Tag: E-commerce

Conscious Chemist partners with GoKwik

Mumbai: Innovative skincare brand Conscious Chemist has announced its strategic partnership with GoKwik, a leading e-commerce enabler, to optimise the shopper experience and reinforce the brand’s commitment to high-speed, continuous and sustainable growth.

Conscious Chemist, recognised for its commitment to using clean and sustainable ingredients, has achieved rapid growth after its feature on Shark Tank India, with revenue multiplying four times and website visitors seeing a jump of five times. Conscious Chemist will now focus on deepening its digital D2C footprint by leveraging GoKwik’s tech and data science capabilities to optimise checkout by creating a seamless login experience, prefilling addresses for the shoppers, extensive payment options, and multiple strategic discounts to accelerate revenue growth.

Within a short span of time, Conscious Chemist is already seeing a surge in order volume by 20 per cent and an uplift in GMV of 88 per cent post-partnership with GoKwik.

“GoKwik has continued to showcase prowess in helping D2C brands scale expansively with their solutions. We are witnessing a conversion uplift of 42 per cent already on our website post-integration with GoKwik. We are positive that this partnership will mark a significant chapter of the next phase of our growth journey.” said Conscious Chemist founder and CEO Robin Gupta.

One in three shoppers in India, shop on GoKwik’s network of 1500-plus brands every day, making it the deepest eCommerce shopper network in India. Leveraging this network data capabilities, GoKwik has created full-stack solutions to cater to every issue of eCommerce brands. The solutions have been instrumental in enhancing the ease of online purchases by bypassing login, prefilling addresses, and providing extensive discounts and rewards and best-in-class payment options. GoKwik also uses AI ML capabilities to reduce returns before delivery, owing to cash on delivery orders, a problem unique to the Indian peninsula.

“Conscious Chemist is a shining example of a brand that resonates with modern consumers who value sustainability, awareness and clean living. They have built a product that shoppers want, and we are now committed to ensuring these products reach shoppers in every part of India. We are delighted to support them in expanding their digital footprint and elevating their growth,” expressed GoKwik co-founder and CEO Chirag Taneja.

Conscious Chemist recently raised 1Cr in debt from Recur Club to expand its marketing, product research and digital footprint. Partnership with GoKwik is also a move towards enabling their future expansion plans.

GoKwik houses over 1500 brands eCommerce brands in its network including Lenskart, Neemans, Man Matters, Good Glamm Group, Shoppers Stop, etc, ranging from fashion, beauty, health and nutrition, electronics and other key categories of the online shopping space.

May 21, 2024
E-commerce: Leveraging the power of offer optimisation, personalisation, & AI in advertising

The e-commerce market is booming exponentially. E-commerce sales are anticipated to touch the $8 trillion mark by 2027. Attracting and retaining customers in this ever-evolving landscape is becoming increasingly difficult. Brands are consistently seeking innovative strategies to acquire the right set of users that fuel the maximum conversions. Striking the perfect balance between optimised offers, hyper-personalisation and capitalising on Artificial Intelligence is the key to maximise e-commerce success. This strategy will ensure a holistic and satisfactory user experience, benefiting businesses immensely.

E-commerce advertising, in today’s era transcends the realm of generic banners and sending out mass emails. With a colossal amount of content at their disposal, it is imperative to deliver personalised content that does not fade into the background and is able to captivate the user’s interest. Significant advancements in the field of technology marked by the growing popularity of AI and machine learning have proved to be catalysts in optimising advertising efforts.

Bridging the gap between consumer needs & promotional offers!

Tailoring promotional offers to rightfully cater to the needs of the target audience for maximum impact in contrast to bombarding them with generic discounts can significantly impact conversion rates. E-commerce platforms can harness the power of AI to get insight into the behaviour patterns of their target audience like their purchase history, browsing patterns and demographics to create offers that resonate with them in the best possible way and boost customer satisfaction. AI and machine learning algorithms can help craft the best offers ranging from personalised discount codes to limited-time promotion deals. Choosing the right distribution channel is pivotal to reach a wider and ideal audience segment that will most likely hit that call-to-action button.

