ITV

Tag: E-commerce

  • TO THE NEW partners with Sokrati to enhance and expand digital advertising services

    TO THE NEW partners with Sokrati to enhance and expand digital advertising services

    MUMBAI: TO THE NEW, Asia’s leading integrated digital services network, today announced a strategic partnership with Sokrati, a popular ad technology and analytics company. The strategic partnership will allow TO THE NEW to expand its service capabilities in the digital advertising space and enhance offerings in social media marketing and mobile advertising.

     

    Using the Sokrati platform, TO THE NEW will be able to integrate best in class ad solutions across search, social, display & real-time bidding into service delivery for clients. The partnership will also enable Sokrati to leverage TO THE NEW’s network in India, Middle East & South East Asian markets.

     

    According to the IAMAI and IMRB Report 2013, in FY 2012-13, out of the total online ad spend which contributes to 2,260 crore, majority of the ad spends went to search (38%) followed by display (29%) and social media (17%). The report further states that the Indian online advertising market is projected to reach INR 2,938 crore by March 2014.

     

    Commenting on the partnership, Mr. Puneet Johar, Managing Director, TO THE NEW said, “As brands increasingly rely on online media to acquire social and mobile first consumers, our association with Sokrati will broaden our multi-channel performance marketing capabilities. This along with our own analytics, content and technology platforms will enable us to deliver an integrated digital solution to clients.”

     

    TO THE NEW will leverage Sokrati’s expertise in the field of performance driven marketing which plays a crucial role in the sustenance of any organization. With its proprietary technology and solutions, Sokrati will help expand the network’s footprint on paid search, provide contextual and audience targeting on display advertising, drive loyal app-installs with mobile marketing and also help increase conversions and branding with personalized remarketing.

     

    “We are extremely excited to partner with TO THE NEW and their pan-Asia network. Every day, more advertisers across Asia are embracing digital as an integral part of their marketing strategy. We are confident that Sokrati’s customer-centric marketing solutions will help these advertisers expand their brand reach across all digital channels while keeping profitability and end users squarely in focus,” said Mr Ashish Mehta; Co-Founder & CEO, Sokrati.

     

    Through its business units – Ignitee Digital, IntelliGrape Software, Tangerine Digital, Techsailor and ThoughtBuzz, TO THE NEW offers expertise in digital marketing, content, technology, analytics and social media analytics. TO THE NEW collectively manages the mandate for more than 120 clients across Asia, in diverse sectors like BFSI, Automobiles, E-commerce, FMCG, Retail, Sports, Hospitality and Media & Entertainment.

  • Times Internet launches Gaana Awards 2014

    Times Internet launches Gaana Awards 2014

    MUMBAI: The much-awaited  awards in the digital music platform is here. Times Internet presents the inaugural Gaana Awards which celebrates music, both Indian and international.

     

    Gaana.com, the largest online music broadcaster in the country which has a catalogue of 3 million songs across various languages, has announced the launch of the Gaana Music Awards 2014. The awards will be determined on the  basis of actual playouts & user consumption across  the digital platforms on Gaana. With over 2 billion minutes of music consumption & over  half a billion song playouts, Gaana is poised to declare the “actual music tastes and preferences of Indians globally.”

     

    The Gaana Music awards will have innovative and interesting award categories like Fastest-to-First Song and the Fastest Growing Music Label in the country. The other categories for which the awards would be presented are Most popular International song, Most popular Hindi song, Most popular Hindi album, Most popular regional song (Tamil and Kannada) and Most popular playback singer (Male and Female). It will honour both Indian and international music, another first in the industry.

     

    On this delightful occasion, Pawan Agarwal, Business Head, Gaana, said, “We are excited, as we launch these much anticipated awards. As a pioneering award in the digital music space, we hope, it will become much bigger in the coming years as the online consumption of music grows. We are extremely delighted to honour the best of the best in the Indian music fraternity.”

     

    On this delightful occasion, Pawan Agarwal, Business Head, Gaana, said, “We are excited to launch these much anticipated award in the digital music space. We hope it will become much bigger in the coming years as the online consumption of music grows. Also, we are extremely  delighted to honour the best of the best in the Indian music fraternity.”

