MUMBAI: eBay India has launched its latest campaign #DontJudgeReboxed through a video release across its social media platforms. The campaign aims to educate consumers about refurbished products purchased on the platform and highlight these products to be as good as new. As part of the campaign, consumers can avail upto 70% off on electronic products.
The refurbished sale that has gone live will allow consumers to shop amongst leading electronic brands such as Apple, Samsung, Sony, OnePlus until 4th August 2017.
eBay India director – marketing Shivani Suri said: “On witnessing growing consumer interest and basis consumer feedback, we have always felt the need to communicate and address consumers concerns that are still surrounding ‘refurbished’ products. Through our latest digital campaign, we aim to address the misconceptions regarding refurbished products. We urge more consumers to buy refurbished goods without any reservations as they are as good as new.”
Consumers can now buy 100% original, quality tested, fully functional products with zero defects and a valid warranty at unbelievable prices. They can get their hands on the products which they dreamt of but were not able to purchase because they were heavy on their pocket.
MUMBAI: As part of the anniversary celebrations, shoppers have been invited to participate in the online gaming contest ‘Kaun Banega Champion’.
www.ebay.in India’s leading online marketplace and shopping destination which lists over 10 crore products across categories will celebrate 12 years in India with launch of #ThrowbackEdition sale. The sale will offer consumers deals from the past decades with upto 65% off on products across segments.
In addition, interesting offers such as ‘Roz Ke Baarah’ (Top 12 Trending Deal of the Day) and ‘Jab Tak Hai Baraah’ (Special deals ending with 12) have also been curated for consumers. The discounts and offers will be available on ebay.in till 23 March, 2017.
1. Up to 57% Off on smartphones
2. Up to 60% Off on refurbished devices
3. Up to 60% off on apparels, perfumes, accessories, footwear, personal care, home décor and home furnishing
With an aim to allow consumers relive their memories, eBay has also introduced an online gaming contest ‘Kaun Banega Champion.’ Over 5.6 million consumers on ebay.in with eBay registered ID are entitled to participate in the contest and will stand a chance to win a car, an Apple iPhone 7 Plus and several exciting discount offers ranging upto 50% off.
eBay India director – marketing Shivani Suri said, “The #ThrowbackEdition sale will allow consumers to shop for their much-loved and desired products at unbelievable prices. Our consumer engagement initiative, ‘Kaun Banega Champion’ will not only present the consumers with a chance to win exciting prizes but will also bring back memories of Indian television’s most renowned game show”.
eBay offers consumers the option to make purchases via EMI through ICICI, Citibank and HDFC credit cards. All purchases are covered under the eBay Guarantee which ensures refund or replacement in case a consumer is unhappy with the purchase.
MUMBAI: eBay India announced their brand new TV campaign #ThingsDon’tJudge today. The campaign aims to inspire consumers to shop online from over 10 crore products available on ebay.in. The TV campaign will go on air today.
Conceptualized by BBDO India, the film shows different situations where people are seen breaking away from a certain prejudice that the society imposes. The means for them is a product they have purchased from eBay, which enables them to move away from the shackles of judgments and live as they would. A product is that one thing that doesn’t judge them, though people may.
Watch the TVC here :
eBay India director-marketing Shivani Suri, said, “Online shopping is changing how we live. It’s at the heart of our evolving culture that’s gradually helping us distance from the norms around gender, age, cast, creed, social status or preferences. eBay, with over 10 crore products is inspiring consumers to shop for their favorite item and live their passions, desires, choices, and beliefs without inhibition.”
BBDO India chairman Josy Paul said, “When we started work on eBay, we had questions: Will our idea provoke conversation? Will the context last longer than the immediacy of the content. Will it influence change? We could feel the energy in the room when this idea came up. Something happened! We create greater desirability for the 10 crore products that are available on eBay.”
Hemant Shringy, BBDO India executive creative director, said, “After an amazingly explorative and collaborative process, we arrived at the idea – Things Don’t Judge. With 10 crore things at the heart of the idea, it says that in a time when we are constantly judging and being judged, things have the incredible quality and power of not judging.”
