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Tag: Ecom Express

  • Amit Balwani joins Authbridge as SVP – tech to boost innovation drive

    Amit Balwani joins Authbridge as SVP – tech to boost innovation drive

    MUMBAI: Authbridge, has appointed Amit Balwani as senior vice president technology, as the company sets its sights on deeper innovation and next-gen tech adoption.

    With over two decades of experience, Balwani brings rich expertise in AI integration, data engineering, event-driven systems, and API-first ecosystems. He has previously worked with well-known firms including Ecom Express, Paytm, Expedia Group, Nagarro, and TCS.

    At Paytm, he played a vital role in building conversational platforms, while at Ecom Express, he drove large-scale technology modernisation efforts across the board.

    “We are thrilled to welcome Balwani to the Authbridge family,” said Authbridge founder & CEO Ajay Trehan. “His deep understanding of emerging technologies and strategic approach to innovation will help us accelerate our mission to redefine identity management and authentication solutions.”

    An alumnus of Jamia Millia Islamia, Balwani holds a Bachelor’s in Technology. Outside the office, he enjoys travelling, music, tech podcasts, and playing table tennis with his child.

    Sharing his excitement about the new role, he said, “Authbridge is at the forefront of technology-driven authentication solutions. I look forward to contributing to its growth and driving technological excellence.”
     

  • Ecom Express unveils new brand identity

    Ecom Express unveils new brand identity

    Mumbai: Ecom Express Limited (“Ecom Express”), India’s only pure-play B2C e-commerce logistics solutions provider as of the Financial Year 2024 (Source: RedSeer Report) operating a pan-India express logistics network, has unveiled a new brand identity. This transformation reflects the company’s conscious commitment to being customer-focused, including addressing specific customer category needs, a focus on customer-facing metrics and key result areas, and seamlessly integrating innovative technology across its pan-India express logistics network, achieving speed, agility along with the widest levels of network reach, to deliver a customer-focused approach.

    This rebranding initiative features a vibrant, forward-thinking logo and a refreshed visual identity that symbolizes Ecom Express’s pursuit of excellence. The new logo, with its forward-moving arrow enclosed within a square, embodies the company’s commitment to deliver. The ingenious integration of the letter “E” stands for Expression, Innovation, and Progress, while the bold magenta color embodies the spirit of bravery, self-expression, and unyielding strength—. Ecom Express is reintroducing itself with a new identity and a vibrant color—Magenta. This rebranding represents a renewed commitment to their customers, partners, and team. Ecom Express is determined to simplify and democratize logistics for everyone, everywhere,.

    Elaborating on the vision behind the transformation, Ecom Express CEO & MD Ajay Chitkara said, “Ecom Express has consistently earned the trust and admiration of our partners, patrons, and customers. As we advance to greater heights, our refreshed brand identity signifies a reaffirmation of our customer-first approach. We are committed to integrating robust technology and innovation to deliver reliable, high-speed services with the widest network reach, all while optimizing operational efficiency and flexibility. He added, “This transformation also strengthens our commitment to our employees and delivery partners, who are fundamental to our business. Our new identity is a testament to our promise of excellence and dedication to redefining logistics through advanced technology aimed at making life easier for all types of customers.”

    Ecom Express’s new logo is a symbol of its commitment to core values. Each element of the logo embodies Ecom Express’s focus on enhancing customer welfare,  and fostering a diverse and inclusive environment.