     

     Awards will be promoted across TIL networks with a unique visitor base of more than 45 Million visitors per month.

     

     Gaana.com is India’s No. 1 music broadcasting service with 7.5 million active monthly users. Around 4.2 million apps are downloaded in less than a year. It has 3 million registered users and is growing with a content catalogue of over 3 million songs in more than 21 languages.

     

    TIL is the digital venture of  the Times of India Group which spans news, MVAS, E-Commerce, Music, Video and Location Based Services.

  • Expect an inflexion point soon, says Jabong’s Praveen Sinha

    Expect an inflexion point soon, says Jabong’s Praveen Sinha

    MUMBAI: With our increasingly frenetic lives, especially in metros and towns, more and more people are opting to shop online instead of tiring themselves out at stores and malls.

     

    No wonder online retail is booming business with an e-commerce website going live almost every other day. That these portals often make little or no profit and are forced to raise funds to stay alive is a separate story. 

     

    The journey of Jabong.com – the Indian fashion and lifestyle e-commerce site co-founded by Praveen Sinha, Arun Chandra Mohan, Manu Jain and Mukul Bafana in January 2012 – is no different.

     

    One of the most visited e-commerce sites during the Great Online Shopping Festival 2013, reportedly, Jabong is currently raising a fresh round of equity funding, estimated at $100 million, of which it has received $27.5 million from British development finance institution CDC. Just last month, another online retailer, Myntra.com, raised $50 million through equity funding.

     

    While Jabong co-founder and MD, Sinha, refused to comment on raising funds, he spoke of where the company and the business of e-commerce is headed in an interview to indiantelevision.com.

     

    Excerpts…

     

    How would you think Jabong.com fared in 2013?

     

    The year was pretty good; in terms of growth and health, the financial and operational matrix, and when it comes to revenue. We saw twice the growth and almost thrice the revenue last year.

     

    The interesting insight is that in 2013, we saw more than 50 per cent purchases from consumers from cities other than the top four metros. Secondly, the combination of social media and mobile worked in our favour as both play the role of influencer and act as enablers for people to buy online. So, for us, these platforms have become more important. And with a good balance between payment options, we didn’t see a significant change/imbalance in terms of cash-on-delivery (COD) or online payment. As we grow, the percentage of online buyers is increasing, though not significantly, and that shows trust is building among people and they are putting more faith in us.

     

    Where do you see the company going in 2014?

     

    Similar growth is obvious. I think there will be an inflexion point, where we will see even more growth than what we are seeing today. I’m not sure whether that point will come in 2014 or 2015 and the reason I’m saying so is because the growth which I’m referring to will only happen in the fashion and apparel categories.

     

    These categories have the highest demand, followed by electronics. That said, if you compare India with other countries, there is a huge gap between where we are and where we need to be.

     

    For example in telecom, when we started, we had least penetrated landline numbers but with the onset of mobile, we saw good penetration. Now, it is really high. So, if we compare e-commerce to telecom penetration, e-commerce will see a huge jump. Internet penetration and usage for retailing is around 15-20 per cent in India while in other countries, it is up to 40-60 per cent. Therefore, the gap will be filled up though we don’t know if it will happen this year or next year or year-on-year.

     

    The e-commerce business has changed drastically over the years. What are the reasons behind the changes? How big is the industry now?

     

    There are multiple reasons for the change. Firstly, it is trust. There is a history to why people didn’t trust. E-commerce is not very new in the country; there were a few players already in the market but the quality of products wasn’t right, delivery was an issue, so was pricing. People were not happy with the experience. Secondly, there has been an increase in the number of people online. Thirdly, the players, especially new entrants, wanted to build on trust so they came up with return policy, COD. Fourthly, it was not only about selling unknown or luxury brands which only a few people knew about, but also popular brands. Assortment build was huge. It is now value for money. People are now getting a good choice and at a lower price. It is a win-win situation for the customers.