The TV campaign will be seen across all major television channels in Hindi, English, Telugu, Marathi, Tamil and Kannada. Ten key markets including Delhi NCR, Bangalore, Hyderabad, Mumbai, Chennai, Pune, Kolkata, Chandigarh, Ahmedabad and Indore are being targeted.
The campaign will also be prominent on big ticket movie premiers, popular comedy and reality TV shows, sports events, news and blockbuster world television premiers. The campaign will also be extended across key digital and social platforms.
eBay India, a 100% subsidiary of eBay Inc., is a leading online marketplace and shopping destination in India where thousands of entrepreneurs list.
BBDO India, a part of the BBDO Group worldwide, ‘Create Acts Not Ads’ — the only agency in India, Asia and the world to have won four inaugural awards at the Cannes Lions Festival.
MUMBAI: eBay India announced their brand new TV campaign #ThingsDon’tJudge today. The campaign aims to inspire consumers to shop online from over 10 crore products available on ebay.in. The TV campaign will go on air today.
Conceptualized by BBDO India, the film shows different situations where people are seen breaking away from a certain prejudice that the society imposes. The means for them is a product they have purchased from eBay, which enables them to move away from the shackles of judgments and live as they would. A product is that one thing that doesn’t judge them, though people may.
Watch the TVC here :
eBay India director-marketing Shivani Suri, said, “Online shopping is changing how we live. It’s at the heart of our evolving culture that’s gradually helping us distance from the norms around gender, age, cast, creed, social status or preferences. eBay, with over 10 crore products is inspiring consumers to shop for their favorite item and live their passions, desires, choices, and beliefs without inhibition.”
BBDO India chairman Josy Paul said, “When we started work on eBay, we had questions: Will our idea provoke conversation? Will the context last longer than the immediacy of the content. Will it influence change? We could feel the energy in the room when this idea came up. Something happened! We create greater desirability for the 10 crore products that are available on eBay.”
Hemant Shringy, BBDO India executive creative director, said, “After an amazingly explorative and collaborative process, we arrived at the idea – Things Don’t Judge. With 10 crore things at the heart of the idea, it says that in a time when we are constantly judging and being judged, things have the incredible quality and power of not judging.”
The TV campaign will be seen across all major television channels in Hindi, English, Telugu, Marathi, Tamil and Kannada. Ten key markets including Delhi NCR, Bangalore, Hyderabad, Mumbai, Chennai, Pune, Kolkata, Chandigarh, Ahmedabad and Indore are being targeted.
The campaign will also be prominent on big ticket movie premiers, popular comedy and reality TV shows, sports events, news and blockbuster world television premiers. The campaign will also be extended across key digital and social platforms.
eBay India, a 100% subsidiary of eBay Inc., is a leading online marketplace and shopping destination in India where thousands of entrepreneurs list.
BBDO India, a part of the BBDO Group worldwide, ‘Create Acts Not Ads’ — the only agency in India, Asia and the world to have won four inaugural awards at the Cannes Lions Festival.
MUMBAI: bindass, India’s leading homegrown youth entertainment brand, is all set to present yet another fun, free spirited and young show. Titled Girl in the City, the channel’s first fiction web series will see a premier on Facebook, followed by a telecast on other platforms. The 13 episode series of 15 minutes each will first go live on Facebook, followed by a television airing on bindass. The series will further see a wider digital release on YouTube, thus catering to both the digital and television audiences. Through an engaging narrative, the series will portray a journey of self-discovery, one that is chartered by most young Indians today in pursuit of their dreams.
The web series will launch on 28 April 2016.
bindass has roped in Facebook, eBay India, and Castrol Activ as brand partners for the new offering. With Facebook coming on board as the media partner for the first airing, eBay and Castrol Activ will seamlessly be integrated into the script to play a significant role in the story. The protagonist, Meera, will be seen interning at a seller on eBay to help the team come up with a new fashion range. Castrol Activ, which comes on board as the presenting partner will also find a fit in the screenplay as they look to promote their Scooter Oil, which is primarily efficient for in-city travel among women audiences.
“bindass has always evolved with the youth by trying to cater to their aspirations and being their friend. The dynamic nature of their entertainment needs and consumption patterns pushed us to think of a concept that has the potential to not only entertain the digital audiences, but will also reach out to the television viewers,” said Disney India Media Networks VP and head revenue Nikhil Gandhi.
