ITV

Tag: eco-friendly

  • 84 per cent Indians seek healthier food choices: Pwc report

    84 per cent Indians seek healthier food choices: Pwc report

    MUMBAI: A new Pwc India report reveals that for Indian consumers, it’s no longer just about what’s on the plate, it’s about how it’s made, how safe it is, and how it supports their health goals.

    Released on 11 September, the ‘Voice of the consumer 2025: India perspective’ surveyed over 1,000 Indian consumers and uncovered a clear appetite for healthier, tech-integrated, and eco-friendly food choices.

    Among the standout stats: 84 per cent of respondents said food safety is a top priority; 29 per cent would switch brands for health benefits; 80 per cent now use health apps or wearables to manage wellness; nearly half prefer eco-friendly packaging, while 73 per cent would even pay more to support sustainable farming.

    “Nutrition, affordability and sustainability are shaping today’s food choices,” said Pwc India, partner and leader- retail and consumer sector, Ravi Kapoor.“Consumers are embracing tech-led, personalised wellness, local produce and digital shopping experiences offering huge opportunities for forward-looking brands.”

    The report also highlights a shift towards cost-conscious shopping, with 63 per cent of consumers citing food prices as a key concern. They’re mixing it up buying from supermarkets, local kirana shops, and digital delivery platforms to get the best value.

    Interestingly, tradition still holds its ground: 74 per cent of consumers said their food habits are rooted in cultural heritage, proving that while innovation matters, nostalgia isn’t going anywhere.

    As supply chains tighten and consumer expectations climb, the food industry is feeling the heat but it’s also getting a recipe for reinvention. Clean labelling, tech-savvy wellness solutions, and genuine sustainability practices could be the key ingredients for future growth.

  • A Legacy of 65 Years, Hindustan Pencils continues its innovation journey

    A Legacy of 65 Years, Hindustan Pencils continues its innovation journey

    Mumbai:  Hindustan Pencils along with their brands Apsara and Nataraj, in the cutthroat stationery industry. With a remarkable 65 year legacy, the brand revels in its relentless groundbreaking innovation. Since its inception in 1958, the company has demonstrated an enduring commitment to providing quality stationery products dominating six and a half decades by enriching lives through unapologetic creativity and unassailable education.

    Nataraj and Apsara brands in the stationery industry secured their status through a combination of strategic factors. Foremost is their unwavering commitment to innovation, consistently introducing groundbreaking products that set industry benchmarks. The Apsara Absolute Pencil, with its unmatched strength, and the Apsara Matt Magic Pencil, with its sleek design and vibrant shavings, exemplify this commitment.

    Moreover, both brands display a keen understanding of evolving consumer needs. Apsara eco-friendly initiatives, such as the Apsara Soyfun Crayons made from soybean oil, appeal to environmentally conscious consumers. The Apsara Disney Pencil Range establishes an emotional connection with young learners and Disney enthusiasts, broadening the brand appeal. Nataraj, with products like the Nataraj Fluro Pencils and the Nataraj Gelix Gel Pen, caters to a wide audience, including students and professionals, emphasising quality and performance. The Nataraj Left Hand Sharpener reflects inclusivity, addressing the specific needs of left-handed individuals.

    In essence Nataraj and Apsara brands can be attributed to their blend of innovation, consumer understanding, eco-conscious initiatives, inclusivity, and strategic partnerships with educational institutions, all of which collectively contribute to their unrivalled position in the stationery industry.

    Hindustan Pencils president Pradip Ughade said, “Over the past 65 years, Hindustan Pencils has been an integral part of consumers’ lives. We keep our consumers at the heart of everything we do. Our success and longevity can be attributed to our relentless focus on innovation, superior quality, and an unwavering commitment to customer satisfaction. We are immensely proud of our achievements and look forward to many more years of providing the best stationery solutions to our consumers.”

    HPPL has seamlessly been able to blend innovation and design with continuous research and development through Natraj and Apsara’s product offerings further enhancing their position in industry.

    For more information about Hindustan Pencils and its range of stationery products, visit www.hindustanpencils.com.