     

    Another point is about the infrastructure where logistics have evolved; some companies have built their own logistics to have better payment options. Also, brands are ready as they are getting more space. For instance, a brand with a presence in 40-60 cities would reach say 6,000 cities at one go through e-commerce.

     

    Do you see e-commerce companies cutting across age-groups or will they continue to target the youth?

     

    By the next generation, e-commerce will cut cross all ages. The internet is new, so most of the internet population is made up of people in the age group of 15-35 years. This age group is very comfortable using technology while the older generation spends more time online checking emails rather than buying. However, this will change over time and people will shift from just content to purchasing as well.

     

    Will too much competition benefit or harm the industry as companies have special discounts to lure customers?

     

    If you don’t give discounts, how do you make profit? Globally too, there are a lot of e-commerce companies but very few have scaled up. It’s not that these don’t give discounts.

     

    Both the offline and online worlds have their pros and cons. A strong plus point of the online world is that we don’t have to open up a high-end physical infrastructure. So, you don’t have high rentals and high operation costs. Also, you don’t have limited period of service. All these factors allow us to have savings.

     

    What e-commerce companies do is they give out that saving to customers as discounts so that the whole sector grows. Even today, the sector is not even one per cent of the economy. Even in the case of developed countries like the US and developing ones like China, this was the model followed before it became profitable.

     

    Which period of the year is best for Jabong.com? What makes it the best?

     

    There is no best season for us. We create our own throughout the year. It is mostly occasion-based, for example Diwali, Valentine’s Day etc. but we create our own occasions and repeat the patterns.

  • ‘Post 2-min ad cap on TV, OOH medium will see double digit growth’

    ‘Post 2-min ad cap on TV, OOH medium will see double digit growth’

    Out of Home industry has always been categorised as a supporting medium for television; however, it has gained more popularity amongst advertisers after the two-minute ad cap on television. Interestingly, television medium has sufficient channels and different TV slots to cope up with ad cap restriction. But I really think that OOH medium will grow and see double digit growth in the next three to five years. The key reasons for OOH medium’s growth would be that people have figured out better ways to utilise this medium in terms of innovations, latest technology and result orientated campaigns  and another reason is that the young audiences is spending ample amount of time outside, therefore this medium becomes much more relevant.

     

    The FMCG category has never made a significant use of OOH medium. But this will change consistently and this medium has more potential for the FMCG category. But the OOH medium will see a lot of spends from the entertainment and movies categories. Also, the OOH medium will see huge impulse spends from e-commerce sites and therefore this area will grow. I also believe that it will be difficult for brands to pay such sharp increase in rates.

     

    I believe that outdoor advertisements are one of the most cost efficient ways to reach potential customers and clients. Additionally, we can target with OOH the consumers across culture, language, season, age, and in any format. In order to address GAPS in terms of marketing reach, OOH is the best customized solution for the organization.

     

    However, there is tussle between advertisement spend when it comes to Internet and OOH. In fact OOH media is used throughout the year for product launches, branding initiatives, sales activation because of its cost-effectiveness.

     

    But I am also sure that TV budget will never be kept nil as it is an important medium. But having said that, a brand needs to be always active in OOH medium, as it gives multiplier effect on ground level. The large format with its local communication, singular pictorial representation, minimal and bold message, strategic locations, cost efficiency and media effectiveness helps a brand deliver its key message to a large audience in an uncluttered environment.

     

    With new techniques, innovation and new formats, outdoors has earned its share in the market. Brands which are looking at exploring unique solutions, outdoor offer them great creativity in still media and random visibility with the help of transit media.

     

    Importantly, outdoor will have to compete with print, radio and most importantly social media. Innovations will play crucial role if more brands are diverting their interest on this medium. Ambient and transit media along with BTL activation will become important.  Monitoring system and assured ROI will enhance the preference for the medium.

     

    (The writer is the Managing Director, Global Advertising)

  • Brandmovers launch new Puma digital campaign with Chitrangada

    Brandmovers launch new Puma digital campaign with Chitrangada

    MUMBAI: Brandmovers, the global digital creative agency today unveiled its first fitness centric campaign titled ‘Chitrangada Singh’s Gear Up buddies for Puma and Jabong.com’. The campaign can be seen at http://www.jabong.com/gearupbuddy.

