Tag: EA Sports

  • Playstation India Cup returns with EA Sports FC 26 and Rs 4 lakh prize pool

    Playstation India Cup returns with EA Sports FC 26 and Rs 4 lakh prize pool

    MUMBAI:  It’s game on for India’s football fans! Nodwin Gaming is bringing back the Playstation India Cup, this time featuring EA Sports FC 26 exclusively on the PS5. With a total prize pool of Rs 4,00,000, the tournament promises intense competition, exclusive Playstation merchandise, and a front-row seat to the country’s best console football action.

    The championship kicks off with daily online qualifiers from across India, running until 10th November 2025, with the top 8 players advancing to the grand finale at Delhi Comic Con, NSIC Grounds, Okhla, from 5th to 7th December 2025. Fans can expect high-octane matches, immersive gameplay, and live commentary in the festival’s 40,000 sq. ft. gaming arena.

    Players can register on PS5 starting 8th October 2025 via the “Events” or “Tournaments” section, ensuring they don’t miss a chance to battle it out on India’s only official console esports stage.

    Nodwin Gaming Co-Founder and MD Akshat Rathee said, “The Playstation India Cup perfectly blends competitive gaming and fan culture. Delhi Comic Con, where our journey began, provides the ideal stage to celebrate India’s growing console esports community. It’s a festival of football, gaming, and fandom all rolled into one.”

    The tournament will also feature influencer-led content, live streams, and weekly updates to keep both players and fans engaged. With the combination of football fever, competitive spirit, and gaming prowess, this year’s edition is set to be bigger, bolder, and more thrilling than ever.

    Players and fans can stay updated through Nodwin Gaming’s official social handles and the Playstation India community.

  • Mumbai City FC extends partnership with EA SPORTS as associate partner

    Mumbai City FC extends partnership with EA SPORTS as associate partner

    Mumbai: Mumbai City FC has announced the extension of its partnership with global gaming giant and creator of the world-renowned FC series, EA SPORTS as the club’s associate partner.

    The association will mark a significant step in the ongoing synergy between Mumbai City and the leading force in the gaming industry, further bridging the gap between real-football and the virtual gaming arena.

    Under this partnership with the Islanders, the EA SPORTS brand marks will feature prominently on the back of the first team’s shorts during matchdays, and throughout the club’s training facilities at the NMSA Ground, Vashi, Navi Mumbai.

    The alliance is poised to deliver top-quality content to football fans across India and around the globe, bringing supporters closer to their favourite club and players through the immersive world of gaming.

    Mumbai City FC CEO Kandarp Chandra said, “We are incredibly excited to extend our partnership with EA SPORTS, a collaboration that has already proven to be a game-changer for Mumbai City and our fans alike. This renewed association reflects our shared vision of bringing fans closer to the action, both on and off the field, through innovative and engaging platforms. We look forward to working hand in hand with EA SPORTS to create even more immersive and interactive experiences, ensuring that Mumbai City continues to resonate with football fans not just in India, but across the globe.”

    FC Football Partnerships director James Taylor said, “We’re thrilled we’re able to extend our partnership with Mumbai City FC,” said James Taylor, Director of FC Football Partnerships. “We’re excited to bring fans closer to the players and club they love, providing them a truly authentic experience.”

  • India’s under-20 striker Kajol Dsouza earns full scholarship into Laliga academy in Spain

    India’s under-20 striker Kajol Dsouza earns full scholarship into Laliga academy in Spain

    Mumbai: As part of an initiative by EA SPORTS’ FC FUTURES to promote a global football community and build women’s football, India’s Kajol Dsouza will join the Laliga Academy in Madrid on a full scholarship to learn under the Laliga Methodology and international school, alongside some of the best youth soccer coaches in the world.

    Evaluated by the Laliga Sports project department, the international high-performance football program at the ESC Laliga & NBA centre will host 80 players across 40 different nations, doubling from the 36 players across 24 nations in the previous year. Having passed the admission process which analyzes areas of technical, tactical, physical, psychological, sporting & academic records, Kajol will study in Madrid from 1st September 2023 to 30  June 2024.

