ITV

Tag: EazyDiner

  • ITC Kitchens of India to feature on Inox’s menu

    ITC Kitchens of India to feature on Inox’s menu

    Mumbai: Multiplex chain Inox Leisure Ltd on Wednesday announced its partnership with ITC Ltd’s Ready-to-Eat gourmet brand Kitchens of India to introduce a redefined, innovative F&B experience across all multiplexes of Inox in India.

    With this partnership, Inox aims to add a new experience in the cinema halls through a trusted range of 100 per cent natural, Indian gastronomical delights. The new additions to the menu will provide more options to Inox customers, whether ordering at cinemas or from the comfort of their homes through food-ordering apps, said the statement.

    Effective 29 September, customers across the country can have access to authentic Indian cuisine including Vegetable Pulao, Hyderabadi Vegetable Biryani, Dal Makhani, Rajma Masala, Pindi Chana and Steamed Basmati Rice as part of the service, it added.

    “With the addition of Kitchens of India range we are expanding the choices for our patrons by offering an aromatic and flavourful dining experience with their loved ones while watching the movie,” said Inox Leisure Ltd vice president food & beverages operations Dinesh Hariharan. “Consumers will greatly benefit from this collaboration by receiving an array of authentic local culinary delights across the country, served in premium spill and leak proof packaging.  This collaboration is a critical stepping stone in our endeavors to strengthen Inox’s F&B service brand as well as our bond with our patrons, by offering them newer preferred choices.”

    Inox’s new F&B roadmap also includes introducing new processes and innovations including making their food available on online food ordering platforms Swiggy and Zomato. Recently, Inox became the first cinema chain in India to get listed on the table reservation and food discovery platform EazyDiner. Inox sells food under three brands – Café Unwind, Insignia and Delights. Intending to extend the hospitality to new audiences, Inox plans to position these into full-service restaurant brands to target non-cinema consumers.

    “Through this partnership with Inox, Kitchens of India will aim to help redefine and shape a new horizon of cinema and food experience for movie-goers,” said ITC Ltd VP of marketing services (foods division) Shuvadip Banerjee. “As citizens gradually resume out-of-home leisure, entertainment experiences and activities, food safety and hygiene continue to be of paramount importance to consumers. With Kitchens of India featuring on Inox’s menu hereon, consumers will not only enjoy the benefits of convenient indulgences in regal Indian delicacies while enjoying their movie, but will do so with a safe, hygienic and a reliable brand.”

  • EazyDiner launches Safe+ Dining, a safety program for restaurants as well as diners to eat out without fear

    EazyDiner launches Safe+ Dining, a safety program for restaurants as well as diners to eat out without fear

    EazyDiner – India’s largest eating out platform, continues to believe that eating out will come back in a safe way. With its extended operations in Dubai, EazyDiner is already seeing a healthy revival in eating out.

    With high focus on safety and hygiene protocols, EazyDiner has launched Safe+ Dining for diners and restaurant employees. A comprehensive hygiene and safety protocol monitoring will be done by EazyDiner by vetting and validating restaurants before onboarding them on Safe+ and also continuing to review via periodic visits. The EazyDiner app will also allow diners to give real-time feedback on hygiene standards of the Safe+ restaurant.

    Speaking on the launch, Chairman of the Board for EazyDiner, Kapil Chopra, says – “Safe+ Dining will be offered to those restaurants which adhere to the strict guidelines ensuring health and safety of both diners and restaurant employees. We are launching an additional feature of delivery and takeaway with select restaurants at a commission of only 5% – the lowest in the industry. Besides ensuring higher revenues for restaurants, Safe+ will also aid in the discovery of restaurants for diners and alliance partners. Additionally, restaurants will also benefit from access to data to know who is ordering from their restaurants and service their customers better.”

    EazyDiner also runs the country’s most premium membership dining program, EazyDiner Prime, spanning over 2100 premium restaurants across 15 cities. EazyDiner will also be able to showcase its partner restaurants and their offerings to premium diners as it also runs EazyDiner Prime for top Indian and international banks premium cardholders. These include American Express Centurion, American Express Platinum, Citibank Ultima, Citibank Prestige, Citibank Gold, IndusInd Pioneer, Axis Bank Burgundy, Axis Bank Reserve, HDFC and SBI, which constitutes to millions of high-end diners using the app.

    Safe+ also comes with stringent guidelines for takeaway and delivery as an added revenue and profit opportunity for select restaurant partners across India. As an immediate solution, in key markets, EazyDiner will work with a secure delivery partner, having employees on payroll- not outsourced or freelanced- enabling constant and periodic health-checks as well as access to the health history of these delivery personnel over a period of time. As a long-term measure for sustainable operations, EazyDiner recommends restaurants set-up their own delivery fleets, hiring their own delivery personnel, for a stronger end-to-end control on safety, hygiene and food quality. Aggregated delivery fleets that have teams moving between multiple restaurants and services are not safe from a hygiene standpoint- also not allowing for consistent health and hygiene monitoring or addressing any illness symptoms.

    EazyDiner will also provide restaurants with LiveTable, a top of the line software, to enable effective management of operations for delivery and takeaway. This will be provided at no charge to the restaurants for use over the next 3 months.

    What is Safe+ Dining?

    In a recent survey, after nearly 60 days of quarantine, 69% percent of EazyDiner users said they would like to go back to their favourite restaurants for a meal within a week of opening.

    Rohit Dasgupta, CEO EazyDiner says “The big question in eating out will be how safe is the restaurant kitchen and the restaurant itself? An additional visible proof of the restaurants’ hygiene and cleanliness practices will definitely be welcome. Digital ordering and digital payments at restaurants are just 10% of the ‘contact’ experience, the critical bit is food preparation in the kitchen where there is high human involvement. ‘Contactless dining’ in most cases is just a marketing gimmick, a way of repacking an existing product without giving deep thought to the end product. Marketing gimmicks will not work in the current crisis and pandemic situations demand real thought through products which can solve the problem being faced by diners and restaurants.”

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