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Tag: ecosystem

  • Jio & Sodexo to accelerate digital transformation

    Jio & Sodexo to accelerate digital transformation

    MUMBAI: Reliance Jio and Sodexo, the leader in Employee Benefits today announced the partnership to accelerate India’s digital transformation. Jio and Sodexo will leverage complementary strengths and offerings to create an enriched digital life ecosystem for Indians.

    JioMoney, the PPI wallet offered by Jio Payments Bank Ltd., has enabled integration of Sodexo Meal Cards with a user’s JioMoney account to allow mobile-based payments via Sodexo Meal Card. The partnership will enable thousands of Sodexo Merchants like grocery shops, kiranas, restaurants and cafes across the country, to accept digital payments via Sodexo.

    Sodexo’s proprietary meal benefit solution, Sodexo Meal Pass can be linked to the JioMoney App for making quick payments on-the-go. It will also be an added digital transaction option for JioMoney’s rapidly growing user-base across India. Consumers no longer have to carry the Sodexo’s physical card for the purchase of food and non-alcoholic beverages. They can simply add the Sodexo Meal Card balance to the JioMoney app and start transacting on-the-go. Jio and Sodexo will continue to work together to accelerate adoption of services offered by both the brands.

    Speaking on the association, JioMoney, Business Head,  Anirban S Mukherjee said, “Jio’s partnership with Sodexo will further Jio’s endeavour to deliver the benefits of evolving digital technologies to every Indian and allow them to live Digital Life to the fullest. The integration will bring convenience and new digital transaction options for both JioMoney and Sodexo users in India. Going forward both brands will leverage core strengths, develop synergies and expand their reach and presence in India’s growing digital ecosystem.”

    Rewards Services India, CEO Sodexo Benefits, Stephane Michelin said, “At Sodexo, we constantly strive to enhance the consumer experience by expanding the ways to use the Sodexo Meal card within our proprietary network. Our endeavour has been to improve the retail experience for our 3 million daily users. With this partnership, JioMoney’s MPOS system will help segregate the food & non – food items among standalone, smaller merchants, which will further strengthen Sodexo’s position as a compliant meal benefit solution in the country.”

    The solution has already been launched in Mumbai and the consumer response has been excellent. The JioMoney solution will be enabled at all Sodexo accepting merchants nationally over a period of time. This partnership between JioMoney and Sodexo, both being leaders in their respective spaces brings high levels of domain expertise will bring about a radical change in the payments landscape across the country.

  • Twitter ads pro ecosystem to be created by Simplilearn

    Twitter ads pro ecosystem to be created by Simplilearn

    MUMBAI: Global professional training company Simplilearn has launched an initiative aimed at creating a larger ecosystem of Twitter-advertising aware professionals. Simplilearn is presenting educational content, powered by Twitter, as the core of its certification in Twitter Advertising which will educate marketers on how to leverage Twitter successfully for their business’s digital and social media marketing efforts.

    Twitter ads have strategically benefited Fortune 500 and small and medium enterprises in customer acquisition, customer and user engagement as well as brand building. Edric Subur from Twitter’s marketing team is presenting on the power of Twitter Advertising through Simplilearn’s Online Self-Learning (OSL) model.

    Edric Subur from Twitter’s marketing team, said, “We are really excited to work with Simplilearn to distribute a structured Twitter Ads course to thousands of marketing professionals. Many marketers are interested in leveraging Twitter Ads to grow their business but are unsure of what’s the best way to do it.”

    Simplilearn chief business officer Kashyap Dalal, said “The Certification in Twitter Advertising will also be a part of Simplilearn’s flagship offering – the Full-stack Digital Marketer Masters Program Learners on this course will be trained to make the most of Twitter’s advertising platform, gain insights into audience targeting and content strategies, and learn how to measure results accurately to gauge the success of Twitter ad campaigns.”

    Simplilearn is one of the world’s leading providers of online training for IT, Software Development, Project Management, Data Science, Cloud Computing, Digital Marketing, and many other emerging technologies.

  • Twitter ads pro ecosystem to be created by Simplilearn

    Twitter ads pro ecosystem to be created by Simplilearn

    MUMBAI: Global professional training company Simplilearn has launched an initiative aimed at creating a larger ecosystem of Twitter-advertising aware professionals. Simplilearn is presenting educational content, powered by Twitter, as the core of its certification in Twitter Advertising which will educate marketers on how to leverage Twitter successfully for their business’s digital and social media marketing efforts.

    Twitter ads have strategically benefited Fortune 500 and small and medium enterprises in customer acquisition, customer and user engagement as well as brand building. Edric Subur from Twitter’s marketing team is presenting on the power of Twitter Advertising through Simplilearn’s Online Self-Learning (OSL) model.