Tailored shopping experiences through personalisation

Brands are turning to personalisation as a means to forge deeper connections with their audiences. From product recommendations based on past behaviour to customised email campaigns that address the specific needs of each customer, personalisation goes a long way in driving heightened brand loyalty and improved engagement. Creating a differentiated journey for each customer through multiple touchpoints is an integral part of an e-commerce marketing strategy.

Unleashing the power of AI to eevolutionise e-commerce marketing

AI is transforming the e-commerce industry to a great extent by identifying consumer preferences, predicting user behaviour and delivering hyper-targeted ads. Personalised interactions have become indispensable for brands nowadays. AI analyses huge chunks of data and helps businesses delve deep into what their customers desire. Subsequently, they are able to deliver relevant content that addresses their pain points throughout the consumer lifecycle. It also helps marketers take note of at-risk customers and help craft strategies that will rekindle their interest in the brand.

AI adoption automates workflow by streamlining processes such as product recommendations, loyalty discounts and low-level support. This enhances operational efficiency and cuts down labour costs. Also, automating tasks like emailing, order fulfilment, customer service, and payment processing, helps allocate resources to innovation and growth.

The article has been authored by AdCounty Media co-founder & chief revenue officer Delphin Varghese.

May 11, 2024
Shiprocket launches Aarambh 2024 to empower women-led SMEs

Mumbai: Shiprocket, an e-commerce enablement platform, announced the fifth edition of ‘Aarambh,’ its flagship initiative dedicated to empowering women entrepreneurs. Aligned with Shiprocket’s vision to redefine India’s e-commerce landscape, Aarambh 2024 seeks to empower aspiring women entrepreneurs by providing a platform to pitch their innovative business ideas to a distinguished panel of investors and venture capitalists.

Commencing on 26 February 2024, Aarambh 2024 extends a warm invitation to women entrepreneurs nationwide, encouraging them to register and nominate themselves for an opportunity to present their ideas before the esteemed jury. In India, women constitute just 14 per cent of entrepreneurs, overseeing 20 per cent of MSMEs among 58.5 million enterprises. In line with this year’s theme of “Invest in women: Accelerate progress”, Shiprocket’s primary focus is to create a platform for women-led SMEs in India to showcase their entrepreneurial brilliance, catalyzing the growth of dynamic enterprises.

Beyond the competitive aspect, Aarambh 2024 offers participants a unique chance to network with experienced professionals, investors, and potential business partners. In addition to coveted cash prizes, participants also have the opportunity to receive Shiprocket shipping credits, providing valuable support on their journey to business success.

Shiprocket MD & CEO Saahil Goel expressed his enthusiasm, stating, “The Aarambh initiative has been a resounding success over the years, and it is heartening to witness the impactful contributions of women entrepreneurs to the growth of India’s commerce. Our nation’s women have extraordinary potential, and we are excited to see what new and disruptive ideas will be presented during Aarambh 2024.”

Entries for the Aarambh 2024 edition are now open, and Indian shepreneurs can apply for the shortlisting process on the Shiprocket website the link is down below. Shortlisted pitches will have the opportunity to present their business ideas to the jury panel in a virtual event. The best business idea will have the opportunity to earn up to 2 lakh Shiprocket credits from a total pool of 4 lakh Shiprocket credits for winners along with additional benefits from Shiprocket and other sister concern companies. With Aarambh 2024, participants will also get an opportunity to network with industry leaders, access capital for building their businesses (opportunity to get flexible capital up to INR 5 Crores through Shiprocket Capital), and garner visibility for their brands through the Shiprocket platform. The jury for this year consists of three seasoned business leaders- Trisha Vaidya, Angel Investor & Ex-COO Dr Vaidya, Malika Sadani, founder and CEO, of The Moms Co. and Divyanshi Chowdhary, Investment Professional, DeVC India.

