ITV

Tag: EDM

  • The second edition of BUDX is all set to elevate the multi-genre edm scene in india

    The second edition of BUDX is all set to elevate the multi-genre edm scene in india

    MUMBAI: Budweiser is back with the second edition of BUDX, which is all set to offer a closer view into the growing and influential music scene in the country. The renewed program will be a 360-degree experiential platform that focuses on bringing the emerging electronic music culture to the fore while also uniting nightlife’s brightest creative minds and fans through a deeper multi – pronged program entailing collective experiences, workshops, live events and installations. It aims to focus on the development and collaboration of artists within four vastly expanding sub-cultural sounds currently shaping India's music landscape – Techno / EDM, Bass, Hip-Hop and Undercurrent. However, the larger mission is to create a synergy within these genres of music and the brand, building a platform for artists to discover and curate communally.

    BUDX 2019 will witness the unison of local tastemakers, emerging locals and the best of international talent, the likes of Boiler Room, DIVINE, Sub Focus, Foreign Beggars, Ox7gen, amongst others, with the sole purpose of nurturing and growing understated sounds. With the spotlight on local talent, all sessions are designed in a way to empower the upcoming artists by giving them an opportunity to work closely with some of the leading global names from the music industry. Fueling this further, select pairings will also unite for the first time ever and perform together on stage, providing for a truly conducive environment to encourage the local EDM artists and communities of the country.

    Spanning over 2 days in March (23rd and 24th March, 2019) the second edition of BUDX will include various stimulating sessions such as masterclasses, seminars and real-time collaborations. Catering to the rapidly growing influential music scene and modern music lovers, the day sessions will transition into an evening filled with leading artists coming together to perform specially curated sets, an experience that will be open to the public. VICE India is the content and production partner for BUDX 2019 and the event is ticketed by BookMyShow.

    Commenting on the IP, BUDX, Kartikeya Sharma, Vice President Marketing – South – Asia, AB InBev opined, “India’s music scene is evidently evolving, with an explosion of young talented producers across diverse subcultures. We were witness to this in our first edition of BUDX and are now really thrilled to take this program to the next level through the refreshed format. At Budweiser, we believe in energizing young and emerging talents to break free from the ordinary life and seize the extraordinary opportunity to “Be A King” and BUDX is reflective of the same principle. We are positive that BUDX will grow to be the ultimate music lab for artists to share knowledge / resources and collaborate on projects.”

  • The biggest music extravaganza of India, Vh1 Supersonic to unleash its magic this February

    The biggest music extravaganza of India, Vh1 Supersonic to unleash its magic this February

    MUMBAI: Musically diverse, ambiently extravagant and spiritually free – welcome to the world of Vh1 Supersonic, a melting pot of diversity, an escape that lets you unwind amidst world-class music.

    The Sixth Edition of Budweiser Presents Vh1 Supersonic powered by American Tourister and FastTrack is ready to whip up a storm with its eclectic mix of the gods of music who will descend on 16th & 17th February 2019 at Mahalakshmi Lawns, Pune, to ramp-up your senses and give you an exhilarating experience.

    To set the stage ablaze will be India’s hot favourites – the cross cultural demi god of Live Electronica, Bonobo, and the masked-magician of EDM and heartthrob of the #mellogang, Marshmello! While the 2018 Grammy nominated Bonobo promises to swoon the crowd with his perfect blend of digital and instrumentation and beat-driven dance music, American Music Awards’ favorite EDM artist winner, Marshmello will take you on a joyride with his mindboggling captivating sets.

    Commenting on the announcement, Saugato Bhowmik, Business Head, Integrated Network Solutions & Consumer Products, said, “Vh1 Supersonic has become the annual music pilgrimage for thousands of music fans from across the country and it delights us immensely to evoke the emotion of #Betherebefree for our fans with this marquee music extravaganza. I am immensely proud and grateful for the continued faith placed in us by our partners Budweiser, Fastrack and absolutely delighted that American Tourister has joined the family too! The love and encouragement we receive from our fanbase has not only put us firmly on the top spot over the last 2 years but also inspires us to keep going one step better each time. Personally, can’t wait to see Bonobo playing Live and the absolute mega Marshmello.”

    Excited about the announcement, Kartikeya Sharma, Budweiser Vice President Marketing, South Asia said, “We have had a very strong partnership with Vh1 Supersonic, over the last 3 seasons. It’s a festival that has grown from being a music platform to one where culture is created & shaped & the consumers they attract is a testament to this evolution. We’re excited to continue and grow this partnership with the introduction of immersive experiences like the BudX stage & the Bud beer garden & are confident that Vh1 Supersonic is the perfect platform for us to connect with India’s youth & deliver world class experiences.”

    The festival curator of Vh1 Supersonic, Nikhil Chinapa said, “We're covering an incredible amount of musical ground with the artists we've invited to our sixth edition. From festival-favourite Marshmello – who's globally had the most incredible year in 2018, to our piece-de-resistance – Bonobo performing LIVE with an enormous 8-piece ensemble. Lending more firepower to our burgeoning techno scene, the global behemoths of the genre – Awakenings – return to the festival for their fourth year too. Vh1 Supersonic continues to push the boundaries of the ever-expanding soundscape and the team and I couldn't be prouder of the diverse lineup of artists we've put together for 2019! Cubicolor LIVE with their entire band and Tropkillaz – both will make debut appearances in India at our festival in this edition.”

