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Tag: Earth Day

  • Indians have a sense of onus on climate change but live in their own reality: Ipsos’ Earth Day survey

    Indians have a sense of onus on climate change but live in their own reality: Ipsos’ Earth Day survey

    Mumbai: Ipsos, one of the world’s leading market research companies, releases a 33-country study as part of Earth Day, looking at how attitudes to climate change are changing. Urban Indians believe govt (75 per cent), businesses (75 per cent), individuals (77 per cent) need to act now to mitigate the risk of climate change, at the same time two in three urban Indians (68 per cent) believe the negative impact of climate change is too far off to worry in the present. Further, 68 per cent urban Indians see no rationale in changing their own behaviour in tackling climate change believing it will make no difference.  

    Should developed countries be doing more?

    Two-thirds across 33 countries and 76 per cent Indians think countries like the US, GB, France, Canada and Germany should pay more to solve climate change. At the same time, France and Canada have seen an increase in people feeling they are being asked to sacrifice too much to fight climate change, with both countries now more likely to say this is the case than not.

    Attitudes to climate change and misconceptions

    People do want to help in limiting the effects of climate change. In all countries people are more likely to say if everyone made small changes in their everyday lives this could have a big impact, with at least 77 per cent in India endorsing this view. However, they lack the knowledge on how to do this. For instance, 66 per cent urban Indians believe it is the usage of products that deplete the ozone layer as the biggest contributing factor for climate change, while in actual rank the number one cause was industry, electricity and heat production; number was deforestation, agriculture and other land use changes; and number three was air pollution caused by cars, trucks, planes, trains and ships etc. Further, they overestimate the importance of recycling and underestimate the impact of acts like not having a car or going vegan.

    Incentives for personal action

    Urban Indians say the following would encourage them to take personal actions to fight climate change: Seeing the impact of climate driven weather events in other countries around the world (30 per cent), seeing the impact of climate driven weather events in my country (29 per cent), having easy access to information on the steps which I can take every day (28 per cent) and a financial incentive, or tax cut to allow me to make more environmentally friendly purchases of goods and services (27 per cent).

    Summarizing on the findings of the survey, Ipsos India CEO Amit Adarkar said, “On Earth Day, we are aware of the grim realities of climate change and how it is leading to sudden, unforeseen weather conditions and natural calamities in India. We need to build more awareness around the actions actually needed to offset the impact of climate change. Right now the immediate actions needed are not the ones on the radar of citizens. Indians also tend to underestimate the power of personal actions.”

    https://resources.ipsos.com/GM-GC-2024-04-22EarthDay_W.html

    The “33-country average” reflects the average result for all the countries and markets where the survey was conducted. It has not been adjusted to the population size of each country or market and is not intended to suggest a total result. All global numbers cited reflect this 33-country average.

  • Noise launches Noise for Nature campaign with Angad Achappa on Earth Day

    Noise launches Noise for Nature campaign with Angad Achappa on Earth Day

    Mumbai: Noise, a leading smartwatch brand that resonates with the pulse of India evokes a sense of responsibility to care for Mother Nature on this International Earth Day – a vibrant biodiversity that is the true essence of our planet’s beauty and vitality. The brand launches the ‘Noise For Nature’ campaign, raising awareness about the crucial need to protect and nurture the Earth’s diverse ecosystems. Under the overarching umbrella of the ‘Noise Of India’ initiative, Noise has joined forces with renowned wildlife photographer Angad Achappa to showcase the beauty of nature. The campaign urges people to march together to celebrate Earth Day by reminding them to conserve nature’s beauty which is the rich tapestry of life that Mother Nature has woven for us.

    With the Noise For Nature campaign, the brand pays tribute to the incredible diversity of life that surrounds us, echoing the heartbeats of countless species that coexist in nature’s delicate balance. From the majestic roar of the tiger to the melodious symphony of birds, every living creature contributes to the harmonious rhythm of the natural world. To celebrate this, people can download the exclusive wildlife-themed watch faces, featuring his captivating photographs, through the Noise Smartwatches via the NoiseFit app that brings together India one watch face at a time. These stunning watch faces not only add a touch of natural beauty to one’s wrist but also serve as a constant reminder of the need to cherish and safeguard the Earth’s precious ecosystems.

    Angad Achappa’s talent for capturing the raw beauty and intricate details of wildlife made him the perfect collaborator for Noise. His awe-inspiring photographs not only showcase the marvels of biodiversity but also serve as a powerful reminder of our collective responsibility to protect and preserve these wonders for future generations.

    https://www.instagram.com/angadachappaphotography/?hl=en

    By wearing these watch faces, Noise encourages its users to embrace the spirit of environmental stewardship and become ambassadors for the preservation of biodiversity. Together, we can ensure that the rhythms of life continue to resonate in harmony and that Mother Nature’s bounty remains a source of wonder and inspiration for generations to come.