Last year’s winners were: Rashi Bahel Mehra, founder & CEO, Alanna, Oshi Kumari, COO, Inside FPV (1st Runner up), and Nisha Ramasamy, Co-Founder, Ariro Toys (2nd Runner up)

https://www.shiprocket.in/aarambh/

February 27, 2024
GroupM India’s 2024 TYNY Report unveils surprising trends and insights

Mumbai: GroupM India has released its annual This Year Next Year (TYNY) report on 13 February 2024. The overall ad revenue is expected to reach Rs 1,55,386 crore in 2024, with an incremental Rs 14,423 crores compared to 2023.

GroupM South Asia CEO Prasanth Kumar said, “Despite facing macroeconomic challenges, we remain optimistic about the industry. At 10.2% India will be the fastest growing top market. 2024 will also see an upside from the spends leading to the General Elections. Digital particularly retail media and digital extensions of TV are expected to drive the growth. SME continues to fuel the growth. Linear TV is at a point of inflection and needs to be enabled with rapid deployment of technology to stay relevant.”

GroupM – India president – Investments, Trading, and Partnerships Ashwin Padmanabhan said, “The advertising landscape is evolving with the fragmentation of search, rapid rise of influencer marketing and retail media. Reflecting this, at INR 88,502 crores of the overall INR 1,55,386 crore, digital will contribute to 57% of all ad revenue. Within digital ad revenue, search contributes 22%, retail media 18% and the rest 60%. Sectors like Auto, Realty and Offline Retail are expected to power the overall advertising growth.”

GroupM India business Intelligence head Parveen Sheik said, “Global advertising presents a steady picture: a projected 5.3% global growth in ad revenue for 2024, reaching $936 billion, with digital leading the charge at a commanding 79% share of all ad revenue. India continues to be ranked 8th globally and its ad revenue growth among its peers is a testament to its potential and resilience. Adaptability is key to navigating an evolving advertising landscape amidst inflation and geopolitical tensions.”

The GroupM TYNY report also unveiled several evolving trends for 2024.

Key trends include:

1 Increasing influence of gen-alpha will drive distinctive marketing strategies

2 Attention Planning – customising insights for actionability

3 21% of television homes to be addressable in 2024

4 Sports to focus on immersive experience journeys

5 Brand marketing becomes more accountable on performance, breaking silos

6 Step-up on search

7 Ecommerce drives deeper into organisations

8 India’s general & modern trade getting digitized leading to rise of omni channel commerce

9 Rapid developments in AI will transform media, messaging, and measurement

10 AI & technology dominate the content landscape & creator economy

11 Importance of niche consumer segments will power the growth of micromarketing

12 With consent becoming critical, zero party data will empower various areas of marketing

https://indgrm.com/TYNY/

February 13, 2024
Pink Love Sale live on Nykaa & Nykaa Fashion
Mumbai: With the season of love, comes the season of celebrating with all things lovely. India’s most loved beauty and fashion sale extravaganza is here – with deals you cannot miss. Nykaa’s annual Pink Love Sale commences on 9 February and is ready to set the tone for love, romance, celebration and joy with unbelievable steals and deals in both beauty and fashion! So, if you don’t already have the two apps (Nykaa & Nykaa Fashion), this is your cue to download them now!

We’re bringing you all the loved beauty essentials — must-have makeup, skincare, and hair care at upto whopping 50 per cent off on top brands such as Lakme, Maybelline, Nykaa Cosmetics and Tresseme along with amazing gifts on purchase of luxe products from brands like MAC, Kiehls and Huda Beauty. If you are impressed with Beauty, let us tell you that, on Nykaa Fashion, 2600 plus brands from international bestsellers, iconic collaborations, runway trends, and homegrown staples are up to 80 per cent off. Expect never-seen-before offers on RSVP, Twenty Dresses, Gajra Gang, Label Shaurya Sanadhya, Odette, Revolve, Ritu Kumar, Pipa Bella, Azai, and others.