    Over the years, Vh1 Supersonic has blown up in popularity. It’s a celebration that gives you space to shine your own individuality and express your true self. This extravagant affair is not only the mecca of great music but also an experiential zone packed with vivid elements like flea market, immersive art, after-parties and many more amidst a magnificent well-organized setting. The music aficionados will be in for a treat as the festival promises to be a haven of pop art and quirky backdrop taking them to an imaginary world.

    Abreast with the current times and as evolved as its audiences – musically and otherwise, Vh1 Supersonic is the most inclusive, progressive and musically diverse festival in India. True to the soul, the festival is a celebration of the infinity within each one of us. ‘Be There Be Free’ and transport yourself to the pure and free inspired space of music.

  • Tata Sky ties up with Ola Sunburn Festival 2017 to bring the biggest EDM extravaganza to small screens

    Tata Sky ties up with Ola Sunburn Festival 2017 to bring the biggest EDM extravaganza to small screens

    MUMBAI: Tata Sky, India’s leading content distribution platform, tied up with Ola Sunburn Festival 2017, one of the largest music festivals in the world, to bring its eclectic mix of music, entertainment, experiences, celebration and lifestyle straight to the small screens. Apart from live streaming Ola Sunburn Festival 2017, Tata Sky Mobile App will showcase nearly 500 hours of music fest content from over the years too, which will be open to all users, including non-subscribers.

    Performances by the headliners of Ola Sunburn Festival – Dimitri Vegas and Like Mike, DJ Snake, Clean Bandits, Martin Garrix, Afrojack and KSHMR – will be live-streamed on Tata Sky Mobile App. Over and above the 4 days of live streaming, prior to the event there will be a rich library of content available on demand on the app. This includes official after movies, artist interviews, exclusive backstage footage and performances from the world’s top EDM acts such as KYGO, NUCLEYA, Hardwell, David Guetta, Tiesto, Armin Van Burren and many more as well as an archive of all the past events from Sunburn season 10.

    This is the first time ever that Ola Sunburn festival, which kicks off on December 28th, will be live streamed on the Tata Sky Mobile app making it the only OTT platform covering the festival live.

    The sheer depth of content on offer, which will be archived on the app for viewing after the festival ends, will allow EDM fans to fully immerse themselves in the 11th edition of Asia’s largest music festival on-the-go wherever and whenever they like. Moreover, Tata Sky will broadcast snippets of Ola Sunburn Festival 2017 on Channel 100 too.

    Tata Sky’s Chief Communication Officer, Malay Dikshit said, “With increasing screens and the appetite of millennials to experiment with content, it is essential to reach the entertainment needs of consumers, just the way they like it. To create endearing and impactful engagement with millennials and to bring alive content across all types and sizes of screens, the Tata Sky Mobile App has partnered with the hugely popular music festival – Sunburn.”

    The Sunburn Festival, the highlight of a year-long calendar of Sunburn events, has established itself as one of the annual ‘go-to’ events for EDM fans, drawing crowds of hundreds of thousands from India and around the world every year.

    To cater to these fans, Tata Sky has lined up a number of ground-breaking experiences:

    – A breath-taking 360-degree virtual reality experience that will let fans see what the DJ sees as he cranks out his tunes, putting them at the heart of the action like never before.

    – A Graffiti Wall where fans can get their photographs clicked and jazz them up by drawing over them with personalised messages, quirky costumes or spray paint.

    – A 3D hologram of the company’s logo at various points at the venue, in order to make fans’ engagement with India’s leading content distribution platform an even more experiential one.

  • Live Viacom18’s Vh1 Supersonic has a new address

    Live Viacom18’s Vh1 Supersonic has a new address

    MUMBAI: One of the most anticipated dance music festivals, Vh1 Supersonic, has a new home. Scheduled to take place for three days starting from 10 February, the live property, after much assessment, will be held in Pune. Known as ‘Oxford of the East’, the city exudes a vibe of being one large college campus and the cultural capital of Maharashtra.

    “Carrying a legacy of offering the best in dance music, we are excited to host the upcoming edition of Vh1 Supersonic in Pune. Deeply-rooted in culture and traditions, the city is known for its openness towards modern influences and thought. Party-goers can enjoy a gamut of experiential activities beyond the mammoth artist line-up across the three days of Vh1 Supersonic. They can lose themselves in numerous hangout zones, filled with fun and adventurous activities, weave through engaging art installations, shop till they drop at flee markets and a lot more!,” said Live Viacom18 head Saugato Bhowmik.

    The music festival has brought to India some of the greats from the international world of EDM like Skrillex, Axwell, Zedd, W&W, Steve Aoki Paul Van Dyk, Above & Beyond, The Chainsmokers, Dash Berlin, etc. Moving beyond just three days annual festival, Vh1 Supersonic is also popular for its year long-experience sets through multiple brand extensions; i.e.Vh1 Supersonic Club Nights, Vh1 Supersonic Arcades which enables fans to engage with their favorite artists in their city through the year.

