ITV

Tag: Earth

  • Tata Power urges all to Embrace Mother Earth, Love Our Planet and Switch to Green and Clean Energy

    Tata Power urges all to Embrace Mother Earth, Love Our Planet and Switch to Green and Clean Energy

    Mumbai: Tata Power, one of the integrated power companies has launched a new brand film – ‘DuniyaApneHawale’ promoting the message of “Embrace mother earth love our planet. Switch to green and clean energy.”

    As Tata Power stays steadfast in its commitment to ‘Sustainable is Attainable’, this is another step towards inspiring citizens to make sustainable lifestyles a reality and underscore the importance of individual action and responsibility towards a cleaner, greener future.

    As a responsible corporate, Tata Power is encouraging the adoption of green energy products and services for its large consumer base including corporate. It is also working on popularising how a sustainable lifestyle is ‘attainable’ for millions of Indians through wide-scale adoption of affordable green solutions like rooftop solar, EV charging, solar microgrids, group captive solutions, pumped hydro power, smart home automation solutions to promote energy efficiency.

    Along with Hindi, English, Gujarati, Marathi, Tamil and Kannada news and business channels, the campaign is live on digital and social media platforms engaging the public with its message.

    The film depicts the journey of a globe, demonstrating the abuse and damage that our planet goes through day in and day out thanks to a range of human activities such as deforestation, construction, industrialisation, and urbanisation. By the end of its journey, the globe is soiled and battered, until two children representing the future generation – rescue it, clean it, and hug it demonstrating the love and care that we need to have for our planet. The video concludes with a strong message: ‘Embrace mother earth, love our planet. Switch to green and clean energy’ with the words “hold me tight” being sung in the background.

    Tata Power chief – brand & communications Jyoti Bansal said, “As we see global leaders congregate and debate at COP28, it is clear that no action is not an option. Tata Power took the lead in creating the right conversations with sustainable is attainable. We take this to the next level as we urge the people to embrace their responsibility and accelerate individual action towards sustainable lifestyles and clean energy solutions. The film seeks to inspire a profound appreciation for our planet. The young children cleaning the globe in the film serve as a powerful symbol of how small acts can become catalysts for a big change. We strive to make this a movement to encourage each one of us to become custodians of planet earth – the only home we will ever have.”

    Rediffusion national creative director Pramod Sharma said, “This film is straight from the heart. The punishment that we are according the planet every day is going to become irreversible if we do not stop the battering immediately. Sadly, much of what we do is out of ignorance and a lot is due to indifference. Both attitudes are killing Mother Earth. In this piece of communication the problems are clearly highlighted and Tata Power sends out an unequivocal message of urgent action at an individual level as well as at a societal level.”

    Rediffusion Executive Director Carol Goyal who oversees the films portfolio added, “We’ve kept the messaging real. It is hard hitting. And the punishment to the globe is shown in situations we see everyday but don’t do anything about. The film is held together by a very strong and evocative musical score and lyrics that we hope will become memorable and enduring.”

    Tata Power is committed towards becoming the trusted green energy brand. The company plans to achieve 70 per cent capacity generation from clean and green energy sources by 2023 and achieve carbon net neutrality by 2045.

  • How brands can take the sustainability leap

    How brands can take the sustainability leap

    Mumbai: Rising global temperatures and environmental degradation has left the world on the cusp of major climate change. The slow, yet discernible impact of these changes has been seen across all major sectors, leading brands to make a conscious choice to protect the environment while catering to their consumers’ needs.

    A recent BBC Global News study also revealed that 80 per cent of consumers in the Asia Pacific agree that demonstrating a commitment to sustainability adds value to the brand. Consumers expect action, not empty promises, from brands on sustainability. They are becoming ever more aware of their choices and expect brands to take responsibility towards following sustainable practices.

    Some of these stories will take centre stage at the virtual webinar – ‘Taking the Sustainability leap’ being organised by BBC News in collaboration with Indiantelevision.com on 23 September. The hour-long event starting at 3 p.m. will witness insightful discussions with some of the leading brands who have taken the sustainability plunge.