With the widest selection of 100 per cent authentic products from international bestsellers, iconic collaborations, runway trends, homegrown staples, free shipping and with over 5000 plus brands across beauty and fashion to choose from- this is one event you simply cannot and must not miss.

On Nykaa Beauty: Major savings on luxe brands with M.A.C at flat 15 per cent off, HUDA beauty at upto 50 per cent off, Charlotte Tilbury at upto 20 per cent off, Buy two get one on Estee Lauder and Kama Ayurveda offerings, Too Faced at flat 20 per cent off and Laneige at upto 25 per cent off; last but not the least Yves Saint Laurent at flat 10 per cent off.

Mega deals on makeup with brands such as Maybelline, Nykaa Cosmetics, Lakme, Kay Beauty, at upto 50 per cent off and brands like Bobbi Brown, Smashbox, e.l.f. Cosmetics at flat 20 per cent off.

Skincare is not far behind with the much-revered COSRX at flat 20 per cent off and Buy two get one offer on Minimalist. Stock up on your shelf residents such as Cetaphil, Dot & Ke, Clinique, Plum, Neutrogena among others at up to 30 per cent off. Managing your mane was never this easy with Anomaly on buy one get one, Nykaa Naturals at 50 per cent off, L’Oreal Paris on 40 per cent off and Schwarzkopf Professional with minimum 20 per cent off.

On Nykaa Fashion: With stylish gifts on every order, ample giveaways, exclusive offers on the latest drops, flash sales and more, rest assured that you will #StayStylish regardless of the occasion this season:
- Loved brands and styles from across the globe: Celeb-loved Revolve, Lipsy, Cider, Little Mistress, NA-KD at up to 80 per cent off and more. Among Indian brands, brands like Biba, Kalki Fashion, AutumnLane, W will be available at upto 60 per cent off
- Heartland Pride: From #HiddenGems, brands such as Janasya at upto 80 per cent off, Aarke Ritu Kumar, Scakhi, Swatantra, Truebrown, Odette, upto 65 per cent off Chidiyaa, Teekhi Imli, Gayraa, Label Shaurya Sanadhya upto 55 per cent off, Everbloom, Gillori at 10 per cent off, and so much more
- Lovely LUXE: What is Pink Love Sale, if it doesn’t make long-time designer wear dreams come true? Well with brands like House of Ritu Kumar at up to 65 per cent off, Aanchal Sayal and Outhouse starting at Rs2,500, Masaba starting at Rs 990 (all products) and Rs 5,000 (apparel), Paulami and Harsh starting at Rs 8,500 and Love to Bag starting at Rs 4,400 among others
- With love, from Nykaa Fashion’s house of brands: Get ready to pamper yourself as Nykaa’s house of brands has some of the most fetching deals. Fan favourites like MIXT, RSVP and Twenty Dresses, Likha, Gajra Gang, Nyri will be available upto 70 per cent
- More and more, expect top accessory brands such as Yellow Chimes, Priyaasi, Pansh at upto 80 per cent off, Accessorize London and Aldo at up to 60 per cent off, Guess upto 40 per cent, Lavie and Caprese at upto 70 per cent off, Pipa Bella, Azai and Giva up to 50 per cent off
Additionally, enjoy up to 70 per cent off on home, men’s and kids category as well to ensure you share the love .

Hit the Nykaa and Nykaa Fashion app and shop now.
February 10, 2024
Performics India elevates Gautam Surath as its chief operating officer

Mumbai: Performics India, part of Publicis Groupe India has announced the elevation of Gautam Surath as its Chief Operating Officer (COO), effective from January 1, 2024. In his new position, Surath will provide strategic direction and oversight to all domestic large client portfolio, spanning across BFSI, CPG, Telco, Travel& Hospitality, Gaming and New-Age Startup industry verticals. In addition, he will integrate Performics’s rich expertise on digital media, e-commerce and SEO with new-age beyond media capabilities such as MarTech, Data, AI and Performance creatives to help our clients maximise value from their digital investments. In this new role, Surath will report to Lalatendu Das, Performics India CEO.

