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MUMBAI: The Indian consumer is now more discerning than ever before. Even when bombarded with options galore, consumers today know exactly what they want. And this...
‘A celebrity endorsement can make or break a brand.’ Quoted from Countering Brandjacking in the Digital Age by Christopher Hofman and Simeon Keates, the statement strikes...
MUMBAI: eBay India has launched a unique campaign titled #SheMeansBusiness in partnership with Yourstory.com. The campaign invites all online women entrepreneurs to share their success stories, so that...
MUMBAI: Havas Media Group has won the integrated media duties of iOrderFresh, a mobile-first commerce venture in the fresh perishable foods and groceries retail space. ...
MUMBAI: Asia Pacific Digital (APD) has united its five independent digital services subsidiaries across 10 offices in eight countries under the APD brand, forming an integrated...
MUMBAI: Online grocery retailer, Localbanya.com, has appointed Scarecrow Communications as its creative agency. The account moved after a two month long multi-agency pitch. Localbanya was started...
MUMBAI: Hungama.com has entered into a strategic partnership with Snapdeal.com to offer digital entertainment content to its shoppers. The tie-up between the brands will begin with...
From a media perspective 2013 was the year of the perfect storm and something tells me that there is lots waiting to unfold in 2015. Was...
MUMBAI: France-based media communications group Publicis Groupe has acquired Bengaluru-based technology services provider Neev as part of launching its digital entity Razorfish in India. The agency...
MUMBAI: eBay India, a leading eCommerce marketplace, has unveiled its latest integrated marketing campaign under the theme ‘Want it. Get it’. The new campaign reinforces the...
MUMBAI: Sify Limited has acquired Globe Travels, an online issuer of e-tickets in the India-US travel space. This acquisition marks Sify’s entry into the fast growing...
