s healthcare transformation. The series, which premiered today, journeys through the stories of Entod Pharmaceuticals, UE Lifesciences, and Ujala Cygnus Healthcare Services—three organisations pushing boundaries across medicine, technology, and accessibility.

    From research labs to rural clinics, the series captures real-world impact with unvarnished intimacy. Each episode offers a deep dive into the work of companies breaking barriers—whether it’s driving cutting-edge ophthalmic research, delivering early breast cancer detection in underserved areas, or building hospital networks for the Bharat hinterland. Through authentic storytelling and carefully curated narratives, Edstead showcases the layered realities behind the headlines—where innovation, human intent, and systemic change meet.

    “India’s healthcare sector stands at a critical inflection point, and we saw a powerful opportunity to document this transformation through purposeful, human-centered storytelling”, said Edstead founder Shekhar Bhattacharjee. “This series is not just about science or systems; it’s about the people at the heart of progress. By collaborating with organisations driving real change, we’ve been able to craft narratives that resonate deeply and reflect the tangible impact unfolding across the country.”

    Molecules of Hope emerges at a time when India’s healthcare ecosystem is being rewritten—not just by large hospitals or pharma giants, but by lean startups, community health pioneers, and tech-led disruptors. Edstead’s production not only elevates these voices but also bridges storytelling with purpose, turning brand impact into cultural narrative.

    Through a mix of moving imagery, lived testimonials, and context-rich reporting, the series positions Edstead at the forefront of meaningful branded content. As healthcare becomes more decentralised, inclusive, and technologically driven, Molecules of Hope captures the unsung moments and unlikely heroes shaping this new era.

    The series is now streaming across Edstead’s digital platforms and partner channels.

  • Edstead brings in storytelling sorceress Charu Budhiraja to supercharge business mojo

    Edstead brings in storytelling sorceress Charu Budhiraja to supercharge business mojo

    MUMBAI: In the boardroom of content creation, few wield the narrative wand like Charu Budhiraja. Known for turning brand briefs into blockbuster ideas, she’s now swapped the corporate corridors of Warner Bros. Discovery for the storytelling stronghold of Edstead. As of 2 April 2025, Budhiraja officially steps in as chief business officer at the research-led documentary studio with a cause.

    With decades of experience (and probably a few dusty awards by now), Budhiraja brings a lethal mix of creativity and commercial sense. From crafting campaigns that hit you right in the feels to plotting partnerships that print money, her career reads like a masterclass in modern media hustle.

    She now aims to channel that magic into Edstead’s next act. The mission? Turn powerful, purpose-led storytelling into big business. And she’s not just here to play nice. Expect brand partnerships, content alliances, and revenue blueprints as bold as the stories Edstead wants to tell.

    “Edstead stands for storytelling with purpose—stories that challenge perspectives, ignite conversations, and create real impact. In today’s media landscape, authenticity and depth matter more than ever, and Edstead has built a strong foundation in this space. I’m excited to build on that momentum, foster strategic partnerships, and help scale Edstead’s reach while staying true to its mission,” said Budhiraja.

    Edstead’s founder Shekhar Bhattacharjee rolled out the welcome mat, saying, “Edstead is driven by the belief that powerful stories can inspire change. Charu’s expertise in branded content and content strategy will be instrumental in amplifying our impact and expanding our reach. Her ability to bridge creativity with business strategy makes her the perfect partner as we take Edstead into its next phase of growth.”

    Before this appointment, Budhiraja held the creative head position at Warner Bros. Discovery, leading award-winning content across themes like travel, lifestyle, education, and culture. She has also worked across Discovery, Ogilvy, Creativeland Asia, and JWT, bridging storytelling with marketing like it was child’s play. Her fingerprints are on some of India’s most iconic brand narratives.

    With Budhiraja now in the driver’s seat, Edstead looks set to scale up its storytelling superpower, turning brains and budgets toward purpose-driven content that isn’t just good-looking but does good, too.

  • Storytelling powerhouse Edstead enlists media veteran Megha Tata

    Storytelling powerhouse Edstead enlists media veteran Megha Tata

    MUMBAI: Edstead, the research-driven documentary studio known for its compelling narratives, has recruited media heavyweight Megha Tata as strategic advisor, signalling a strategic pivot in its content innovation journey.

    With three decades of media leadership under her belt, Tata brings a formidable arsenal of experience from industry giants like Star, Turner, HBO, and Discovery. Her appointment promises to turbocharge Edstead’s mission of purpose-driven storytelling.

    “I am delighted to work with Edstead at this transformative stage,” Tata commented, hinting at the studio’s potential to reshape media narratives, “We’re poised to create content that truly informs and inspires.”

    Edstead  founder Shekhar Bhattacharjee expressed unbridled enthusiasm about the collaboration: “Her leadership insights are invaluable as we craft stories that matter.”

    Tata’s impressive credentials include lecturing at top-tier institutions like IIT, IIM, and ISB, positioning her not just as an industry leader but a talent-shaper.

