ITV

Tag: Ecommerce

  • ASCI upholds complaints against Balaji Telefilms, Viacom 18, Patanjali, Coca Cola, Facebook, Amazon.in, TOI

    ASCI upholds complaints against Balaji Telefilms, Viacom 18, Patanjali, Coca Cola, Facebook, Amazon.in, TOI

    MUMBAI: In January 2016, ASCI’s Consumer Complaints Council (CCC) upheld complaints against 51 out of 102 advertisements. Out of 51 advertisements against which complaints were upheld, 13 belonged to the education category, 12 to the food & beverages category, followed by 11 in the healthcare category, 6 in the eCommerce category and 9 advertisements from other categories.

    Balaji Telefilms The suggestive scenes in the movie promo showing “two men and women on the beach” are indecent, vulgar and repulsive, which, in the light of generally prevailing standards of decency and proprietary, will cause grave and widespread offence to general public.  

    Viacom18 Media Private Limited (Bigg Boss 9) The TV promo advertisement, depicting the protagonists wearing shoes in a temple is likely to cause grave and widespread offence.

    Patanjali Ayurved Limited (Youvan Gold Plus): The claims on pack of Youvan Gold Plus, ‘An authentic powder booster Ayurvedic Medicine useful in physical & sexual weakness which improves libido, vigour & vitality, sexual power. Keeps you always healthy, energetic & gives you total satisfaction of married life’, were not substantiated and imply that the product is meant for enhancement of sexual pleasure, which is in breach of the law as it violates the Drugs & Magic Remedies Act.

    Patanjali Ayurved Ltd. (Patanjali Pure Cow’s Ghee): The reference to ‘Keratin’ content in Cow’s milk in the advertisement was found to be an error. The word Keratin was used instead of ‘Carotene’ and the claim ‘Scientific fact: Cow’s milk contains Keratin’ was incorrect.

    Patanjali Ayurved Ltd. (Patanjali Atta Noodles): The claim in the advertisement, ‘Oil Free’ was not substantiated and is misleading by implication.

    Coca-Cola India Pvt. Ltd. (Coca-Cola Zero): The disclaimer in the advertisement of Coca-Cola Zero was not as per the size stipulated in the ASCI Guidelines for Supers. It was concluded that disclaimer in the advertisement is not clearly legible.  The advertisement contravened the ASCI Guidelines on Supers. 

    Facebook India (Facebook Free Basics): The claim in the advertisement, ‘Free Basics is at risk of being banned’ was considered to be misleading by exaggeration. Further, the claim in the advertisement, ‘Through a trial of Free Basics by Facebook, Ganesh learnt new farming techniques that doubled his crop yield’, the farmer’s interview / testimonial is not an adequate substantiation for the claim quantifying doubling of crop yield directly attributable to the Free Basics trial by the farmer. Also, it was not conclusively proven what the crop yields were prior to Ganesh using internet and post using Free Basics trial.  Using an individual testimonial without any claim support data, while reaching out to consumers at large, was considered to be misleading by implication and exaggeration. Also, in the absence of any disclaimer to that effect, the reference to the claim in the advertisement, ‘benefits of Free Internet’ was misleading by ambiguity.

    Amazon.in: The discrepancy between the specification declared on the Amazon.com web-site for AdraxxCrosman Roof Prism Binoculars, and the specification mentioned on the product visual led to the conclusion that the advertisement is misleading.

    The Times of India: The claim in the advertisement, ‘Presenting India’s most challenging school quiz.’ was not substantiated by providing comparative data versus other contests of similar nature to support how this quiz is better in the challenge level and the claim of the ‘Most’ challenging quiz.

  • PayU’s Saranjeet Singh: The growth of the payment gateway market is inevitable

    PayU’s Saranjeet Singh: The growth of the payment gateway market is inevitable

    MUMBAI: Be it Snapdeal, Flipkart, Shopclues, Jabong or Myntra,  most of the successful eCommerce merchants in the country are at a strategic investment phase and haven’t still broken even. The Indian e-Commerce business is not yet at a point when the players can think of profits, the players are still focused on the customer delight factor. Besides price, a huge part of this customer delight factor directly depends on the ease with which customers can pay for their purchases. Therefore, payment gateways facilitating such transactions have become crucial to the digital age and the businesses of this era.