    Offering players, the opportunity to compete against different Spanish clubs throughout the country and participate in non-federated national & international tournaments, the program will ensure a weekly academic load of 30 hours throughout the program duration. Including all aspects of training, competition, school tuition, medical, and accommodation fees, selected talent will be provided with the best tools and opportunities to succeed in both personal & professional growth.

    A trainee of the Laliga Football Schools (LLFS), Kajol is a member of the LLFS centre in Pune and has also represented India at the historic FIFA Under -17 Women’s World Cup. Launched in 2018 as a joint project byLaliga and India on Track, the theLaliga Football Schools initiative helps in the development of the game in India through LALIGA methodology & technical knowledge of the game.

    Speaking about her acceptance into the program, Kajol Dsouza said: “I’m thrilled and grateful to have been given this opportunity by Laliga. To represent India at the Laliga Academy in Spain is a moment of great humility for me and my family and I wish to thank Laliga Football Schools for the foundation that has enabled me to reach here. My goal is to soak and learn the game from the best minds in football & continue to bring more attention to women’s football in India.”

    Laliga Academy head Francisco Javier Hernández points out: “We are very satisfied with the success of the Laliga Academy programs: this season we will have twice as many teams and twice as many players than last year, which shows that there are many athletes who see this program as the best opportunity for sporting and personal growth. The fact of being able to open the first women’s soccer team is also a milestone in the program, which we hope will continue to help promote women’s grassroots soccer globally”.

    Laliga Sports Projects head Juan Florit highlighted: “All of the Laliga Academy coaches have been selected and trained specifically for this project through an exhaustive and rigorous process. From day one, the four teams will train under the Laliga Methodology, whose main guidelines and fundamentals represent the work models of the Laliga EA SPORTS and Laliga Hypermotion clubs’ own youth academies, and major international benchmarks. Pillars such as the integral development of the player, the improvement and individual optimization of performance or the cognitive capacity and comprehension of the game will be the focus of the training process, directed in each team by a coach, an assistant coach, a physical trainer, a goalkeeping coach and an analyst; all with the ultimate goal of offering the player all the necessary tools to reach their maximum potential, both on and off the pitch.”

    LALIGA Academy: new era, new name

    LALIGA’s initiative to promote global grassroots football was born in 2021, under the name LALIGA Grassroots. Rebranded to LALIGA Academy from this season onwards, the umbrella project encompasses the long and short-term programs developed at the ESC Laliga & NBA Center in Madrid, as well as all those developed internationally. Globally, there are more than 650 projects in more than 50 countries to date, with over 200,000 male and female players having already passed through these programs, and more than 22,000 local coaches being trained.

  • Reality or digital world? LALIGA comes to life in EA SPORTS FC and bridges the gap between the real and the virtual

    Reality or digital world? LALIGA comes to life in EA SPORTS FC and bridges the gap between the real and the virtual

    Mumbai: In a step towards convergence between the real and digital worlds, LALIGA has embarked on an exciting new era in response to the evolution the company has undergone in recent years and a changing landscape. With the aim of offering football fans a more authentic experience, and having announced EA SPORTS as the main sponsor of LALIGA, the company has joined the EA SPORTS FC universe to break down barriers between the real and the virtual.

    The intersection between both these ecosystems is taking on a new dimension thanks to the collaboration between the two businesses. Volumetric data extracted from professional men’s and women’s matches has been used to help reflect the true movements of the game better than ever before. Fans will notice meticulous attention to detail, from the true-to-life colours of the team badges to the atmosphere of the stadiums, all in order to achieve an unprecedented level of immersion in the digital football universe.

    Moreover, the Francisco de Laguna pitch in Madrid will be available in the future within the VOLTA game mode of the video game. This will allow players to experience the magic of football in an exceptionally realistic virtual environment. The inclusion of this pitch in EA SPORTS FC 24 takes on added significance as it was renovated through the FC FUTURES programme and Boa Mistura art collective, with the purpose of investing in community football and making the beautiful game accessible to all.

