ITV

Tag: Eclipse

  • Bajaj announces the launch of new Brooklyn Black range via Instagram, YouTube

    Bajaj announces the launch of new Brooklyn Black range via Instagram, YouTube

    Mumbai: Bajaj Pulsar prepared to add two new bikes to their roster – the P250 Brooklyn Black and N160 Brooklyn Black. The challenge – to create enough anticipation around the launch of the all-black range of bikes. 

    To captivate bike enthusiasts for the upcoming launch, the Ogilvy Content Force & Bajaj Pulsar emulated an eclipse across their Instagram page. For an entire week, Pulsar’s Instagram feed showcased a moon with phases of an actual eclipse. Amidst the shadow, a silhouette of a bike emerged, enticing viewers about a likely launch, soon to be revealed.  

    With each passing day the eclipse phased closer to completion, unveiling a clearer glimpse of the upcoming mystery bike. For the next two days, the audiences were kept eagerly waiting for the moon to be entirely eclipsed. Finally, after a week-long wait, the viewers were treated to the all-new N160  Brooklyn Black on 22 June and then the P250  Brooklyn Black on 24 June.  

    Continuing with the eclipse theme on YouTube, the brand also overshadowed other biking videos on the platform. On the launch day, YouTube mid-roll ads were placed to create an eclipse effect over the reviews and videos of other competitor bikes, with a provocation that an Eclipse has taken over the streets and their video. The CTA button would lead them onto the website that revealed the bike details and invited inquiries. 

    This activity spiked the engagement amongst the pulsarmaniacs – a fitting welcome for the Bajaj Pulsar P250 and N160 Eclipse. 

  • GoQuest Media to distribute Ukrainian dramas

    GoQuest Media to distribute Ukrainian dramas

    MUMBAI: US-based network provider Olympusat has acquired exclusive TV and digital rights for Latin America, Puerto Rico, the US and Canada for three Ukrainian romance dramas produced by Media Group Ukraine, following a deal with global distributor GoQuest Media.

    The deal sees Eclipse (8 x 45-minutes), Secrets (95 x 45-minutes) and Rainflower (8 x 45-minutes) all picked up by the US company.

    Produced by Tri-ya-da production (Ukraine), Secrets explores hidden family secrets that tests the love and strength of Katya and Mykola, who have known and loved each other since childhood.

    Eclipse, meanwhile, follows Sergie’s one-sided love as it turns to obsession when he meets his childhood crush, Svetlana, after 20 years. The series is directed by Anton Azarov and produced by Irina Zarya.

    Rainflower is an adaptation of the Korean drama Tree of Heaven. Produced by Mamas Film Production (Ukraine) it is a coming-of-age adolescent tale of two stepsiblings, Nina and Andrey, who fall deeply and passionately in love with each other.

    GoQuest Media Europe and North America head Paula McHarg said, “These compelling Ukrainian romance dramas explore themes of love, romance, and optimism — underscored by tragic components — which makes them out of the ordinary and inspiring. We are thrilled to conclude our first package deal with Olympusat and bring these diverse stories to brand new audiences.”

    “Our mission in creating Olympusat TV platforms has always been to deliver the best of the best in entertainment content, and we are excited to add these three series, featuring dramatic characters that are proven winners and that audiences will love,” added Olympusat content acquisitions & strategy VP John Baghdassarian.

  • Cut the Crap bags Paras’s personal care portfolio

    Cut the Crap bags Paras’s personal care portfolio

    MUMBAI: Paras Pharmaceuticals has moved four personal care brands toCut the Crap (CTC).


    The account size is estimated to be Rs 50-70 million.


    Earlier, Mudra handled the creative duties of Set Wet, Recova, Zatak and Eclipse.


    Nearly one year ago, Livon was moved from Mudra to CTC, and evidently, the work done by the agency on the brand has made Paras shift these brands as well.


    As Euro RSCG is Reckitt Benckiser‘s global agency, the entire
    healthcare portfolio of Paras Pharma has been handed over to the agency, following Benckiser‘s takeover of Paras.


    Cut the Crap founder and creative head Jagdish Acharya said, “The brand was struggling due to its positioning, which made it compete with big brands‘ conditioner brands. We changed its positioning to a serum that can be used everyday, even when the hair isn‘t washed.Thisthought was based on the insight that most Indian women don‘t wash their hair, everyday.”


    This worked for Livon and according to market sources the sales of the serum has gone up by 50-60 per cent.


    Moreover, the media duties of Paras is handled by ZenithOptimedia.