    Brandmovers conceptualised, produced and developed this campaign in the form of an interactive video on fitness routines, for all fitness lovers. The video is live on the website of Jabong.com and would enable online users to experience interesting exercises such as running, zumba and crossfit.
    Watch the Video: Chitrangda Singh’s Fitness Workout #GearUpBuddy

     Brandmovers’ new Puma campaign includes three instructors along with Chitrangada who are known as Chitrangda Singh’s ‘Gear Up’ buddies and will train the viewers in zumba, crossfit and running. This video gives users the ability to change between exercises, while the people on screen switch into different Puma fitness gear. The most annotated YouTube video in history with over 1700 annotations, this exclusive video also gives users an option to know more about the particular fitness gear by clicking on it, and directing them to Jabong.com if they want to purchase.

    “With Puma’s first of its kind digital fitness campaign, we are trying to create online engagement by making people a part of the video experience rather than witness it. The concept of Chitrangda’s ‘Gear Up’ buddies is designed for people who like to stay fit. The campaign will attract and involve people, making them shop online at the same time”, said Brandmovers India co-founder and CEO Suvajyoti Ghosh.

    “The trend of e-commerce players partnering with retail brands is yet to evolve. We wanted to create an edgyimmersive brand experience that is shareable and linked to online sales on an e-Commerce website.” he added.

    Brandmovers has also brought in additional User-Generated Content (UGC) in this campaign by beginning a hunt for the fourth fitness expert, reaching out to bloggers and fitness-holics, who will get a chance to feature in the next edition of the interactive video as Chitrangada’s ‘Gear Up’ buddy.

  • Neo@Ogilvy enters into JV with Smile Group, appoints Sanjay Ramakrishnan as country head

    Neo@Ogilvy enters into JV with Smile Group, appoints Sanjay Ramakrishnan as country head

    MUMBAI:Ogilvy India has announced a joint venture between Neo@Ogilvy and Smile Group. The move will strengthen the agency’s performance marketing, e-commerce and mobile offerings. The JV will also set up a global media delivery hub to service Neo@Ogilvy’s global media operations.

    Not only this, Neo@Ogilvy India has also announced the appointment of Sanjay Ramakrishnan as country head.

    Talking on the JV, Ogilvy South Asia chairman and creative director Piyush Pandey said, “This JV is one more step ahead in our digital journey. Harish’s experience in Digital Media and eCommerce will help drive rapid growth in these areas. And Sanjay Ramakrishnan is a fantastic young business leader with the right skills to lead Neo@Ogilvy in India.”

    Elaborating on the vision of the partnership Smile Group chairman Harish Bahl said, “The JV will help offer world class services to local and global clients of Ogilvy and Neo respectively, using the expertise and experience of Smile in the areas of performance marketing, e-commerce and mobile.” Adding he said, “Sanjay, who will be the country head of Neo@Ogilvy India, brings on board a good blend of e-retail and performance marketing expertise both in internet & mobile and is best positioned to build a leadership position for Neo India around this business focus, which we believe are the future high growth areas for digital agencies.”

    Ramakrishnan has over 15 years experience across digital media, e-commerce, mobile, telecom and consumer technology. He moves in from Vizury where he was the GM for India, S.E. Asia and MENA; prior to this, he was SVP marketing at Myntra. He has also held senior marketing roles at Google, Intel, Geodesic and Worldspace.
    The aim is to recast Neo@Ogilvy as one of the most effective digital media companies in the country says Ramakrishnan

    OgilvyOne India president and country head Vikram Menon said, “We’re really excited with the JV with Smile Group. Strategically this fits perfectly into our plans to offer the best capability across digital to our clients. The Neo-Smile JV, with Sanjay at its helm, will do just that. He will ensure that Ogilvy is able to deliver the best across digital media, performance marketing, e-commerce and mobile.”

