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Tag: ECD

  • Cheil onboards Kaushik Datta as ECD

    Cheil onboards Kaushik Datta as ECD

    Mumbai: Cheil India today announced the appointment of Kaushik Datta as executive creative director. His last stint was at Leo Burnett. He was helming their New Delhi office while also managing the art and design duties for all of India. In his current role, he will report to Cheil India’s chief creative officer Vikash Chemjong.

    Talking about his new role, Datta (KD) said, “I believe creativity becomes more powerful and effective when technology comes along with it, and Cheil is a great place to do that. It’s a great honour and opportunity for me. I am very excited and looking forward to doing some great work.”

    Datta is an industry veteran with a career spanning more than 23 years. He has worked across a wide swath of industries, and his repertoire of clients includes marquee brands like Hutch, Seagram, LG, Bacardi, Apple, Airtel, Kohler, ThumsUp, Maaza, Limca, Minute Maid, Tinder, Fortis, Mc Donald’s, Popeyes, GM, SBI Card, GSK, Hindustan Times, Cargill, and many more.

    Welcoming Datta on board, Chemjong said, “It’s exciting times for us at Cheil, not only in terms of the type of work we are trying to do but also in terms of the type of talent we are attracting, and now with Datta coming in with his talent, experience, rigor, and enthusiasm, it’s another shot in the arm for us!”

    In this role, Datta’s scope of responsibilities will include upping the art and design quotient for our brands, with a special emphasis on the flagship products—the S and Z series. He will also be involved in the agency focus of thinking of ways to bring tech into our communication and add more zing to our creative product. The appointment is part of Cheil India’s endeavour to bolster its creative capabilities as it seeks to add more talent to its team.

    Cheil India chief operating officer Sanjeev Jasani, said, “We are pleased to welcome Datta to the Cheil family. He is a well-known name in the industry and brings with him a wealth of experience that will help Cheil deliver the best transformational work to our clients.”

  • Weekend Unwind with: BBH ECD Priya Gurnani

    Weekend Unwind with: BBH ECD Priya Gurnani

    Mumbai: With another weekend upon us, it is time to unwind with the latest Q&A edition of Indiantelevision.com’s Weekend Unwind — a series of informal chats that peek into the minds of corporate executives through a fun lens in an attempt to get to know the person behind the title a little better.

    In this week’s session, BBH India’s recently elevated executive creative director Priya Gurnani poured out her thoughts.

    With over 15 years of experience, Gurnani specialises in building creative communication that is at the intersection of brands, culture, and consumer behavior. In the past, she has worked with Ogilvy, Leo Burnett, McCann Worldwide, and Contract Advertising.

    In her advertising career, Gurnani has created culture-defining work for brands like Stayfree, Yatra.com, Heineken, Kingfisher Ultra, Amstel, and Zee5. Most recently, she conceptualised and wrote the lyrics to a rap song for Zing’s “Apni Vibe Apni Tribe” campaign. In 2009, she was amongst the winners of the Cannes Young Lions.

    So, without further ado, here it goes…

    ·         Your mantra for life

    To have fun while pursuing my dreams. Because if you aren’t enjoying what you are doing, you are just wasting your precious time.

    ·         A book you are currently reading / plan to read

    I love to read new perspectives on humankind and human psychology. Currently reading “Homo Deus” by Yuval Noah Harari.

    ·         Your fitness mantra, especially during the pandemic

    Strong believer of “Yoga se hi hoga.” Post-covid I had a really tough time coming to a complete recovery. Yoga is what healed me and kept me going through the difficult health issues.

    ·         Your comfort food

    Anything that my mum cooks.

    ·         When the chips are down a quote/philosophy that keeps you going

    In an actors’ round table, Tom Hanks mentioned how he always reminds himself, “This too shall pass.” This phrase, he said, is particularly important when you are at the peak of success, as it helps keep you grounded. I keep these words close by in good times and bad.

    ·         Your guilty pleasure

    Watching mindless reality TV, especially “The Real Housewives of Beverly Hills.”

    ·         When was the last time you tried something new?

