ITV

Tag: Edelweiss

  • ET Now Swadesh marks 4 years of trust with ‘Swadesh ke 4 Saal’ special

    ET Now Swadesh marks 4 years of trust with ‘Swadesh ke 4 Saal’ special

    MUMBAI: ET Now Swadesh, India’s fastest-growing Hindi business news channel, is turning four this October, marking the milestone with a day-long programming special themed ‘Swadesh Ke 4 Saal, Bharosa Beshumaar.’

    Since its launch in 2021, ET Now Swadesh has carved out a reputation as the country’s trusted guide for investors, empowering viewers with clear, credible, and actionable insights on markets, mutual funds, and wealth creation. Its mission: linking individual prosperity with India’s financial growth story.

    The anniversary special on 3 October packs in marquee segments featuring India’s sharpest financial minds, from Nilesh Shah (Kotak MF), Radhika Gupta (Edelweiss MF) and Devina Mehra (First Global) to market leaders like Ashish Kumar Chauhan (NSE) and Sundararaman Ramamurthy (BSE). The lineup spans investment strategies, SIP fundamentals, and exclusive conversations with CEOs and fund managers.

    Congratulating the channel, The Times Group MD Vineet Jain said, “In just four years, ET Now Swadesh has helped shape India’s culture of investment, with demat accounts surging from 7 crore to 25 crore since 2020. The channel continues to be a trusted partner in every Indian household’s financial journey.”

    From demystifying the stock market to fostering financial literacy, ET Now Swadesh has consistently positioned itself as more than just a news channel but a driver of financial empowerment.

    As it steps into its fifth year, the channel aims to deepen financial inclusion and deliver sharper insights for India’s growing pool of retail investors. After all, as ET Now Swadesh itself says, “सटीक और निष्पक्ष निवेश सलाह.”

     

  • This Mother’s Day, brands tip their hats to motherhood in all its hues

    This Mother’s Day, brands tip their hats to motherhood in all its hues

    MUMBAI: Mere paas Ma hai. This iconic dialogue from a cult Bollywood movie pretty much sums up how sentimental and sappy Indians can get when it comes to their moms! Even more so today as the world, and the country passes through a seemingly endless, terrifying ordeal and when most of us may be far away from one’s loved ones due to the restrictions on physical proximity and travel. It is also at times such as these that even the most grown up amongst us crave the soothing balm of a mother’s touch.

    Mother’s Day is the perfect excuse to celebrate the people who will always love us the most in this world, no matter what.

    Here are a few Mother’s day campaigns that celebrate motherhood in all its forms and glory:

    Prega News

    With the evolving times, the relationship a mother shares with her children has also evolved. To celebrate and honour the symbol of love this Mother’s Day, Mankind Pharma’s pregnancy detection card brand Prega News has launched the #CoolHaiMeriMaa campaign. The campaign reiterates that a mother’s confidence in a child helps the child progress and succeed in life. The video campaign showcases a beautiful relationship between a mother and a son; it narrates a series of instances where the mother has stood by and supported her son at various junctures of his life, giving him life lessons that have helped him choose the right path. The video brings out fun and cheerful moments between the duo that they have experienced through their life, while growing  and evolving together.

    There is little doubt that most of our first life lessons about the value of money and savings have been learnt from our mothers. We have many times heard this idiom ‘A penny saved is a penny earned” and who can teach this best other than a Mother. Shining a light on this truth are not one but two campaigns from two well-known investment brands.

    Edelweiss Mutual Fund

    Edelweiss Mutual Fund launches a new investor education film which revolves around the idea that Life ho ya money, Mom ki Advice Zaroori hain. The film, conceptualised by The Fickle Formula, salutes the imperceptible role of a mother as a friend, advisor and confidante in shaping our value system and attitude towards money – be it our first savings in a piggy bank or our first lessons on budgeting. The film showcases through various real-life narrations how at every stage of life, our moms guide us to make informed decisions, save more money. Her guidance helps us learn and earn the life goals we aimed for.

    UTI Mutual Fund

    Developed by Hotstuff, the film has tried to communicate the message of how all small daily habits that our mothers inculcate in us since our childhood, which while we are young feel like an enforcement, can actually help one become a responsible and smart investor. The campaign pays tribute to a mother’s advice with an animated film and a song in the backdrop going – Sahi Baat Mummy Ne Kahi Thi. The simple but sweet message is sure to strike a chord with anyone who truly credits their success to their mother’s advice.