     
    Though various digital wallets such PayTM, Mobikwik and Oxygen enable online transactions, businesses would be literally crippled without payment gateways.  In order to understand this emerging market better, Indiatelevision.com  spoke with PayU India digital marketing head Saranjeet Singh.
     
    “The growth of the payment gateway market is inevitable,” says Singh. “More people are using the internet beyond just social media and have discovered the joy of doing business online. Soon they will understand that it is important for the ease of business to accept money online as well, and that is where payment gateways will come in.”
     
    Currently PayU India commands a lion’s share of the market with 80 out of the top 100 eCommerce merchants subscribed to its PayU Biz product.  Apart from the premium clientele, the brand also caters to small and medium enterprises in the country through PayU Money. At present, its SME clientele  base is  about 1.5 lakh strong.
     
    Where effective marketing for a product like PayU is concerned, Singh reveals that he is focusing on B2B communications through  digital media that allows him to identify potential merchants who could benefit from online payment and then showcasing the service to them.
    “There are several online merchants who are unaware of their need for a payment gateway. Our job is to identify them and observe and learn where they can apply our services. Unlike several other payment service providers, we don’t believe in the cash back formula. We’d rather concentrate on developing a credible and wholesome product that caters to all the clients’ needs,” Singh reveals.  
     
    Given the competitive market, the three things that every online merchant, (especially the bigger eCommerce players) wants the most from a payment gateway are: highest rate of successful transactions; largest coverage by all the modes of payment; and the most number of banks. Online payment opens up a whole new vista for merchants operating digitally, right from an addition to a ‘call to action’ feature on their portals/ websites, to the measurability factor. “All our clients put a heavy emphasis on the online transaction data and analytics that we provide them. It works as a strong consumer behaviour insight for them which they can later use in marketing or even product or service development,” Singh informs.
     
    In spite of a strong demand for payment gateways, there are several factors that prevent their penetration in the market. Singh feels that there is still a lot of room for improvement. Elaborating, Singh explains, “The industry is in a dire need of behavioural change. People are more used to cash, and therefore merchants, especially SMEs are taking a while to adapt to accepting money online. But just like how people had once migrated from cash to credit and debit cards, they will soon migrate to online payments as long as there is a value.”
     
    Another drawback is the lack of ease of transactions led mainly by poor and erratic internet coverage that sometimes forces consumers to put off a purchase.  Added to this is a very complicated government security procedure that every payment gateway must comply with. “We understand the shortcomings that come from the current uneven internet coverage throughout the country. Considering that, we have launched PayU One Tap for our high end clients that lets their consumers go through the transaction in one go by saving their card details for future payments to the same merchant,” says Singh.

    Wouldn’t that jeopardize security of the cardholders and make their information vulnerable to hackers? Singh reassures that the new OneTap product is Payment Card Industry Data Security Standard (PCI DSS) certified, which is an RBI security clearance certification that every Payment gateway must undergo to enter the market.  
     
    He says, “While we understand why people crib about the heavily secure payment gateways in India that can make consumer upset, it is necessary to protect them. I guess it depends on how your market is placed. If you compare the Indian market to that of a developed country’s market, the Indian market is still very immature. Therefore a sense of security needs to be built first if everyone is to adopt digital money transactions”. As far as incomplete transactions are concerned due to over complicated security process, OneTap allows users to continue their payment right from where they left off with the use of powerful algorithms.”

    Continuing further, Singh speaks about another general concern that is often raised by users and in turn by PayU’s clients – the inability to complete transactions through international cards. Acknowledging the importance of setting up an inclusive payment structure that welcomes foreign business, Singh shares that currently there are restrictions on foreign card holders to purchase from Indian eCommerce merchants. But the issue is being looked into, with the eCommerce players increasingly insisting that their payment gateways also cater to international customers. Singh says that PayU  has several clients that accept international payments. 

    Going forward Singh foresees a surge in online traffic thanks to 4G networks coming in in 2016, and more people taking to the Internet to shop for products and services. Payment gateways will not only be the first choice for new age businesses, but through a gradual transition most SMEs and old school businesses will also adapt to payment gateways.

     

  • PayU’s Saranjeet Singh: The growth of the payment gateway market is inevitable

    PayU’s Saranjeet Singh: The growth of the payment gateway market is inevitable

    MUMBAI: Be it Snapdeal, Flipkart, Shopclues, Jabong or Myntra,  most of the successful eCommerce merchants in the country are at a strategic investment phase and haven’t still broken even. The Indian e-Commerce business is not yet at a point when the players can think of profits, the players are still focused on the customer delight factor. Besides price, a huge part of this customer delight factor directly depends on the ease with which customers can pay for their purchases. Therefore, payment gateways facilitating such transactions have become crucial to the digital age and the businesses of this era.