    The move signals Edstead’s ambitious strategy to elevate documentary storytelling from mere information to a catalyst for societal change.

  • MobiKwik’s journey spotted on Bharat FinTech story streaming on Disney+ Hotstar

    MobiKwik’s journey spotted on Bharat FinTech story streaming on Disney+ Hotstar

    Mumbai: MobiKwik, a digital financial services platforms, is to be featured in the “Bharat Fintech Story” documentary series, produced by Edstead. This compelling series, now available for streaming on Disney+ Hotstar, highlights MobiKwik’s transformative impact on India’s financial ecosystem by empowering over 150 million people across the country with digital financial products and services.

    The Bharat Fintech Story is the first-of-its-kind docu-series spotlighting five fintech startups that are revolutionizing financial services in India. Among these trailblazers, MobiKwik’s journey is particularly notable, showcasing its evolution from a one-room home office to becoming the first fintech in India to achieve full-year profitability and now preparing for its debut on the stock exchange.

    The documentary delves into the story of MobiKwik’s founders, Bipin Preet Singh and Upasana Taku, and their mission to simplify digital payments and promote financial inclusion for millions of Indians. Through candid interviews and exclusive behind-the-scenes footage, viewers gain insight into the challenges, achievements, and milestones that have defined MobiKwik’s journey.

    One of the key highlights of the episode is MobiKwik’s relentless pursuit of bridging the digital divide, particularly in Tier 2 and Tier 3 cities. From simplifying everyday transactions, and effectively connecting merchants with users to offering seamless credit options, the docu-series showcases how MobiKwik continues to play a pivotal role in the financial lives of millions.

    “MobiKwik’s inclusion in this series is a testament to our commitment to driving financial inclusion and empowering every Indian with digital financial services,” said MobiKwik  co-founder and CFO Upasana Taku. “We are honored to share our story on such a prestigious platform and hope it inspires more entrepreneurs to create meaningful change in the world of fintech.”

    The episode also highlights MobiKwik’s diverse range of products, which serve the hinterlands of India, showcasing its impact in reaching and supporting underserved regions.

    The Bharat Fintech Story on Disney+ Hotstar is a must-watch for anyone interested in the dynamic world of fintech and the future of digital financial services in India.

  • Edstead’s docu-series ‘The Indian EdTech Story’ spotlights TimesPro’s inspiring journey

    Edstead’s docu-series ‘The Indian EdTech Story’ spotlights TimesPro’s inspiring journey

    Mumbai: TimesPro, a leading Higher EdTech platform, has been prominently featured in the documentary series, ‘The Indian EdTech Story,’ produced by Edstead. The series, now streaming on Disney+ Hotstar, highlights the significant impact and outcomes of TimesPro in transforming the educational landscape for millions of learners across India. The series reflects its remarkable journey towards becoming one of the most sustainable EdTech players in the industry.

    The documentary underscores TimesPro’s commitment to bridging the gap between the industry and academia as it showcases its profound influence on the learning experiences of countless individuals. The series focuses on the positive contributions that the EdTech sector has made, while also exploring the challenges it faces along the way. By doing so, it demonstrates how the sector continues to play a pivotal role in creating a lasting impact.

    ‘The Indian EdTech Story’ further dwells on TimesPro’s significant role in Higher Education in boosting employability opportunities and integrating new-age skills through its upskilling solutions to realise its ambition of creating a highly skilled workforce for India. With learner-centricity at its core and focussing on providing learning solutions across the learner lifecycle, TimesPro shares its transformative journey to democratise education and create opportunities for all.

    Speaking on being featured in ‘The Indian EdTech Story’, TimesPro CEO Anish Srikrishna said, “TimesPro is not just about providing learning solutions, but it is also a catalyst for change. Our commitment to driving innovation, accessibility, and affordability in education is unwavering. We believe in harnessing the power of technology, fostering collaboration between industry and academia, and prioritising learner-centricity to shape a brighter future for generations to come. This documentary serves as a testament to our mission to democratise education and drive positive change in the Indian EdTech ecosystem.”

    Commenting on the release, Edstead founder Shekhar Bhattacharjee expressed, “The entire objective behind producing this series was to illuminate the transformation of education into an affordable and accessible realm for millions. The series not only captures the highs and lows of the EdTech sector but also underscores its ongoing commitment to creating a positive impact.”

    TimesPro’s journey in the documentary showcases its resolve to empowering learners, fostering industry-academic collaborations, and driving positive change in the Indian education landscape by providing accessible and affordable learning and upskilling opportunities for learners across the country.

  • Toprankers shine in ‘The Indian EdTech Story’ on Disney+ Hotstar

    Toprankers shine in ‘The Indian EdTech Story’ on Disney+ Hotstar

    Mumbai: Toprankers, India’s leading digital learning platform has been prominently featured in the documentary series, ‘The Indian EdTech Story,’ produced by Edstead. This exciting series, now streaming on Disney+ Hotstar, shines a spotlight on Toprankers’ remarkable journey and its profound impact on the educational landscape across India.