    Madame

    Women’s fashion brand Madame is honouring the contribution mothers play in every individual’s life with its new promo. The video showcases the unique bond between a mother and a child, and their everlasting impact. The emotional, supportive and always understanding nature of a mother is depicted very well through the ad film, and reminds us of the special place mothers hold in our lives and the ways in which they make our lives easy and beautiful, sometimes unbeknownst to us.

    Great Learning

    Even in today’s times, women are still seen as the primary caregivers, and often end up compromising on their professional dreams in a bid to focus on family’s needs. This Mother’s Day, edtech company Great Learning is helping women who have taken career breaks to reboot their professional journey. Under the second edition of the #HerFreshStart initiative, the company will offer a scholarship of up to 50 per cent to selected mothers who can enrol in a range of career-critical programs.

    Great Learning is inviting people to nominate mothers in their circle. The nominees can submit their form with a Statement of Purpose (SOP) with a brief introduction of their background and why they believe they deserve the scholarship. The nominations can be sent between May 6 and May 10 by visiting edtech firm’s social media channels – Linkedin, Twitter, Facebook, and Instagram with #HerFreshStart. Mothers can also self-nominate themselves.

    Nourish Organics

    A hamper to boost the health of the one who nourishes the whole family, is what Nourish Organics is focusing on. Ahead of Mother’s Day, the brand introduced a special Immunity Boosting Hamper in light of the current times. The specially curated gift hamper consists of products that offer a combination of health benefits, flavour and the much needed protection she needs – from Chia Turmeric Cookies, Ginger Oat Cookies to Amla Bars.

    Tring

    Celebrity engagement platform Tring is running a promotional Mother’s Day campaign for the week leading up to Mother’s Day, wherein they are encouraging their users to avail of a 15 per cent discount by using the code (MOM15). They can then use this code to book a personalised celebrity wish for their mother. What’s even better is that one lucky customer stands a chance to win Rs 1.5 lakh by simply recording and sharing a video of them surprising their mom while she reacts in awe to the celebrity wishing her.

    So what are you waiting for, go ahead and make your mom feel special!

  • Edelweiss brings believability with Irrfan Khan

    Edelweiss brings believability with Irrfan Khan

    MUMBAI: Edelweiss Tokio Life Insurance, a joint venture between the Edelweiss Group and Tokio Marine Holdings of Japan, has signed actor Irrfan Khan as the voice of the customer for its product campaign on the recently launched new-age unit-linked insurance plan Wealth Plus.

    Irrfan reflects the typical consumer who is skeptical of the ‘unbelievable’ product features and benefits being offered by Wealth Plus. This is a futuristic plan catering to digitally savvy customers where the insurer doesn’t charge premium allocation and policy administration charges, but instead contributes additional units on every premium paid by the customer.

    TVC Links: https://www.youtube.com/watch?v=UgPx39f13J8&index=1&list=PLJ9qhgtIFq-lpARQ0hpRpX5tOhRtwajGk

    Hence, the product campaign tagline says- “Unyakeenable!!! It’s true! We also invest in your insurance plan.” We coined the term #unyakeenable linking back to benefits that seem unbelievable, but are in fact completely true. The product was designed basis feedback from customers and was co-evolved along with Policybazaar to cater to the customer’s stated needs for protection and growth.

    Edelweiss Tokio Life’s hard-hitting campaign #Unyakeenable – will be first seen outdoors, followed by a full-fledged 360 degree campaign including TV, digital, radio and cinema demonstrating that the financially savvy customers demand competitive and differentiated products to lead a progressive lifestyle.

    Edelweiss Tokio Life MD & CEO Deepak Mittal says, “With authenticity that’s hard to rival, Irrfan’s versatility and wide appeal, resonates with our product’s #Unyakeenable features. Wealth Plus is aimed at wealth creation where the longer the policyholder invests, the more we contribute to his fund. A self-made man, his connect with the masses makes him the opportune voice for the forthcoming Edelweiss Tokio Life Campaign.”

    Actor Irrfan Khan adds, “This product by Edelweiss Tokio Life is truly #Unyakeenable – Wealth Plus is one-of-its-kind where the insurance company also invests in your policy, making it an unconventional insurance policy. Today, Edelweiss Tokio Life Insurance is one of India’s fastest growing life insurers and I am delighted to be a part of this campaign.”

    The TV commercial will be run across all news channels and impact properties across genres.

  • Sun TV gets ‘buy’ rating from ICICI & Edelweiss

    MUMBAI: Leading brokerages in India have recommended a ‘buy’ rating for Sun TV, the television channel consistently leading across genres for weeks as per BARC India ratings.

