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Tag: Eastern India

  • Doms Industries inks 51 per cent stake in Super Treads to bulk up stationery play

    Doms Industries inks 51 per cent stake in Super Treads to bulk up stationery play

    MUMBAI: Doms Industries Limited has acquired a 51 per cent equity stake in Super Treads Private Limited (STPL) for up to Rs 6.12 crore, the company confirmed after a board meeting held on May 19. The strategic acquisition will be executed through a secondary share purchase, subject to due diligence and regulatory clearances.

    The move is aimed at strengthening Doms’ manufacturing base in the paper stationery segment and extending its reach in eastern India. STPL, which has been in operation for over two decades, has built its niche as an OEM supplier specialising in notebooks and paper stationery.

    “Our proposed acquisition of a majority stake in STPL is a key step in enhancing our manufacturing capacities and geographically diversifying our paper stationery infrastructure to efficiently reach our consumers, thus further strengthening our competitiveness in this segment,” said Doms Industries Ltd MD Santosh Raveshia.

    He added, “This investment aligns with our vision of leveraging our growing brand reputation and well-entrenched distribution network to deliver our unique and differentiated range of products at the most competitive prices. With Rakesh Maheshwari and his team, we have got this wonderful opportunity to partner with great technocrats, like-minded entrepreneurs who have a great zeal to offer something unique to the market. We are confident that this partnership would lead to significant long-term growth and value creation for all of us”.

    STPL promoter director Rakesh Kumar Maheshwari described the deal as a strategic inflection point. “This partnership represents a strategic milestone for our company, combining our manufacturing expertise with Doms’ national distribution capabilities and established brand. This collaboration will be instrumental in realising our full potential and enable us to explore opportunities, thereby unlocking new avenues for growth and innovation. In Doms, we have found a perfect strategic partner to help us pursue a brand-led business journey”, he said.

    Once finalised, STPL will become part of the broader Doms Group portfolio, which already includes Pioneer Stationery Private Ltd, Micro Wood Private Limited, Skido Industries Private Limited, Uniclan Healthcare Private Limited and associate firm Clapjoy Innovations Private Ltd.

    Marathon Capital Advisory Private Limited served as the strategic advisor to Doms on this acquisition.

  • Havas Group India forays into Eastern India; collaborates with Kolkata-based agency QED

    Havas Group India forays into Eastern India; collaborates with Kolkata-based agency QED

    Mumbai: Paris-headquartered global advertising conglomerate Havas Group India has announced its foray into eastern India through a strategic tie-up between Havas Worldwide India and Kolkata-based digital marketing agency Quite Easily Done (QED).

    The new entity, Havas QED, will partner with Havas Creative Group India, which has agencies, including Havas Worldwide India (creative), Havas CX (customer experience), Think Design (UI/UX), Conran Design Group Mumbai (design) and Shobiz (experiential). The agency will be led by QED founder & CEO Anisha Singh Motwani who will report to Havas Worldwide India (Creative) managing director Manas Lahiri. This collaboration aims to further drive the creative and digital excellence of Havas Creative Group India, the group stated.   

    Havas Group India has been strengthening and expanding its core products over the last three years through acquisitions, joint ventures, and strategic alliances.  To add to this momentum, Havas Group India is now expanding its geographical footprint in India, with eastern India as the next stop to pursue potential opportunities.

    Talking about the expansion, Havas Group India Group CEO Rana Barua stated, “Over the previous two years, we went from three to 10 companies through acquisitions, joint ventures, and strategic alliances, adding agencies such as Conran Design Group, Havas CX, Think Design, and Shobiz Havas under the creative umbrella. Media saw the addition of verticals including Havas Content, Havas Sports and Entertainment, Havas Market, and a strategic alliance with Tribes. This has resulted in tremendous growth and has propelled our reputation in the industry. Eastern India, without a doubt, offers unexplored commercial potential. This strategic alliance, I believe, is the first resolute step in the market and opens the door to the possibility of our fourth village in India, in the future.”

    “We’ve been working with Anisha and the QED team for the past two years, and she’s one of the most promising entrepreneurs in India,” said Manas Lahiri. “This partnership is the best cultural fit for us, and I’m certain that our collaboration will help us add many new clients and write a new chapter in our growth journey,” he further added.

    Founded in 2015, QED specialises in crafting captivating brand stories through content, design, creative communication, social media marketing strategies, SMS and email business communication, digital advertising, SEO, and paid search advertisements. The agency handles a wide range of clients including Nicco Park, The Park Hotels, Flurys, Heritage Dining, Indo-British Scholars Association, and many others. With over 15 years of experience in marketing, Motwani’s strength and forte lies in brand-building. She has been featured by Entrepreneurs of India in their #StartupStories feature in 2019, and in the Leading Women Entrepreneurs of India 2020 by Insights Success. Recognised as one of the most influential businesswomen of the year 2022 by Innovative Zone, she was also awarded the Woman Entrepreneur Award in 2022 by Great Companies.

    QED CEO & founder Anisha Singh Motwani stated, “Our collaboration with Havas Worldwide India has been moving from strength to strength.  This strategic alliance is an organic step towards further strengthening our partnership with the agency. I am confident that we will continue to deliver ground-breaking work together.”

  • GroupM ESP to explore opportunities in Eastern India

    GroupM ESP to explore opportunities in Eastern India

    National: 2nd August 2013: GroupM ESP (Entertainment & Sports Partnerships), a specialist business unit of GroupM operating inthe field of Entertainment, Sports & Live, Celebrities and Content withexpertise in building clients businesses through strategic consulting and creative ideation, conducted a summit in Kolkata. Top brands like Emami, Manyavar, Linc Pens, Spencer’s Retail and Century Plyboards were amongst the attendees who were taken through the non-traditional media approaches and offerings by GroupM ESP

    With the recent impact of 10+2 luring on traditional TV advertising, GroupM ESP presented strategic insights on leveraging brands and their positioning through integration across entertainment, sports & live events, celebrity associations etc. The ideas shared in the summit were to introduce THE POWER OF INTERACTIVE MEDIA OVER INTERRUPTIVE MEDIA. With a paradigm shift in the way media is consumed, the summit focused on content’s movement from AIRING TO SHARING!

    The summit received an overwhelming response. While GroupM clients like Century Plyboards, Spencer’s Retail, Berger Paints, Microsec Capital and Dey’s Medical attended the summit; non-GroupM clients like Emami, Linc Pen & Plastics, Manyavar, Concast ISPAT, Eveready Industries, Khadim’s, Shree Cements and SRMB Steel also graced the occasion. The summit focused on the key areas of interest like activations and experiential marketing, celebrity procurement, in-film branding and brand integrations within live events like IIFA, SIIMA, GIMA etc. The industry experts from GroupM like GroupM ESP, Dialogue Factory, and GroupM Interaction presented their credentials in the summit.

    “With media landscape in a state of constant flux, we at GroupM ESP truly believe in the adage ‘Where Advertising Can’t, Content Can’. The underlying thought of this summit was to interact and present the opportunities available beyond the realms of traditional advertising to clients outside a ‘Mumbai’ or a ‘Delhi’. The icing on the cake was the overwhelming response that we received from the clients which reinstates our belief in the strength of non-traditional media” said Vinit Karnik-National Director- Sports and Live GroupM ESP