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Tag: Edelweiss Mutual Fund

  • Edelweiss Mutual Fund launches ‘Bachpan Waali Diwali’ campaign

    Edelweiss Mutual Fund launches ‘Bachpan Waali Diwali’ campaign

    Mumbai: Edelweiss Mutual Fund has released a digital film titled ‘Bachpan Waali Diwali,’ evoking childhood memories of simple, meaningful Diwali celebrations. The film reflects on times when family gatherings, homemade sweets, handmade décor, and the tradition of lighting diyas and performing Lakshmi puja embodied the true spirit of the festival, inviting viewers to rethink the real meaning of prosperity beyond just money.

    Edelweiss Mutual Fund MD & CEO Radhika Gupta said: “Usually one is asked to start an investment during Diwali. We are urging people to think if investing should only be in money. Is prosperity only related to money? We want to bring your attention to the simple things we did during Diwali. Remember the ‘Bachpan waali Diwali’.”

    The ‘Bachpan Waali Diwali’ campaign is live across Edelweiss Mutual Fund’s digital and social media platforms.

    “Diwali is a time of abundance, and this campaign encourages us all to look beyond monetary wealth and embrace the priceless joys that make life truly meaningful. Priya Malik beautifully brings this message to life with grace and sincerity. We’re grateful to Edelweiss Mutual Fund for inviting us to be part of such a heartfelt campaign,” Punctuate Productions co-founder & creative director Saloni Surti.

  • FinEdge unveils #SheInvestsBest campaign

    FinEdge unveils #SheInvestsBest campaign

    Mumbai: FinEdge has announced the launch of its groundbreaking campaign, #SheInvestsBest, aimed at creating awareness and fostering financial empowerment among women investors.

    FinEdge recognises the growing segment of women investors as more women join the workforce and seek to manage their investments independently. The #SheInvestsBest campaign is designed to address key considerations:

    ●    Gender parity: Traditionally, men have been the primary decision-makers in households. With more women earning an independent income, they now seek greater autonomy in personal financial decisions.

    ●    Social fabric: The changing social dynamics in India, with more women being single or marrying later, necessitate that women secure their financial future with their own resources.

    ●    Access to expertise: An investment expert acts as a coach, guiding investors through uncertainty. For women, aligning with experts who prioritize client interests is crucial.

    A recent study by FinEdge highlights that-

    ●    Women set significantly higher individual goals for retirement, with an average goal size of ₹5.9 crores compared to men’s ₹3.48 crores.

    ●    Women also set larger individual goals for child education, with an average goal size of ₹0.58 crores compared to men’s ₹0.44 crores.

    ●    The average investment size of women investors is ₹4,69,953, while the average investment size of male investors is ₹4,07,663.

    ●    67 per cent of women have stayed invested for three years or more.

    ●    The percentage of women investors has increased from 25.68 per cent in 2020 to 46.15 per cent in 2024, demonstrating a significant narrowing of the gender gap in investment.

    These insights highlight the strong participation, strategic financial planning, and resilience of women investors at FinEdge, emphasizing their focus on long-term goals, higher investment amounts, and early investment habits.

    Speaking on the announcement of the campaign, FinEdge CEO Harsh Gahlaut said, “We believe that empowering women with financial knowledge and resources is crucial for building a more inclusive and resilient investment landscape. The #SheInvestsBest campaign is a significant step towards achieving gender parity in financial decision-making and helping women secure their financial futures independently”.

    The #SheInvestsBest campaign aims to bridge the awareness gap among women investors, helping them achieve their financial goals. This campaign targets thousands of women yet to embark on their investment journey towards financial independence. FinEdge’s ‘Dreams into Action’ (DiA) platform is an ideal tool for women investors, offering collaborative decision-making, customized plans, and promoting the right investment behaviour for goal achievement.

    The campaign also tackles several challenges women face:

    1.    Lack of financial literacy: Provide necessary financial knowledge for informed investment decisions.

    2.    Confidence gap in investing: Boost women’s confidence to invest successfully and independently.

    3.    Time constraints for young professionals: Highlight the importance of prioritizing investment despite busy schedules.

    4.    Lack of customization: Offer tailored investment roadmaps for unique needs and goals.

    5.    Stereotypes and societal norms: Encourage women to actively participate in financial decisions, breaking societal barriers.

    6.    Delay in investing: Stress the importance of early investment decisions to achieve financial goals.

    Addressing the importance of women’s financial independence, Edelweiss Mutual Fund MD & CEO Radhika Gupta stated, “I am pleased to be a part of the #SheInvestsBest campaign by FinEdge. This initiative is a significant step towards empowering women to take control of their financial future with confidence. By providing expert guidance and fostering financial literacy, we can inspire more women to embark on their investment journey, achieve their financial goals, and ultimately, contribute to a more inclusive and diverse financial landscape”.

    Through the #Sheinvestsbest campaign, FinEdge plans to address these challenges by focusing on education through various mediums like write ups in independent online publications, social media campaigns, blog posts and any online modes of reaching out to a larger audience of women investors. The campaign would endeavour to empower women to achieve their financial goals and create a larger set of informed and confident female investors.

  • Edelweiss Mutual Fund’s Radhika Gupta joins Shark Tank India 3 as judge

    Edelweiss Mutual Fund’s Radhika Gupta joins Shark Tank India 3 as judge

    Mumbai: The newest addition to the Shark Tank India 3 judging panel, Radhika Gupta, MD and CEO of Edelweiss Mutual Fund is the perfect blend of elegance and ambition. Sharing inspiring thoughts from her simple observations of day-to-day life, Radhika is ready to collaborate with India’s one of the most loved shows – Shark Tank India for Season 3. Celebrating Radhika’s unapologetic self and fierce approach we bring instances that had all of us thinking.