Speaking about the brand partnerships, he said, “We are thrilled to partner with three of the biggest brands, namely Facebook, eBay and Castrol Activ to present this series. eBay and Castrol Activ will have a significant presence in the show, beyond just product placement. Facebook has more than 126 million users in India, a substantial chunk of which, fall within our core target group. bindass already has more than 8 million facebook fans engaging with the brand on a regular basis, because of which we took a conscious decision to launch our first web series on the social networking platform.”
Girl in the City is a coming of age story of 21 year old Meera from Dehradhun, who comes to the bustling city of Mumbai to pursue her dream in the fashion industry.
MUMBAI: bindass, India’s leading homegrown youth entertainment brand, is all set to present yet another fun, free spirited and young show. Titled Girl in the City, the channel’s first fiction web series will see a premier on Facebook, followed by a telecast on other platforms. The 13 episode series of 15 minutes each will first go live on Facebook, followed by a television airing on bindass. The series will further see a wider digital release on YouTube, thus catering to both the digital and television audiences. Through an engaging narrative, the series will portray a journey of self-discovery, one that is chartered by most young Indians today in pursuit of their dreams.
The web series will launch on 28 April 2016.
bindass has roped in Facebook, eBay India, and Castrol Activ as brand partners for the new offering. With Facebook coming on board as the media partner for the first airing, eBay and Castrol Activ will seamlessly be integrated into the script to play a significant role in the story. The protagonist, Meera, will be seen interning at a seller on eBay to help the team come up with a new fashion range. Castrol Activ, which comes on board as the presenting partner will also find a fit in the screenplay as they look to promote their Scooter Oil, which is primarily efficient for in-city travel among women audiences.
“bindass has always evolved with the youth by trying to cater to their aspirations and being their friend. The dynamic nature of their entertainment needs and consumption patterns pushed us to think of a concept that has the potential to not only entertain the digital audiences, but will also reach out to the television viewers,” said Disney India Media Networks VP and head revenue Nikhil Gandhi.
Speaking about the brand partnerships, he said, “We are thrilled to partner with three of the biggest brands, namely Facebook, eBay and Castrol Activ to present this series. eBay and Castrol Activ will have a significant presence in the show, beyond just product placement. Facebook has more than 126 million users in India, a substantial chunk of which, fall within our core target group. bindass already has more than 8 million facebook fans engaging with the brand on a regular basis, because of which we took a conscious decision to launch our first web series on the social networking platform.”
Girl in the City is a coming of age story of 21 year old Meera from Dehradhun, who comes to the bustling city of Mumbai to pursue her dream in the fashion industry.
MUMBAI: eBay India has launched a unique campaign titled #SheMeansBusiness in partnership with Yourstory.com.
The campaign invites all online women entrepreneurs to share their success stories, so that other women entrepreneurs are inspired to take advantage of the growth in ecommerce.
Online women entrepreneurs across platforms can send their stories in the form of a write-up, a video or an audio, which will be judged by a jury. Six shortlisted women entrepreneurs not only stand a chance to share their stories with the world through www.yourstory.com but also stand to benefit from free listings on www.ebay.in during the festival season from September-December 2015.
The campaign will be open to all online women entrepreneurs irrespective of the platform they currently trade on. Women entrepreneurs can share their stories starting today till 15 August, 2015.
“eBay India has been encouraging and supporting women entrepreneurs for over a decade now. We have over 5000 women sellers listed on ebay.in and through this campaign, we want to further encourage and support women entrepreneurs from across India to realize and fulfill their dreams and take their businesses to a global customer base,” said eBay India head of marketing Shivani Suri.
MUMBAI: eBay India has announced the launch of a brand store by direct to home (DTH) operator Videocon d2h. Through this association, eBay India consumers across 4,306 cities, towns and villages in the country will be able to purchase Videocon d2h set top boxes with the added advantage of free installations even in remote areas.