    Pune has always had an intrinsic connection with theatre, music, arts and literature and been a centre of learning and research in all fields.

  • Live Viacom18’s Vh1 Supersonic has a new address

    Live Viacom18’s Vh1 Supersonic has a new address

    MUMBAI: One of the most anticipated dance music festivals, Vh1 Supersonic, has a new home. Scheduled to take place for three days starting from 10 February, the live property, after much assessment, will be held in Pune. Known as ‘Oxford of the East’, the city exudes a vibe of being one large college campus and the cultural capital of Maharashtra.

    “Carrying a legacy of offering the best in dance music, we are excited to host the upcoming edition of Vh1 Supersonic in Pune. Deeply-rooted in culture and traditions, the city is known for its openness towards modern influences and thought. Party-goers can enjoy a gamut of experiential activities beyond the mammoth artist line-up across the three days of Vh1 Supersonic. They can lose themselves in numerous hangout zones, filled with fun and adventurous activities, weave through engaging art installations, shop till they drop at flee markets and a lot more!,” said Live Viacom18 head Saugato Bhowmik.

    The music festival has brought to India some of the greats from the international world of EDM like Skrillex, Axwell, Zedd, W&W, Steve Aoki Paul Van Dyk, Above & Beyond, The Chainsmokers, Dash Berlin, etc. Moving beyond just three days annual festival, Vh1 Supersonic is also popular for its year long-experience sets through multiple brand extensions; i.e.Vh1 Supersonic Club Nights, Vh1 Supersonic Arcades which enables fans to engage with their favorite artists in their city through the year.

    Pune has always had an intrinsic connection with theatre, music, arts and literature and been a centre of learning and research in all fields.

  • Early bird tickets for 10th edition of Sunburn open from 26 May

    Early bird tickets for 10th edition of Sunburn open from 26 May

    MUMBAI:  Percept Live, the promoters of World’s largest dance music festival, Sunburn,have just announced the dates of their flagship property and it can’t get any bigger. Commemorating a decade of the brand pedigree, Sunburn which has grown into one of the seminal colossal global festivals, will be celebrating its 10 year long dominance over the EDM landscape with a 4 day enormous festival in December 2016.
                           
    More than just a music festival, the Sunburn brand has nurtured the electronic music culture in India and 2016 will witness a boost in the global fan footprint with devout fanatics pouring in from more than 50 countries worldwide with an estimated footfall of over 4 lakhs of visitors boosting tourism by 20%.

    Sunburn Goa 2015, outdid its own history with a record breaking attendance of over 350,000 visitors from across 50 countries, having a main stage, perhaps the largest stage in the world. The festival witnessed the biggest ever global line-up featuring massive headliners like Dimitri Vegas and Like Mike, Kygo, Martin Garrix, David Guetta. Fans at the festival experienced the first Indian performance by Seth Troxler and live debut act by KSHMR.         
                            
    The festival also witnessed a world class production having a 280 feet wide and 95 feet high Main Stage titled ‘Empire Of The Sun’ drawing its inspiration from Indian ethnicity, depicted the cranium of Ashoka taking centre stage on a chariot, diving into the 10th year anniversary of the dance music brand. The Label Stage was hosted by world famous Record Labels, Spinnin Records while Gaurav Raina of Midieval Punditz curated the Rayban Never Hide Sounds Experimental Stage,The Techno Deep House stage was in collaboration with the global hit production Star Wars while DJ Shaan curated the Gionee Stage.   An estimate of 150+ artists performed across 5 high octane stages. Sunburn Goa 2015 also featured over 40 different experience zones a fan village, as well as countless other forms of entertainment, such as bungee jumping, mechanical bull, ferris wheel, rock climbing offering the ultimate lifestyle experience.

    This year Sunburn 10  brings you a brand new customer experience with added incentives, the cashless experience where fans can preload the Sunburn Smart Band and avail entry into the festival zone, purchase F&B and merchandise at the festival without swiping credit cards or dishing out hard cash. The bands will be available for home deliveries and will do away with box office ques. Fans can now block their early bird tickets at a smashing 35% discount, a 50% advance payment option to block your ticket is also available. For the first time, Camping packages will also be available during early bird sales with GA + Classic Tent, GA + Club Tent, VIP + Classic Tent and VIP + Club Tent  

    Sunburn is now one the top 3 music festivals in the world and most anticipated and foremost music festival which attracts multiplied audiences year after year from different nations with its’ credibility built on the pillars of massive audience patronage. It has carved an overwhelming dwelling in the souls of music aficionados.  Over the past 5 years Goa has truly arrived on the world entertainment map and attained the credibility for promoting tourism primarily through the successful establishment. Connecting serious music enthusiasts directly with the artists they love Sunburn is no doubt set to become a sanctuary for forward-thinking music fans looking for life-affirming experiences. Maintaining a healthy balance between popular and underground music, this will be a festival for the true dance music fan, for whom music is a way of life.

    It’s time to take a break and leave your world behind. Welcome to Planet Sunburn. Be who you want to be. This is your festival.

    Quick Sunburn Trivia
    Sunburn has executed over 400 events across India over 10 years with an unbeatable track record of  more than 2 million fan attendance

    Sunburn has incorporated top of the line brand associations including Renault, Gionee, Micromax, Hero, RayBan, Ola, Gillete, Smirnoff, Budveiser, Airtel, SpiceJet and many more.

