Tag: Economic Times

  • Partha Sinha bids adieu to Times Group, gears up for global innings

    Partha Sinha bids adieu to Times Group, gears up for global innings

    MUMBAI: Partha Sinha—engineer, brand whisperer, and boardroom charmer—has called time on his high-profile stint at Bennett, Coleman & Co. Ltd. (aka The Times of India Group). Word on the street (and confirmed by Sinha himself) is that he’s moving on to a global giant  in an advisory role. But true to form, he’s zipped his lips on the details.

    “I will announce where I am headed in the next fortnight or so when my on-boarding process is completed,” Sinha told indiantelevision.com. 

    Sinha’s departure closes a defining chapter in BCCL’s brand and revenue playbook. Since joining in 2020 as president, response (that’s the revenue engine, in TOI-speak), he led the post-COVID business bounce-back with flair—sharpening monetisation levers, dialling up audience-centricity, and reimagining legacy brands for a digital-first world.

    In July 2024, he took on the dual hat of president and chief brand officer, overseeing consumer-facing powerhouses like The Times of India, Economic Times, Femina, and Mirror. His brand play? Bold, contextual, and never shy of a pivot.

    A rare crossover of nuclear engineering, Citibank cubicles, and Madison Avenue swagger, Sinha’s career reads like a greatest hits compilation of Indian marketing. An IIT Kharagpur and IIM Ahmedabad alum, he kicked off in nuclear design (yes, really) before finding his groove in the brand world via Citibank. What followed was a series of heavyweight gigs at Ogilvy & Mather, Publicis, BBH, and McCann Worldgroup India—where he wore the vice chairman and MD mantle with style.

    At Ogilvy, he helped birth strategic planning as a serious discipline in Indian advertising. BBH and McCann only deepened his rep as a master of merging business metrics with cultural mojo.

    So what’s next for the brand sage? For now, he’s staying tight-lipped. But if history’s any clue, it’ll be clever, culture-shifting, and possibly global in scale. An ardent Arsenal fan who loves listening to Hindustani classical music, Partha’s jovial self will be missed at the Old Lady of Boribunder. 

    Stay tuned. The next episode of the Partha Sinha show promises to be unmissable. Where once again, he will set the corridors alive.

  • CNN-News18 launches print campaign to announce leadership on counting day

    CNN-News18 launches print campaign to announce leadership on counting day

    Mumbai: In a print campaign launched on the front page of the Economic Times newspaper, CNN-News18 has announced its leadership during the four state election results.

    The campaign will also go live on digital, social and trade platforms starting Wednesday.

    As per the ad released by the news channel, it has secured a remarkable 30.6 per cent market share on the counting day of assembly elections held across Rajasthan, Madhya Pradesh, Chhattisgarh, and Telangana on 3 December 2023.

    Positioning itself as the number one choice of viewers for comprehensive counting day coverage, CNN-News18 outperformed its competitors, with Republic TV securing the second position at 25.4 per cent market share, closely trailed by Times Now with 23.6 per cent India Today TV followed suit with a market share of 12.9 per cent. (Source: BARC | Metric: Market Share | TG: 15+AB | Period: 3 December (24 hrs) | Market: India)

    The resounding success of CNN-News18 on counting day can be attributed to its special election programming, delivering the quickest and most accurate results, coupled with anchors like Zakka Jacob, Anand Narasimhan, and Rahul Shivshankar. The channel’s extensive network of reporters across all four states, ensured fastest, comprehensive coverage.

    CNN-News18’s presentation with engaging graphics and insightful explainers, simplified complex trends and data, making it easily comprehensible for the audience.

    The channel has continued to outperform its competition in terms of viewership for more than a year now.

  • Roche releases its print campaign for the festive season  ‘Control Diabetes with Every Check’

    Roche releases its print campaign for the festive season ‘Control Diabetes with Every Check’

    Mumbai: Roche Diabetes Care India Pvt. Ltd., a pioneer in blood glucose monitoring, has released the first leg of their festive campaign for their flagship brand Accu-Chek titled ‘Control Diabetes with Every Check’.  This pan-India omnichannel campaign focuses on creating awareness about the power of an individual to take charge of their diabetes management through regular self-monitoring. It also highlights their two key products – Accu-Chek Instant & Accu-Chek Guide, along with their ‘mySugr’ mobile application.