  • Boutique Living marks Earth Day with the Natural Earth collection

    Boutique Living marks Earth Day with the Natural Earth collection

    Mumbai: In celebration of Earth Day, Boutique Living is proud to introduce its latest offering: the Natural Earth Collection. This collection represents a new standard in luxury bedding, showcasing a range of non-sulfur-based, all-organic dyes that are as gentle on the planet as they are on your skin.

    The Natural Earth Collection features dyes synthesized from non-edible agricultural and herbal industry waste, such as leaves and nutshells. One of the most striking features of the Natural Earth Collection is its unique aesthetic.

    Each hue in the “Natural Earth” collection is carefully crafted with dyes that are fully traceable – from natural waste material to the store. Causing zero threat to the environment, these Organic base fabrics are the future of the earth. The resultant fabrics have an effect that seems like a defect to most, while that is the desired look of natural earth dyes. Natural earth dyes resonate with the concept of organic earth, celebrating imperfect perfection.

    Infused with six eclectic shades including White, Medium Cotton, Dark Oak, Dark Forest, and Medium and Dark stone, that are easy on the eye and kind to the planet. Responsibly green and delectably gorgeous, the “Natural Earth” range seems to offer the best of both worlds for eco-conscious buyers!

  • Mamaearth celebrates every day as Earth Day in new brand campaign

    Mamaearth celebrates every day as Earth Day in new brand campaign

    Mumbai: Personal care brand Mamaearth has announced its latest campaign #EverydayIsEarthday to celebrate mother earth every day. As a part of this campaign, the brand unveiled a new digital film encapsulating the essence of World Earth Day.  

    Conceptualised by Korra Worldwide, the film starts with a little girl named Shreya, the central character of this campaign who is depicted as a goodness specialist at Mamaearth, emphasising how every day is Earth Day at Mamaearth by explaining the facts. It begins with the Plantgoodness initiative of planting trees in abundance, and she fumbles when looking at the number of trees planted, which is around 300,000, and visualises it as an amusement park, explaining that three lakh trees are comparable to 2200 acres of land covered by 22 amusement parks.

    She further takes through the next initiative of recycling plastic and explains in a simpler form by connecting the amount of plastic recycled is equivalent to the weight of 854 elephants. She continues explaining the next initiative of Goodbooks made with one side used papers and connects one lakh used sheets used by Mamaearth to a size of a football ground and tells to reduce paper wastage by reusing.

    “Being a purpose-driven brand with the objective of serving a greater purpose with our products and initiatives. We at Mamaearth, celebrate every day as Earth Day as we strive to take one step every day with our Plant Goodness and Plastic Positive initiative,” commented Mamaearth co-founder and chief innovation officer Ghazal Alagh. “This Earth Day we wanted to share the impact of our initiatives with our consumers and followers. The campaign aligns perfectly with our purpose, and we pledge to commit to staying honest to our principles and values in investing in our planet through our good deeds.”

    “Mamaearth isn’t just a brand, but a way of life. We believe that big things happen when you do small good every day. And this earth day, we wanted to showcase the small good we do every day,” shared Korra Worldwide chief creative officer Deepak Kumar. “From our initiatives to our products to the simple choices we make. But we wanted to simplify this impact of goodness in a language that everyone could understand. So, we took the help of an eight-year-old kid who could demystify things for everyone in a simple video; a video made with a lot of goodness and innocence for all the goodness we all do together, throughout the year.”

  • Godrej Group launches a book to create awareness about safe environment

    Godrej Group launches a book to create awareness about safe environment

    Mumbai: To mark the occasion of World Earth Day this year, Godrej Group has released a book called ‘The Last Cloud, Ray, Drop, Mangrove and Bee’ for children to urge them, other individuals and business heads to invest their resources in safeguarding the environment and protecting valuable species from extinction. Using this digital book as a platform, the group, sends an urgent message about preserving the environment for tomorrow.

    Through the character ‘Maahi’ the book carries the message of inculcating environment awareness and its need for protection to every individual, through children’s tales. The book showcases the imperative of involving younger generations in the effort while reaching out to more people to help save our environment.

    The key intent of the book is to foster concern for the environment by depicting how critical it is to establish good habits such as reducing, re-using and recycling at a young age since children tend to respond better to environmental issues, said the statement.

    “The Godrej Group has historically been at the forefront of environmental conservation and each and every organisation under our umbrella is determined to making every effort towards a cleaner, greener and better world. We have always considered a sustainable work ethos as our responsibility to our nation and our planet,” said Godrej Group executive director and chief brand officer Tanya Dubash. “To safeguard the environment for the generations yet to come, we aim to promote personal responsibility through this book ‘The Last Cloud, Ray, Drop, Mangrove and Bee.’ We hope to instil  a sense of passion in every reader to invest themselves into preventing environmental degradation and nurture conservation.”

