Tag: economic downturn

  • 9 in 10 business leaders believe economic uncertainty threatens to wind back pandemic progress in the workplace: LinkedIn research

    9 in 10 business leaders believe economic uncertainty threatens to wind back pandemic progress in the workplace: LinkedIn research

    Mumabi: Online professional network LinkedIn has launched a new global C-level research study to show how flexibility and employee benefits introduced during the pandemic are now at risk due to the ongoing economic uncertainty. According to the research, nine out of every 10 business leaders in India say the current economic climate could threaten flexible working (91 per cent), while other areas of work life such as learning and development (90 per cent) and employee wellbeing (89 per cent) are most likely to be affected too.

    In fact, more than two-fifths of India’s business leaders are looking to reduce employer learning and development budgets and opportunities (43 per cent), and nearly half (49 per cent) are looking to reduce flexible and hybrid working roles. Additionally, 71 per cent also prefer to work more frequently from the office as opposed to working from home. Despite this, 82 per cent of business leaders believe that hybrid working is here to stay for the long term.

    This comes at a time when new analysis of remote job postings on LinkedIn shows that remote roles are in decline, although the applications to those roles exceed supply by nearly 2x in India. In September, 11.3 per cent of paid job postings in India offered a remote working option. However, remote working roles received 20.3 per cent of all job applications.

    Employer-employee disconnect could demotivate professionals: The research highlights a growing disconnect between what professionals want and what employers are now offering, with the balance of power shifting back to employers as hiring slows.

    LinkedIn’s Global Talent Trends report reveals that across India, the top priorities that job seekers value beyond compensation are advancement, upskilling, and work-life balance. In terms of advancement, the report finds that employees want growth and transformation in their careers. In India, an employee who has made an internal move is about 10 per cent more likely to stay at their company when compared to those who stay in the same role for two or three years.

    But with companies reducing flexibility and growth opportunities, the C-level research shows that a majority (86 per cent) of business leaders in India are concerned that these cost-cutting measures will have a negative impact on employee motivation levels, which may also be why 84 per cent agree they aren’t able to find the right talent today.

    LinkedIn India country manager Ashutosh Gupta said, “The sheer scale of the ongoing uncertainty is forcing many leaders to rethink what—and how much — they can offer to their employees today. While flexibility and learning are usually the first to go when times are tough, pulling back on these in the present situation could demotivate employees, widen the skills gap, and inflate retention rates. At a time when professionals are just as threatened by the age of uncertainty as businesses are, leaders must adopt a forward-thinking approach and continue to invest in their people. Empowering employees to upgrade their skills and allowing them to choose how they want to work can drive greater levels of employee satisfaction in these testing times. Ultimately, having a workforce that feels supported and fulfilled will be key to building resilient businesses that drive growth and outperform competitors despite macroeconomic challenges.”

    Leading through uncertainty

    As companies navigate uncertainty, one area of agreement is clear: creative thinking and problem-solving are critical. These are the top soft skills Indian leaders identified as necessary to get through this time, followed by communication, adaptability, and transparency. In fact, soft skills such as problem-solving, communication, and strategy were featured in 78 per cent of jobs posted globally on LinkedIn over the last three months. Rather than leaving their teams in the dark about the tough decisions ahead, leaders need to build bridges with their employees and bring them on the journey with them.

    LinkedIn’s advice for leaders to navigate uncertainty

    Take an adaptive leadership approach: leaders must be transparent about the current state of affairs and adapt to what lies ahead, while also providing employees with clarity on short-term business priorities. They should see this period as an opportunity to iterate and adjust, which will stand them in good stead when the cycle ends.

    Maintain workforce connection and trust

    Today, half of Indian employers (51 per cent) encourage employee collaboration and knowledge sharing. By helping employees build connections with their colleagues, employers can energise their teams and strengthen their company culture. Furthermore, returning to command and control styles of leadership and dictating that employees must be in the office will quickly erode trust.

    Focus on skills

    The skill sets needed for jobs have changed by around 29 per cent since 2015, and this number is expected to grow to 50 per cent by 2025. By understanding the skills your employees have today and the skills your company needs in the future, companies can hire or redeploy talent into growth areas.

    LinkedIn has made a number of LinkedIn Learning courses available for free until December 31 to help leaders navigate uncertainty, including courses on “How to Future-Proof Your Organization and Become a Multiplier of Wellbeing in Your Organization.” LinkedIn has also published its Global Talent Trends report, which provides leaders with insight into how labour market trends are affecting employees and workplaces.

  • Global ad spend goes upward in the first half of 2013

    Global ad spend goes upward in the first half of 2013

    NEW DELHI: Ad spends grew by a substantial 6.4 per cent in the first half of 2013, making it the largest growth among different regions of the world.

     

    Marketers continue to gradually increase their global ad spending, as expenditures grew 3.5 per cent in the second quarter of 2013 and 2.8 percent on a year-over-year basis for the January-June periods of 2013 and 2012, according to Nielsen’s quarterly Global AdView Pulse report.

     

    Although many marketers remain conservative with advertising budgets, those in Latin America continue to buck the norm, increasing their expenditures by 13.1 percent (to $13.5 billion) for the January-June period.

     

    All regions contributed to global growth for the first half of the year except Europe, where marketers remain modest with their ad budgets amid the regions’ continued fiscal crisis, resulting in a six percent decline for the period. Ad spend continued to recover after slumping during the economic downturn, with growth of 3.9 percent in the Middle East and Africa, and 2.7 percent in North America.

     

    Argentina contributed significantly to growth for the Latin America region with nearly 30 per cent growth. Indonesia, China and the Philippines all contributed to double-digit ad growth in Asia-Pacific for the first half of 2013, with expenditures reaching $51 billion. In Europe, ad spend increased in Norway, Switzerland, and Greece (2.5 per cent, 0.6 per cent, and 7.4 per cent respectively), while expenditures declined in all other countries in the region.

     

    Nielsen Global AdView Pulse measures ad spending for TV, newspapers, magazines, radio, outdoor, cinema and Internet display advertising. Ad spend is based mainly on published rate-cards. Some markets may exclude select media due to data availability.

     

    The external data sources for the other countries included in the report are:

     

    Argentina: IBOPE
    Brazil: IBOPE
    Croatia: Nielsen in association with Ipsos
    Egypt: PARC (Pan Arab Research Centre)
    France: Yacast
    Greece: Media Services
    Hong Kong: admanGo
    Japan: Nihon Daily Tsushinsha
    Kuwait: PARC (Pan Arab Research Centre)
    Lebanon: PARC (Pan Arab Research Centre)
    Mexico: IBOPE
    Pan-Arab Media: PARC (Pan Arab Research Centre)
    Portugal: Mediamonitor
    Saudi Arabia: PARC (Pan Arab Research Centre)
    Spain: Arce Media
    Switzerland: Nielsen in association with Media Focus
    UAE: PARC (Pan Arab Research Centre)