    The first phase of the campaign was focused on print media which was released on the first day of Navratri in leading newspapers across the country. The print advertisements were strategically released on full pages and half pages in Hindustan Times, Economic Times, Dinamalar, Vijaya Karnataka, Anand Bazar Patrika & Eenadu.

    The campaign’s core message revolves around empowering individuals to take charge of their diabetes management by promoting regular self-monitoring. In a world where diabetes is a growing concern, “Control Diabetes with Every Check” aims to educate and inspire people to lead healthier lives and drive behaviour change.

    Roche Diabetes Care head marketing Vivek Desai said “Diabetes is a growing concern in our society, and people must have the tools and information to effectively manage it. Through the ‘Control Diabetes with Every Check’ campaign we want to give the message that every individual is empowered enough to take charge of their diabetes and that there is an efficient way to monitor diabetes regularly on their own. As we enter the festive season, it becomes more difficult for people to practice self-control and they are often not able to maintain a healthy lifestyle that helps them manage their diabetes. At times like these, regular self-monitoring of blood glucose becomes an important tool to help them stay on track and enjoy the festivities while effectively managing their diabetes…”

    “We believe that this campaign will make a major difference in bringing about awareness about diabetes and its management and help drive a change in behaviour among people with diabetes and those at risk of developing diabetes.  Through this awareness campaign we hope that individuals will be better equipped to manage their diabetes, ultimately leading to better health outcomes”, he further added.

    “We are immensely proud of the impactful collaboration and launch of the Accu-Chek ‘Control Diabetes with Every Check’ campaign. This campaign represents our unwavering commitment to creating innovative and meaningful campaigns that not only resonate but also drive positive change. This is the first leg of the festive campaign, and we can’t wait to bring out the next rounds to the audience”, said  5W1H co-founder and chief creative officer Aakash Chatterjee.

    5W1H Co-Founder and Chief Business Officer Kunal Luhar said, “At 5W1H, we recognise how critical effective communication is to bring about meaningful change. Reaching people in today’s fast-paced world requires clear and deliberate communication, especially when it comes to serious health issues like diabetes. This partnership demonstrates our commitment to using our experience to raise awareness about diabetes management. We understand managing diabetes requires more than just medical interventions; it also requires education, support and care. The importance of Accu-Chek in this equation cannot be overstated. Accu-Chek gives people the tools and knowledge needed for proactive diabetes care, enabling them to take charge of their health. By empowering people to live healthier, more informed lives, we hope to create a significant influence.”

  • News18 India launches ad campaign to announce its dominance in Hindi news segment

    News18 India launches ad campaign to announce its dominance in Hindi news segment

    Mumbai: News18 India has launched a 360-degree media campaign to showcase its dominance in the Hindi news segment.

    The Hindi news channel released a page one ad in all editions of Economic Times to showcase its leadership in the genre. The campaign will also go live on digital and social media, with extensive visibility on trade media as well.

    The ad campaign launched in Tuesday’s Economic Times newspaper highlights News18’s comprehensive lead over Aaj Tak on TV as well as digital. The TV data shows that Aaj Tak has captured 8 Cr. AMA’s, much lower than News18 India, which garnered 8.88 cr. AMA’s. (Source: BARC | Metric: AMA’s | TG: NCCS All 15+ | Period: Wk 32’23, 24 Hours, All days | Market: HSM)

    On the digital front, News18 India received 27 per cent more video views on Facebook compared to Aaj Tak in July. (Source: Crowdtangle, July, 2023) Moreover, News18 India was also ahead of Aaj Tak by 12 per cent in terms of YouTube views last month. (Source: Databeings, Video Views, Stats as of August 5 for all videos uploaded in July, 2023)

    The targeted campaign with a hard-hitting, striking creative breaks the category code to drive home the message, and reiterates News18’s prominence in the Hindi news segment with a high impact.

    News18 India has established a steady leadership in Hindi news segment for over a year now. By capitalizing on engaged viewership, bolstered by top prime time anchors such as Kishore Ajwani, Amish Devgan, Aman Chopra and Prateek Trivedi, News18 India aims to grow its market share, elevate brand perception and forge a deeper advertiser connection on the back of its increasing visibility.
     