    “Without a significant change in current consumption and production patterns, the world will face strong environmental and economic costs such as those caused by projected climate change. Therefore, there must be a change in how we satisfy our needs if we want to achieve sustainable development and maintain the Earth’s capacity to satisfy the needs of future generations which consumers are becoming increasingly aware of,” said BBC Global News, senior VP, Commercial Development – Asia Pacific, Australia and New Zealand, Alistair McEwan.

    The attendees will get an opportunity to hear inspiring stories from sustainability leaders across the globe, as they share case studies. This will include stories of building a fashion collection created by rescued luxury fabric, and much more. BBC will also share insights on forging an effective sustainability journey, and how brands can create a competitive advantage through innovative and sustainable marketing services.

    The event will begin with introductory remarks from BBC Global News, SVP Commercial Development, Alistair McEwan. It will proceed with a panel discussion on ‘Leading with Innovation and Inspiration’ to be led by The R Collective founder and CEO Christina Dean, Climate Force founder Barney Swan, The Fabrick lab founder Elaine Yan Ling Ng, and Sophie’s BioNutrients co-founder and CEO Eugene Wang

    Other key speakers at the event include Maruti Suzuki India, assistant vice president-sustainability and carbon neutrality G P Chaddha, Godrej Group, head-environmental sustainability Ram Vaidyanathan, Tata Consultancy Services, head of sustainability marketing, Preeti Gandhi, Lenovo, head of communications, Asia Pacific, Geneviene Hilton, and Honasa Consumer Pvt Ltd (MamaEarth) vice-president marketing Sambit Dash.

    BBC Future Planet editor Martha Henriques will throw light on how BBC is doing its part of the sustainability of the planet. BBC Future Planet is the first major online publication launched in 2020, with a sole focus on climate change that also aims to be as close to zero carbon as possible. BBC StoryWorks APAC director Nicola Eliot will discuss how brands are partnering with the BBC to tell their sustainability stories.

    To join the conversation, register: https://indiantelevision.com/events/taking-the-sustainability-leap/event-platform/registration.php

  • Sony BBC Earth partners with ‘Mood Indigo’

    Sony BBC Earth partners with ‘Mood Indigo’

    MUMBAI: Sony BBC Earth, post its partnership with Lil Flea in early December 2019 to celebrate everything ‘Earth’, has partnered with Asia’s largest college cultural festival ‘Mood Indigo’ to enable the 4-day gala event for becoming India’s first zero waste college festival. This was a pioneering step by the leading college festival which sees a crowd of over 143K people each year and helping it achieve this incredible feat, was India’s most loved factual entertainment channel – Sony BBC Earth.

    Sony BBC Earth, from 26 – 29 December, as the ‘Earth Partner’ urged the attendees to responsibly dispose the waste and be more aware of their plastic footprint and its long-lasting impact. Festival goers were confronted with eye-opening and thought-provoking facts, across the campus, like ‘it takes 450 years for a plastic bottle to decompose’ and ‘by 2050, there will be more plastic in the ocean than fishes’ to make visitors think about their own plastic footprint and inspire a positive behavioral change. Eventually, 4500 kgs of waste collected was responsibly managed by ‘Mood Indigo’ and Sony BBC Earth, making it India’s first zero waste college festival.

    Rooted in the philosophy of ‘Feel Alive’, Sony BBC Earth has stuck to its brand promise of bringing forth grand visual spectacle, positive insightful storytelling and a new perspective to knowledge and entertainment. Extending this philosophy on-ground by forging partnerships with various institutions and festivals, the channel is hoping to inspire thought-provoking conversations and influence people to be more ‘Earth’ conscious.

  • Google reveals BBC nature content for Earth relaunch

    MUMBAI: Google and BBC Worldwide has announced that they have teamed up to offer visitors to the new Google Earth a taste of world-renowned nature programming and storytelling, with a shared desire to inspire audiences to explore and foster a deeper connection with our planet.

    BBC Worldwide, the main commercial arm and a wholly-owned subsidiary of the British Broadcasting Corporation, build BBC’s brands, audiences, commercial returns and reputation across the world.

    BBC’s natural treasures will take users on their own journey of discovery through over 30 locations across six of the world’s most incredible habitats – islands, deserts, grasslands, mountains, cities and jungles. Natural Treasures sits within the new Voyager feature of Google Earth which launches today. The BBC’s storytelling will enable users to explore through specially curated journeys each featuring a dynamic combination of filmed insights from the BBC’s wildlife producers, stunning imagery and clips from award-winning archive series’ including Life Story, Africa, Planet Earth II and more.

