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Tag: ed-tech company

  • Byju’s bolsters tech team with two key appointments

    Byju’s bolsters tech team with two key appointments

    Mumbai: Ed-tech major Byju’s on Thursday announced the appointment of Mani Bansal and Maneesh Agrawal to lead key technology functions, in an effort towards strengthening its tech vertical and further drive innovative and impactful learning experiences.

    Bansal will take on the role of vice-president – engineering and Agrawal joins as vice-president – reliability, security & cloud engineering. “Both executives will work on a group level towards catalysing critical technologies to augment Byju’s tech prowess and define the future of learning,” said the statement.

    “At Byju’s, we are enriching our technology vertical by leveraging the vast pool of skilled technology talent in India and abroad, further enabling us to push boundaries, create value, and build more impactful learning programs for students,” said Byju’s president – technology Anil Goel. “I am thrilled to have Mani and Maneesh joinus on this journey, helping us strengthen our innovation backbone and redefine learning for the next generation.”

    Mani Bansal will lead the content engineering platform across the group, along with working closely with the Byju’s Lab team to build AI/ML capabilities to set the benchmark for the future of personalised learning, the company said.

    A tech leader with more than two decades of rich experience, Mani has been leading cross-functional engineering teams to deliver world-class products for millions of customers globally. With a rich career spanning 20+ years, the Hyderabad-based tech leader is an Amazon veteran, having donned multiple global technology leadership roles in Amazon Prime and Amazon Logistics. “I am thrilled to be joining the Byju’s family and embark upon an exciting new journey of bringing tech-driven learning to students everywhere. As someone who grew up in a small town, I recognise the immense power of education and look forward to further building Byju’s into a tech-first organisation,” he said.

    Maneesh Agrawal commands over 22 years of experience with strategic thinking across design, implementation and operational excellence. He will play a pivotal role in driving the company’s reliability engineering, security & cloud engineering. 

    Formerly with Adobe, Olacabs, InMobi, Yahoo and Indiamart where he delivered strategic vision across IaaS, PaaS, SaaS & Cloud efficiency. With Data Security at core of Byju’s, Maneesh’s appointment will further accelerate the company’s investment in this area. “Education has the potential to transform the world, and I am excited to be a part of Byju’s endeavor to make it accessible, personalised, and engaging for all. I look forward to capacity building and creating innovative learning environments for students around the world,” he commented.

  • myclassroom brings in Joydeep Mukherjee as CMO

    myclassroom brings in Joydeep Mukherjee as CMO

    Mumbai: Ed-tech company myclassroom on Wednesday announced the appointment of Joydeep Mukherjee as chief marketing officer. myclassroom provides learning centers for students aspiring for competitive exams like JEE, NEET, NTSE, KVPY, and Olympiads across the country.

    In this role, Mukherjee will lead the marketing function, with end-to-end responsibility of brand building, business growth, and customer experience, said the statement.

    “The edtech industry is at a pivotal point in its evolution,” said myClassroom co-founder and director Prashant Sharma. “The recent Covid-19 crisis brought out the importance of Phygital (Physical + Digital) learning models, that enrich traditional learning models and have the power to deliver top-quality education, to any student, in any part of the country by leveraging technology.”

    “Joydeep has a very good understanding of the higher education landscape and Indian consumer behavior, along with strong expertise in customer acquisition and customer lifecycle management. We feel we found the right person in Joydeep, and we couldn’t be more excited to welcome him to the team,” he further said.

    An alumnus of XLRI, Mukherjee is a seasoned marketer, strategist, and business leader, with over 15 years of experience and an extensive background in marketing, sales & distribution, P&L leadership, product management, and consulting. He is a highly experienced marketing leader with a proven track record of building brands and designing high-impact marketing strategies.

    “myClassroom has been building an excellent track record of bringing together India’s top teachers, state-of-the-art smart classrooms for immersive learning, and an AI-driven platform for personalised learning. I am looking forward to this opportunity of making quality education accessible to all,” said Joydeep Mukherjee on his new assignemnt.