    Last week. I love experimenting with food. Bought these Chinese glass noodles to try.

    ·         A life lesson you learnt the hard way

    I am not that important in the bigger scheme of things, and the world doesn’t revolve around me.

    ·         What gets you excited about life?

    Travelling to different countries and experiencing new cultures and cuisines really fills my happiness cup.

    ·         What’s on top of your bucket list?

    Travel to New York and watch Broadway.

    ·         If you could give one piece of advice to your younger self, what would it be?

    Why so serious? Live a little.

    ·         One thing you would most like to change about the world

    I propose “Free movement for all.” I want a world without borders, or passports, to be precise. A world where there are no immigrants and refugees, just people migrating at will like birds.

     ·         An activity that keeps you motivated / charged during tough times

    Painting has seen me through my highs and lows. I am no M. F. Hussain, but expressing my artistic self without judgement and freely is very liberating.

     ·         What lifts your spirits when life gets you down?

    It changes from time to time. Sometimes it’s cooking, sometimes taking a dance class, at times listening to Badshah’s songs, and sometimes just chit-chatting with a friend about a show we both watch.

    ·         Your go-to stress buster

    I can always bank on a good workout to bust that stress.

  • L&K Saatchi & Saatchi ropes in Kanishka Vashisht as executive creative director

    New Delhi: L&K Saatchi & Saatchi strengthened its creative team on Monday with the appointment of Kanishka Vashisht as the executive creative director. Vashisht will be based out of New Delhi and will manage all brands for the region. He will report to L&K Saatchi & Saatchi, Joint national creative director, Rohit Malkani.

    Vashisht joins the agency from Lowe Lintas, Delhi where he was group creative director. His joining will strengthen the agency’s creative output and help create a unique culture – one that will thrive on creating superlative content & meaningful conversations for brands in the region, said the agency in a statement on Monday.

    Commenting on the appointment, Malkani said: “Finding the perfect person to head our New Delhi office wasn’t easy. It had to be someone who shared our obsession for spawning a unique culture, who shared our ambition for creating conversations and superlative content and finally, someone with a proven track record. In Kanishka, I saw all three. He is a unique creative person with his heart in the right place! It’s going to be a heck of a ride with him on board.” 

    Vashisht began his advertising journey as a suit in Triton Advertising, Delhi. But the creative spirit in him led him to switch over and join Ogilvy Delhi in 2004. After a five-year stint at the agency where he worked on brands like Motorola, KFC, LG, Eno, and others, he left to join Leo Burnett. As Uninor was born, he was then summoned to McCann Delhi to build relationships with Perfetti, Chevrolet, Coke, Aircel, Metlife, Greenlam, and others.

    After a five-year stint, Lowe Lintas Delhi came calling and got him to help conceive much more than just ideas for brands like Google, Micromax, Foodpanda, and Hindustan Times. He briefly took a sabbatical to explore his liking for a serene setting and left for the fields of southern France.

    Sharing his views on the opportunity that this role presents, he said, “I believe L&K Saatchi & Saatchi is an extremely fertile land for some very interesting brand work. My job is to sow the seeds of possibility, gather and nurture talent, and of course, reap the fruits of our combined efforts.”

  • How to Decide Between QLED, OLED, 4K UHD or Full HD TV

    How to Decide Between QLED, OLED, 4K UHD or Full HD TV

    According to ECD, when buying a smart television in India, you need to consider several factors such as size, operating system and the picture resolution. Apart from that, you also need to check the type of display the TV provides because it determines the overall picture quality. 

    There are different types of smart TV displays which includes QLED, OLED, 4K UHD and Full HD.  In this article, we shall reveal how each one of them works to make your work easier when choosing the most suitable option.

    1.  QLED

    QLED or a Quantum dot Light Emitting Diode is made of quantum dots or tiny semiconductor crystals which ranges from 2nm- 10nm. It features a group of LCD panels which requires an external source of light to provide the images we seen on the television. The light source is normally located on the sides or behind the diode panel. Quantum dots provide color light according to their size and the energy gap of the materials being used. What sets QLED apart from its competitors is the fact that each pixel is able to emit or create its own light independently. The color of each pixel varies according to its size. For example, larger pixels emit a red light while the smaller ones produce a blue light.