    While OgilvyOne drives all digital strategy and creative services for clients in India, Neo@Ogilvy’s specific focus is on digital media, performance marketing, e-commerce and mobile marketing. Neo@Ogilvy’s client roster in India includes IBM, Diageo, British Airways, The Economist and The Which Group, among others.

    On his appointment, Ramakrishnan said, “I am excited to be part of Ogilvy and drive this JV with the Smile Group. The aim is to recast Neo@Ogilvy as one of the most effective digital media companies in the country with a clear focus on performance marketing, mobile and e-commerce. I have been a marketer all my life and I believe there is a gap in the way paid digital media is intergrated with traditional marketing and communication.The goal is to change that through Neo@Ogilvy. End-to-end e-commerce solution is another unique offering that this JV brings to the table and I’m keen to use the skills I have to drive it.”

  • Bharti AXA General insurance launches a user friendly e-commerce enabled website

    Bharti AXA General insurance launches a user friendly e-commerce enabled website

    BANGLORE : A recent user research on online buying patterns of insurance, conducted by Bharti AXA General Insurance (GI) Company, one of the fastest growing multi-line general insurance companies in India, has thrown up key insights about online purchase of insurance in India. The research covered three key cities – Mumbai, New Delhi and Bangalore – which ranked amongst the highest in demand for online insurance, and was conducted across health and motor insurance.

    The research report deep dived into customer behaviour online and drew out specific nuances that appeal to customers while buying insurance online. The report, in fact, formed the basis for the launch of Bharti AXA GI’s new website which is e-commerce enabled and is designed to ease the online buying process of insurance. Customers anywhere in the country can now buy policies across motor, health, home, personal and critical illness insurances depending on their needs and budgets, from the company’s website www.bharti-axagi.co.in.  

    Speaking on the occasion, Dr Amarnath Ananthanarayanan, Managing Director and CEO, Bharti AXA General Insurance said, “We are witnessing a surge in online penetration in the country and it has become the ‘go-to’ medium to widen customer reach – irrespective of the product you are selling.  Our research has helped us fine-tune our website to aid customers across the country in the easy purchase of insurance. As an organisation committed to protecting its customers, our claims team is accessible to our customers 24/7 through our call center and email. Claimants can also readily access our garage and hospital networks across the country on our website to make a quick decision on claims. We are also looking at enhancing our website in the near future for retail claims with the introduction of end to end solutions to ease the entire claims process for customers, from claims notification, reserving, investigation, survey and assessment as well as claims payment. Our website is a strategic step in our overall digital strategy and we hope it will only boost the overall insurance penetration in the country by widening the access to insurance across the country, irrespective of physical presence.”

    Focusing primarily on health and motor insurance the research brought to light some common behavioural patterns of online customers that collectively point towards the need for buying insurance quickly and in a hassle free manner. On health insurance, the research revealed some interesting insights like –

    Health related incidents to close family and friends pushes customers to buy insurance immediately

    Social circles have a huge impact on the purchase of health insurance and brand selection for further consideration

    Most people do not understand the terminology and meaning of the different benefits and conditions and prefer to be guided through

    In the growing motor insurance market and the increase in web retailing, the study revealed –
    Most people look for quick comparisons

    Requests for too much information about the vehicle’s details, most of which are in documents like the RC book, can discourage the customer from buying insurance online and he/she can immediately look for other options

    Renewals are a very important trigger for customers wanting instant policy issuance

    Bharti AXA GI’s new website is easy on the eye and provides a user friendly interface across all categories of insurance. It has based the following features on consumer insights to provide a user friendly buying experience –

    Transparency –  instant quote; clear mentions of what you get and what you don’t(inclusions & exclusions in policy), and clear mentions of premium for the products and add-ons purchased
    Easy to buy, Innovative bouquet of products and add ons

    Instant issuance and mailing of policy document

    Dejargonising – technical terms explained clearly

    Ease of purchase

    Competitive pricing

    The company offers a wide range of products across health and personal accident, motor (car and two-wheeler), and home. For each segment an ensemble of products has been conceived and designed to meet the varying needs of the customers. The company is looking at further strengthening its service network and focusing on the underserved segment, especially in tier- II and III cities.