    LALIGA is taking great strides into the future thanks to collaboration with partners like EA SPORTS, redesigning the way football is experienced at all levels. This initiative intends to reach out to wider audiences and captivate younger generations, bringing a new perspective to the world of football and to the world of video games, as well as continually delivering better experiences for fans.

    With the exciting crossover between the tangible and the digital, LALIGA and EA SPORTS FC continue to prove that the line between reality and simulation is only getting thinner.

  • Mumbai City FC announces EA Sports as official partner

    Mumbai City FC announces EA Sports as official partner

    Mumbai: Hero India Super League champions Mumbai City FC has announced its association with global gaming giant and creator of FIFA video game series EA Sports as the club’s official partner running through the end of the 2023-24 season.

    EA Sports brand marks will adorn the back of shorts of the Mumbai City first team and will feature on match days and at the team’s training facility in Nagoa village panchayat football ground.

    The partnership will also see the two entities join hands to entertain the fans of the club across India and the world with content and bring the fans closer to the club and its players.

    The announcement follows the news that EA Sports has secured the official license to incorporate the Indian Super League into FIFA 22.

    “We are delighted to welcome EA Sports to the Mumbai City family in this landmark moment for gaming in India,” said Mumbai City FC chief executive officer Kandarp Chandra. “Our focus is to bring the fans closer to the club and through our partnership with EA Sports, our supporters will have more opportunities to engage with Mumbai City through the power of gaming, especially in times when our fans are unable to watch their favourite club play from the stands.”

  • David Beckham to talk Studio 99 during Digital MipTV keynote

    David Beckham to talk Studio 99 during Digital MipTV keynote

    Paris: Global sporting icon and legendary football player David Beckham will be the keynote speaker at the 58th edition of the Cannes TV market Digital MipTV. The event is all set to begin on 12 April and will be a virtual affair for the second consecutive year.

    The 2020 edition was also forced to go digital due to the pandemic.

    In his first in-depth television industry keynote, Beckham will talk about launching his own production company, Studio 99, and his global ambitions for the content studio, MipTV confirmed on Tuesday. He will also talk about some of his current projects for a variety of global networks including A Whole New Ball Game, charting the contemporary history of the Premier League; World War Shoe, a documentary mini-series charting the untold story behind sports brands Adidas and Puma; and the upcoming definitive David Beckham biopic.

    In Conversation with David Beckham will be hosted by award-winning director and producer Ben Winston. A nine-time Emmy winner, Winston was also the executive producer of this month’s Grammy Awards and will produce and direct the Friends reunion later this year.  The show will take place on 13 April at 18.00 CEST, and will be available on catch-up until 14 May.

    After retiring from a football career that saw him play for over two decades at some of the world’s most successful clubs, Beckham has established himself as a successful entrepreneur. His independent brand management operation, DB Ventures, manages several partnerships including with Diageo, Adidas, Tudor,  and EA Sports in addition to overseeing investments such as Guild Esports plc. In 2018, he became an owner of a football club and founded Studio 99 a year later. Studio 99 is a global production and content studio that focuses on documentary films, series, and format development. It is also a commercial studio and produces a wide range of both editorial and marketing content for global brand clients.

    Earlier this month, MipTV had also confirmed American TV and film personality Marc Anthony as a keynote speaker for the event. The five-day mega event currently in its 58th year traditionally brings together distributors, producers, buyers, and commissioners of drama, doc, kids, factual, and formats programming in Cannes, France, for a week of business meetings, conferences, and global networking.

  • Nike signs on Tiger Woods in an endorsement deal

    Nike signs on Tiger Woods in an endorsement deal

    MUMBAI: For Woods, his latest Nike deal, arguably, caps a complete rebound from his marital problems that became public in 2009 and derailed his marketability.