    Sunburn has hosted over 1000 artists including some of the most adept artists including Dimitri Vegas and Like Mike, Carl Cox, Axwell, Swedish House Mafia, Tiesto, Avicii, Hardwell, Martin Garixx, Deadmau5, Armin van Buuren, David Guetta, Afrojack and Nicky Romero , Kygo, Seth Troxler, .

    Sunburn’s first event was held at Candolim Goa and saw a crowd of 2,000 people Since the past 5 years Sunburn attracts a crowd ranging from 2-3 lacs every year in Goa
    Sunburn has created multiple IPs under the umbrella brand – Sunburn Festival, Sunburn Arena, Sunburn Reload, Sunburn Campus,Sunburn on Air

    IMS APAC Business Report 2014 classified Sunburn as big as Tomorrowland and Ultra Miami

    The Sunburn story has been scripted in the book titled Sunburn authored by Shailendra Singh 25% of the festival traffic at Sunburn is international with maximum representation from UK, Australia,UAE,Srilanka

    Sunburn has made its presence felt overseas in countries like Srilanka, Dubai,

    Sunburn has given homegrown talent like DJ Shaan, Lost Stories, Anish Sood, a huge impetus in the EDM fraternity.

    Gear up for another sun soaked year as the Early Bird Tickets for on the World’s largest and most admired festival will go live exclusively on bookmyshow.com on 26th May from 12.00 noon onwards.  

    You can block your tickets at Rs. 3750/-*. GA – 7500/- and VIP – 13,000/- (*50% pay now option. Taxes included)

    MASSIVE PRODUCTION: Each stage with it’s own creative concept and technological innovations, will reflect the mastery of some of the ace production design teams from around the world. And, sure to blow your minds. A super-mega-stage, the Sunburn main stage is set in a beautiful natural amphitheater, redefining – in size, creativity and drama – how India puts on a show. Stage, sound lights and special effects have never looked so freaking good! With more than 150 artists and over 500 hours of music, including trance, house, electro, techno, drum & bass, psychedelic, experimental – the list is endless!  

    FAN VILLAGE: Watch out for meet and greet contests to win a chance to enter the largest Artist Village in Asia and meet your favorite DJs!

    FOOD COURTS: Elaborate food plazas emanating with delectable local flavors to keep you nourished and ready to dance and reconfigured bars to activate the adrenaline rush.

    ON-SITE CAMPING: For those really adventurous souls that don’t want to miss a single beat, camping on-site takes the festival experience to the next level. Festival goers with VIP and General Admission passes can avail the classic (2 persons) or club tents (4 persons)

    LEAVE NO TRACE: This activity is undertaken in the interest to keep the city clean and to avoid the harm caused to the natural environment. Sunburn is all about eco-friendly

    40 + EXPERIENCE ZONES: Sunburn Cruises to take a break from the music and catch the beautiful sunset. For those really adventurous souls that didn’t want to miss a single beat, Helicopter Rides will help you catch a breathtaking aerial view of the festival. An 80’ Ferris Wheel for fans to witness a 360 view of the gigantic venue with the music, with a breathtaking view of the Arabian Sea on one side and the hills on the other. Dream Wall for fans to lock their dreams using sticky notes. Bungee Jumping, Hot Air Balloon Rides, Kite Flying, Open Library, Sunset Point, Tattoo Making, T-Shirt Printing, Art Village, Tarot Reading, Zumba, Yoga Stilt Walkers, Go Pros, Spider Cam, Para Copter, Performers-Fire Acts, Jugglers, the catalog goes on.  Come eary to experience the festival.

    FLEA MARKET: This year, Sunburn 10 will have more than 80 stalls catering to delectable gastronomy and indigenous lifestyle products including giving an impetus to local specialties.

    UNLIMITED PARKING: The size of Sunburn’s dwelling, allows a guaranteed spot for each and every car, motorbike, bicycle, camel, horse or whatever else you want to ride in on, right opposite the venue! It’s all pro bono!

    AFTERPARTIES: Fans will be spoilt for choice with manifold options to choose from. Catch your favorite artists play a surprise set at multiple after dark parties in and around the city.

     

  • Early bird tickets for 10th edition of Sunburn open from 26 May

    Early bird tickets for 10th edition of Sunburn open from 26 May

    MUMBAI:  Percept Live, the promoters of World’s largest dance music festival, Sunburn,have just announced the dates of their flagship property and it can’t get any bigger. Commemorating a decade of the brand pedigree, Sunburn which has grown into one of the seminal colossal global festivals, will be celebrating its 10 year long dominance over the EDM landscape with a 4 day enormous festival in December 2016.
                           
    More than just a music festival, the Sunburn brand has nurtured the electronic music culture in India and 2016 will witness a boost in the global fan footprint with devout fanatics pouring in from more than 50 countries worldwide with an estimated footfall of over 4 lakhs of visitors boosting tourism by 20%.