     
    It already has a cashless network of over 2000 garages and 3900 hospitals pan India.  With its new website, these products are now accessible across the country irrespective of physical presence.

    The website can be viewed at the following URL www.bharti-axagi.co.in

  • Will Kolkata go the Mumbai way?

    Will Kolkata go the Mumbai way?

    KOLKATA: Digital marketing may have caught on in a big way in metros like Mumbai and Delhi but in Kolkata, it is struggling to play catch-up, largely due to skepticism around its success as a promotional strategy.

    This, despite the recent example of Bengali film Aborto garnering over 30,000 Facebook likes, not to mention huge pre-release awareness simply by paying Facebook Rs 832 per day for a period of 25 days before the movie hit theatres.

    City-based digital advertising agencies are positive that all businesses stand to benefit by deploying new methods of advertising, moreso those related to travel, real estate and e-commerce.

    In fact, with the number of internet users having multiplied, most businesses that have been following traditional advertising methods (TV, radio and newspaper ads) are expected to divert some portion of their ad budget to digital platforms.

    And yet, there’s agreement on the fact that it would take some more convincing before the City of Joy gets into serious digital space.

    In a bid to understand the situation at ground zero, this correspondent spoke to a cross-section of industry.

    Inter Action owner Prantar Chaudhuri said: “Apart from Facebook and Twitter, the next most used digital platforms are Instagram and LinkedIn. But FB and Twitter are priority.” However, he did say they had done a short-term Facebook plan for a client called Call Buddy, which is into customised gifts and novelties.

    While Let’s Assist Digital Services CEO Prasit Bhattacharya opined that digital marketing is being adopted by both small and medium sized businesses. “The growth rate of digital advertising is almost 50 per cent and it will keep growing as the number of internet users increases. While social media marketing (SMM) finds a niche market here, we are seeing more activity in this space than before,” he said.

    Bhattacharya said that with people searching for more and more information online, sites such as Tumblr and SlideShare were now featuring in people’s priority lists and companies were targeting applications advertising to reach out to more clients on their phones and tablets. “We are also developing a website with iOS and Android Apps, where people can create landing pages and websites by themselves, do A/B spilt testing and get detailed analytics reports on their digital marketing efforts in real time,” he added.

    However, The Webspidy MD Avishek Tarafdar said that around 80 per cent of the people in Kolkata use facebook and the remaining 20 per cent use Google ppc. Going by 2013-14 social media trends, mobile/video ads on YouTube/Vimeo were the main platforms. The size of the advertising industry is $7.3 billion in India, of which, digital ad spend is only around six per cent, Tarafdar pointed out.

    Even Bhattacharya was quick to point out the challenges associated with digital advertising. “Making clients understand the lifespan and reach of each campaign and ad can be challenging. While newspaper ads have a lifespan of one day, online ads can be strictly ROI focused if measured properly,” he said.

    A media planner said: “Clients only want to spend on print media now. They like TT (The Telegraph) for space in Sunday magazine and pay for three months. But they are not sure what they want to put in that space.”

    Another player said on condition of anonymity: “In Kolkata, mid-segment clients do not differentiate between advertising, brand building and propaganda. What most clients do is propaganda and not brand building.”

    A third player rued: “To the Kolkata client, it will start only when some Mumbai agency comes and tells them.” A Delhi-based agency felt most Kolkata brands go digital because everyone else is going that way. Yet another source opined that Kolkata clients do not want to take a risk with new methodology until and unless they’re sure about its acceptability even among competitors.

    The source added: “Moreover, ad budgets in east Indian cities like Kolkata are less than in Mumbai or Delhi. Besides, Kolkata-based clients are not very clear about SMM marketing. They think they can simply open a FB page and voila… they are doing SMM.”

    Worth mentioning here is the initiative by Advertising Standards Council of India (ASCI) chairman Partha Rakshit, who is working to liaison with Google and Twitter for a tighter monitoring of digital ads. Ads that are in serious breach of the ASCI’s code, and that includes digital ads, will be withdrawn immediately.