    Since turning professional in 1996, Woods has been a Nike endorser, and his latest deal will keep him one for many more years. Tiger Woods has endorsed many brands in the past but Nike is something which has always stood by him. Reports ensure that there is a new endorsement deal between the two.

    In a statement released Wednesday confirming the new contract, Nike Golf president Cindy Davis said: “We are thrilled to continue our partnership with Tiger. He is one of Nike‘s most iconic athletes and has played an integral part in Nike Golf‘s growth since the very beginning.” Though terms of the contract were not disclosed, Woods‘ agent, Mark Steinberg, had made clear in recent weeks that negotiations were progressing to keep the world‘s No. 1 player “with Nike for the rest of his career.” Woods‘ original five-year deal reportedly was worth $40 million. Numerous media outlets cited Woods earning $100 million annually from Nike beginning in 2001.

    Over time, Woods has rebuilt his endorsement portfolio and with four victories already this season, he has fulfilled that requirement. Now, marketers such as Rolex, NetJets and EA Sports are heralding him again.

  • EA Sports, Fifa extend licensing deal till 2022

    EA Sports, Fifa extend licensing deal till 2022

    MUMBAI: EA Sports, a division of Electronic Arts and soccer‘s governing body Fifa have announced an extension of their existing licensing agreement until 31 December 2022.

    Under the terms of the agreement, EA Sports maintains exclusive rights to release Fifa-branded action and management videogames. In addition, EA Sports also holds exclusive rights to release the official Fifa World Cup videogame, as well as retaining its status as a presenting partner of the Fifa Interactive World Cup.

    EA Sports executive VP and head Andrew Wilson said, “EA Sports released the first Fifa-branded football game in 1993, and 20 years later our partnership with FIFA continues to be very strong. Our franchise has become the benchmark for quality and innovation in the sports videogame genre, and we look forward to many more years of connecting with consumers around the world with our games carrying the prestigious Fifa name.”

    Fifa secretary general Jérôme Valcke said, “Our relationship with EA Sports is of high importance to Fifa. The Fifa videogames are a key experiential component in our work to communicate the Fifa brand and its values all over the world. This is highlighted by the 2.5 million football fans that have competed in this year‘s Fifa Interactive World Cup, which is just one example of the power of our partnership with EA”.

  • WPP Digital to acquire Rockfish Interactive

    WPP Digital to acquire Rockfish Interactive

    MUMBAI: WPP Digital, the digital arm of WPP, is acquiring Rockfish Interactive, one of the fastest growing digital marketing agencies in the United States.

    “Rockfish is a fantastic addition to the WPP Digital family,”WPP Digital CEO Mark Read said. “Kenny Tomlin (Rockfish CEO) and his team have built a smart company that understands how technology is changing communications and business. Its work demonstrates how it can apply this to drive innovation for clients. We‘re delighted that under Kenny‘s leadership we will be continuing to develop the Rockfish brand and helping the team to maintain the rapid growth they have shown since they started in 2006.”

    This acquisition continues WPP‘s strategy of investing in fast growing sectors and markets and further strengthens its capabilities in the digital marketing sector. The transaction, however, is subject to regulatory nod and the approval of Rockfish‘s shareholders.

    Rogers, Arkansas (AR) -headquartered Rockfish has offices in Little Rock, AR, Dallas and Cincinnati and boasts a client list that includes marketers like Walmart, Sam‘s Club, Cisco, Procter & Gamble, United Health, EA Sports and Tyson Foods.

    Tomlin added, “The rapid growth of Rockfish into one of the world‘s foremost digital innovation companies most appropriately aligns with WPP and their vision for our continued success. We believe that our best days are still in front of us and consider this an important next step in the evolution of Rockfish.”

    Rockfish was founded in 2006 and employs 150 people. It provides clients with strategic consulting, technology, mobile, design and digital marketing services. It was named “Small Agency of the Year”by Advertising Age magazine in 2009 and was third on their “Agency A-List” in 2010. 

    OMMA magazine, a publication devoted to coverage of online media and marketing, recognised Rockfish as its “Best Web Design and Development”agency of the year in 2010.