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Tag: Ebay.in

  • PayTM top brand across Mumbai, Delhi, Bengaluru: CouponDunia

    PayTM top brand across Mumbai, Delhi, Bengaluru: CouponDunia

    MUMBAI: PayTM has emerged as the most popular brand among the age group of 25 – 34 in Mumbai, Bengaluru and Delhi as per CouponDunia’s half yearly report Decoding Metro Shoppers.

     

    The report highlights consumer shopping preferences and coupon redemption patterns of CouponDunia users in the above mentioned cities from January 2015 – June 2015.

     

    The report unveils interesting insights around choice of brands, device, categories, etc along with a geographical comparison of the patterns across three cities.

     

    Speaking exclusively to Indiantelevision.com CouponDunia COO Ankita Tandon said, “Being a consumer internet brand, we have a lot of analytical tools through, which we study various consumer insights. Using those tools, we sampled CouponDunia visitors and that’s how we collated the data and came to the observations.”

     

    There was no association with any marketing agency for data collection informed Tandon.

     

    “The power of being a consumer internet brand is data, and hence it will be a shame if we do not use the data to draw our business plan. We sit with the data, study it and then if we find that at a particular time a particular offer is doing well, we continue with it and if possible come up with better propositions,” informed Tandon.

     

    Commenting on the release of the report, Tandon said, “2015’s half yearly analysis emphasizes on how shoppers are embracing discount coupons and deals as part of their lifestyle to derive more value out of their shopping experiences. In this analysis we found that the shoppers use mobile more than any other device to access discount coupons. Shoppers in these three cities are using coupons extensively during weekends. With these trends, slowly and steadily we are heading towards our goal of inculcating the ‘habit of saving’ in every Indian shopper.”

     

    Interesting Consumer Insights from the Half Yearly CY 2015 report are as follows:

     

    Bengaluru Shoppers

     

    · Ola Cabs are most popular in Bengaluru than other cities

    · Friday is the most popular day across 3 cities to look up coupons for Recharges, Fashion, Dining and Commuting

    · PayTM is the most popular brand among the age group 25-34

    · In Bengaluru, most searched brands by men is ebay.in and by women is PayTM

    · Bangalore is the second city who prefers saving more by using coupons

    · Mobile penetration in Bengaluru is 68 per cent

    · Favourite days to shop are Tuesdays and Weekends

     

    Mumbai Shoppers 

     

    · Mobile penetration in Mumbai is 71 per cent; second largest city after New Delhi

    · PayTM is the most popular brand among the age group 25-34

    · Friday is the most popular day across three cities to look up coupons for Recharges, Fashion, Dining and Commuting

    · Favourite days to shop are Wednesday and Weekends

    · In Mumbai, most searched brands by men is PayTM and by women is Dominos

     

    Delhi Shoppers 

     

    · Delhi leads in mobile penetration with 76 per cent across other cities

    · Favourite days to shop are Wednesday and Weekends

    · In Delhi, most searched brands by men and women is PayTM

    · Delhi prefers saving more money by actively searching for coupons

     

  • Airtel reboots ‘My Airtel’ mobile application

    Airtel reboots ‘My Airtel’ mobile application

    MUMBAI: Bharti Airtel has launched an all new avatar of its ‘My Airtel’ mobile application. The application has been redesigned on Android to follow an intuitive and easy to use interface, which allows customers to conveniently discover, access and self-manage Airtel services across mobile, fixed line and DTH platforms.

     

    The new version of the ‘My Airtel’ application also comes loaded with a wide range of fresh features and capabilities and fits within the company’s wider agenda of driving an enhanced digital experience for customers. The new ‘My Airtel’ application is now available for select users and will be rolled out for all customers over the next few days.

     

    “With design simplicity, intuitive commerce flows and high performance as our priorities, we at Airtel have been working towards re-energizing the experience our customers enjoy while interacting with us through our online properties. A first step in this very direction – the all new My Airtel app has a contemporary design interface that will simplify our customer journeys and allow them to do much more – efficiently and effectively. I would like to encourage all our customers to experience the bigger and better version of My Airtel and enjoy the Airtel Surprises that come along with recharges,” said Bharti Airtel director – consumer business Srini Gopalan.

     

    Customers can now use ‘My Airtel’ app to recharge any mobile number, and receive ‘Airtel Surprises’ coupons with exciting offers like coupons worth value of first, birthday week and many more in weeks to come.

     

    In partnership with mydala, a coupon and discount marketing platform present in 200 cities in India, ‘Airtel Surprises’ will leverage a series of exclusive tie-ups with merchants across categories like shopping, food, wellness, entertainment – and offer coupons for popular brands like PVR Cinemas, Café Coffee Day, Flipkart.com. amazon.in, Ebay.in, Myntra.com, Archies, VLCC, among others.

     

    Additionally, the newly added ‘I Want To’ feature will allow customers to make their frequent tasks (e.g. recharge of a specific prepaid mobile number) a quick action on their application’s home screen.

     

    The in-application payment experience and card store feature have now been upgraded and Airtel’s payment stack is now PCI-DSS certified to ensure a safe, secure and faster check out experience for customers across My Airtel and also the PC and mobile web experiences. Push notifications with alerts such as low balance, pack expiry and payment due date will also be available on the app. Additionally, customers on ‘My Airtel’ will not incur any data charges for using the application.

     

    Betting big on delivering an improved online experience for its customers – the company has already launched a new fast-loading homepage for its website www.airtel.in, a new 4G experience at www.airtel.in/4G and an omni-channel experience to order a brand new Xiaomi RedMi 4G atwww.airtel.in/mi. Airtel is currently focused at re-engineering its online experience to ensure improved interfaces, reduced load time, payment failures etc.