     
    Though various digital wallets such PayTM, Mobikwik and Oxygen enable online transactions, businesses would be literally crippled without payment gateways.  In order to understand this emerging market better, Indiatelevision.com  spoke with PayU India digital marketing head Saranjeet Singh.
     
    “The growth of the payment gateway market is inevitable,” says Singh. “More people are using the internet beyond just social media and have discovered the joy of doing business online. Soon they will understand that it is important for the ease of business to accept money online as well, and that is where payment gateways will come in.”
     
    Currently PayU India commands a lion’s share of the market with 80 out of the top 100 eCommerce merchants subscribed to its PayU Biz product.  Apart from the premium clientele, the brand also caters to small and medium enterprises in the country through PayU Money. At present, its SME clientele  base is  about 1.5 lakh strong.
     
    Where effective marketing for a product like PayU is concerned, Singh reveals that he is focusing on B2B communications through  digital media that allows him to identify potential merchants who could benefit from online payment and then showcasing the service to them.
    “There are several online merchants who are unaware of their need for a payment gateway. Our job is to identify them and observe and learn where they can apply our services. Unlike several other payment service providers, we don’t believe in the cash back formula. We’d rather concentrate on developing a credible and wholesome product that caters to all the clients’ needs,” Singh reveals.  
     
    Given the competitive market, the three things that every online merchant, (especially the bigger eCommerce players) wants the most from a payment gateway are: highest rate of successful transactions; largest coverage by all the modes of payment; and the most number of banks. Online payment opens up a whole new vista for merchants operating digitally, right from an addition to a ‘call to action’ feature on their portals/ websites, to the measurability factor. “All our clients put a heavy emphasis on the online transaction data and analytics that we provide them. It works as a strong consumer behaviour insight for them which they can later use in marketing or even product or service development,” Singh informs.
     
    In spite of a strong demand for payment gateways, there are several factors that prevent their penetration in the market. Singh feels that there is still a lot of room for improvement. Elaborating, Singh explains, “The industry is in a dire need of behavioural change. People are more used to cash, and therefore merchants, especially SMEs are taking a while to adapt to accepting money online. But just like how people had once migrated from cash to credit and debit cards, they will soon migrate to online payments as long as there is a value.”
     
    Another drawback is the lack of ease of transactions led mainly by poor and erratic internet coverage that sometimes forces consumers to put off a purchase.  Added to this is a very complicated government security procedure that every payment gateway must comply with. “We understand the shortcomings that come from the current uneven internet coverage throughout the country. Considering that, we have launched PayU One Tap for our high end clients that lets their consumers go through the transaction in one go by saving their card details for future payments to the same merchant,” says Singh.

    Wouldn’t that jeopardize security of the cardholders and make their information vulnerable to hackers? Singh reassures that the new OneTap product is Payment Card Industry Data Security Standard (PCI DSS) certified, which is an RBI security clearance certification that every Payment gateway must undergo to enter the market.  
     
    He says, “While we understand why people crib about the heavily secure payment gateways in India that can make consumer upset, it is necessary to protect them. I guess it depends on how your market is placed. If you compare the Indian market to that of a developed country’s market, the Indian market is still very immature. Therefore a sense of security needs to be built first if everyone is to adopt digital money transactions”. As far as incomplete transactions are concerned due to over complicated security process, OneTap allows users to continue their payment right from where they left off with the use of powerful algorithms.”

    Continuing further, Singh speaks about another general concern that is often raised by users and in turn by PayU’s clients – the inability to complete transactions through international cards. Acknowledging the importance of setting up an inclusive payment structure that welcomes foreign business, Singh shares that currently there are restrictions on foreign card holders to purchase from Indian eCommerce merchants. But the issue is being looked into, with the eCommerce players increasingly insisting that their payment gateways also cater to international customers. Singh says that PayU  has several clients that accept international payments. 

    Going forward Singh foresees a surge in online traffic thanks to 4G networks coming in in 2016, and more people taking to the Internet to shop for products and services. Payment gateways will not only be the first choice for new age businesses, but through a gradual transition most SMEs and old school businesses will also adapt to payment gateways.