    Following their visit to Natural Treasures, users can discover more about the habitats and more awe-inspiring content about the natural world at bbcearth.com where the British broadcaster’s factual umbrella brand BBC Earth can be found.

    Sitting alongside Natural Treasuresin Voyager arefive video collections from theBBC’s BAFTA-nominated app The Story of Lifefeaturing Sir David Attenborough’s clips.For example,‘Beautiful Birds-of-Paradise’ and ‘The Big Five Beasts of Africa’. For more, audiences can download the free app whichfeatures the largest ever digital release of Sir David Attenborough’s renowned work.

    BBC Worldwide CMO Jackie Lee-Joe said “We’re delighted to be strengthening our decade-long partnership with Google by pursuinga common goal to bring audiences everywhere even closer to our incredible planet. Through this partnership, we’re leveraging BBC Worldwide’s iconic brand and content to deliver audiences a new way to experience the natural world. The BBC has been capturing and sharingthe natural worldfor over 60 years, and nowwe’re further innovating how we tell these stories – we can’t wait for audiences to explore further.”

    In India, BBC Earth nature content is available on Sony BBC Earth, a premium factual entertainment channel recently launched this year.

    Sony BBC Earth is a MSM Worldwide Factual Media is a joint venture between Sony Pictures Networks India (SPN) and BBC Worldwide. The channel promises to make the viewers Feel Alive through its offering of mind blowing visuals, never-seen-before content, and positive insightful storytelling. The channel will bring award-winning, premium factual content from the BBC to over 500 million of SPN’s viewers across India, and will feature some of the world’s foremost factual film-makers and extraordinary storytellers, naturalists and science journalists. The channel will air the ratings-buster, Planet Earth II in June.

    Elsewhere in Asia, the BBC Earth channel is available in Hong Kong, Indonesia, Malaysia, Mongolia, Myanmar, Philippines, Singapore, South Korea, Taiwan, Thailand and Vietnam. It is also available on BBC Player in Singapore and Malaysia.

  • Wherever they go, Spy cams follow

    Wherever they go, Spy cams follow

    MUMBAI: Taking natural-world filmmaking to an unparalleled scale, Animal Planet’s new series SPY IN THE WILDbrings most engaging and secret stories of some of the most intriguing and charismatic animals present on this Earth. Award winning teams of directors and cameramen employ remote-controlled buggy-cameras, buried periscopes and state-of-the-art technologies to bring forth the lives of world’s famous animals.

    Starting May 1st, every night at 10 pm on Animal Planet, SPY IN THE WILDgives a new perspective on the behaviour, emotions, intelligence and extreme survival tactics used by animals. Specially designed cameras and the latest technology allow the viewers to really get to know the species that include lions, elephants, polar bears, tigers and penguins.  

    For the first time, state of the art ‘SpyCreatures’ infiltrate the dolphins’ underwater world, often interacting and engaging the curiosity of the dolphins themselves, offering a unique glimpse of their intelligence and personalities.   The sensational ‘Bouldercam’ takes viewers to within a whisker of the lion. The programme also introduces ‘Dungcam’ and applies the revolutionary brand of photography to perhaps the most popular of all animals – the African Elephant.  Using the‘Tuskcams’ and ‘Trunkcams’, the crew uses intelligence and sensitivity of elephants and seeks support to carry the cameras on their tusks and trunks to film the tigers wherever they go, even on the move.With bouldercam’s revolutionary sound system, the television vibrates to the purrs, roars, yelps and barks of these highly vocal animals.The team also uses mini-cranes, buried cameras and tracking vehicles to grab the action.

    Production Facts

    1. For the three-part special Penguins – Spy in the Huddle, 1,000 hours of intimate behaviour were recorded – almost nothing that happened on the colony was missed. With emperor penguins, this proved to be the longest continuous shoot of emperors ever made – more than 330 consecutive days. The overwintering crew was totally  isolated for 8 months, with no contact with the outside world beyond a satellite uplink, in temperatures as low as -60?C. There were only 10 days when they didn’t film.

    2. Humboldt penguins are shy birds and have hardly ever been filmed. Spycams played a key role in the 165 days of filming.