    Pros

    •    Provides very sharp colors even when there is extreme brightness
    •    No burn-in or lag
    •    Thin and light
    •    The switching speed between on and off is very fast
    •    Brightness is 50-100 more than the LCD and CRT displays
    •    Available in higher display sizes which h means that consumers can choose from different sizes
    •    Very bright and vibrant colors
    •    Sizable

    Cons

    •  The quantum dots in QLED TVs use the light that is passed through them by a backlight

    1.  OLED [Organic Light Emitting Diode]

    Unlike the QLED technology, OLED is an independent display technology. This means that it does not require a backlight and instead, it produces its own light. The good thing about it is that it provides wider viewing angles and accurate color reproduction. This ensures that there are no alterations on color, brightness or contrast when you are viewing the screen at skewed angles. Again, OLED makes the screen to appear darker and this enhances the contrast. However, there is a risk of burn-in/ image retention and lower brightness as compared to LED displays.

    Pros

    •    The organic external layers ate light, sleek and flexible as compared to the glass layers on an LCD or LED.
    •    Light emitting layers of OLEDs are light which means that they make the substrate of the OLED flexible
    •    OLED displays are very bright because the organic layers used are thinner than the inorganic crystalline layers. Again, the emissive and conductive layers of OLEDs can be stacked together to make create multiple layers.
    •    Unlike the LCDs and LEDs that requires glass for support, the OLEDs do not. As a result, they are brighter since glass absorbs some of the light.
    •    They do not require a backlight since they emit their own light. Due to this, they have a wider viewing angle.

    Cons

    •    High manufacturing costs
    •    They are easily destroyed by liquids

    2.  4K UHD

    In simple terms, 4K UHD is the image resolutions or horizontal screen display of about 4,000 pixels. This type of display is also referred to as UHD-1 or just 4K. Other people may refer to it as 2160P. Unlike the full HD, the features of 4K UHD differ in the professional fields which leads to different definitions of the horizontal pixels x vertical pixels. For example, 4K UHD specifications refer to any of the two high definitions which are 3840 x 2160 pixels and 4096 x 2160 pixels. You will also find that most of the 4K UHD displays can support 3840 x2160 pixels and only a few products are able to support 4021 x 2160 pixels.

    If you want the display equipment to correspond to the 4k content as well as the 4K panel, you need to ensure that the related equipment is able to support that. In terms of picture quality, 4K UHD TV provides an incredible performance. As a result, they are very expensive. They are also available in different sizes which range from 40 inches to more than 100 inches.

    3.  HDR TV

    Even with their unique performance, 4K UHD TVs cannot match the HDR [High Dynamic Range] TVs. These TVs provides the highest level of color contrast which enables them to provide realistic images. If you want to enjoy true HDR contents, having a 4K HDR TV is not enough and you will need a player that can play HDR content for games and movies.

    4.  Full HD TV

    High Definition [HD]TV is the standard that has been  on the market for more than a decade. These TVs are able to display images at a resolution of 1280 x 720[720p]. Most modern TVs are able to provide Full HD which means that they displays images at a resolution of 1920 x 1080[1080p]. The ‘P’ stands for progressive which means that the whole image is drawn on each frame.

    Final Verdict

    If you have been thinking of investing in the best smart TV, the first thing you need to familiarize yourself on the different smart TV displays available. The type of display used in smart TVs determines the picture quality which means that some are clearer than others. We hope that after reading this article, you now know the difference between OLED, QLED, Full HD and 4K UHD and now you are able to choose the best. Each has its own advantages and disadvantages which means that you need to check them keenly before you make a choice.
     

  • Dentsu Creative Impact ropes in Anupama Ramaswamy and Akashneel Dasgupta as ECDs

    Dentsu Creative Impact ropes in Anupama Ramaswamy and Akashneel Dasgupta as ECDs

    MUMBAI: Dentsu Creative Impact, the creative agency from Dentsu Aegis Network that went on to win 23 metals at the Goafest this year, has made two major senior appointments in an attempt to further strengthen its creative product.