    The documentary showcases Toprankers’ unwavering commitment to making education more affordable and accessible to millions of students nationwide. Through innovative approaches and dedicated efforts, Toprankers has significantly enhanced the learning experiences of countless individuals in the field of unconventional careers empowering them to achieve their academic goals.

    The episode titled, “Toprankers: Raising the Bar” captures the innovation, and determination of the co-founders to solve the problem of every household which is around discovering the right career opportunity and following one’s passion which can also be beyond engineering and medicine.

    Commenting on the release, Edstead, founder Shekhar Bhattacharjee expressed, “The entire objective behind producing this series was to illuminate the transformation of education into an affordable and accessible realm for millions. The series not only captures the highs and lows of the tech sector but also underscores its ongoing commitment to creating a positive impact. Toprankers’ journey featured prominently in the documentary, serves as a testament to the organisation’s dedication to providing quality education and leaving a lasting impact on the educational landscape in India. “

    “At Toprankers, our goal has always been to help students discover new-age careers, assist them with well-analyzed resources, and skills and develop them comprehensively. Career choices like Law, Management, Design, Judiciary and more, have a low market acceptance, to overcome this mindset and help the students here, we started with Toprankers. We have impacted the lives of over 1 L students and will continue to do so. This recognition underscores the dedication of our team and the triumph of our students nationwide.” said Toprankers CEO & co-founder Gaurav Goel.

    ‘The Indian EdTech Story’ delves into the highs and lows of the edtech journey, highlighting the pivotal role played by organisations like Toprankers in driving meaningful transformations within the sector. By showcasing success stories and illustrating the broader impact of edtech initiatives, the series underscores the importance of leveraging technology to enhance learning outcomes and foster accessible education for all.

    The series is now live on Disney+ Hotstar and across Edstead’s digital channels.

  • Disney+ Hotstar’s ‘The Indian EdTech Story’ docu-series features Hero Vired’s journey

    Disney+ Hotstar’s ‘The Indian EdTech Story’ docu-series features Hero Vired’s journey

    Mumbai: Hero Vired, a leading learntech startup by the Hero Group, takes center stage in the latest documentary series, ‘The Indian EdTech Story’ which premiered nationwide on Disney+ Hotstar. This enlightening series, produced by Edstead, sheds light on the significant impact and outcomes achieved by Hero Vired in transforming the educational landscape for millions of students across India.

    The documentary provides a compelling narrative of Hero Vired’s commitment to making education more affordable and accessible, showcasing the organisation’s profound influence on the learning experiences of countless individuals across the nation. Through a focus on the positive contributions to the sector, the docuseries explores the highs and lows of the edtech journey, demonstrating how the sector continues to play a pivotal role in creating a lasting impact despite the roadblocks.

    Commenting on the release, Edstead founder Shekhar Bhattacharjee expressed, “The entire objective behind producing this series was to illuminate the transformation of education into an affordable and accessible realm for millions. The series not only captures the highs and lows of the edtech sector but also underscores its ongoing commitment to creating a positive impact.”

    In the documentary, Hero Vired founder & CEO Akshay Munjal shared his vision behind Hero Vired’s inception, rooted in the realization of the challenges deserving graduates face in securing employment opportunities across the nation. The genesis of Hero Vired stems from the recognition of the gap in accessibility to education in India and the evolving demands of the job market. At its core, Hero Vired is driven by the mission to onboard the best professionals across industries to impart skills to their learners that will remain relevant in the upcoming decade. Mr. Munjal, in the documentary, further highlights the importance of emerging technologies in shaping the future job landscape and Hero Vired’s notable role in preparing learners for this transition.

    “India is an ocean of talent, and its demographic dividend, with the world’s youngest population, should be utilized to the optimum level. At Hero Vired, we believe in empowering individuals to embrace change and become architects of their own success. Indeed, the timing of this series is impeccably opportune, aligning seamlessly with the burgeoning momentum of the Indian Edtech sector, poised to ascend as a global powerhouse. It serves as a compelling testament to the relentless endeavors underway, meticulously crafting the landscape of education technology in India. With unwavering conviction, I assert that India harbors the latent potential to emerge as the unrivaled capital of Edtech worldwide. ” remarked Hero Vired founder & CEO Akshay Munjal underscoring the importance of empowering the youth with relevant skills and opportunities.

    Additionally, the documentary features stories of two Hero Vired alumni- Shivanshu Pandey and Jenny, who have testified to the transformative impact of the platform’s courses on their careers. Shivanshu credits Hero Vired’s full stack development course for equipping him with both the essential soft and hard skills to become a successful developer. Jenny recounts how Hero Vired’s Certificate Program in Gaming and Esports helped her turn her passion into a successful career as the world’s first apex legend predator player.

    Through its prominent feature in ‘The Indian EdTech Story’ series, Hero Vired’s journey serves as a beacon of inspiration, showcasing the organization’s dedication to quality education and its enduring impact on India’s growing EdTech landscape.