    Lauding the elegance of the most beautiful piece of clothing, a saree, Radhika supports Indian traditional attire and promotes Indian handloom and artisans. She brings her conversation into her attire by donning a beautiful peach saree with the Indian Rupee and investment symbol drawn all over it. She combined her feminine side to her finance background with the brilliance of fashion and styling, sending a powerful statement that women can reach great heights, generate substantial wealth, and bring about positive change in the world.

    Radhika was drawn by the unparalleled popularity and the influence Shark Tank India has on the new-age entrepreneurs. She wants to educate the people of India about the importance of investing and mutual funds by bringing her years of experience in analyzing Indian companies to this national stage. Radhika wants to encourage the undiscovered potential of the youth across cities to build businesses of 5 cr to 100 cr and more. Through this new season, our newest shark, Radhika, is pumped and excited to back its unique and thoughtful business.

    All set to stream on Sony LIV from the 22 January, the lineup of sharks this year includes Aman Gupta (boAt co-founder and CMO), Amit Jain (CarDekho, and InsuranceDekho CEO and co-founder), Anupam Mittal (Shaadi.com – People Group founder and CEO), Namita Thapar (Emcure Pharmaceuticals ED), Vineeta Singh ( SUGAR Cosmetics co-founder and CEO), Peyush Bansal ( Lenskart.com founder and CEO), Ritesh Agarwal ( OYO Rooms founder and CEO), Deepinder Goyal (Zomato founder and CEO), Ronnie Screwvala (Upgrad co-founder and chairperson), and Azhar Iqubal (Inshorts co-founder and CEO). The show is hosted by comedian – Rahul Dua.

    Watch Shark Tank India 3 from 22 January on Sony LIV!

  • Edelweiss Mutual Fund shows how good advice can change lives in #AdviceZarooriHai film

    Edelweiss Mutual Fund shows how good advice can change lives in #AdviceZarooriHai film

    NEW DELHI: We’ve all received advice at some point or the other in our lives — be it good, bad, or unsolicited. Yet, the importance of sound advice in taking a big decision in life cannot be overstated. Recognising this, Edelweiss Mutual Fund is back with an investor education film under its #AdviceZarooriHai series. The film showcases the value of good advice with the story of Sarita Rai, the founder of Udaan. 

    Sarita Rai, a law graduate from Patna University, rejected offers from reputed firms to fulfil a dream that was ignited by her 4th-grade teacher’s advice — to make Bihar the state with the highest literacy in India. In 2009, she set up Udaan, an institute that has impacted the lives of thousands of underprivileged children, especially girls, in Hajipur, by providing them basic education. 

    The film showcases the power of Sarita’s teacher’s advice that education should be used to help others rather than just earn a living, which led her to dedicate her entire life to deliver primary education to children who couldn’t afford school. 

    Edelweiss Mutual Fund, in collaboration with content platform Josh Talks, has curated real-life stories of people who are making a remarkable difference in the lives of others. Driven by a strong vision and supported by good advice, changemakers like Sarita Rai are affecting transformation in their own communities. 

    This is the sixth film in the #AdviceZarooriHai series, which was launched in August 2018. Often drawing parallels between the importance of advice in life and investing, Edelweiss Mutual Fund’s investor education programme hopes to inspire their young investor base, driving home the key message – #AdviceZarooriHai.

    Edelweiss Asset Management Ltd MD & CEO Radhika Gupta said, “Education plays a crucial role in shaping one’s thinking and fine-tuning the way one reacts to a given situation. Just as the film highlights a chain reaction triggered by good advice, as a brand, we focus on educating our investors, empowering them with the right knowledge to make informed investment decisions, with the help of trustworthy financial advisors.”

  • Edelweiss Mutual Fund launches #AdviceZarooriHai campaign

    Edelweiss Mutual Fund launches #AdviceZarooriHai campaign

    MUMBAI: Edelweiss Mutual Fund launched a digital film focusing on the importance of right advice under the #AdviceZarooriHai campaign. The campaign idea stems from insights on women coaches in India, who fight a battle of their own against bias in a society that does not have many women coaches advising the champions of India.

    As testimony, the campaign is centered on the story of Bhakti Sharma, an Indian girl who broke the world record in 2015 by swimming 2.25 km in the freezing waters of Antarctica. Bhakti owes and credits her success to her coach – Leena Sharma – also her mother, who continuously invested the right advice in her at every stage and pushed her to achieve many laurels. The story goes to prove that the right advice can have the voice of a woman as well.

    Prior to this film, a series of digital films were launched across multiple events highlighting the importance of right advice in various aspects of life and in investing. Edelweiss Mutual Fund is promoting the campaign through digital & social media.

    Most investors are not equipped to understand the various categories and kinds of mutual fund schemes/products. The cost of going wrong and the impact of the wrong choice on the investment portfolio may be higher than the cost of taking advice from an expert. Hence, the right advice is important to choose the right investment suitable to the investors' risk profile and goals.   

    Edelweiss Mutual Fund CEO Radhika Gupta expresses, “It is a known fact that countries with more women in the workforce are economically more prosperous and progressive. In fact, increasing labour force participation of women by 10 per cent in India can add more than 700 million to GDP by 2025. We are glad to partner with Bhakti Sharma and Leena Sharma and bring out stories like these which focuses on the impact women can have in the advisory field.”