  • upGrad for Business onboards Work Better to strengthen its enterprise L&D offerings

    upGrad for Business onboards Work Better to strengthen its enterprise L&D offerings

    Mumbai: upGrad for Business, the B2B arm of ed-tech major upGrad, has onboarded Work Better CEO Swapnil Kamat and his team to strengthen its enterprise learning and development offerings. Founded in 2008, the Mumbai-based Work Better is an executive education and training company that specialises in soft skills training, sales training and leadership training.

    “Enterprise L&D is coming of age now. This synergy, hence, is aptly-timed and will fuel upGrad’s ambition of being one of the few Integrated LifeLongLearning Tech Companies in the world, dominating both B2B and B2C space,” commented upGrad co-founder and MD Mayank Kumar.

    As per Technavio Research report, the global soft skills training market has the potential to grow by $14.9 billion by 2024 and is expected to exceed $60.89 billion by 2031, expanding at a CAGR of 12.7 per cent during the period, as per TMR’s study.

    “The rise of multifunctional roles which require new-age subject knowledge is constantly pushing medium and large-sized organisations to re-think their L&D strategies not just for skilling their talent pool but also for retaining them,” stated upGrad For Business president Minaxi Indra. “With the two majors coming together, we look forward to empowering orgranisations with both, market-ready and future-ready skills in order to train their workforce with best of technical, leadership, and managerial varieties for maximum career benefits.”

    According to Citi GPS’ (Global Perspectives & Solutions) September 2021 report, L&D is increasingly being viewed as a strategic investment, and two in three organisations are looking to plug the skills gap through internal upskill and reskill training initiatives.

    “Work Better Training started as a result of our own frustration with corporate training. Having worked with multinationals before our entrepreneurial days, we had been a part of several executive training programs and realised that most of them were theoretical. Hence, we started Work Better Training in an endeavour to make corporate training programs more real, practical and implementable,” said Work Better Training CEO Swapnil Kamat. “Work Better has deep-rooted expertise in soft skills, sales & behaviour training, while upGrad is a leader in technical and hard skills training. With this consolidation, we both can leverage each other’s expertise to add further value & provide holistic solutions to customers.”

  • Extramarks spotlights its holistic learning solutions in latest campaign

    Extramarks spotlights its holistic learning solutions in latest campaign

    Mumbai: Ed-tech company Extramarks has launched a new brand campaign called ‘School Se Ghar Tak’ to underscore its stance as a holistic learning platform.

    The campaign highlights Extramarks expertise in combining the best of ‘in-school’ and ‘at-home’ digital learning ecosystem helping students’ #FlyTheExtraMile. It also highlights the end-to-end learning offerings such as Live doubt solving sessions, unlimited practice tests, performance analysis, and much more with the help of a dynamic jingle and visuals, said the company in a statement.

    “The near-immediate shift to online education post the Covid-19 outbreak accelerated convergence of school and home learning, emphasising the need to make education holistic, interactive and personalised,” said Extramarks Education VP of marketing Vineeta Singh. “latest TVC embodies this image of Extramarks as a one-stop learning solutions provider that complements in-school learning from the comfort of home. We are excited to mark our new beginnings as we strengthen our message of well-rounded, all-inclusive learning, School se Ghar Tak.”

    Rolled out on the heels of the brand’s recent rebranding and re-introduction of ‘Extramarks – The Learning App,’ the campaign reinforces the brand’s leadership position in the ed-tech segment and highlights its robust set of product offerings for all classes, multiple boards, and all subjects including K12, JEE, and NEET. The brand has merged all its applications in the K-12, JEE, NEET segments into a single Extramarks – The Learning App.

    “We are thrilled to win the media mandate for Extramarks and work on the launch campaign. We are confident that our integrated media approach centered in consumer journey backed by data and insights will drive growth in this extremely competitive and fierce category,” stated Wavemaker India chief client officer North and East office head Mansi Datta. “The campaign reaches out at an all-India level to both parents and school children talking about holistic learning solutions not just in schools but children having access to it at home as well.”

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