  • FIFS onboards Joy Bhattacharjya as director-general

    FIFS onboards Joy Bhattacharjya as director-general

    Mumbai: Self-regulatory industry body for fantasy sports, the Federation of Indian Fantasy Sports (FIFS) on Friday announced the appointment of Joy Bhattacharjya as its director-general. In this role,  Bhattacharjya will oversee the functioning of the body and work with policymakers and industry stakeholders alike.  

    The organisation said that he is a well-known figure in the sports & media entertainment industry of the country and can be rightly hailed as the ‘Godfather of Fantasy Sports in India.’ From designing India’s first ever fantasy sports game – the Super Selector for ESPN Star Sports, to coming onboard FIFS – it is a perfect synergy, said FIFS.   

    He also runs the Prime Volleyball League and is a cricket analyst with Cricbuzz. As Fifa U-17 World Cup 2017 project director he delivered the most attended and successful junior tournament in the history of FIFA.  

    In his earlier roles he has held the position of Kolkata Knight Riders team director and History & National Geographic as head of programming – South Asia. He was also the first Indian head of production at ESPN Star Sports. He is an avid writer, having written for the likes of TOI, India Today, BBC, The Telegraph and the Hindustan Times, has a regular quiz column with the Hindu Business Line and also writes on sport for the Economic Times.  

    FIFS chairman Bimal Julka said, “Happy to have Joy Bhattacharjya join FIFS as the director-general. FIFS will benefit from his sports expertise and knowledge of fantasy sports.”  

    Bhattacharjya added, “I am elated to be a part of the next stage of development of Fantasy Sports in the country. It’s a homecoming for me in a way, from launching the Super Selector in 2000, to now leading FIFS – India’s only SRO for Fantasy Sports. I look forward to working with the FIFS members and the stakeholders at large and help FIFS identify the landscape and potential for India to be the global leader in the fantasy sports sector.”

  • ET Digital brand & business strategy head Syed Fazal Bari moves on

    ET Digital brand & business strategy head Syed Fazal Bari moves on

    Mumbai: The Economic Times Digital head, brand and business strategy, Syed Fazal Bari has quit Times Group. Syed is leaving the organisation in the first week of August after more than 14 years stint.

    According to our sources, Syed has joined The Indian Express Group-owned The Financial Express as business head, digital.

    Syed is a brand and marketing management specialist with a career path spanning close to 15 years. He had joined Times Group-owned The Economic Times Print as a brand chief manager in October 2006. He joined Times Internet in January 2017, where he led brand and business strategy for ET Digital for more than four years.

  • In memoriam: Remembering the lives lost to COVID-19

    Mumbai: The ebbing of the second wave of the pandemic is gradually paving the way for “normal” life to return. The restrictions are beginning to ease and industries are opening up. But with scientists warning of a possible third wave of infections, uncertainties are clouding what the future might hold. Even as people go about picking up the pieces of their lives and putting them back together- trying to return to some semblance of normalcy, some things will remain unchanged, things like the loss of loved ones.

    IndianTelevision joins these families, in remembering the life of some of the industry’s brightest minds lost to the deadly virus.

    Apurv Kumar Passi, 35 – Adobe India 

    Apurv Kumar Passi, 35 joined Adobe India in 2019 as a senior marketing specialist for digital media solutions. In a career spanning over 12 years, Passi spent a decade working for Publicis Groupe Co. He succumbed to COVID-19 on 10 May after battling the virus for three weeks. He is survived by his mother, younger brother, and wife.

    In a double tragedy that struck the family, Passi first lost his father to the dreaded virus, and within two weeks of his death, he succumbed to it. He desperately tried to ensure that his father gets critical medical care at the right time, even as his condition deteriorated rapidly.  In his memory, his colleagues and friends launched a fundraising campaign to raise funds for covid relief.