     

  • Nearbuy associates with KFC to give out discount offers on food

    Nearbuy associates with KFC to give out discount offers on food

    MUMBAI: Nearbuy, an ecommerce venture has partnered with KFC. This strategic association will help customers find the nearest KFC outlet through Neaarbuy’s location based application and consumers can even  avail discounts on KFC’s combos  containing signature items such as Zinger Burger, Hot n Crispy Chicken, Cheese Crunch Burger, Rice Bowlz and more.

    With this new partnership  Nearbuy expects to drive half a million customers over a period of one year to its website; customers who will purchase these vouchers and avail them at the various KFC outlets.  This mutually benefiting partnership will not only offer an opportunity to the local commerce player to tap onto the growing base of young food lovers but also benefit KFC’s overall online market penetration and drive their sales growth.

    KFC India CMO Luis Ruiz Ribot  csaid, “We welcome this partnership with Nearbuy. This is part of our strategy to provide greater accessibility to our Finger Lickin’ good food for our ever-increasing online customer-base.”

    Commenting on the unique partnership, Nearbuy CEO and co-founder Ankur Warikoo said, “We are thrilled to extend our association with the leading QSR brand of India – KFC. Our collaboration is a testimony to the common values we share as a brand, and wish to offer the best to our customers. We are happy to share that 11000 consumers have already grabbed this exciting deal. We hope that this association benefits both players, and we continue to offer exciting benefits to our respective customers.”

  • Nearbuy associates with KFC to give out discount offers on food

    Nearbuy associates with KFC to give out discount offers on food

    MUMBAI: Nearbuy, an ecommerce venture has partnered with KFC. This strategic association will help customers find the nearest KFC outlet through Neaarbuy’s location based application and consumers can even  avail discounts on KFC’s combos  containing signature items such as Zinger Burger, Hot n Crispy Chicken, Cheese Crunch Burger, Rice Bowlz and more.

    With this new partnership  Nearbuy expects to drive half a million customers over a period of one year to its website; customers who will purchase these vouchers and avail them at the various KFC outlets.  This mutually benefiting partnership will not only offer an opportunity to the local commerce player to tap onto the growing base of young food lovers but also benefit KFC’s overall online market penetration and drive their sales growth.

    KFC India CMO Luis Ruiz Ribot  csaid, “We welcome this partnership with Nearbuy. This is part of our strategy to provide greater accessibility to our Finger Lickin’ good food for our ever-increasing online customer-base.”

    Commenting on the unique partnership, Nearbuy CEO and co-founder Ankur Warikoo said, “We are thrilled to extend our association with the leading QSR brand of India – KFC. Our collaboration is a testimony to the common values we share as a brand, and wish to offer the best to our customers. We are happy to share that 11000 consumers have already grabbed this exciting deal. We hope that this association benefits both players, and we continue to offer exciting benefits to our respective customers.”

  • Myntra’s new campaign says AllAboutYourStyle to women

    Myntra’s new campaign says AllAboutYourStyle to women

    MUMBAI: The popular assumption is shopping grooming and clothes are an integral part of a woman’s existence. That maybe so, but isn’t what women wear guided by the stereotypes that prevail against the fairer sex? Myntra’s new laid back yet powerful campaign takes on the stereotypes associated with women. The online shopping portal has launched a campaign that invites regular women to talk about  their style statement, what they keep in mind when deciding the day’s outfit, 

    Women are expected to abide by certain norms of society, be it in their professional or personal lives. The first video in a series of three videos, which was released on 7 march, concentrates on women’s choice of outfits and lifestyle, and has garnered good feedback on twitter and other social media as well. The rest of the two videos are slated to release on 9 and 11 march respectively.  The video explore the sentiments of everyday women and their style mantra, whether to conform or break the rules.

  • Myntra’s new campaign says AllAboutYourStyle to women

    Myntra’s new campaign says AllAboutYourStyle to women

    MUMBAI: The popular assumption is shopping grooming and clothes are an integral part of a woman’s existence. That maybe so, but isn’t what women wear guided by the stereotypes that prevail against the fairer sex? Myntra’s new laid back yet powerful campaign takes on the stereotypes associated with women. The online shopping portal has launched a campaign that invites regular women to talk about  their style statement, what they keep in mind when deciding the day’s outfit, 

    Women are expected to abide by certain norms of society, be it in their professional or personal lives. The first video in a series of three videos, which was released on 7 march, concentrates on women’s choice of outfits and lifestyle, and has garnered good feedback on twitter and other social media as well. The rest of the two videos are slated to release on 9 and 11 march respectively.  The video explore the sentiments of everyday women and their style mantra, whether to conform or break the rules.