    3. For Dolphins – Spy in the Pod, 900 hours of intimate behaviour were recorded over the course of 1 year, in countries as diverse as Mozambique, Canada, Florida, South Carolina, Honduras, Costa Rica, Australia, South Africa and Argentina.

    4. In the course of the filming period, they dived over 1500 times and spent nearly 3000 hours at sea filming with the Spy Creatures and dolphins in all weathers. Over half of the filming took place via free diving (as opposed to using scuba gear), in depths ranging from shallow coral reefs to nearly 70 feet deep!

    Episode Details:

    Tiger – Spy in the Jungle:   The elephant camera crew reveals the incredible story of four cubs growing up in this previously unseen world.  By following the tiger, the camera-carrying elephants uncover a wildlife world every bit as rich as that of Africa, encountering sloth bears – a rarely filmed bear with a unique character, famous for carrying its comical babies on its back – and leopards, the tiger’s major competitor. The episode also brings to light the extraordinary red dogs. These fearsome creatures race through the jungle in huge packs, striking fear into anything in their path.

    Polar Bear – Spy on the Ice: Shot mainly using spy cameras, this episode gets closer than ever before to the world’s greatest land predator.Icebergcam, Blizzardcam and Snowballcam are a new generation of covert devices on a mission to explore the Arctic islands of Svalbard in Norway. Backed up by Snowcam and Driftcam, these state-of-the-art camouflaged cameras reveal the extraordinary curiosity and intelligence of the polar bear.  The cameras also follow the bears as they hunt seals, raid bird colonies, dive for kelp and indulge in entertaining courtship rituals. Icebergcam even discovers their little-known social nature as seven bears share a washed-up whale carcass.

    Elephants – Spy in the Herd: Elephants show many human similarities – life span, social structure, wisdom of age and emotional bonds – which allows this series to connect even more strongly with the audience.  The cameras are disguised as elephant dung.  These come in different versions and use different lenses.  Shots are captured as the cameras are carried by the elephants or even kicked like a football. The intimacy of the ‘dungcams’ images reveal the subtleties of elephant life in a way that has never been seen before.

    Dolphins – Spy in the Pod is a magical underwater adventure. Dolphins are one of the most social and playful animals on the planet. Using the trademark blend of extraordinary imagery,analysis of behaviour and moments of humour, the episode looks at thesecret lives of one of the world’s most popular and charismatic animals.

    Lion – Spy in the Den makes us imagine sitting just a whisker away, watching lion cubs growing up learning to be lions themselves, and getting into all kinds of trouble. Out on the African plains, right under the lion’s nose, ‘bouldercam’ – a state-of-the-art mini camera and buggy with surround sound, all hidden in a ‘boulder’ – trundles along.

    Penguins – Spy in the Huddle: The amazing technical wizardry of the penguincams allows them to blend into these penguin colonies, allowing a closer view of the creatures than ever before as they immerse themselves in the penguin world, both on land and at sea.Penguins – Spy in the Huddle spends nearly a year in their close company, deploying 50 spycams to capture as never before the true character of three very different, yet equally charismatic, birds

  • Robert Pattinson named sexiest man on Earth

    Robert Pattinson named sexiest man on Earth

    MUMBAI: Robert Pattinson has been voted world‘s sexiest man, as per a poll conducted by a magazine.
    The 26-year-old, who is reportedly rekindling his relationship with Twilight co-star Kristen Stewart, has won the accolade for the fourth year running, it is understood.
    Pattinson started his career by playing Cedric Diggory in Harry Potter and the Goblet of Fire. He later landed the leading role of Edward Cullen in the film adaptations of the Twilight novels by Stephenie Meyer, and came to worldwide fame, thus establishing himself among the highest paid and most bankable actors in Hollywood.
    In 2010, the actor was named one of TIME magazine‘s 100 most influential people in the world and also in the same year, Forbes ranked him as one of the most powerful celebrities in the world.
    Pattinson was followed by Assemble actor Tom Hiddleston who was in turn followed by Johnny Depp.
    While Prometheus actor Michael Fassbender was in fourth place, British TV actor Benedict Cumberbatch took the fifth place.
    Over 40,000 people voted in the poll to choose the 50 sexiest men of 2012.