    Sunburn Goa 2015, outdid its own history with a record breaking attendance of over 350,000 visitors from across 50 countries, having a main stage, perhaps the largest stage in the world. The festival witnessed the biggest ever global line-up featuring massive headliners like Dimitri Vegas and Like Mike, Kygo, Martin Garrix, David Guetta. Fans at the festival experienced the first Indian performance by Seth Troxler and live debut act by KSHMR.         
                            
    The festival also witnessed a world class production having a 280 feet wide and 95 feet high Main Stage titled ‘Empire Of The Sun’ drawing its inspiration from Indian ethnicity, depicted the cranium of Ashoka taking centre stage on a chariot, diving into the 10th year anniversary of the dance music brand. The Label Stage was hosted by world famous Record Labels, Spinnin Records while Gaurav Raina of Midieval Punditz curated the Rayban Never Hide Sounds Experimental Stage,The Techno Deep House stage was in collaboration with the global hit production Star Wars while DJ Shaan curated the Gionee Stage.   An estimate of 150+ artists performed across 5 high octane stages. Sunburn Goa 2015 also featured over 40 different experience zones a fan village, as well as countless other forms of entertainment, such as bungee jumping, mechanical bull, ferris wheel, rock climbing offering the ultimate lifestyle experience.

    This year Sunburn 10  brings you a brand new customer experience with added incentives, the cashless experience where fans can preload the Sunburn Smart Band and avail entry into the festival zone, purchase F&B and merchandise at the festival without swiping credit cards or dishing out hard cash. The bands will be available for home deliveries and will do away with box office ques. Fans can now block their early bird tickets at a smashing 35% discount, a 50% advance payment option to block your ticket is also available. For the first time, Camping packages will also be available during early bird sales with GA + Classic Tent, GA + Club Tent, VIP + Classic Tent and VIP + Club Tent  

    Sunburn is now one the top 3 music festivals in the world and most anticipated and foremost music festival which attracts multiplied audiences year after year from different nations with its’ credibility built on the pillars of massive audience patronage. It has carved an overwhelming dwelling in the souls of music aficionados.  Over the past 5 years Goa has truly arrived on the world entertainment map and attained the credibility for promoting tourism primarily through the successful establishment. Connecting serious music enthusiasts directly with the artists they love Sunburn is no doubt set to become a sanctuary for forward-thinking music fans looking for life-affirming experiences. Maintaining a healthy balance between popular and underground music, this will be a festival for the true dance music fan, for whom music is a way of life.

    It’s time to take a break and leave your world behind. Welcome to Planet Sunburn. Be who you want to be. This is your festival.

    Quick Sunburn Trivia
    Sunburn has executed over 400 events across India over 10 years with an unbeatable track record of  more than 2 million fan attendance

    Sunburn has incorporated top of the line brand associations including Renault, Gionee, Micromax, Hero, RayBan, Ola, Gillete, Smirnoff, Budveiser, Airtel, SpiceJet and many more.

    Sunburn has hosted over 1000 artists including some of the most adept artists including Dimitri Vegas and Like Mike, Carl Cox, Axwell, Swedish House Mafia, Tiesto, Avicii, Hardwell, Martin Garixx, Deadmau5, Armin van Buuren, David Guetta, Afrojack and Nicky Romero , Kygo, Seth Troxler, .

    Sunburn’s first event was held at Candolim Goa and saw a crowd of 2,000 people Since the past 5 years Sunburn attracts a crowd ranging from 2-3 lacs every year in Goa
    Sunburn has created multiple IPs under the umbrella brand – Sunburn Festival, Sunburn Arena, Sunburn Reload, Sunburn Campus,Sunburn on Air

    IMS APAC Business Report 2014 classified Sunburn as big as Tomorrowland and Ultra Miami

    The Sunburn story has been scripted in the book titled Sunburn authored by Shailendra Singh 25% of the festival traffic at Sunburn is international with maximum representation from UK, Australia,UAE,Srilanka

    Sunburn has made its presence felt overseas in countries like Srilanka, Dubai,

    Sunburn has given homegrown talent like DJ Shaan, Lost Stories, Anish Sood, a huge impetus in the EDM fraternity.

    Gear up for another sun soaked year as the Early Bird Tickets for on the World’s largest and most admired festival will go live exclusively on bookmyshow.com on 26th May from 12.00 noon onwards.  

    You can block your tickets at Rs. 3750/-*. GA – 7500/- and VIP – 13,000/- (*50% pay now option. Taxes included)

    MASSIVE PRODUCTION: Each stage with it’s own creative concept and technological innovations, will reflect the mastery of some of the ace production design teams from around the world. And, sure to blow your minds. A super-mega-stage, the Sunburn main stage is set in a beautiful natural amphitheater, redefining – in size, creativity and drama – how India puts on a show. Stage, sound lights and special effects have never looked so freaking good! With more than 150 artists and over 500 hours of music, including trance, house, electro, techno, drum & bass, psychedelic, experimental – the list is endless!  

    FAN VILLAGE: Watch out for meet and greet contests to win a chance to enter the largest Artist Village in Asia and meet your favorite DJs!

    FOOD COURTS: Elaborate food plazas emanating with delectable local flavors to keep you nourished and ready to dance and reconfigured bars to activate the adrenaline rush.