    His marketing colleague from Adobe, Bhavna Saluja, posted a personal memoir on the fundraiser page, detailing Apurv’s courageous battle with the dreaded virus while looking after his family. “He was everyone’s well-wisher who managed to cross the biggest hurdles of life, with a smile on his face. He was always available to help and sacrificed a lot. Everyone can find a piece of themselves in our Apurv. That’s how special he was!” wrote Saluja “If Apurv were alive today, he would’ve rushed to help more families going through this crisis, maybe just extend that warm hand so that no one else went through the pain he and the Passi family went through, (while) trying to save his dad.”

    Anirban bora, 42 – Economic Times 

    Senior journalist, infographic editor, and illustrator Anirban Bora, 42 worked with The Economic Times, New Delhi. He breathed life into stories with his stunning infographics, drew caricatures & designed the paper. A food aficionado,  Bora also wrote a gastronomy column in the ET’s Sunday Magazine. His work had a character and style, and he loved applying ancient art strokes to modern illustrations. “A quick thinker, a problem-solver, and a magical artist who helped writers on a visual block day,” recalled his colleagues at ET.

    Bora succumbed to COVID-19 on 1 May and survived by his wife and son. “Thank you for making us look at life from your canvas. Thank you for clearing our chaotic minds with your visuals. Thank you for being a fine storyteller. We will miss you! On behalf of team Brand Equity, Ani, this one’s for you,” wrote his colleague Priyanka Nair after his demise in a column in ET.

    Rohit Sardana, 41 – Aaj Tak 

    TV news anchor Rohit Sardana was the executive editor of Aaj Tak of the India Today Group, who also presented the evening show ‘Dangal’ on Aaj Tak. Before joining Aaj Tak in 2017, he was with Zee News where he anchored a prime-time show Taal Thok Ke. Prior to this, Sardana worked for ETV Network and All India Radio. He was a recipient of the 2018 Ganesh Vidyarthi Puraskar Award.

    Sardana died of cardiac arrest caused by Covid-related complications on 30 April, days after he tested positive for the infection. He is survived by his wife, two young daughters, and parents. Aaj Tak and India Today News director Rahul Kanwal remembered Sardana as a “sharp young anchor” who never flinched from asking questions. “Rohit Sardana was the sharpest young anchor I have met. Superb command over Hindi, brilliant with his turn of phrase, precise questions, clear in his thinking, loved by the masses, warm and humble off the screen, he was destined for great things,” Kanwal tweeted.

    India Today Group Founder, chairman, and editor-in-chief Aroon Purie remembered him as ‘a star of the newsroom’. “He had conquered the hearts of both TV and digital viewers. He had so much more to do,” he said.

    Syed Mohammed Talha Nazim, 46 – Ogilvy India

    Nazim, 46 was appointed the executive creative director for Ogilvy’s Bangalore office in May last year, his second stint at the agency. Before a short spell as an entrepreneur in 2019, he was the creative head at Innocean Worldwide. In a career spanning 21 years he worked with Leo Burnett, Bates, McCann, and Ogilvy, and was responsible for his work on several renowned brands. He had won over 180 metals and nominations in international and domestic award shows such as Cannes, D&AD, The One Show, Clio, LIA, Andys, Adfest, Spikes, NY Festivals, and Abbys, having also won Ogilvy’s only Cannes Lion in 2015.

    Nazim died after contracting covid on 10 May. “There was never any room for a negative talk with him. We weren’t allowed to be self-deprecating. His kindness made us want to be better. Write better,” wrote his colleague, Ogilvy Group creative director Divya Bhatia on LinkedIn.

    Nazim’s untimely death was mourned by many of his industry colleagues, whose lives he had touched. Communication professional & screenwriter, Prasoon Joshi tweeted, “He was a beautiful human being. His exceptional Penguin Audiobooks campaign will always resonate. Will miss you.”

    Rajeev Karwal, 57 – Milagrow Business and Knowledge Solutions

    Remembered as ‘Indian consumer goods industry’s brightest star’, Karwal, 57 was known for his brand-building efforts at LG, ONIDA, Philips, and Electrolux. He was credited with LG Corp’s entry into India, while also bringing a paradigm shift to the way robotics is viewed in the country. Rajeev Karwal, the man behind the Made-in-India robots, entered the domestic robots market in 2012 through Milagrow Robotics- the human tech division of his self-founded company, Milagrow Business, and Knowledge Solutions.