To begin this association, Videocon d2h has announced the online release of region-wise standard, HD and HD DVR offers. Videocon d2h offers special online packages nationally and region-wise for consumers to access their 500 channels and services including 27 ‘Asli HD’ channels for a real-life viewing experience.
eBay India head strategy Ratul Ghosh said, “We are delighted to announce the Videocon d2h brand store on eBay India. This is the first time that the premier DTH provider has launched its online brand store in India. In our constant endeavour to have a wider range of products for our customers, we now have a plethora of brands selling through their official brand stores on our marketplace.”
“eCommerce in India is a mainstream phenomenon today, filling a wide availability gap for consumers in the country’s hinterland. eBay India, with 3,281 Bharat Hubs (tier II & III towns) and 1,015 Rural Hubs, offers an excellent platform for us to reach millions of untapped households in the country. We aim to optimise this large user base as part of our multi-channel strategy to offer consumers an unparalleled television viewing experience,” added Videocon d2h CEO Anil Khera.
eBay India provides an eCommerce ready store, popular deal properties and high internet shopper traffic for brands across categories. With over 1.1 million live listings at any given point, eBay India reaches out to over 2.1 million active consumers across 4,306 cities, towns and villages in India, making it an effective eCommerce platform for merchants of all sizes.
MUMBAI: eBay India (www.ebay.in), India’s largest eCommerce marketplace has come together with NGO, Children’s Movement for Civic Awareness (CMCA) to host a charity auction which will commence from 26th November 2013 and ends on 2nd December 2013 on eBay India (www.ebay.in), where winner will get a once in a lifetime opportunity to meet with the lead cast of the popular TV show, CID.
Commenting on this partnership, Deepa Thomas, eCommerce Evangelist, eBay India said, “eBay for Charity is a platform for credible non-profits to raise funds by the sale of products or auction of celebrity experiences. We are happy to partner CMCA and help them to raise funds for their innovative programmes to instil civic awareness and values of active citizenship amongst children and youth. We hope fans of the show will come forward and actively participate in this auction.”
Ms Vinodini Lulla, Trustee, CMCA, said, “We urge fans of the show to participate in the auction, and help raise money for a noble cause. At CMCA, we focus on encouraging junior citizens to stand up for their Rights and secure their Responsibilities. Our CMCA students have shown us that an aware and empowered child has the power to bring about an improvement in the quality of life of an entire school and community!”
The proceeds of the auction will go towards the rural and urban government school program of CMCA. The meeting of the winner with the lead cast of the show CID is likely to be held between December 2013 – January 2014 in Mumbai.
Mumbai: eBay, an eCommerce marketplace, has unveiled its festive marketing campaign.
Targeted to 18 – 40 years “value-seeking” shoppers, the campaign is designed to encourage consumers to use eBay India for the variety of great deals available on product categories
Developed by Law & Kenneth, the campaign is a combination of TV, digital and social mediums to drive awareness and encourage Indians to shop their heart out this festive season to get the best deals online.
The campaign portrays savvy consumers in real life situations realising they no longer need to shop the old fashioned way and can shop smartly for great deals on eBay India with an assurance of eBay guarantee of 100 per cent satisfaction, else a refund or a replacement. The tag line, “Want it, Get It” continues.
eBay India CMO Kashyap Vadapalli said, “Our new marketing campaign brings alive the fact that eBay India is the leading shopping destination for savvy online shoppers looking for great deals, offering an unmatched variety of products across categories. We foresee online shopping growing rapidly in India and as pioneers of eCommerce, our campaign aims at instilling consumer confidence, promising the consumer a completely secure & satisfaction-guaranteed experience of getting the product they selected and paid for”.
The campaign is a series of four TVCs of real life situations. In one ad, a young couple is in a discussion where the husband has his eye on a new DSLR camera and is keen for his wife‘s ‘US Chacha‘ to visit so he gets his hand on the latest model. His savvy wife turns around and challenges him with haven‘t you heard of eBay, you don‘t need to wait for a ‘US Chacha‘ for deals on the latest cameras.
In another ad, two friends are at a party and one of them envies the other‘s new phone & says he plans to wait for the next edition to launch, so he can get the old model at a great price. His friend again challenges him & says haven‘t you heard of eBay, you will get the best deals on latest phones throughout the year.
The ads end with Get Deals on eBay India that you can‘t get anywhere else. This is followed by eBay Guarantee and ‘Want it. Get it‘.