    ON-SITE CAMPING: For those really adventurous souls that don’t want to miss a single beat, camping on-site takes the festival experience to the next level. Festival goers with VIP and General Admission passes can avail the classic (2 persons) or club tents (4 persons)

    LEAVE NO TRACE: This activity is undertaken in the interest to keep the city clean and to avoid the harm caused to the natural environment. Sunburn is all about eco-friendly

    40 + EXPERIENCE ZONES: Sunburn Cruises to take a break from the music and catch the beautiful sunset. For those really adventurous souls that didn’t want to miss a single beat, Helicopter Rides will help you catch a breathtaking aerial view of the festival. An 80’ Ferris Wheel for fans to witness a 360 view of the gigantic venue with the music, with a breathtaking view of the Arabian Sea on one side and the hills on the other. Dream Wall for fans to lock their dreams using sticky notes. Bungee Jumping, Hot Air Balloon Rides, Kite Flying, Open Library, Sunset Point, Tattoo Making, T-Shirt Printing, Art Village, Tarot Reading, Zumba, Yoga Stilt Walkers, Go Pros, Spider Cam, Para Copter, Performers-Fire Acts, Jugglers, the catalog goes on.  Come eary to experience the festival.

    FLEA MARKET: This year, Sunburn 10 will have more than 80 stalls catering to delectable gastronomy and indigenous lifestyle products including giving an impetus to local specialties.

    UNLIMITED PARKING: The size of Sunburn’s dwelling, allows a guaranteed spot for each and every car, motorbike, bicycle, camel, horse or whatever else you want to ride in on, right opposite the venue! It’s all pro bono!

    AFTERPARTIES: Fans will be spoilt for choice with manifold options to choose from. Catch your favorite artists play a surprise set at multiple after dark parties in and around the city.

     

  • From online fandom to offline craze: YouTube Fan Fest 2016

    From online fandom to offline craze: YouTube Fan Fest 2016

    MUMBAI: Starstruck would be the right word to describe the thousands of fans who came to enjoy the YouTube Fan Fest 2016 which went live on 18 March 2016 at the NSCI in Mumbai. It was nothing short of a big ticket award show or a concert where your favourite rock star makes an appearance, with YouTube Stars setting the red carpet on fire, which was organised for first time in this year. And rightly so! With over millions of subscribers and several contracts to their name, YouTubers like TVF, AIB, Kanan Gill, Superwoman, and Connor Franta are nothing short of celebrities in this digital age.

    The Red Carpet

    The day was marked with high tension and excitement amongst the audience which took to the streets to show love for favourite YouTubers. Flashing cameras, selfie sticks and screaming fans were a common sight. Hundreds of teens, preteens and twenty somethings were seen flocking the space, trying to get a glimpse or maybe a photo or even get lucky and shake hands with their favourite star. The YouTubers also didn’t lose any chance to shower their fans with attention and clicked several selfies and signed many autographs for them.

    Opening with EDM

    By the time the fanfare outside settled down, the theatre inside was already packed with the audience, with everyone waiting for the stellar action to begin with EDM king Nucleya’s performance. And what a performance it was! As the familiar beats exploded through the auditorium, people were seen bobbing up and down on their seats, unable to contain their excitement. The sound was well produced, and the technical team made sure there was no jarring at the low base notes. Nucleya played a medley of his top tracks – Street Boy, Laung Gawacha, Akkad Bakkad, and many more, and the familiar dance beats got the audience off their seats. He was soon joined onstage by his rapper Naezy and Abish Mathew who also surprised everyone with his amazing rapping skills. Abish Mathew stayed back on stage after the performance to host the rest of the show.

    High on Music

    Nucleya paved the way for the folks from the very popular comedy channel East India Company.  Though only three of the seven member group were present at the Fan Fest, they entertained their fans with their familiar comedic flavour while also giving a glimpse of their new property EIC Outrage. The trio was soon joined onstage by musician Kenny Sebastian who ended up teaching fans how to do an English and Hindi fusion song in a hilarious way. Sebastian took dibs at artists who took old Hindi songs and added English lyrics to them. Was he hinting at popular YouTube star from the UK, Arjun, who was also performing at the Fan Fest? Arjun is known for his cover renditions of Hindi songs, sung with English lyrics.

    The next big act to take the stage by storm was Indian Jam Project, which is famous for taking popular theme songs and giving them an Indian classical rendering. Their powerful music and vocals easily won everyone’s heart. IJM and a few more musical acts set the stage for the super stars of the night, All India Bakchod aka AIB, who brought in their flavour of comedy live on stage. The four thoroughly entertained the audience which only stopped screaming and laughing to hear the jokes. Their short act left everyone wanting for more.

    Fantastic Franta

    The screams soon multiplied as international YouTube star Connor Franta was introduced on stage. Emotions were high amongst the crowd as several diehard fans had tears in their eyes at the sight of Connor. As if that wasn’t enough, a few more millions of views and subscribers were added to the stage when Kanan Gill and Biswa joined him. The duo acted as temporary emcees for the session and was tasked with organising an interactive round with Connor and his fans from the crowd. A quick snappy Q and A got the crowd guessing, from Conor’s first written book to what holiday destination he wants to visit.