Surath has been with Publicis Groupe for over 20 years, working across, China, Southeast Asia and India. Surath has demonstrated an impressive track record in serving clients across media, ecommerce, data, analytics and technology. Prior to the current role, Surath led BFSI and CPG verticals for Performics India as its Managing Partner.

Performics is a leading provider of digital, performance marketing, e-commerce, digital creative and MarTech solutions in India. Performics India has been on a strong growth trajectory, clocking double digit revenue CAGR consistently over last 4 years. Further, 2023 has been a seminal year for Performics with multiple award wins at reputed platforms such as DRUM, Effies, MMA Smarties and Emvies. Performics India’s decision to appoint Surath as COO is a strategic move aligned to the company’s overarching vision of being the ‘pre-eminent full-stack digital marketing Agency in India.’ His proficiency in cross-disciplinary functions, along with his proven leadership capabilities, positions him as a key enabler in realising Performics India’s aforesaid vision.

Das said, “I am extremely pleased to have Gautam as our Chief Operating Officer at Performics India. Gautam brings rich digital experience at the intersection of digital Branding, eCommerce and Performance media. Our clients are looking for full-stack digital solutions, including rich media, SEO, digital creatives, data and AI, to drive specific outcomes.

Leveraging his holistic understanding on media, data, analytics and eCommerce, Gautam will provide consultative support to our clients in their growth journey. Further, as Chief Operating Officer, Gautam is poised to contribute significantly to Performics India’s continued success and growth trajectory. On behalf of the entire team at Performics India, I congratulate Gautam on this well-deserved promotion and look forward to our continued collaboration.”

Speaking about the new opportunity, Surath said “These are exciting times at Performics India. We are now well into our journey of creating expertise within our key industry verticals CPG, BFSI/Fintech, OTT and Telecom. We continue to strive to grow our clients market share through a blend of strategic, technological, and product-oriented solutions. In a world where consumers engage with more and more platforms, our 1800 performance marketing experts, who undergo continuous certification on these platforms bring a distinctive advantage to our clients. I look forward to being part of Performics India’s growth journey and the opportunity to shape it.”

January 25, 2024
Reliance Jewels unveils exclusive jewellery collection inspired by spring festivals

Mumbai: Reliance Jewels, known for its deep-rooted appreciation of India’s rich cultural heritage, is announcing its latest collection as the auspicious spring season nears. This new range of jewellery celebrates the vibrancy and diversity of India’s spring harvest festivals.

Drawing inspiration from astrological mandala patterns, which hold significant importance during this period, the collection features stunning sets of earrings and necklaces. Crafted from pure gold, these pieces are adorned with laser-cut designs that beautifully encapsulate celestial motifs of stars, cosmos, and planets, embodying the essence of movement and transition intrinsic to these festivals.

Across India, spring festivals are celebrated with unique customs, reflecting the country’s unity in diversity. From the bonfires of Lohri in the North and the kite-flying of Uttarayan in the West to the harvest festivities of Magh Bihu in the East and the Pongal celebrations in the South, each region brings its own flavour to this joyous time of year.

Emphasizing the harmony between tradition and contemporary design, Reliance Jewels’ latest collection offers an artistic blend of India’s varied cultural tapestries. The brand invites its patrons to commemorate these festive moments with their exclusive collection, now available in all stores and on their website.

Reliance Jewels, a part of Reliance Retail Ltd., boasts over 400 stores in showrooms and shop-in-shops across more than 200 cities. The brand is renowned for its exquisite gold, diamond, and silver jewellery collections, marked by impeccable design and craftsmanship. Each piece is a testament to the brand’s commitment to offering unique designer collections that resonate with India’s artistic, craft, and heritage inspirations.

