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MUMBAI: If you are Amazon, you have to do something different, something amazing, something out of the box, right? Which is what Amazon India has done....
MUMBAI: There’s no better place to understand the dynamics of e-commerce and D2C brands than Flipkart – which is now part of Walmart. Siddhartha Juneja spent...
MUMBAI: Indian ecommerce giant Flipkart -owned by US retail major Walmart – has a new minority shareholder. India’s monopolies and fair trade watchdog, the Competition Commission...
Mumbai: Nippon Paint India (Decorative) announces its entry into the e-commerce market with Amazon, Flipkart, and JioMart. The brand has recently made available a wide range...
Mumbai: Interactive Avenues, the digital arm of IPG Mediabrands India has secured the e-commerce mandate for TTK Healthcare, a diversified conglomerate with a wide range of...
Mumbai: Brands on the network of eCommerce enabler GoKwik have saved up to Rs 130 Cr in losses from return to origin orders (RTO) in 2023...
Mumbai: Nykaa Fashion has signed Janhvi Kapoor as its brand ambassador. While Kapoor has already been associated with the brand since 2018, she’ll now serve as...
Mumbai: Flipkart has announced its first-ever live commerce event for two-wheelers to be held on 18 October at 5 p.m. on the Flipkart mobile app. The...
Mumbai: Meesho recorded 87.6 lakh orders on the first day of its festive season event, ‘Mega Blockbuster Sale.’ This is the highest number of orders recorded...
New Delhi: Myntra has rolled out ‘Big Fashion Festival’ campaign for the upcoming festive season. The mega marketing campaign features Bollywood celebrities Ranbir Kapoor and Kiara...
New Delhi: Flipkart has launched a new influencer campaign- #HomeFlipover. The campaign showcases a wide selection of high-quality home products, perfect for a home transformation. The...
Mumbai: Online cosmetics retailer Purplle raised $33 million in Series E funding from South Korea’s Paramark Ventures as well as existing backers Blume Ventures, Kedaara and...
Mumbai: WPP’s GroupM and Wunderman Thompson in partnership with Amazon Ads launched the ‘Content Strategies for the New-age Digital Consumer’ playbook. According to the report, nearly...
The leading beauty e-commerce platform Purplle.com has launched its latest brand campaign featuring bollywood actress Sara Ali Khan. With this campaign the brand aims to position...
Mumbai: Rural India is on the periphery of an e-commerce revolution. There has been a massive increase in the number of users of e-commerce apps in...
Mumbai: Advertising expenditure by over-the-counter (OTC) healthcare brands in 13 key markets, including India, will expand by 7.6 per cent in 2022 and five per cent...
Mumbai: E-commerce in India has witnessed an uptick of 77 per cent between 2020 and 2021 with tier-2, tier-3 cities leading maximum transactions according to a...
MUMBAI: Internet commerce platform Meesho has recorded 750 per cent growth in users over last year during its flagship festive sale event, Maha Indian Shopping League....
Mumbai: Swedish home furnishing retailer IKEA on Thursday announced the launch of its eCommerce services and mobile shopping app in Bengaluru. The people of Bengaluru will...
New Delhi: Amazon Pay announced the launch of UmmeedKeChehre – a digital-led campaign to salute the unseen and unsung heroes of the ongoing pandemic who continue...
NEW DELHI: It was more than a decade-and-half long journey for the e-commerce industry in India to grow from a ticket booking platform to an offeror...
KOLKATA: After bearing the brunt of the initial shock of the pandemic, TV broadcasters saw a strong sequential recovery of 86 per cent in advertising revenue...
NEW DELHI: The online sales of jewellery, used cars, and furniture segment witnessed a huge spike in terms of traffic and sales during the lockdown period,...
New Delhi: Criteo has released its Holiday Report 2020 highlighting key trends in the online e-commerce industry in the much-awaited festive season including Rakshabandhan, Big Billion...
MUMBAI: Ecommerce giant Amazon is all set to acquire a minority stake in Future Retail next week according to an Economic Times report. This deal will...