    Shout out to South

    This year’s YouTube Fan Fest also saw a series of acts from South India which reflected the growth of original content creators on YouTube there. It couldn’t be helped that Viva Boyz and The Madras Meter didn’t garner as much fandom at the event, because their regional fanbase wasn’t reflected in the crowd present in the auditorium. While they failed to have the same response as the veterans in the field like TVF and AIB, acts like the Chennai based PutChutney did a fairly good job for its YouTube Fan Fest appearance. The comedy group SNG also put up a good show with its impromptu acts and interactive session, but Being Indian’s duo Ayushman and Khattar clearly stole the show with their amazing fan presence.

    When it comes to live singing, Maati Baani also had the crowd cheering through powerful music and heady visuals in the background. After a few hits and misses, it was international YouTube star Arjun’s turn. He charmed the fans with his sweet smile and magnetic personality.  Raising the bar with her awesome vocals, Shirley Setia joined Arjun along with Kurt Hugo Schneider who gave music on keyboard. Schneider even sang a few Hindi lines, much to the audience’s delight.

    The Finishing blows

    This was followed by what was perhaps the most powerful live musical act of the night with Sanam. Staying true to their reputation, the boys rocked the stage with the high octane vocals and equally heart thumping instrumental beats. They turned YouTube Fan Fest to a rock concert. The only thing that could top it off was Lilly Singh Aka Superwoman who is considered the queen of YouTube space, especially when it comes to India. This US based star, has recently moved to LA after completing her world tour A Trip To Unicorn Island. Superwoman entered the stage like a true super star atop an auto-rickshaw that was driven on to the stage. Joining her was her favourite collaborating artist of many songs, Humble The Poet. She danced to the beats of her popular hits like IVIVI and Leh, while crazy fans couldn’t stop themselves from screaming out loud. There couldn’t have been a better way to close the curtains of the digital to offline magnum opus!

    YouTube Fan Fest 2016 was clearly an upgrade from last year’s edition. Not only did it increase the number of artists from 14 to 30, and added several more millions of views to the stage, it became a lot more inclusive of the regional talent that is currently budding in India, especially in the south. It successfully set digital viewers and fans to aspire to become creators themselves.

  • From online fandom to offline craze: YouTube Fan Fest 2016

    From online fandom to offline craze: YouTube Fan Fest 2016

    MUMBAI: Starstruck would be the right word to describe the thousands of fans who came to enjoy the YouTube Fan Fest 2016 which went live on 18 March 2016 at the NSCI in Mumbai. It was nothing short of a big ticket award show or a concert where your favourite rock star makes an appearance, with YouTube Stars setting the red carpet on fire, which was organised for first time in this year. And rightly so! With over millions of subscribers and several contracts to their name, YouTubers like TVF, AIB, Kanan Gill, Superwoman, and Connor Franta are nothing short of celebrities in this digital age.

    The Red Carpet

    The day was marked with high tension and excitement amongst the audience which took to the streets to show love for favourite YouTubers. Flashing cameras, selfie sticks and screaming fans were a common sight. Hundreds of teens, preteens and twenty somethings were seen flocking the space, trying to get a glimpse or maybe a photo or even get lucky and shake hands with their favourite star. The YouTubers also didn’t lose any chance to shower their fans with attention and clicked several selfies and signed many autographs for them.

    Opening with EDM

    By the time the fanfare outside settled down, the theatre inside was already packed with the audience, with everyone waiting for the stellar action to begin with EDM king Nucleya’s performance. And what a performance it was! As the familiar beats exploded through the auditorium, people were seen bobbing up and down on their seats, unable to contain their excitement. The sound was well produced, and the technical team made sure there was no jarring at the low base notes. Nucleya played a medley of his top tracks – Street Boy, Laung Gawacha, Akkad Bakkad, and many more, and the familiar dance beats got the audience off their seats. He was soon joined onstage by his rapper Naezy and Abish Mathew who also surprised everyone with his amazing rapping skills. Abish Mathew stayed back on stage after the performance to host the rest of the show.

    High on Music

    Nucleya paved the way for the folks from the very popular comedy channel East India Company.  Though only three of the seven member group were present at the Fan Fest, they entertained their fans with their familiar comedic flavour while also giving a glimpse of their new property EIC Outrage. The trio was soon joined onstage by musician Kenny Sebastian who ended up teaching fans how to do an English and Hindi fusion song in a hilarious way. Sebastian took dibs at artists who took old Hindi songs and added English lyrics to them. Was he hinting at popular YouTube star from the UK, Arjun, who was also performing at the Fan Fest? Arjun is known for his cover renditions of Hindi songs, sung with English lyrics.

    The next big act to take the stage by storm was Indian Jam Project, which is famous for taking popular theme songs and giving them an Indian classical rendering. Their powerful music and vocals easily won everyone’s heart. IJM and a few more musical acts set the stage for the super stars of the night, All India Bakchod aka AIB, who brought in their flavour of comedy live on stage. The four thoroughly entertained the audience which only stopped screaming and laughing to hear the jokes. Their short act left everyone wanting for more.

