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Tag: Ebro India

  • Tilda stirs hearts at Delhi airport with ‘Feel Home’ campaign for Indians flying abroad

    Tilda stirs hearts at Delhi airport with ‘Feel Home’ campaign for Indians flying abroad

    MUMBAI: Tilda has cooked up a clever campaign to win over hearts — and carry-ons. Titled ‘Feel Home with Tilda’, the emotion-led activation targets Indian travellers at one of their most vulnerable moments: departure.

    Now live at New Delhi International Airport’s departure terminal, the campaign greets outbound travellers with large-format billboards just as they brace for their goodbyes. It’s not just a farewell, it’s a warm reminder that home can travel with you.

    Rooted in insight and soaked in sentiment, the campaign taps into the emotional weight food carries for Indians abroad. With rice often serving as the ultimate comfort cue, Tilda positions itself as more than just a kitchen staple, it’s a piece of home, always waiting on the other side of immigration.

    According to Ebro India, managing director, Graham Carter said, “Indians have always associated rice with tradition, care, and family. With the ‘Feel Home with Tilda’ campaign, we wanted to capture those small yet significant rituals that accompany every Indian goodbye — from tilak to kheer — where rice quietly says the things that words can’t. Tilda is proud to be a companion to the Indian diaspora, helping them feel rooted at home even when they’re thousands of miles away.”

    Also, Ebro India, head of marketing, Puneet Kapoor said, “As a brand rooted in Indian soil and celebrated worldwide, we saw a beautiful opportunity to connect with NRIs right as they step out into a new world. Even when we leave India, we carry our culture with us through the festivals we celebrate, the rituals we follow, and the food we share. And rice, especially, remains at the heart of every Indian celebration, binding generations across borders. This is our way of saying, no matter how far you’ve gone or how long you’ve been away, that feeling of home travels with you. And in that sense, Tilda becomes more than just rice; it’s a slice of home, served with love.”

    Speaking about the campaign, StoryBoats CEO Antony Rajkumar said, “This campaign is for every Indian who packs more than just clothes, who carries memories, spices, photos, and emotions. At the heart of this campaign is a simple but powerful insight: when you’re away from home, it’s the little things you end up missing the most. And sometimes, those little things come in a Tilda pack. That’s what Tilda is, a quiet, comforting reminder, wherever you land, a taste of home will always find you.”

    The campaign is being amplified across digital and social channels, reaching both outbound travellers and settled NRIs. Backed by performance marketing and community outreach, Tilda is looking to build long-term brand stickiness among globally mobile Indians who crave both authenticity and connection.

    So the next time you’re wheeling your bag past Gate 14, and you spot a familiar blue Tilda pack staring back at you, know this: you may be leaving home, but home isn’t leaving you.

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  • MagnonTBWAawarded digital duties for Ebro India

    MagnonTBWAawarded digital duties for Ebro India

    MUMBAI: The digital agency has acquired digital strategy mandate for the Indian arm of the Spanish food major Ebro Foodsfor its brands – Panzani India, Puroma and Ultimate.

    The job involves conceptualizing and executing social media strategy for the group’s brands in India. The account was the result of a multi-agency pitch process that witnessed participation of various agencies.

    Ebro Foods is the world’s largest trader/miller of rice and the second biggest producer of pasta. With its headquarters in Spain, the food brand enjoys a remarkable presence in more than 80 countries across America, Europe, Asia and Africa.

    Peter Walker, Managing Director, Ebro India said, “Digital has become main media for us to reach out to our target audience. Panzani Pasta is encouraging young people to express themselves and try new things. Digital media is opening up the world of endless possibilities to our consumers in the same way as Panzani Pasta is.  We aim to create a digital community for our consumers to share ideas and experience in a fun and dynamic way to engage with our product. We feel that the young professional and dynamic team at MagnonTBWA are well aligned with our culture and brand values.”

    “We are happy to welcome MagnonTBWA as our new digital partner and look forward to a positive and successful partnership,” said Puneet Kapoor, Marketing Head, Ebro India. “We are confident about their ability to deliver strategic digital communication that aligns with our business objectives.”

    On winning the mandate, Nitin Naresh, Managing Director, MagnonTBWA, said, “The Panzani brand is counted among the most recognized French brands. We are very excited to handle the digital mandate for such an iconic food brand, and help it scale new pinnacles of success in 2019 and beyond.”

    MagnonTBWA, part of the Fortune 500 Omnicom Group, is trusted as a creative and digital partner by brands like Haier, UNICEF, Sony, Etihad, Valvoline, Standard Chartered Bank, Hyundai, Daikin, Adidas and many more.

  • Spanish food major, Ebro Foods appoints Publicis India to manage its Indian creative biz

    Spanish food major, Ebro Foods appoints Publicis India to manage its Indian creative biz

    NEW DELHI: Ebro India, the Indian arm of the Spanish food major, has appointed Publicis India as its creative agency. The account was won after a multi-agency pitch and will be managed by the New Delhi office of Publicis India. 

    The agency has been mandated to create and execute forward-thinking communication for the food major in India. To begin with, it would work towards evolving a robust communication strategy for its leading pasta brand, Panzani. The brand would be launching several products under the Panzani umbrella in India.  

    Ebro Foods is the world's largest trader/miller of rice and the second biggest producer of pasta. Headquartered in Spain, it has commercial and industrial presence in more than 80 countries in Europe, America, Asia and Africa through its network of subsidiaries and brands.
    Commenting on the appointment, JP Laborde, MD, Ebro India said: “Panzani is the world’s second largest brand of Pasta having its presence in more than 50 countries. It is getting inside Indian market with a whole range of pasta products with distinct product features, which will cut across all SECs. We are excited to put out our inaugural communication and create a high recall for the brand in India.”
    Puneet Kapoor, Marketing Head, Ebro India added: “We were looking for a creative strategic partner on board who could help us strategize the brand communication and for that a multi-agency pitch was called wherein five agencies were invited and two agencies were shortlisted for the second round. Publicis came with an in-depth understanding of the brand’s strategic requirements and a contemporary and creatively cultivated approach to deliver the same.” 

    On winning the mandate, Sridharan Iyer, EVP & Head of Office, Publicis India said: “As more and more Indians recreate the experience of western cuisine at home today, we are extremely thrilled to partner Ebro Foods – one of the world’s largest pasta company, in the quest to make Panzani the most favoured pasta brand in India.”