    Karwal’s robots were later deployed in COVID-19 wards of hospitals, as doctors and nurses were fearful of getting infected with the coronavirus. In his own words, unfortunately, it took a pandemic for the country to realize the potential of this industry. The company grew by 400 to 500 per cent during the lockdown. But in a cruel twist of fate, just when his ingenious products started to garner mass appeal, Karwal contracted the deadly virus, and on 12 May the Milagrow founder lost his battle to covid after being on ventilator support for almost a week. His attention to detail, his firm grip on data and trends, and his insight into Indian consumer behaviour made him the poster boy of the industry.

    ‘A dynamic leader, inspiration to many like me. Carried aura with humility, was flamboyant yet down to earth and ever-smiling. We have lost a visionary, mentor to many, and a strong leader.’ wrote a friend about him. “The fact that anyone and everyone who ever worked with Rajeev could turn to him for support speaks volumes of the human being Rajeev was”, wrote another.  It is truly tragic that while Karwal’s robots are helping healthcare workers across the country win the battle against COVID-19, he succumbed to the virus.

    Sunil Jain, 58 –  Financial Express 

    Sunil Jain started his career as a financial journalist with the India Today magazine in 1991 and went on to become the business editor at The Indian Express. In 2013, he became the managing editor of The Financial Express. He was credited with managing the newspaper’s circulation and readership in the competitive market. His column in the Financial Express, titled Rational Expectations focused on macroeconomic topics with a searingly honest outlook. Prior to Financial Express, Jain was a senior associate editor at Business Standard. The eminent business journalist was admitted to AIIMS on 3 May after testing positive for COVID-19. Jain passed away on 15 May. Considered one of the finest minds in Indian business journalism, fearless in his commentary, his sharp and incisive opinion pieces will forever be missed.

    Today, as the world tries to heal and revive itself, learning and evolving as we go, the imprints left by these stalwarts on each life they touched has the latter eternally grateful for their distinguished service to humanity. As a famous song goes, “The song has ended, but the melody lingers on…”

    [To Be Continued… ]

  • Virginia Sharma joins JioSaavn as VP, brand solutions

    Virginia Sharma joins JioSaavn as VP, brand solutions

    Mumbai: Virginia Sharma has joined the largest streaming platform for South Asian music and audio entertainment JioSaavn, as vice president of brand solutions. Based out of JioSaavn’s Gurgaon office, Sharma will lead the company’s global digital ad monetization efforts across platforms. She will be responsible for driving adoption of JioSaavn’s innovative advertising solutions for brands, while overseeing agency and client relationships. 

    With more than 20 years of experience leading marketing and sales teams, Sharma joins JioSaavn from LinkedIn, where she excelled in the top 10 per cent of sales leaders. Virginia also worked with IBM for more than 15 years in various global and regional roles, including India vice president of marketing and communications before joining LinkedIn Asia Pacific in 2014. 

    In addition to an impressive track record at some of the world’s largest technology companies, Sharma is an industry leader in her own right. She was recognized on the 2018 Economic Times Women Ahead list, as well as Impact Top 50 Women in Marketing Media and Advertising in both 2018 (#38) and 2019 (#35). Sharma was also the first chairperson for the Marketing Society India Chapter and a member of the Global Advisory Board for UVA’s McIntire School of Commerce.  She was the first Indian leader to become a Marketing Academy Fellow delivered by McKinsey and Co. Sharma is currently pursuing her doctorate in Business Administration from Indian School of Business in Business Model Innovation.

    “I am excited to join the passionate and like-minded leadership team at JioSaavn, where music and people take center stage every day. Music is a lifelong companion; it evokes moments and memories, it’s a conduit for emotional expression; and it connects people of all ages and backgrounds. As a seasoned marketer and early JioSaavn user, I already recognize many opportunities for brands to find their voice on the JioSaavn platform, allowing them to engage and build loyalty with millions of consumers. Let’s play!” Sharma said about her new role. 

    Having worked in the US, Singapore, Japan and India, Sharma brings a truly global perspective to JioSaavn’s Brand Solutions team. Part of her new role will be finding innovative solutions that balance a great user experience, advertisers’ needs and respect for content creators. As a former marketer for many years, she is in a unique position to identify with brands looking to achieve a variety of different objectives to grow their businesses. 