    Fantastic Franta

    The screams soon multiplied as international YouTube star Connor Franta was introduced on stage. Emotions were high amongst the crowd as several diehard fans had tears in their eyes at the sight of Connor. As if that wasn’t enough, a few more millions of views and subscribers were added to the stage when Kanan Gill and Biswa joined him. The duo acted as temporary emcees for the session and was tasked with organising an interactive round with Connor and his fans from the crowd. A quick snappy Q and A got the crowd guessing, from Conor’s first written book to what holiday destination he wants to visit.

    Shout out to South

    This year’s YouTube Fan Fest also saw a series of acts from South India which reflected the growth of original content creators on YouTube there. It couldn’t be helped that Viva Boyz and The Madras Meter didn’t garner as much fandom at the event, because their regional fanbase wasn’t reflected in the crowd present in the auditorium. While they failed to have the same response as the veterans in the field like TVF and AIB, acts like the Chennai based PutChutney did a fairly good job for its YouTube Fan Fest appearance. The comedy group SNG also put up a good show with its impromptu acts and interactive session, but Being Indian’s duo Ayushman and Khattar clearly stole the show with their amazing fan presence.

    When it comes to live singing, Maati Baani also had the crowd cheering through powerful music and heady visuals in the background. After a few hits and misses, it was international YouTube star Arjun’s turn. He charmed the fans with his sweet smile and magnetic personality.  Raising the bar with her awesome vocals, Shirley Setia joined Arjun along with Kurt Hugo Schneider who gave music on keyboard. Schneider even sang a few Hindi lines, much to the audience’s delight.

    The Finishing blows

    This was followed by what was perhaps the most powerful live musical act of the night with Sanam. Staying true to their reputation, the boys rocked the stage with the high octane vocals and equally heart thumping instrumental beats. They turned YouTube Fan Fest to a rock concert. The only thing that could top it off was Lilly Singh Aka Superwoman who is considered the queen of YouTube space, especially when it comes to India. This US based star, has recently moved to LA after completing her world tour A Trip To Unicorn Island. Superwoman entered the stage like a true super star atop an auto-rickshaw that was driven on to the stage. Joining her was her favourite collaborating artist of many songs, Humble The Poet. She danced to the beats of her popular hits like IVIVI and Leh, while crazy fans couldn’t stop themselves from screaming out loud. There couldn’t have been a better way to close the curtains of the digital to offline magnum opus!

    YouTube Fan Fest 2016 was clearly an upgrade from last year’s edition. Not only did it increase the number of artists from 14 to 30, and added several more millions of views to the stage, it became a lot more inclusive of the regional talent that is currently budding in India, especially in the south. It successfully set digital viewers and fans to aspire to become creators themselves.

  • Live Viacom18 aims high with experiential marketing

    Live Viacom18 aims high with experiential marketing

    MUMBAI: Recognising the power and potential of experiential marketing, Viacom18’s on-ground arm  Live Viacom18 is all set to take things to the next level. What launched in 2013 with 12 shows, has expanded to more than 300 events in 2015, with 12 solid intellectual properties to its name. From VH1 Supersonic, MTV Bollyland, Emerge to Chuckle Festival, the list is long.

     

    What’s more, the company didn’t stop at just establishing brands but extended the property with every passing year, be it through campus interactions, club nights across tier II and III cities, to engagement through heavyweight events.

     

    “The idea was to expand each event into several individual extensions, which run through a year. We saw a tremendous growth story by following this strategy. That also ensured that advertisers and consumers have a sustained visibility and access to the properties throughout the year,” says Live Viaocm18 senior vice president and business head Jaideep Singh.

     

    Identifying the advantage that experiential marketing gives brand is the key reason for the initiative’s success across the country in such a short time. Not only has it been successful in multiplying eyeball reach exponentially, it has also managed to establish each of the properties as individual brands with a loyal following.

     

    “From our network perspective, we have premium brands in all the spaces from Nickelodeon to Vh1 to MTV to Colors, which are brands that can take live event space to the next level. Fortunately we are positioned rightly to make the optimum use out of this space and provide advertisers with the same. And these IPs cannot exist in isolation, they need a certain ecosystem as well, which we can create by leveraging the 150 million plus broadcast eyeballs that we command, and 95 million digital footprints that we reach. Viacom18 is our answer to exploiting such a massive reach in the live space,” he points out.

     

    “We have plans to touch one million people in terms of our live events. We are looking at taking us to 25 cities and 300 odd events through the year. The biggest contributor to this massive on ground success of Viacom18 is no doubt our flagship property VH1 Supersonic, which is synonymous with the country’s EDM music scene,” he adds.

     

    With the third instalment of the mega five day EDM extravaganza hitting the country from 27 December, Singh shares that the expectations are quite high from this year’s lineup, audience turnover as well as brand integration and partnerships.

     

    “Last year was fantastic. We felt so connected with our fans who attended the festival and the bond will only grow stronger this year. Building on last year’s success where approximately 100,000 dance music fans surrendered to the enigma of dance music at Candolim beach, we have been inspired to make this year’s edition of Vh1 Supersonic a much grander affair,” Singh shares.

     

    “Our vision at Live Viacom18 is to provide dance music fans with a holistic experiential experience thereby igniting the collective passion for dance music and fulfil the needs of devoted music lovers. The third edition of this festival with its exciting line-up of artists and association with the global music fraternity will be an experience that fans will remember for a long time to come,” he signs off.