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Tag: Eclairs

  • Nivea India gets new sales director in Srikanth Iyer

    Nivea India gets new sales director in Srikanth Iyer

    MUMBAI: He loves reading and sharing his thoughts about leadership. Former Kimberly-Clarke sales director Srikanth Iyer has hopped over to Nivea India with the same title. With a career of more than 16 years spent in sales, Iyer has had tenures with various multinational and Indian companies.

    The BE in computer science Mumbai university and IMT Ghaziabad PGDM in marketing joined Patni Computer System out of college, and then got into selling beer while at Sab Miller as area manager. He then spent a good six years at Pepsico looking after the Mumbai territory’s sales and customer marketing before developing a sweet tooth and joining Mondelez handling Eclairs, Halls,  Bournvita and Tang for a year and some months before being given charge of the largest territory for the company.

    Opportunity came his way from Himalayan Wellness Co to take over as business head for Bangladesh. He gladly took it up  and led a team of 500 across functions and developed the market for Himalaya face care , body care, hair care, baby care and animal care products. A position he held for two years.

    A short stint of less than a year followed at Metro Wholesale India which he joined as senior vice-president head of sales and marketing. He then joined Kimberly Clark India as sales director leading the company’s sales strategy and its execution.

    “Srikanth has led route-to-market transformations, implemented alternate distribution models, and partnered on product innovation. Over his career, he has built high-performing teams that drove profitability and achieved significant market share gains across categories such as personal care, baby care, wellness, and retail, establishing himself as a results-driven FMCG leader,” said Nivea India in a post on linkedin. “ At Nivea  India, Srikanth will lead our sales strategies, strengthen distribution networks, and enhance market presence, supporting our mission to provide trusted skincare solutions to consumers across the country.”

  • ‘We always look at ways to improve our consumer experience’

    ‘We always look at ways to improve our consumer experience’

    MUMBAI: While growing up, we all loved the flavour of the soft, creamy choco-filled candy that effortlessly melted in our mouths, leaving us craving for more. Most of us have grown up with that familiar taste of Cadbury’s Eclairs. We have shared the choco-candy with our friends and family in the moments of joy and celebration and even otherwise. Now, the confectionary brand is repackaging one of its most popular products.

    Keeping up with the fast-paced lifestyle, Cadbury re-launched Cadbury Éclairs as Cadbury Choclairs. Even in 2009, Cadbury Eclairs was re-launched with an enriched chocolate center.

    The reason behind this change is very simple – as a brand, Cadbury always looks at ways to improve its consumer experience. Elaborating more on it, Cadbury India powdered beverages (Gum & Candy) associate vice president Amit Shah says, “In 2011, Cadbury Éclairs heralded in the New Year with another exciting addition to its fold – the new Cadbury Eclairs Rich Brownie. Our rebranding decision is based on this philosophy of product innovation and not so much on what is going on in the market place. Also, we hold the global copyrights for Choclairs and thought the time is right to introduce this name in India to align with the global brand name for the candy.”

    Except India, the candy from the house of Cadbury has globally been known as Choclairs. And it’s not just the name that has changed; there some specific positive product innovation as well in order to give consumers a new experience with every bite of Choclairs. Adds Shah, “Apart from enabling us to align with the global brand name, this name change will also help consumers distinguish our brand, the original Cadbury candy, from other branded and unbranded Eclairs available in the market.”

    And since old habits take time to die, the launch is accompanied by a 360 degree campaign to generate rapid awareness about the change. Television is, of course, the key medium that introduces the new brand name. However, the TV campaign is also supported by a radio campaign, print inserts, cinema campaign and social media activation.

    Besides, to reach consumers in small towns, the brand has opted for cyber cafe integrations with a branded jigsaw puzzle and Interactive Voice Recording (IVR) integration with Cadbury Choclairs caller tune. All these initiatives along with trade activation have been initiated to create awareness and build the excitement amongst consumers for Cadbury Choclairs.

    Contract Advertising has been brought on board to work on the campaign.

  • Nescafe Sunrise moves creative account to Publicis

    MUMBAI: As part of its global alignment, Nestle has handed over the creative duties for its coffee brand Nescafe Sunrise to Publicis Groupe.

    The account was earlier held by McCann Worldwide.

    Publicis‘ Delhi office will be handling the account.

    Publicis won the global mandate in September 2011, though the development did not affect McCann and Nescafe Sunrise in India at that time. McCann, though, will continue to partner Nestle for its Nescafe brand.

    Nestle operates in the beverage category though three main brands – Nescafe Classic, Nescafe Sunrise and Nestea. While Lowe Lintas handles the company‘s confectionary brand like Polo and Eclairs, JWT is responsible for its chocolate business.

    Publicis will also continue to handle the foods and dairy business along with Nestea.