    The agency has roped in Anupama Ramaswamy and Akashneel Dasgupta as Executive Creative Directors, who will report to Dentsu India Group, NCD Soumitra Karnik.

    Prior to joining Dentsu Creative Impact, Ramaswamy was Executive Creative Director at Cheil, Gurgaon and was in-charge of the Samsung Mobile account. In the recent years, Anupama has worked on the launch of the Galaxy J series, Note 4, Grand 2 and the extremely-popular “Fickle is Fun” campaign for Lavie Handbags.

    Commenting on her new role, Ramaswamy said, “I am very excited to join Dentsu Creative Impact. I have loved the vibe of the agency since the moment I walked in. Soumitra and Amit have been trying to get the best possible talent, and my mandate here is to have fun while building a vibrant and creative culture. This will involve less rhetoric and more hands-on hard work.”

    Some of the agencies that she has worked with include JWT, Lowe, Rediffusion, Havas and FCB. She has worked across a gamut of brands such as Nokia, Airtel, Woodland, Whirlpool, LG, Maruti, Lays and Boost. In her kitty are a number of  AdFest Golds, Spikes, Effies, New York Festival and a number of Abby’s. She was part of the One Show Jury in 2012 and is a regular face on the Goafest jury panel over the last few years.

    Meanwhile,  Dasgupta’s last assignment was at ADK Fortune where he was heading the creative function. Dasgupta started his career in advertising with strategic planning at Mudra. 

    Commenting on his new role, he said, “It’s an exciting time to join Dentsu Creative Impact where a young new team has taken shape and one cannot fail to notice the energy and enthusiasm. Also, it was a personal desire for some time to work with Soumitra and I am happy that an opportunity has presented itself. Hope you get to hear more from us, soon.”

    Talking about the exciting new additions to the team, Karnik too said, “Great work happens when people commit to constantly raising the bar. We are young and tremendously hungry for qualitative growth. To satiate our appetite and to help us achieve our objective, people become easily our single most valuable asset and we cherry pick each one of them. Both Anupama and Akash are just the kind of people Dentsu Creative Impact needs to write its destiny. For me, they are our fantastic acquisitions.”

    Echoing a similar sentiment Dentsu Creative Impact SVP and branch head Amit Wadhwa added, “It’s been great going for Dentsu Creative Impact, especially in the last year or so, and one way we can really continue this upward journey is by having the right people around. This holds true even more so when it comes to the creative talent, since that is where the action finally boils down to. I think in Anupama and Akash we have two extremely talented, passionate and at the same time mature heads that will take us to where we intend to go.”

  • Dentsu Creative Impact ropes in Anupama Ramaswamy and Akashneel Dasgupta as ECDs

    Dentsu Creative Impact ropes in Anupama Ramaswamy and Akashneel Dasgupta as ECDs

    MUMBAI: Dentsu Creative Impact, the creative agency from Dentsu Aegis Network that went on to win 23 metals at the Goafest this year, has made two major senior appointments in an attempt to further strengthen its creative product.

    The agency has roped in Anupama Ramaswamy and Akashneel Dasgupta as Executive Creative Directors, who will report to Dentsu India Group, NCD Soumitra Karnik.

    Prior to joining Dentsu Creative Impact, Ramaswamy was Executive Creative Director at Cheil, Gurgaon and was in-charge of the Samsung Mobile account. In the recent years, Anupama has worked on the launch of the Galaxy J series, Note 4, Grand 2 and the extremely-popular “Fickle is Fun” campaign for Lavie Handbags.

    Commenting on her new role, Ramaswamy said, “I am very excited to join Dentsu Creative Impact. I have loved the vibe of the agency since the moment I walked in. Soumitra and Amit have been trying to get the best possible talent, and my mandate here is to have fun while building a vibrant and creative culture. This will involve less rhetoric and more hands-on hard work.”