  • A majority of Facebook’s 3 million advertisers are SMBs’

    A majority of Facebook’s 3 million advertisers are SMBs’

    MUMBAI: Facebook announced that a vast majority of its three million active advertisers are small and midsize businesses (SMBs’). The number of advertisers is up by fifty per cent in one year. Small businesses are mobile and a million advertisers create an ad directly on mobile for Facebook. The social media giant says that the three top advertising brand categories are services, local commerce and eCommerce.

    As per data shared by Facebook 70 per cent of the three million companies are from outside the US, with the fastest growing region being south east Asia. 57 per cent of people on Facebook in India are connected to small businesses.

    What’s more, as of October 2015, nearly 2 million small businesses in India actively use Facebook Pages because they’re free, easy to use, and they immediately give businesses a digital and mobile strategy.  It is interesting to note that of 142 million monthly active users are in India alone, 133 million are active on mobile, facilitating over 1.99 billion interactions generated between businesses and people in India

    Keeping the India market in mind, Facebook had also up the SME India Council for the first time in Asia Pacific, while an India Client Council with global advertisers was established in 2014.  The SME India Council will meet few times over the coming months to discuss progress on solutions, business ideas, discuss new successes and challenges and meet the Facebook teams.

    Currently more than 50 million small businesses use Facebook’s free Pages product to grow. Going by their analytics, more than one billion people on Facebook are connected to at least one business. 

    To celebrate these businesses, the social media giant has also announced the development of Your Business Story, a new movie tool that makes it easy for business owners to showcase what their company brings to the world. As part of the tool, businesses are able to upload their photos from their Page, overlay with music and share “what they are in the business of” doing.

  • A majority of Facebook’s 3 million advertisers are SMBs’

    A majority of Facebook’s 3 million advertisers are SMBs’

    MUMBAI: Facebook announced that a vast majority of its three million active advertisers are small and midsize businesses (SMBs’). The number of advertisers is up by fifty per cent in one year. Small businesses are mobile and a million advertisers create an ad directly on mobile for Facebook. The social media giant says that the three top advertising brand categories are services, local commerce and eCommerce.

    As per data shared by Facebook 70 per cent of the three million companies are from outside the US, with the fastest growing region being south east Asia. 57 per cent of people on Facebook in India are connected to small businesses.

    What’s more, as of October 2015, nearly 2 million small businesses in India actively use Facebook Pages because they’re free, easy to use, and they immediately give businesses a digital and mobile strategy.  It is interesting to note that of 142 million monthly active users are in India alone, 133 million are active on mobile, facilitating over 1.99 billion interactions generated between businesses and people in India

    Keeping the India market in mind, Facebook had also up the SME India Council for the first time in Asia Pacific, while an India Client Council with global advertisers was established in 2014.  The SME India Council will meet few times over the coming months to discuss progress on solutions, business ideas, discuss new successes and challenges and meet the Facebook teams.

    Currently more than 50 million small businesses use Facebook’s free Pages product to grow. Going by their analytics, more than one billion people on Facebook are connected to at least one business. 

    To celebrate these businesses, the social media giant has also announced the development of Your Business Story, a new movie tool that makes it easy for business owners to showcase what their company brings to the world. As part of the tool, businesses are able to upload their photos from their Page, overlay with music and share “what they are in the business of” doing.

  • Snapdeal SVP Srinivas Murthy quits; to launch entrepreneurial venture

    Snapdeal SVP Srinivas Murthy quits; to launch entrepreneurial venture

    MUMBAI: Snapdeal marketing  senior vice president Srinivas Murthy has moved on from his role in the company to embark on an entrepreneurial journey.

     

    “The entrepreneurial drive has rubbed off onto me. I’m now moving on to become an entrepreneur myself,” said Murthy.

     

    Not divulging the details of his new venture, Murthy added that he will announce it in the next few months.

     

    “Srini has decided to begin an exciting new journey as an entrepreneur, and while he will surely be missed, I am delighted to see that he is carrying forward the Snapdeal spirit of entrepreneurship,” said Snapdeal CEO and co-founder Kunal Bahl.

     

    This is the second major exit at Snapdeal in recent times after the company’s head of strategy Ranjan Kant quit to join Jabong as CMO.