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Tag: Earth Champions

  • Sony BBC Earth launches Earth Champions

    Sony BBC Earth launches Earth Champions

    Mumbai: In a momentous stride towards captivating storytelling, Sony BBC Earth has announced the launch of its marquee property ‘Earth Champions’. Earth Champions which began as an Instagram live session, will now inspire viewers as interesting three-minute capsules, whisking them away on an extraordinary voyage through nature’s kaleidoscope. The property will go live on the channel on 6 November 2023.

    Narrating stories of nature enthusiasts to ordinary citizens from all walks of life, ‘Earth Champions’ intends to shed light on the tremendous power of individual actions that collectively become a force of positive change. Sony BBC Earth aims to honour and celebrate real-life heroes each month addressing issues of forest restoration, waste management, water, and air purification, etc. at a personal, household, or community level.

    Packaged as an on-air property with promotions across social media, Sony BBC Earth’s Earth Champions has undergone a quirky makeover with a gripping script intertwined with befitting music. The inaugural episode of Earth Champions will feature ‘Mr. Jadav Payeng’, also known as the Forest Man of India. Hailing from Assam, Payeng has transformed the barren lands into a thriving man-made forest. He is also the proud recipient of the prestigious Padma Shri award for his selfless and tireless efforts.

    Sony BBC Earth, through its landmark shows such as Blue Planet II, Climate Change: The Facts, and A Perfect Planet has united viewers from around the nation, instilling a profound connection with the natural world. The channel has been raising awareness about the imperative of sustainability and building a community of loyalists through its various initiatives.

    Sony AATH business operations head and Sony Pictures Networks India Head – marketing & insights, English cluster Rohan Jain:

    “With Earth Champions, we aim to embark on a mission to empower individuals and communities to showcase the profound impact of their eco-friendly actions. Through this extraordinary initiative, we invite people from across the nation to join us on an exhilarating journey toward a greener and more sustainable future. Together, we can make a difference and create a legacy for generations to come.”

    Reforestation hero and Padma Shri awardee, the remarkable ‘Forest Man of India’ Jadav Payeng:

    “I am deeply honored to be a part of Sony BBC Earth’s Earth Champions. It is a great initiative that inspires people and evokes a sense of eco-consciousness in them. It fills my heart with joy and gratitude to witness the power of collective action creating a lasting impact that benefits our planet.”

  • Sony BBC Earth launches ‘Earth Champions’, an initiative to celebrate real life Earth heroes

    Sony BBC Earth launches ‘Earth Champions’, an initiative to celebrate real life Earth heroes

    MUMBAI: Love for the Earth has been the central theme of all of Sony BBC Earth’s programming and marketing initiatives. The channel has always brought stories – in the form of landmark natural history shows like Blue Planet II, Climate Change: The Facts and A Perfect Planet, among others – from around the globe that not only deeply connect the viewers with the natural world but also sensitize them about the importance of sustainability.

    Now with its latest IP Earth Champions, Sony BBC Earth is bringing to light stories of real-life heroes who are making this planet a better place with their relentless efforts and daily action. Through this property, the channel aims to inspire others to follow the steps of these ‘Earth Champions’ towards a greener and a more sustainable world.

    Starting off as a digital property which will be promoted on-air and on social media, Earth Champions’ first guest is UN Environment Programme’s Champions of the Earth awardee – Afroz Shah, who will be in conversation with the host and Earth lover Tara Sharma on Earth Day – 22 April – at 7PM. Afroz will talk about his journey, about organizing ‘Biggest Beach Clean-up in World History’, about being recognized by the Honorable PM of India – Narendra Modi, and about continuing the cleaning till the oceans are made plastic and filth free.

    From renowned environmentalists and nature enthusiasts to climate warriors and commoners from all walks of life, Earth Champions aims to bring to light the power of individual actions that can collectively become a force of positive change and action. Creating conversations is key to raising awareness and hence Sony BBC Earth plans to recognize and celebrate an Earth Champion every month and thereby encourage others to make sustainable choices in their everyday living.

    Tune-in to Sony BBC Earth’s Instagram page (@SonyBBCEarth) to watch the LIVE conversation between host Tara Sharma and #EarthChampion Afroz Shah on Earth Day – 22 April at 7PM. And stay tuned for more conversations with other Earth Champions each month.
     
    Sony Pictures Networks India English cluster Marketing Head Rohan Jain said, “Sony BBC Earth has always championed for positive storytelling and inspiring ideas via its programming and marketing properties. Earth Champions is another such initiative and a seamless extension of our previous brand IP Young Earth Champions. It is backed with an intent to recognize and celebrate real-life heroes who are driving positive change of action via their relentless efforts in the space of sustainability. We are happy to support these Earth heroes and via them enlighten more people on the benefits of collective action”.