    Some of the agencies that she has worked with include JWT, Lowe, Rediffusion, Havas and FCB. She has worked across a gamut of brands such as Nokia, Airtel, Woodland, Whirlpool, LG, Maruti, Lays and Boost. In her kitty are a number of  AdFest Golds, Spikes, Effies, New York Festival and a number of Abby’s. She was part of the One Show Jury in 2012 and is a regular face on the Goafest jury panel over the last few years.

    Meanwhile,  Dasgupta’s last assignment was at ADK Fortune where he was heading the creative function. Dasgupta started his career in advertising with strategic planning at Mudra. 

    Commenting on his new role, he said, “It’s an exciting time to join Dentsu Creative Impact where a young new team has taken shape and one cannot fail to notice the energy and enthusiasm. Also, it was a personal desire for some time to work with Soumitra and I am happy that an opportunity has presented itself. Hope you get to hear more from us, soon.”

    Talking about the exciting new additions to the team, Karnik too said, “Great work happens when people commit to constantly raising the bar. We are young and tremendously hungry for qualitative growth. To satiate our appetite and to help us achieve our objective, people become easily our single most valuable asset and we cherry pick each one of them. Both Anupama and Akash are just the kind of people Dentsu Creative Impact needs to write its destiny. For me, they are our fantastic acquisitions.”

    Echoing a similar sentiment Dentsu Creative Impact SVP and branch head Amit Wadhwa added, “It’s been great going for Dentsu Creative Impact, especially in the last year or so, and one way we can really continue this upward journey is by having the right people around. This holds true even more so when it comes to the creative talent, since that is where the action finally boils down to. I think in Anupama and Akash we have two extremely talented, passionate and at the same time mature heads that will take us to where we intend to go.”

  • Orchard Advertising strengthens its creative team

    Orchard Advertising strengthens its creative team

    MUMBAI: Orchard Advertising, a part of the Leo Burnett Group, has strengthened its creative team with the appointment of Vinod Eshwer and Neel Roy Cruz as executive creative directors based at its Bengaluru office.

    The duo joins from McCann Bangalore and will report to Leo Burnett India CCO RajDeepak Das.

    Speaking on the appointment, Das said, “Our extensive 5-month hunt for a creative leadership team at Orchard Bangalore ended with Vinod and Neel, who are extremely talented individuals having a strong desire to produce new-age integrated work by thinking beyond traditional media and delivering conversations, acts, and experiences to help brands achieve their goals in the marketplace.”  

    Orchard Advertising CCO Kaizad Pardiwalla added, “Vinod and Neel coming on board to lead Orchard Bangalore’s creative team is a decisive step in making Orchard one of the best integrated communications company in India. Both are a highly talented  and celebrated team and their creative ideology is in sync with that of Orchard India’s i.e. to create acts based on strong ideas and insights which help bring alive the purpose of the brands and create a positive impact on our clients’ businesses.”

    The duo said, “When Raj revealed the agency’s plans and the journey it is embarking upon by handpicking talent and encouraging them to think beyond traditional media, and to communicate in new ways using digital and technology made us pack our bags and hop on board. We are truly living in exciting times where commerce and communication are being shaped and reshaped with every click and swipe. We have got e-butterflies in our bellies.”   

    Both Eshwer and Cruz have more than 15 years of advertising experience. Some of the brands that they have worked on together include TVS, Tata Beverages, Britannia and ITC.

     

  • Close Yang Yeo joins AdFest 2014 as jury president, Press Lotus

    Close Yang Yeo joins AdFest 2014 as jury president, Press Lotus

    MUMBAI: China chairman & north Asia ECD at JWT Shanghai, Yang Yeo, will be joining next year’s Adfest as jury president for Press Lotus category.

    “Adfest has always been the Asia Pacific region’s prestigious yet fun festival of creativity. A lot of the works that have won recognition here have gone on to inspire the world over. Thus it’s a huge honour being named the jury president for the press category,” said Yeo.