    “We will be launching the book in three parts, thereby, celebrating Earth Day for a whole week,” Dubash further added.

    “Every Earth Day, we’ve been asking adults the world over to think about the children of the future,” commented Creativeland Asia CCO Anu Joseph. “This time though, we thought, ‘let’s redirect to the little ones.’ After all, the future of the planet is intertwined with theirs. And when the little ones know better about Earth’s history, they’ll grow up and change the global warming story. And our videobook, The Last Cloud, Drop, Mangrove, and Bee, gives that loving nudge through little Maahi and her friends as they spread planet positivity and change the world to be #EarthfullyYours.”

  • Earth Day campaign to focus on waste management in 45 Indian cities

    Earth Day campaign to focus on waste management in 45 Indian cities

    KOLKATA: Earth Day, which will be celebrated on 22 April this year, is likely to be marked with innovative campaigns and contests promoting recycling, upcycling, renewables and waste management.

     

    As many as 45 Indian cities are gearing for it. Earth Day Network country director – India Karuna Singh said that the ‘Green – It’s Our Turn to Lead’ campaign has been launched in 45 major cities of India to encourage citizens to participate and compete towards making their city clean and green.

     

    “Earth Day commemorations are now held all across India. This year marks the 45th anniversary of Earth Day, and our programmes will focus on the global Earth Day slogan ‘It’s Our Turn to Lead’. Our endeavour will be for a green India,” Singh added.

     

    Entries are rolling in for a variety of contests, Singh said.

     

    “People in Chennai plan to clean up streets. In Pune, they’ve begun planting trees. ‘Clean and Green Taj’ is the goal of groups working around the Taj Mahal. NGOs in Srinagar will work with administrators to regulate traffic,” Singh informed.

     

    In addition, strategies to make schools environment-friendly and engaging youth to step up the measures are part of this year’s celebrations.

     

    “To reach out to consumers across India, we’re running a contest among advertising agencies to produce campaigns related to waste management, one of the major problems in India cities, in collaboration with Advertising Club Calcutta. We’ve announced an inter-media school competition across India for the best short videos on the Earth Day theme,” Singh said.

     

    This year, the National Council of Science Museums centre in eastern India will include a competition for students to develop gadgets that run on renewable energies, Singh announced.

     

    The high point will be the launch of the second volume of ‘Pathways to Green Cities: Innovative Ideas from Urban India’ eBook, which showcases how citizens in different cities have used innovative strategies to make their cities more sustainable with better resources and transport management, cleaner energies and reduced pollution.

     

    Recycling and upcycling are featured prominently in the book, Singh said.

     

    Upcycling is particular form of recycling that involves turning waste material or an unwanted product into a better quality product.

     

  • HUL aims for a #Brightfuture this Earth Day

    HUL aims for a #Brightfuture this Earth Day

    MUMBAI: The biggest consumer goods company in the country, Hindustan Unilever Limited (HUL), does more than just a lip service to the corporate social responsibilities (CSR).

     

    On Earth Day, the company launched a campaign on twitter with a hashtag #Brightfuture with an aim to interact with people and get them to tweet what actions people have taken for a better tomorrow.

     

    Through the #Brightfuture campaign, HUL wants people to share ‘how through their small actions they have been able to achieve sustainable living especially for the bright future for the children.’

     

    “A large number of people today want to adopt a sustainable lifestyle and prefer using brands that are more sustainable. It is our belief that occasions such as Earth Day provide us an opportunity to encourage people to take action by doing small things which, added together, contribute to a better society and environment,” says the HUL spokesperson.

     

    The response has been good with many sharing tips on the same. Some of the tips shared on the company’s twitter page are: “I prefer to read online to save newspaper and print got by cutting trees,” “I’ve played ‘Dry & Safe Holi/Diwali’ for years. Now I do my bit to spread awareness regarding it,” “Enjoy sports and recreational activities that use your muscles rather than gasoline,” “Reduce travelling by using video conferencing for meetings.”

     

    The company promises to give HUL goodies to the best tweets.

     

    The consumer goods company which believes in a sustainable tomorrow, through its various initiatives like Project Sunlight or Help A Child Reach 5, has done its bit with an aim to make sustainable living desirable and achievable by inspiring people to look at the possibilities of a world where everyone lives well and within the natural limits of the planet.

     

    The Unilever Sustainable Living Plan which was launched in 2010 has three ambitious goals, all to be achieved by 2020:

    1.  To help more than a billion people take action to improve their health and wellbeing.

    2.  To halve the environmental footprint of our products across the value chain, not just those relating to manufacturing or within our direct control.

    3.  To source 100 per cent of their agricultural raw materials sustainably.