  • Beco launches new campaign with Dia Mirza for its eco-friendly product range

    Beco launches new campaign with Dia Mirza for its eco-friendly product range

    Mumbai: Homegrown eco-friendly D2C home, kitchen & personal care brand Beco has launched its new ad campaign featuring its latest range of home care and cleaning products. The campaign, designed and created by ^ a t o m Network, features Beco’s new brand ambassador, Bollywood actor and environmental conservationist Dia Mirza. 

    The campaign takes a direct dig at some of the leading and widely available & advertised range of home cleaning products which today’s consumers are unaware of, as being not only harmful to the environment but also for the family’s health. It pitches the brand as the safe and natural alternative with its ‘new range of antimicrobial dishwashing liquid, floor cleaner, laundry liquid, and tissues made from 100 per cent plant-based ingredients and extracts of essential oils.’

    “Truth is the most powerful sword a brand can possess. We just took it out of the sheath and presented it in a hard-hitting yet entertaining way,” said ^ a t o m CCO Yash Kulshrestha, speaking about the campaign and the ad film. “The integrated campaign starts with a set of teasers, followed by multiple films starring Dia Mirza, which talks about chemicals left on your dishes after cleaning them with regular dishwashing liquid and how they may contain carcinogenic substances. The category is brimming with loud and look-alike ads with superficial claims. It helped us mount our narrative and highlight the grim part in a more palatable way.”

    The 50-second film directed by Jeet Lotia and produced by Another Idea productions features an ad within an ad to give the entire campaign a realistic feel. It emphasises that although most over-the-counter cleaners do the trick of cleaning our homes, the high levels of toxic and carcinogenic chemicals that can be present in them pose a health risk for the users.

    “The homecare category hasn’t seen much innovation for the past 20 years, let alone the sustainable space. Customers don’t even know that their basic essentials like tissues and cleaners can be harmful,” stated Beco lead of marketing Akanksha Gupta. “Positioning Beco in a captivating, easy to understand and impactful fashion, we are bringing in the much-needed disruption. This campaign is just the beginning of a more consumer-focused, data-led, and creative-technology interspersed brand that we are in the process of building.”

    “Everyone talks about the idea of sustainable living, but when it comes to real adoption, we are still sticking to harmful products which are not only bad for the earth but also dangerous for every member of the family,” said Beco co-founder Aditya Ruia. “Using technology, every product of Beco is naturally sourced and uses no harmful chemicals – making them safe for daily use, and are available at affordable pricing.”

  • Vodafone brings in Green Diwali to Delhi this year

    Vodafone brings in Green Diwali to Delhi this year

    MUMBAI: In order to delight its customer this Diwali, Vodafone India has launched an innovative concept that will run till 19 October across its 52 stores in Delhi NCR.

    Vodafone is inviting its customers to celebrate “Green Diwali” which is a part of its ongoing ‘CelebratingSuper’ campaign wherein Vodafone will distribute “Super Crackers” to its customers. Also using Augmented Reality Technology, customers can create eco-friendly ‘Virtual phuljharis’ or ‘E-Phuljharis’2.

    The ‘Super Crackers’ contain eco-friendly water soluble papers that carry different variety of seeds of plants with air-purifying characteristics.

    The E-Phuljhari is a unique personalized GIF greeting that can be sent to friends and family, through social media. With this initiative, Vodafone Delhi is making a conscious effort to have safe and eco-friendly celebration. The celebration gets doubled with customers being offered ‘Customised offers’3 and a chance to win a gift hamper.

    Vodafone India business head, Delhi & NCR Alok Verma says, “Our specially designed eco-friendly crackers contain air purifying plant seeds that will bring about a change in the pollution levels of the city leading to a safer and healthier atmosphere for everyone. The eco-friendly crackers will be available at all our stores giving our customers the opportunity to celebrate Green Diwali and be a part of the great awareness campaign against air pollution.”

    Vodafone with its innovative engagement opportunities is trying to bring a positive change in the lives of the customers with activities like air-purifying bus shelter & Green Diwali. These small initiatives are a manifestation of Vodafone’s contribution to tackle the distressing situation of air pollution.