DELHI: The ongoing economic slowdown is bugging a lot of brands and marketers out there but Mother Dairy is utilising the slight slump in the financial...
MUMBAI: How do marketers deal with the inexplicable slowdown the Indian market is going through? Run for cover? Hide behind a door? Well, Madison Media has...
MUMBAI: India’s famous soap brand Cinthol, owned by Godrej Consumer Products Ltd (GCPL) is gearing up its effort to connect to consumer for its freshness portfolio...
MUMBAI: The consumer of today is discerning and careful about where one is making expenditures but will not shy away from spending on good things, remarked...
MUMBAI: The current slowdown in the Indian economy has stunned the expected growth of major companies, and media conglomerates are not an exception. South India’s largest...
MUMBAI: As India battles, probably, the worst of its economic crisis since independence, a lot of industries are battling to keep their businesses going but it...
NEW DELHI: Fearing a huge impact on their revenue models, TV news broadcasters have urged the government not to implement the ad time regulation notified by...