    Edric Subur from Twitter’s marketing team, said, “We are really excited to work with Simplilearn to distribute a structured Twitter Ads course to thousands of marketing professionals. Many marketers are interested in leveraging Twitter Ads to grow their business but are unsure of what’s the best way to do it.”

    Simplilearn chief business officer Kashyap Dalal, said “The Certification in Twitter Advertising will also be a part of Simplilearn’s flagship offering – the Full-stack Digital Marketer Masters Program Learners on this course will be trained to make the most of Twitter’s advertising platform, gain insights into audience targeting and content strategies, and learn how to measure results accurately to gauge the success of Twitter ad campaigns.”

    Simplilearn is one of the world’s leading providers of online training for IT, Software Development, Project Management, Data Science, Cloud Computing, Digital Marketing, and many other emerging technologies.

  • Housing.com fires CEO Rahul Yadav

    Housing.com fires CEO Rahul Yadav

    MUMBAI: Mumbai based online realty platform, Housing.com has released its CEO Rahul Yadav, with immediate effect, after a regular board meeting, held earlier on 1 July. Yadav who is also the co-founder of the company, will no longer be an employee of Housing.com and be associated with the company in any manner, going forward.

     

    The Housing board, unanimously agreed to bring Yadav’s tenure to a close, with reference to his behaviour towards investors, ecosystem and the media. The board believed that his behaviour is not befitting of a CEO and is detrimental to the company, known for its innovative approach to product development, market expansion and brand building.

     

    While the search for an interim CEO is underway, a transition plan has been put in place. The current senior executives of Housing.com will continue to run the operations on a daily basis, and ensure its continued smooth functioning. The board and the operating committee will remain closely involved with all key decisions.   

     

    Through an official statement the company said. “The Housing.com board, investors, management team and employees are keen to see Housing maximise its huge potential in India and beyond, as well as run in professional and world class manner. This is part of our larger commitment to India and the start-up ecosystem, which together remains unaffected and as strong as ever.”  

  • Dentsu Digital bags duties for Honda and Indo-Nissin

    Dentsu Digital bags duties for Honda and Indo-Nissin

    MUMBAI: Dentsu Digital, a digital marketing solutions company of the Dentsu India Group, has added two new businesses to its kitty.

    Honda Motorcycles and Scooters India (HMSI) has appointed Dentsu Digital as its digital agency to develop a complete digital ecosystem for the brand. Starting with the launch of an integrated social media campaign via various platforms to expanding the footprint across different touch points, the digital agency will also help drive Honda’s search and optimsation efforts with the help of media campaigns and search engine optimisation.
    We’ve also invested in technology and tools that allow us to deliver a great online experience says Glen Ireland

    Dentsu Digital recently worked on a unique brand engagement campaign using iButterfly – a proprietary platform, to launch HMSI’s new Activa-i. iButterfly is a the mobile platform that allows people to virtually catch branded butterflies and redeem them for discount coupons, branded merchandise and many more exciting takeaways.

    The second win for Dentsu Digital is Top Ramen (instant noodles), from Indo Nissin. The mandate given to the agency is to find a digital expression to Top Ramen’s offline campaign – ‘More Masala, More Maaza’ by creating consumer engagement and interest with its core target group.

    This is Top Ramen’s first serious foray into the digital world. The plan is to start by developing an engaging brand conversation followed by a more immersive experience through the website and other digital points of contact.

    Commenting on winning these prestigious accounts, Dentsu Digital CEO Glen Ireland said, “These wins directly reflect the hard work and effort put in by the entire agency.It also bears testimony to our understanding of the client business, their challenges and goals. Winning these accounts also helps demonstrate our competencies and strengths especially in social media, where we have invested a lot of time in developing a best-in-class approach to content, conversation and community building. We’ve also invested in technology and tools that allow us to deliver a great online experience.”

    With these wins seems Dentsu Digital is to creating a unique digital service offering within the Dentsu India Group.

  • SES uses MipTV to drive its Ultra HD Experience

    SES uses MipTV to drive its Ultra HD Experience

    MUMBAI: Satellite operator SES, which has got a fleet of 52 geostationary satellites, has launched SES Ultra HD Experience initiative at MipTV in Cannes which invites content providers and broadcasters to work with SES to support the development of the Ultra HD value chain.

    SES Senior VP Commercial Europe Norbert Hoelzle said, “With manufacturers launching larger and larger TV screens at increasingly affordable prices, consumers expect to receive content with the highest possible picture quality. As a global satellite operator, it is of utmost importance for SES to play a catalytic role and enable the industry to drive the deployment of the Ultra HD ecosystem.

    “The challenge for broadcasters is to access content in Ultra HD. As satellite is the most suitable infrastructure to deliver high resolution pictures to large audiences, SES is well-positioned to support content providers and broadcasters in testing their Ultra HD footage and distributing their content before Ultra HD becomes a commercial reality in the next few years.”