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Tag: Earlyman Films

  • Ranveer Singh and Bold Care’s teleshopping parody promotes ongoing #TakeBoldCareOfHer initiative

    Ranveer Singh and Bold Care’s teleshopping parody promotes ongoing #TakeBoldCareOfHer initiative

    Mumbai: Following the massive success of their first brand film, Bold Care, a sexual health and wellness brand, has unveiled the second installment of their innovative #TakeBoldCareOfHer campaign. The latest brand film, which showcases Bold Care’s bestselling product, EXTEND Delay Spray, designed to help men last longer in bed, features Bold Care’s co-founder & Indian superstar, Ranveer Singh, hilariously taking on the role of a teleshopping show host.

    Reuniting Ranveer with famed internet personality Johnny Sins, the ad blends comedy with informative content, continuing Bold Care’s iconic style of educating and entertaining. From the creative minds of Tanmay Bhat, Devaiah Bopanna, and their team, the brand film was directed by Ayappa KM, maintaining the high standard of creative excellence set by Bold Care’s previous collaborations. Produced by Earlyman Films, a leader in the ad production industry, the brand film exemplifies its commitment to breaking taboos and fostering open conversations about sexual wellness.

    Bold Care co-founder Rajat Jadhav expressed his enthusiasm for the new ad film, stating “With the phenomenal response to our first ad film #TakeBoldCareOfHer and the sheer brilliance of Ranveer, we’re glad that we took the big step to address men’s sexual health and wellness in India. Our intention was simply to start a dialogue for a portion of society that typically avoids discussing these topics. Our previous ad received widespread acceptance & generous love from the audience. Now, we’re returning back with another ad that combines comedy and awareness to further strengthen our narrative on men’s sexual health conversations”.

    Co-founder and the star of the campaign Ranveer Singh shared his thoughts: “Bold Care’s mission is to champion men’s sexual health and spearhead meaningful conversations through innovative methods aimed at raising awareness. The success of the first brand film has been overwhelming. It resulted in the brand witnessing growth upwards 10X on orders and we are looking forward to this one as well.”

  • Earlyman’s Ayappa KM and Ted Lasso star Cristo Fernández named to One Screen 2023 Short Film Festival jury

    Earlyman’s Ayappa KM and Ted Lasso star Cristo Fernández named to One Screen 2023 Short Film Festival jury

    Mumbai: Ayappa KM, co-founder and director at Earlyman Films in Mumbai, has been named to the jury for the global ONE Screen 2023 Short Film Festival, the premiere short film festival produced by The One Club for Creativity that celebrates and awards global filmmakers from both commercial advertising and film industries.

    He will share judging duties with Cristo Fernández, who starred as Dani Rojas in the AppleTV+ hit series Ted Lasso.  In addition to his acting career, Fernandez founded independent film production company Espectro MX Films in 2017.

    The fast-growing global festival focuses on all forms and aspects of short films — narrative fiction, comedy, commercials, branded content, music videos, spec work, passion projects, animation, sound, movie poster design, title sequences and more  — and has a mission to celebrate and award filmmakers from around the world working in both the film and ad industries, with no limitation and total artistic freedom, all on one screen.  

    Other confirmed ONE Screen 2023 jury members include:

    Gonzalo Arica, independent art director, Madrid

    Aisha Blackwell, head of production services, NEVEREST, Serviceplan Make, Munich

    Loren Bradley, executive producer, FINCH, Sydney

    Špela Čadež, director, producer, Ljubljana

    Neels Castillon, film director, artist, Motion Place, Paris

    Angelo Cerisara, director, London

    Carol Dunn, executive producer, Human Worldwide, Los Angeles

    Pejman Fakharian, independent filmmaker, creative director, Tehran

    Yann Goodfaith, animation filmmaker, Paris

    Mohammad Gorjestani, filmmaker, creative director, artist, Even/Odd, San Francisco

    Bianca Guimaraes, partner, ECD, Mischief, New York

    Michelle Higa Fox, founder, ECD, Slanted Studio; group creative director, BUCK, New York

    Rob Hughes, head of culture, Moxie Pictures, London

    Rodrigo Inada, director, London

    Erin Kawalerki, partner, CCO, Anger Butterfly, Toronto

    Jeff Kwiatek, independent creative director, writer, Los Angeles

    Rafael Nântua, creative supervisor, FCB Lisboa

    Gaul Porat, independent director, New York

    Eva Povilauskaite, senior art director, DDB Voltage, Berlin

    Anke Röll, head of copy, HeimatTBWA, Berlin

    Adina Sales, cofounder, Ode to Joy, New York

    Ged Sia, film director, visual artist, founder, PetPunk, Vilnius

    Ricky Solano, senior copywriter, DAVID Madrid

    Guillermo Zapiola, graphic artist, art director, BUCK, New York

    The global ONE Screen 2023 call for entries is still open for work released online or offline between 1 January 2022 and 17 July 17 2023.  Final deadline for entry is 16 October 2023.

    ONE Screen is part of The One Club for Creativity, the foremost global non-profit organization celebrating creative excellence in advertising and design, and has its pedigree in The One Show, the club’s leading global awards program for advertising and design.  

    The One Show was the first ad industry awards competition to recognize original branded content, creating the separate new category of Branded Entertainment in 2003 to accommodate the first work from BMW Films.  The ONE Screen Short Film Festival was launched in 2011 to further honor creative excellence in film.