For more information about the new collection and the rich traditions it embodies, visit the Reliance Jewels website or follow their social media channels.

January 12, 2024
Celebrate this harvest season with Amazon.in’s Pongal & Sankranti Festive Store

Mumbai Grab exciting deals this festive season during Amazon. In’s specially curated Pongal and Sankranti Festive Store, offering a wide selection of products across categories for the customers. This one-stop-shop will provide you with deals on a range of products, including ethnic wear, electronics, appliances, home décor, fashion and beauty essentials, accessories, fresh fruits, vegetables, flowers, and much more.

Customers can avail these offers till 18 January 2024, and save big whilst shopping from the convenience of their home. Some of the top brands that are offering attractive deals are OnePlus, ASUS, Cadbury, Happilo, Philips, Just Herbs, Amul, Lizol, Anarva, Aashirvaad, Gold Art India, Lignum Arts, amongst others.

Here are some products customers can select from on Amazon.in’s Pongal & Sankranti Festive Store with offers from sellers.

Enhance festivities, surprise the tech enthusiast with a gadget gift

ASUS [SmartChoice] Vivobook 15, Intel: The stylish everyday laptop, ASUS Vivobook 15 is equipped with the latest processor for efficient work on the go. Additionally, it comes with Intel Core i7-12650H Processor, 15.6-inch and Intel Iris Xᵉ graphic card. Get it on Amazon.in for Rs 30,990

boAt Airdopes 141 ANC TWS Earbuds: Dive into the ultimate audio experience with boAt Airdopes 141 ANC TWS earbuds. The earbuds are equipped with state-of-the-art technology such as Beast Mode that lets one experience lag free audio and ENx technology that helps cut through noise. Get this on Amazon.in for Rs 1,799

JBL Partybox 110: Power the party all day or all night with these wireless Bluetooth party speakers. With 12 hours of playtime, one will never have to worry about spills or splashes. Get it on Amazon.in for Rs 27,666

OnePlus 11R 5G: Power never looked this good. The OnePlus 11R boasts a 5000 mAh battery, 100W SUPERVOOC charging capability, and delivers smooth and fast performance. Additionally, it excels in capturing clearer, highly detailed images with its advanced triple-camera system. Get this on Amazon.in for Rs 39,999

pTron Bassbuds Plus in Ear True Wireless Stereo Earbuds with Mic: Be elegant. Be stylish. Be loud with pTron Bassbuds earbuds that comes with Bluetooth 5.0 technology which provides faster pairing, more stable connection and signal transmission. Get this on Amazon.in for Rs 699

realme narzo 60X 5G: Offering next-gen design, this budget-friendly 5G smartphone has a 50 MP primary camera that captures high-quality pictures with astounding clarity and detail. Get this on Amazon.in for Rs 14,499

Relish the festive treats at the comfort of your home

Amul Gulab Jamun, 1 kg, Can: This ethnic sweet is fried in pure ghee. Enjoy the finest delicacy made with the purest of ingredients. Get this on Amazon.in for Rs 170

Cadbury Celebrations Rich Dry Fruit Collection Chocolate Gift Box, 177 g: Kuch achha ho jaaye, kuch meetha ho jaaye, with Cadbury Celebrations. Filled with the goodness of Cadbury chocolates, it’s the perfect gift for those whose presence makes every occasion perfect. Get this on Amazon.in for Rs 275

Gits Open & Eat Rasgulla Tin: Experience the authentic Bengali taste of ‘Roshogollas’ with Gits Open & Eat Rasgulla. These are prepared with Chhena giving the rasgullas a soft and spongy texture taking one on a journey like no other. Get this on Amazon.in for Rs 179