    ICICI Direct has recommended ‘buy’ rating with a target price of Rs 830 in its research report dated 14 August, and Edelweiss too has maintained a ‘buy’ rating with Rs 1,024 target price.

    Revenues came in Rs 7863 million (up 3.4 per cent YoY) versus ICICI’s estimate of Rs 7634 million supported by higher subscription revenues, which grew 15.3 per cent YoY to Rs 2705 million (better than ICICI’s estimate of eight per cent YoY growth).

    Sun TV, ICICI says, continued to disappoint on the advertisement revenue front. Ad revenues declined approximately four per cent YoY to Rs 3260 million EBITDA came in at Rs 4484 million, up 2.7 per cent YoY, better than its estimate of Rs 4206 million supported by lower IPL losses (loss of Rs 220 million versus expected loss of Rs 550 million). Though market share erosion in Sun TV is a concern owing to intense competition from Star Vijay, Edelweiss believed it is temporary as viewership is intact. However, competition from Colors is a key monitorable.

    The near-term competitive pressures, ICICI notes, have led to concerns over the expected full throttle ad recovery. However, it has highlighted that the overall levers such as low base, the upcoming festive season and monetisation of improved rating in non-Tamil markets, would provide healthy visibility of ad growth revival ahead. A faster resolution of Chennai digitisation could also provide strong subscription revenue growth. ICICI rates well Sun TV’s strategy of revamping its content strategy and focussing on superior ad yield.

    Edelweiss notes Sun TV’s main positives of approx 29.7 per cent y-o-y growth in cable subscription supported by catch-up revenue and 9.4 per cent y-o-y jump in DTH subscription and IPL losses were stable at Rs 241 million in FY17, even though it lost the series in FY18. The main negatives, Edelweiss notes, was the 4.1 per cent y-o-y dip in ads base of 3.7 per cent y-o-y decline owning to GST.

    The company guided for 15 per cent y-o-y growth in subscriptions in FY18, led by south markets, ex-Tamil Nadu. With phase-III digitisation on track, Edelweiss estimated 15 per cent / 12.0 per cent y-o-y growth in subscriptions in FY18/FY19.

    Factoring in lower ad growth in Q1FY18, Edelweiss cut FY18E ad growth to 9.0 per cent y-o-y from 11.0 per cent earlier.

    Hit by GST, Sun’s ad revenue fell 4.1 per cent y-o-y. However, Edelweiss expects it to bounce back riding on strong content in H2FY18 following improvement in Telugu and Malayalam ratings.

    Sun’s overall subscription grew 16.1 per cent y-o-y supported by catch-up revenue and upswing in digital revenues. The content cost rose 37.6 per cent y-o-y as Sun TV shifted to commissioned model from the ad slot model. It moved entirely into the commissioned model in all its markets, except Tamil Nadu, 2 out of 18 programmes are on commissioned model.

    Sun TV now expects August and September to report better ad growth as GST impact withers away.

  • Netflix a damp squib; broadcasters long term gainers: Edelweiss

    Netflix a damp squib; broadcasters long term gainers: Edelweiss

    MUMBAI: While the world is going gaga over Netflix’s simultaneous launch in 130 countries across the globe including India, financial services company Edelweiss is not too impressed, at least in the medium term.

     

    So when all and sundry are trying to predict and second guess the impact Netflix’s launch will have on the over-the-top (OTT) scene as well as on the broadcast industry in India, according to Edelweiss, the impact of Netflix in India will be limited on direct to home (DTH) and cable TV players over the medium term.

     

    Citing the reasons for the same, Edelweiss lists:

     

    1) Netflix does not have local content

    2) Free content is easily available on Erosnow, Hotstar, YouTube

    3) Steep pricing at 2-3x prevailing cable TV/DTH rates

    4) Broadband speed beyond top cities will be a huge challenge

    5) Lack of India cricket matches

     

    The Indian pay TV market is on its way to embrace OTT platforms, especially for sports content, following increasing usage of internet. According to the company, this will be an additional source of revenue for broadcasters like Zee, Sun TV and TV18 over the longer term. “However, most broadcasters already have their OTT platforms and are yet to sign content deals with Netflix,” the company said in its report.

     

    A successful OTT in US:

     

    Netflix is a successful OTT in US as cable TV ARPU is $60 per month versus Netflix’s ARPU of $20-24. Secondly, the US has higher broadband penetration (~80 per cent) with good speed; and original content is dished out by Netflix. However, in India, Netflix currently lacks these advantages.