    Yeo has put Chinese advertising on the map by winning China’s first-ever Gold Lion at Cannes for the Adidas Beijing Olympics campaign in 2008. In 2009, JWT Shanghai also won ‘Agency of the Year’ at Adfest – yet another first for a China-based agency. “The theme ‘Co-Create the future’ is very relevant in this digital age that we live in. Consumers of the past were extremely passive, whilst the audience of today has become more active, having the ability to interact, comment, and share instantly. I look forward to entries that successfully use the marketplace as forums to create shared values between the brands and their audiences, so as to deepen their level of engagement, albeit much tougher for press category to do this,” said Yeo.

    On Yeo joining the prestigious jury list, Adfest president Jimmy Lam said, “Yang has a personality to match his huge talent as one of Asia’s most inspiring creatives. He is responsible for creating some of the world’s most awarded print campaigns, which makes him the ideal candidate to lead next year’s Press Lotus jury.”

  • Contract Bengaluru gets a new ECD in Manoj Jacob

    Contract Bengaluru gets a new ECD in Manoj Jacob

    MUMBAI: Contract Advertising has got a new executive creative director (ECD) for its Bengaluru office. It has hired Manoj Jacob, who has worked with the company earlier as well and joins back after a gap of six years. Jacob will be reporting to Contract Advertising NCD Ashish Chakravarty and would also work in partnership with Monojit Ray who recently joined Contract as the Bengaluru head.

    Prior to joining Contract, Manoj ran his own creative consultancy firm, where he worked with clients such as Nova Specialty Surgery, Apollo Hospitals, Simply South Restaurant and Abs Fitness among others.

    “I am very happy to have Manoj on board as the ECD of our Bangalore office. He is extremely passionate about his craft, very driven, and a hands-on kind of leader. Having worked with him in the past, I won’t be surprised if he dives straight into the deep end from day 1 itself.  It is a challenging role, but I am positive he will shine,” said Chakravarty.

    Manoj comes with an experience of 17 years and has worked with O&M, McCann Erickson, Satchi & Satchi, Euro RSCG, orchard, Publicis Ambience and Bates over the course of his career. He has also handled some of leading brands across verticals such as IBM, Air Deccan, Cavin Kare, Mitsubishi Motors, Wipro Consumer Care and Weekender.

    On his coming back to Contract, Manoj said, “It’s an awesome new team, across disciplines, that is getting together at Contract Advertising and I’m very happy to be a part of it.”

    Manoj’s work has won him a lot acclaim and rewards both nationally and internationally from Cannes to New York festival to winning at AD Spot Non Profit Awards, Italy and the Bangalore Ad Club awards.

  • MWG India forms Creative Central with Praduymna Chauhan as ECD

    MWG India forms Creative Central with Praduymna Chauhan as ECD

    MUMBAI: McCann Worldgroup India has formed a special unit – Creative Central – which will work towards creating insightful creative work for its clients.

    It will be spearheaded by Praduymna Chauhan as the ECD.

    Welcoming Praduymna on board, McCann Worldgroup India and south Asia, chairman, CEO and chief creative officer, Prasoon Joshi said, “With a sharp and insightful approach reinforced by a stellar body of work, Pradyumna is keen to create work that impacts popular culture. Based currently in Mumbai, he will work with our creative directors and teams across McCann India offices and functions on our key brands. In the near future we will find more people with a similar skill set and approach to strengthen McCann Creative Central.”

    Praduymna has worked on numerous popular creatives like MP Tourism Ajab Hai and Colours campaigns, Asian Paints, Star‘s Satyamev Jayate, Vodafone ICICI and Birla Sun Life‘s Jab Tak Balla Chalta Hai.

    Before joining MWG he was Group creative director at Ogilvy Mumbai. He has worked, apart from the above mentioned, also on Airtel, LG Electronics, General Motors, HPCL etc. His work has won him recognition at Adfest, Cannes, Spikes, New York Fest, Abbies, Effies and AMEs.

    The unit will work closely with the strategic planning function to constantly create insightful work and solutions for MWG clients. Creative Central will also constantly leverage the knowledge base generated at Truth Central (A McCann insight arm) and play a major role in converting the knowledge and insights across brands in India.

    Prasoon sees this as an important step towards increasi