Save big and enjoy hassle free grocery shopping

Ariel Top Load Matic Liquid Detergent 3.2 Ltr: The new Ariel Matic Top Load liquid detergent is your everyday laundry solution, providing tough stain removal in one wash while protecting clothes from fading. Ariel’s cutting-edge cleaning technology effectively removes tough stains of tea, coffee, chocolate, and tomato-based gravies from your clothes. Get this on Amazon.in for Rs 524

Lizol 1800 ml – Citrus, Disinfectant Surface & Floor Cleaner: Lizol household floor cleaner comes with 3 Triple Germ Action that kills 99.9% of bacteria, viruses, and fungi, providing 10x better cleaning for your home. Get this on Amazon.in for Rs 349

Give an ethnic flair to your festive celebration with a range of traditional apparels and accessories

Anarva Women’s Banarasi Silk Blend Saree with Blouse Piece: Anarva believes that no other attire compliments the beauty of a woman as much as a traditional ethnic Saree does. The brand has a knack of crafting quality sarees covering an extensive range of fabrics and designs. Get this Saree on Amazon.in for Rs 809

Lakme Lumi Cream: For women who are on the go and could use the extra minutes before stepping out, the new Lakmé Lumi Skin cream is here to the rescue. This cream lets you get that perfect look of makeup with the benefits of skincare for any occasion. Get this on Amazon.in for Rs 164

Sukkhi Ethnic Gold Plated Kundan Multi-String Set: This traditional Kundan Gold Plated jewellery Combo for women will complement any Indian attire as it not only enhances their beauty, but also gives one immense confidence. This superior quality & skin friendly jewel set features a unique one of a kind traditional embellish with antique finish. Get this on Amazon.in for Rs 377

SWORNOF Womens Kanjivaram Banarasi Silk Saree Kanchipuram Patola saree: Explore the collection of beautifully designed sarees from “SWORNOF” on Amazon.in. Each piece is elegantly crafted and will surely add to your wardrobe. Pair this piece with heels or flats for a graceful look. Get this on Amazon.in for Rs 949

VASTRAMAY Men Green Cotton Silk Shirt and Dhoti Set: Vastramay brings to you this stylish yet comfortable men’s bottle green and white ethnic South Indian shirt with a ready-to-wear traditional mundu dhoti that comes with Velcro and a pocket. Adorn it for a perfect classy and trendy look, and pair it with a jutti or mojari for a royal feel. Get this on Amazon.in for Rs 794

Get all your festive cooking essentials

Aashirvaad Svasti Pure Cow Ghee: Add the extra bit of goodness to one’s meals with Aashirvaad Svasti Pure Cow Ghee made with a special SloCook process. With Vitamin A for immunity, one can ensure the safety and health of one’s family. Get this on Amazon.in for Rs 639

Happilo 100% Natural Premium California Dried Almonds: Happilo California Dried Almonds is a pack of wholesome goodness as it consists of high protein, dietary fiber, no gluten, and NON-GMO, zero trans-fat and zero cholesterol. Rich in Omega-3, Anti-oxidants, Vitamins, Calcium, Iron and Magnesium, this pack of nuts prepares you for a power packed day ahead. Get this on Amazon.in for Rs 506

January 12, 2024
The Souled Store partners with Simpl with 1-Tap Checkout

Mumbai: The Souled Store, India’s online brand for officially licensed merchandise announced a partnership with Simpl – India’s checkout network, to strengthen its e-commerce platform in order to provide an enhanced e-commerce experience as millions of customers make Direct-to-Customer (D2C) platforms their primary fashion retail channel.

Through this partnership, consumers can access lakhs of official merchandise, available on The Souled Store platform (App & Website) through Simpl’s 1-Tap Checkout. This judicious mix of The Souled Store’s wide selection of products, delivered across the country, combined with Simpl’s 1-Tap convenience, will play a crucial role in enabling a seamless e-commerce experience for customers while enhancing conversions, minimising transaction failures, cash-on-delivery transactions and reducing product returns which are important pain points for the industry.

