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Tag: ecommerce campaign

  • Amazon India to recognise delivery associates’ efforts with ‘#DeliverThanks’ campaign

    Amazon India to recognise delivery associates’ efforts with ‘#DeliverThanks’ campaign

    Mumbai: Amazon India has announced the third edition of “#DeliverThanks,” a campaign to encourage customers to extend their gratitude and thank delivery associates across the country.

    Through this campaign, Amazon India aims to acknowledge the efforts of tens of thousands of delivery associates across all e-commerce companies who work tirelessly to make the festive season more joyous, hassle-free, and memorable for all customers.

    This edition of the campaign urges customers to thank the delivery associates by posting thank you messages on social media to create India’s longest thank you note. The message could be a drawing on paper, a self-composed poem, or a song, among other creative ways to express their gratitude. Customers must then photograph or record a video of the thank you message and post it to their social media accounts with the ‘hashtag DeliverThanks’ and tag Amazon handles.

    The contest will be live from 6 to 20 October and the most creative entries will win Amazon gift cards. 

    Commenting on the campaign, Amazon India director of customer fulfilment, supply chain & transportation services Abhinav Singh said, “We are grateful to the tens of thousands of associates who go above and beyond to bring smiles on the faces of our customers during the festive season. This campaign is a celebration of all those who are part of the fulfilment and delivery network. Thousands of messages and well wishes were sent to our associates last year during the second edition of the “#DeliverThanks” campaign. This year, we urge customers to extend their gratitude to these associates across the retail and e-commerce industries in India. Through this campaign, we would like to share with associates the appreciation of the people of India.”

    This edition of the campaign by Amazon India has been launched with a digital film that shows customers supporting and appreciating the continuous efforts of delivery partners who are always available to help consumers with their hunger pangs, medical emergencies, grocery shopping, or festive shopping. The video also gives customers ideas on how they can express their gratitude towards delivery associates by posting their thank you messages via video, tweets, and posts on social media. This is aimed at encouraging the audience to participate in the campaign.

  • Myntra launches festive campaign featuring Ranbir Kapoor & Kiara Advani

    Myntra launches festive campaign featuring Ranbir Kapoor & Kiara Advani

    New Delhi: Myntra has rolled out ‘Big Fashion Festival’ campaign for the upcoming festive season. The mega marketing campaign features Bollywood celebrities Ranbir Kapoor and Kiara Advani. 

    Poised to leverage Myntra’s position as India’s fashion expert, the campaign will be amplified across television, digital and social media platforms. 

    The campaign, with a tagline, “Myntra big fashion festival. India’s biggest fashion dhamaka. Don’t waste time,” aptly communicates the scale of the event, positioning it as the go-to destination for every fashion need this festive season, while also apprising shoppers of Myntra’s value offerings as part of the mega event. 

    The concept of the campaign is to take a dig at celeb culture and bring out the bigness of the event, where even the biggest celebs can’t help themselves but to get in on the action, without wasting any time. It is an event so big that everything else seems smaller, including the celebs themselves!

    In this new marketing campaign, Kiara appeals as a fashion trendsetter and Ranbir’s cool demeanor are poised to accelerate conversations around Myntra’s apparel segments. They will play a pivotal role in connecting one of India’s leading fashion, beauty and lifestyle platforms with millions of new and existing fashion-forward consumers. 

    The 30-second ad film is currently live across multiple leading TV channels, social and digital platforms. The campaign aims to amplify recall for Myntra, which is already synonymous with fashion, beauty and lifestyle, during the upcoming festive shopping period. 

    As a part of Myntra’s multi-channel activation, among the most popular and most loved national celebrities, fashion and lifestyle influencers will form an important network of proponents for Myntra’s Big Fashion Festival (BFF). They will engage with a very large fan base across the country and highlight Myntra’s proposition of biggest brands, styles, products and offers to reach every part of the country and demography, with the central message of the campaign that urges shoppers to look nowhere but Myntra for all their festive fashion needs. 

    Speaking about his association with Myntra, Ranbir Kapoor said, “I am excited to be part of Myntra’s festive campaign this year. Fashion plays an important role during festivities and it’s that time of the year when we all refresh our wardrobes. Unarguably, Myntra’s wide collection of styles during the Big Fashion Festival will make customers swoon over.”

    Speaking about her festive campaign, Kiara Advani said, “My festive campaign with Myntra this year is all about the excitement we share while getting ready to shop during the festive period. My association with Myntra , over the last two years, has made me connect with the youth of the country through my love for fashion.”

    Sharing his thoughts on the launch of the campaign, Myntra CEO Nandita Sinha said, “The Big Fashion Festival brings families and loved ones together, with fashion playing a pivotal role in the festivities. This year’s marketing campaign is to highlight the magnanimity of the Big Fashion Festival, showcasing that no reason is bigger for the attention of people across the nation, not even the much-loved celebrities, than this event itself for the festivity. With this campaign, we aim to penetrate our reach to every nook and corner of the country and strike a chord with the fanbase of much beloved superstars Ranbir Kapoor and Kiara Advani.