     

    “Hence, we do not expect Netflix to have any major impact on Indian DTH/cable TV players over medium term. Netflix has a long way to go before tasting success in India,” Edelweiss said.

     

    Pricing, slow broadband key challenges in India:

     

    As was reported earlier by Indiantelevision.com, in India, Netflix’s subscription rates are Rs 500, Rs 650 and Rs 800 for basic, standard and premium packs respectively. “These are 2-3x the prevailing cable TV/DTH rates. Besides, broadband will entail additional costs,” the report added. 

     

    Internationally, Netflix has done well riding attractive pricing, which is almost half the cable TV/DTH rates, and original content. While the company currently does not enjoy these benefits in India, in a bid to attract subscribers, it is offering free services in its first month of operations. 

     

    According to Edelweiss, plans are also afoot to facilitate streaming via laptops, TV, smart phones and tablets. “However, we believe in India where subscribers pay ~Rs250-450 per month for cable TV (includes sports channels), Netflix’s rates are on the higher side. Broadband speed will also be a challenge. Netflix requires minimum speed of 512kbps and recommends 3mbps speed for SD content and 5mbps for HD videos, which further limits its expansion plans,” the report said.

     

    Sports missing, India savours diverse content:

     

    Netflix is currently beaming international TV shows in India along with English and Hindi movies. “The company is currently not offering local content. Sports content, the main driver of the OTT platform, is also not offered. With India being a country with diverse culture it consumes content in eight different languages. Currently, Netflix is beaming only English content which will attract only niche audience,” the report added.

     

    With Netflix’s subscription price being by far the steepest in India as compared to competition, some of whom even offer content for free on their platform, it remains to be seen whether other players up their price, match Netflix’s or continue to offer content at a lower price. That said, with growing competition in the space from the likes of Arré, ALT Digital, DittoTV, ErosNow, HOOQ, Hotstar, Netflix, nexGTV, Sony Liv, Spuul, Voot and YuppTV, Netflix’s content strategy in the near future will be the key differentiator, which will separate the best from the rest.

  • Mary Kom’s academy receives a big boost

    Mary Kom’s academy receives a big boost

    MUMBAI: Sports mangement experts and stakeholders in India have time and again stressed the importance  to develop alternate sports like hockey, boxing and football at a decentralised level with the help of corporate companies.  One such game, boxing, today received a boost as five time Amateur Boxing World Champion Mary Kom was handed a cheque of Rs five lakh which was crowd funded by  Edelweiss’ philanthropy arm EdelGive Foundation, to help build her boxing academy in Manipur.

     

    The amount will be utilised to support build her boxing academy which currently houses 35 residential students comprising boys and girls besides other students who come for coaching classes.

     

    Describing her long and rewarding journey Kom said, “When I started boxing it was very difficult to gain recognition as the sports was not very well known. But after six to seven years today not just the game but also women’s recognition in boxing has grown. But at the same time competition has grown tougher due to upcoming sports leagues including the Common Wealth Games and the Asian Games.”

     

    Speaking on her successful career she added, “Patience, dedication, hard work and strong will power is what helped me become what I am today. The money received will not be splurged unnecessarily but invested in the academy to create more inspiring stories.”

     

    EdelGive Foundation and Olympic Gold Quest (OGQ), an organisation that builds teams of athletes and sports persons to become potential Olympic Gold winners at Olympic Games, helped her achieve her goals as it also provided her a Rs 2 crore life cover.  Edelweiss Tokyo Life Insurance (ETLI) is now associated with the movie Mary Kom as it feels by promoting the film it will inspire more Indians to join sports and inspire organisations to come forward and support champions like Kom.  The ‘Crowd Funding for Social Development in Sports’ initiative was started with the launch of its website http://needforchampions.com/.

     

    Former Indian Hockey captain Viren Rasquinha who too was present at the occasion felt that in order to pick up the right talent it was important to find the talent at the junior level and after finding the same a personalised structured  support system should be put in place.

     

    EdelGive Foundation CEO Vidya Shah said that by partnering with OGQ, EdelGive has managed to consistently provide aspiring young India, an opportunity to mainstream their sports careers. “We take pride in partnering with Mary Kom in her success story and it is our endeavour to create many more ‘Mary Koms’ in the future, ” she added.

     

    Edelweiss Tokio Life Insurance CEO Deepak Mittal sees the initiative as an extension of the company’s vision to fulfil the dreams and aspirations of every Indian. “The amount received shows the increasing connect towards alternate sports in India. We hope that in this small way we will be able to help attract more aspiring sportspeople towards sports other than main stream ones in India,” he concluded.