    So, given this scenario, will digital advertising take flight in Kolkata? It’s something only time will tell…

  • LimeRoad.com emerges as top engagement platform in online commerce

    MUMBAI: One of India’s first social shopping platform LimeRoad.com claims to have over 26 million page views per month and 40,000 active daily engaged user base on Facebook, stating that it is a top engagement platform in Indian commerce. Registered users are growing at 200 per cent month on month it claims, of which 50 per cent are sign ups coming from facebook logins with rich social graphs.

     

    The 2100+ active scrap bookers have created 25,000+ unique looks, making Limeroad.com scrapbookers one of the largest online community in India; experimenting and expressing their creativity through online commerce.  The community along with LimeRoad.com’s growing vendor base posts nearly 2,000 new product options and looks on the site every week, 75 per cent of which are unique and not available anywhere else in the country as the platform claims.

    LimeRoad.com has announced the launch of its ‘Create & Earn’ initiative an innovative way to enable their unique and rapidly growing community of Scrapbookers to earn from the looks they create.

     

    LimeRoad.com founder and CEO Suchi Mukherjee said, “Our vision is to create the most extensive discovery platform for lifestyle products in India.  We are creating a highly disruptive user-generated content-led commerce model in India, and scrapbook looks are an intrinsic part of this disruption, and this is indeed how our users discover great product.”

     

    LimeRoad.com’s innovative scrapbook application allows people to select from a range of gorgeous products, create a unique look and share it with their friends. Taking community generated content several notches higher, LimeRoad.com is arming every aspiring stylist and fashionista to now sell their curated looks and earn.

     

    Scrapbookers will now get a percentage of the sale amount of all items sold through their scrapbook looks.  Top scrapbookers of the community typically make between 20-30 scrapbooks a month, and LimeRoad.com expects the most creative and active scrap-bookers to earn upto Rs.10, 000-20,000 per month!

     

    LimeRoad.com co-founder and CTO Prashant Malik says, “LimeRoad.com Co-Founder & CTO Prashant Malik says, “We are driven to build a scalable social and visual discovery platform at the core of our brand that will magnify the visualization and discovery of the rich merchandise. We are on a mission to build the most extensive discovery platform in South-East Asia, where consumers come because they get to discover simply great product at affordable prices.  And this discovery is best led through social channels and user generated content. The primary user generated content on LimeRoad is scrapbooks and attributing a product sale with this content is a key innovation, which is what we’re enabling with our newest initiative.”

  • QNET Launches ‘Bernhard H. Mayer’and ‘CIMIER’ Watches in India

    QNET Launches ‘Bernhard H. Mayer’and ‘CIMIER’ Watches in India

    New Delhi:-QNET pioneers in e-commerce based direct selling today announced launch of twenty three models from amongst its two range of signature Swiss Watch Brands – Bernhard H. Mayer® (BHM) and CIMIER. While the BHM range has been available in India for some time now, two (2) models launched in December 2012, QNET is adding three (3) additional models in its India e-Store on the 1st of August 2013 and additional six (6) by 15th of September 2013.

    The CIMIER collection is however being introduced in the India market for the first time and will be available on the India e-Store starting today, 30 July 2013. Sophisticated, stylish and sportively elegant timekeepers, CIMIER watches reflect the perfect blend of quality and outstanding price-performance ratio.A total of fourteen (14) CIMIER models are being launched in India during this phase – six (6) available on the store starting today and the remaining 8 within August 2013.

    Bernhard H. Mayer® La Vida Ceramic ladies watch is an ideal choice for the spirited fashionista looking to add some fun to her day. Its unique white ceramic case is presented with an encrusted bezel of sparkling cubic zirconias. Having a smaller sub-dial for seconds adorned with a mother-of-pearl outer ring that sets off the intricate detail of the face piece, this watch has its own flair of modern sophistication. The silver hands feature white illuminating detail, so, telling time is effortless.BHM watches are priced between Rs. 50,000/- toRs. 1,23,000/-. For more details visit www.bhmayer.net