    Vinodh Bhat, co-founder, president and chief strategy officer, JioSaavn, said about Sharma: “As the JioSaavn user base continues to grow, the company was ready for a strong, seasoned and passionate executive in our core market to scale our advertising business. Virginia is recognized as one of the top digital leaders in the country and set records at LinkedIn for monetization in India. She is an accomplished Marketer turned Sales Leader with the proven capability to understand marketer needs and create durable long-term solutions for them, applying a mix of business creativity and strong ad technology. In addition to her wealth of expertise and strategic understanding of the industry, she is also a great culture fit at JioSaavn. We are pleased to welcome her to the team and very excited to work together on this road ahead.”

    The on-boarding of Sharma is the latest in a few valuable additions to JioSaavn’s management team. Mihir Shah, VP of consumer revenue, joined the company last year from Hotstar, where he led product and marketing growth teams through the stellar growth in just two years. At JioSaavn, he leads the global consumer premium business and is already demonstrating similar traction. Under Shah’s leadership, a new version of JioSaavn Pro led to an organic 4x growth for JioSaavn’s paid subscriber base in 2019. 

  • ET digital launches video web series with change agents of marketing

    ET digital launches video web series with change agents of marketing

    MUMBAI: With an aim to bring together some of marketing’s sharpest minds for engaging discussions, the Economic Times online, India’s largest business news platform, to launch ‘ET Catalyse’, an exclusive web video series powered by Times Internet.

    According to a press statement, the video web series to have deep discussions on marketing, brand building, digital strategies and relevance of media metrics.

    Hosted and moderated by the Economic Times Digital Editor, Deepak Ajwani, the video series features half-hour episodes that will actively inform and engage leaders in marketing and entrepreneurs to share deep insights and contemporary practices in the field of Brand, Marketing and Digital medium.

    ET Digital Editor and ET Catalyse host Deepak Ajwani said, “At ET Digital, we have actively engaged with business leaders, subject matter experts and the most successful entrepreneurs who have contributed to the country’s economic growth and development.”

    “With ET Catalyse, we wanted to bring together brand creators, marketing experts and digital evangelists to share their wisdom over a conversation,” Ajwani added.

    He further said that this series will focus on gaining their thoughts on how to be smart and efficient at brand building, marketing, and effective ROI and communication spends.

    The first episode to feature Sterlite Tech’s chief marketing officer Manish Sinha, Dyson India’s marketing director Nikhil Rastogi, Sartha Global Marketing’s managing director Sheema Vohra and Times Internet’s chief operating officer Puneet Gupt.

  • Star India’s FY19 losses widen due to IPL

    Star India’s FY19 losses widen due to IPL

    MUMBAI: Star India’s bet with the Indian Premier League (IPL) seems to have made a dent in its pocket for the financial year ending March 2019. The company reported a loss of Rs 1216.13 crore as against a profit of Rs 287.69 crore a year ago, according to a report by Economic Times.

    Star India booked IPL expenses of Rs 4000 crore. Even though the company’s revenue increased by 35 per cent, it was hit by the IPL expenses.

    Economic Times also quoted a Tofler report which indicated that Star India’s total revenue from operations was Rs 12,314 crore in FY19 which was Rs 9149 crore a year ago. Ad revenue was up by 49 per cent while distribution revenue saw a hike of 9 per cent.

    The total expenditure was up by 58 per cent, mainly due to a 66 per cent increase in programming and operating cost, 34 per cent higher employee cost and 57 per cent hike in marketing cost.  While the company has high hopes from the future of Hotstar, currently it also contributed to the losses. IT reported a net loss of Rs 558.38 crore showing revenue of Rs 1112.74 crore.

    FY2019 was also the first year when Star India had both TV and digital rights to the IPL.

    As if this wasn’t enough, Star India also took a hit in its regional business. It saw a 9 per cent drop in net profit from Rs 298.22 crore to Rs 271.85 crore. The regional business revenue was up by 11 per cent touching Rs 1445.10 crore.

    The company recently saw the exit of managing editor Sanjay Gupta, who has moved on to Google India.