BENGALURU: New Delhi Television Limited (NDTV) Television segment reported lower loss at Rs 3.94 crore for the quarter ended 30 September 2016 (Q2-17, current quarter) as...
BENGALURU: New Delhi Television Limited (NDTV) Television segment reported lower loss at Rs 3.94 crore for the quarter ended 30 September 2016 (Q2-17, current quarter) as...
BENGALURU: Quite like their brick and mortar counterparts, eCommerce players in India offer discounts galore during the run-up to Navratra-Duhserra. This year also, the three big...
BENGALURU: Quite like their brick and mortar counterparts, eCommerce players in India offer discounts galore during the run-up to Navratra-Duhserra. This year also, the three big...
MUMBAI: While addressing a session at a marketing conclave in Mumbai, that debated the relevance of mobile marketing and the need to go app first for...
MUMBAI: While addressing a session at a marketing conclave in Mumbai, that debated the relevance of mobile marketing and the need to go app first for...
MUMBAI: Hyper-local eCommerce platform Zopper has given its digital mandate to ZenithOptimedia’s Performics. The mandate includes the full range of digital, including search engine optimization (SEO)....
MUMBAI: Hyper-local eCommerce platform Zopper has given its digital mandate to ZenithOptimedia’s Performics. The mandate includes the full range of digital, including search engine optimization (SEO)....
MUMBAI: The digital marketing era warrants brands, advertisers and creatives churn out advertisements that go viral. But they better toe the line very carefully in the...
MUMBAI: The digital marketing era warrants brands, advertisers and creatives churn out advertisements that go viral. But they better toe the line very carefully in the...
MUMBAI: From Tata Motors taking India on its first ever virtual drive using Google Cardboard, Facebook allowing brands to message users using chat bots, to drones...
MUMBAI: From Tata Motors taking India on its first ever virtual drive using Google Cardboard, Facebook allowing brands to message users using chat bots, to drones...
MUMBAI: It’s very easy to overlook a fundamental fact about brands: people bring brands to life – not companies. Brands aren’t to be found in the...
MUMBAI: It’s very easy to overlook a fundamental fact about brands: people bring brands to life – not companies. Brands aren’t to be found in the...
MUMBAI: In January 2016, ASCI’s Consumer Complaints Council (CCC) upheld complaints against 51 out of 102 advertisements. Out of 51 advertisements against which complaints were upheld, 13...
MUMBAI: In January 2016, ASCI’s Consumer Complaints Council (CCC) upheld complaints against 51 out of 102 advertisements. Out of 51 advertisements against which complaints were upheld, 13...
MUMBAI: Be it Snapdeal, Flipkart, Shopclues, Jabong or Myntra, most of the successful eCommerce merchants in the country are at a strategic investment phase and haven’t...
MUMBAI: Be it Snapdeal, Flipkart, Shopclues, Jabong or Myntra, most of the successful eCommerce merchants in the country are at a strategic investment phase and haven’t...
MUMBAI: Nearbuy, an ecommerce venture has partnered with KFC. This strategic association will help customers find the nearest KFC outlet through Neaarbuy’s location based application and...
MUMBAI: Nearbuy, an ecommerce venture has partnered with KFC. This strategic association will help customers find the nearest KFC outlet through Neaarbuy’s location based application and...
MUMBAI: The popular assumption is shopping grooming and clothes are an integral part of a woman’s existence. That maybe so, but isn’t what women wear guided...
MUMBAI: The popular assumption is shopping grooming and clothes are an integral part of a woman’s existence. That maybe so, but isn’t what women wear guided...
MUMBAI: Facebook announced that a vast majority of its three million active advertisers are small and midsize businesses (SMBs’). The number of advertisers is up by...
MUMBAI: Facebook announced that a vast majority of its three million active advertisers are small and midsize businesses (SMBs’). The number of advertisers is up by...
MUMBAI: Snapdeal marketing senior vice president Srinivas Murthy has moved on from his role in the company to embark on an entrepreneurial journey. “The entrepreneurial...