Speaking of the partnership, The Souled Store co-founder Vedang Patel said, “The Pop fashion ecosystem in India is maturing at a rapid pace with millions of customers from across the country taking to e-commerce and D2C platforms to fulfil their evolving fashion needs. As a customer-focused platform, we felt the need to provide greater convenience to our customers, particularly millennials and Gen Z, across the board for whom e-commerce has become the primary retail channel. In this endeavour, we are delighted to partner Simpl to offer a 1-Tap Checkout for lakhs of our merchandise to over seven million of our customers across the country. With Simpl, we find synergies in our collective vision of empowering customers through greater convenience online in a quick and seamless manner.”

The Souled Store generates over 90 per cent of its sales through its own e-commerce platform, necessitating the need to enhance customer experience on their platform. The company experienced a 5X growth compared to the average business during the Black Friday sale last November. The top demands were in the winter wear categories, followed by oversized t-shirts and denims.

Speaking of the partnership, Simpl founder and chief executive officer Nitya Sharma said, “Fashion e-commerce marketplaces and Direct-to-Customer platforms are becoming the primary retail channels for new age customers who are looking for a more convenient and hassle-free way of accessing products online. Simpl, as an organisation, is committed to bringing an enhanced convenience and building customers’ trust on merchants online through its proprietary 1-Tap Checkout. We are delighted to partner with The Souled Store, which is one of the early movers in the D2C space, to enhance the checkout experience of millions of their customers across the country. This partnership also expands our presence in the fashion e-commerce sector with hundreds of merchants serving millions of customers, choosing Simpl as their preferred checkout partner checkout”.

Currently, thousands of small, medium, and large fashion, accessory, and beauty merchants across the country use Simpl’s 1-Tap Checkout and Simpl Checkout solutions. They have witnessed over a 70x increase in transactions, respectively, over the last 1 year. Overall, over 26,000 merchants and millions of customers across the country opt for Simpl’s Checkout options to increase conversions, reduce returns, and enhance convenience.

According to a joint report by Bain&Co and TMRW, Fashion is one of the largest and fastest-growing categories online, driven largely by Gen Z customers. The total contribution of e-commerce to fashion is expected to increase to 30 per cent over the next five years from the current 10-12 per cent. This growth will propel the size of the fashion e-commerce market in India, currently around Rs 8-10 billion, to approximately Rs 30 billion, growing at a rate of 35 per cent in the next five years. This spells immense opportunities for D2C merchants looking to reach out to millions of young customers across the country by enabling quick and easy checkout through Simpl’s 1-Tap Checkout.

January 8, 2024
FirstCry parent company Brainbees files IPO application

Mumbai: According to SEBI (Security Exchange Board of India) filings, Brainbees solutions parent company of Omni channel FirstCry submitted an application for an IPO (Initial Public Offer) on 28 December 2023.

Launched in 2010 headquartered in Pune, It is an e-commerce company focused on a niche sector of baby products. In 2020 FirstCry raised Rs 1000 crores for series E funding. As per media reports in fiscal year 2023- 2024 the company reported revenue of Rs 1406.9 crores. The IPO fund can utilise procurement, employees benefit expenses, advertising expenses. The startup currently owns more than 300 stores and around 615 franchise based stores across Pan India.

According to Moneycontrol reported, FirstCry is looking to raise funds of Rs 4200 Crores through IPO, rest 60 per cent fund will garner through OFS (Offer For sale). The company is looking further for expansion and growth.

Company spent Rs 159.2 crores on Employees Benefit Expenses (EBE) before the IPO. In the fiscal year 22-23 the company suffered losses. According to DRHP filed before the regulator renowned names of institutions like M & M, SoftBank, Apricot, Investments, Valiant, Mauritius, TIMF, Think India will sell its stakes from FirstCry.

The OFS consists of 5.4 crore of equity shares. In 2021, the company raised funds from equity funding.

December 28, 2023