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Tag: e-commerce platform

  • XtraCover announces appointment of Anirudh Singhania as its new chief technology officer

    XtraCover announces appointment of Anirudh Singhania as its new chief technology officer

    Mumbai: XtraCover, a new-age e-commerce platform catering to the lifecycle management services of smartphones and other electronic devices, has announced the appointment of Anirudh Singhania as its new chief technology officer (CTO) to strengthen the company’s technological prowess.

    Singhania has more than 25 years of experience in creating technology solutions, hatching growth strategies and leading high-performing software engineering teams. Prior to joining XtraCover, Anirudh was part of the founding team of Lulu and Sky Private Limited as the Chief Technology Officer. He also built dharma.h Software Technologies. Furthermore, he has worked with multiple tech startups from the stage of ideation to exit.

    Also read: Geo-targeted campaigns ramp up as brands go hyperlocal

    On the appointment XtraCover CEO & founder Soumitra Gupta commented, “As we prepare for our next stage of growth at XtraCover, we are thrilled to welcome Anirudh to our executive team. Anirudh’s extensive experience developing technology solutions and leading engineering teams in the IT and e-commerce space make him ideally suited to strengthen the company and drive growth to the XtraCover business.”

    In the new CTO role, Singhania will be responsible for integrating and advancing XtraCover’s technology platform. He will drive forward the technical vision for the business in delivering a range of after-sales services to buyers of refurbished electronic gadgets. His expertise in application development, artificial intelligence, machine learning, and digital marketing and strategy will help XtraCover accelerate technological and business growth.

    Commenting on his new role at XtraCover, Anirudh Singhania said, “I am extremely excited to contribute to the vision and opportunity to scale at XtraCover. XtraCover has a great culture and I am looking forward to leading and mentoring this team of talented people. My deep technical and leadership experience will enable me to build and execute strategies that propel the business and exceed the needs of our customers.”

    Launched in 2019, XtraCover is an e-commerce platform that caters to the lifecycle management services of smartphones and other electronic devices. Operating in the B2C and B2B2C segments, the company offers services such as price discovery and comparison for new appliances, warranty support, refurbished device warranty, accidental damage and protection and repair and refurbishment services, among others. The e-commerce platform aims to create awareness in the Indian ecosystem to make refurbished devices a valued choice, if not the first choice.

    Witnessing a paradigm shift in the market growth of refurbished products since the global pandemic, XtraCover has clocked a revenue of over Rs 100 crore in FY 2022. With an aim to continue this growth trajectory, the company intends to surpass the Rs 275 crore target revenue in FY 2023. Additionally, the e-commerce platform plans on increasing its global outreach through export-oriented units (EOU) in India.

  • Anand Chandak joins Arzooo as VP – categories

    Anand Chandak joins Arzooo as VP – categories

    Mumbai: B2B e-commerce platform Arzooo has brought Anand Chandak on board as vice president – categories. With more than a decade-long experience in building e-commerce categories, Chandak will be trailblazing the company’s efforts to build strategies and operational plans for Arzooo’s core categories of appliances and electronics.

    Chandak’s prior experience with esteemed brands like Paytm Mall, Amazon India, Novartis, ITC, and Nokia to name a few, will be instrumental in bringing versatility to Arzooo’s growth and expansion, said the company in a statement. “Chandak will be leveraging his experience and expertise to scale Arzooo’s distributor relationship, enhance its brand recall and chart out consumer research to create high-impact marketing campaigns,” it added.

    “Anand’s intrinsic understanding of the distribution strategies and the intricacies involved in Appliances and electronics categories will help us build upon our efforts to establish sustainable growth. We are elated to have him on board,” said Arzooo co-founder and CEO Khushnud Khan.

    During his stints at various organisations, Chandak played important roles in changing the dynamics of retail in India. He has been part of the initial core team of setting up and scaling Amazon’s sourcing arm, Cloudtail and played a crucial role in establishing and growing various categories for Amazon India. He also played a central role in Paytm’s e-commerce foray as vice president of Paytm Mall. 

    “Arzooo has a unique proposition that appeases to the retailers and simplifies their sourcing,” remarked Anand Chandak. “It is exciting to embark on this novel journey with the team and bring in exciting ideas to the platform that will help us set new milestones.

  • IPL 2022: Cars24 becomes principal sponsor of Sunrisers Hyderabad

    IPL 2022: Cars24 becomes principal sponsor of Sunrisers Hyderabad

    Mumbai: E-commerce platform for pre-owned vehicles Cars24 has partnered with Sunrisers Hyderabad to become the franchise’s new principal sponsor for IPL 2022. With this association, Cars24 also becomes the first pre-owned car player to enter into partnership with IPL.

    Under the newly-inked strategic partnership, the Sunrisers Hyderabad team jersey will sport the blue and orange Cars24 logo on the front, with the aim to cement the brand’s space in the minds of fans this season of the IPL.

    “As a brand that shares its love for cricket like the rest of the nation, we are immensely excited about this partnership,” said Cars24 chief marketing officer (India) Sudhir Shukla. “Cars24 and Sunrisers Hyderabad have a lot of similarities – for starters, we are both orange army signifying our determination to be the best and the joy we bring to our viewers and customers alike. With 10 teams to compete for the coveted title, we are sure this edition is definitely going to grab the attention of all cricket fans across the world.”

    The Sun Group-owned franchise debuted in 2013 and made its mark as the 2016 IPL Champions. Captained by New Zealand national team captain Kane Williamson, the team also has young stars like Umran Malik and Abdul Samad who are also the retained risers. Bringing their wealth of cricket knowledge to the team are coaches Brian Lara, Muttiah Muralitharan, Dale Steyn, Simon Katich, Hemang Badani and Tom Moody as the head coach.

    Commenting on the partnership, Sunrisers Hyderabad CEO K Shanmugam said, “The combination of Cars24’s international appeal and market leadership on the back of strong technology, and Sunrisers Hyderabad’s talented team and global fan following, demonstrates the shared spirit of innovation and speed in conjunction with a brand ideology that appeals to the youth.”

  • Purplle announces #PurplleWaliDiwali with Sara Ali Khan

    Purplle announces #PurplleWaliDiwali with Sara Ali Khan

    Mumbai: Beauty e-commerce platform Purplle has launched its festive campaign called ‘Purplle Wali Diwali’ with Bollywood star Sara Ali Khan. As a part of this sale, consumers will get a chance to choose their free gift on every order, said the brand. The Purplle Diwali sale will go live from 20-26 October.

    The campaign film showcases Khan grooving to “Yeh Diwali Purplle Wali” giving the original song a twist, voiced by singer Anushka Manchanda.

    “We wanted to make this Diwali even more special for our consumers during our biggest sale of the season,” said Purplle chief business officer Nippun Aneja. “This year everyone will have the freedom to choose their very own free Diwali gift every time they shop with us, on every order they place. We want this to truly be a Purplle Wali Diwali, celebrated with Sara Ali Khan, and the best of beauty for all.”

    Rolled out across television, print, digital, and social media channels, the 360-degree campaign will also witness over 3,000 influencers grooving to the song and choosing their beauty best this Diwali, said the brand in a statement.

    A host of beauty products, including, hair straighteners, eye-shadow palettes, primers, highlighters, mascaras, and a lot more will be up for grabs and consumers stand a chance to win the coveted ‘Papa Don’t Preach Lehenga’ worn by Khan in the campaign film, it added.

    “We created a fun, quirky, celebration, in the Purplle world, leveraging the brand ethos. With sharp lyrics, we ensured our core communication stands out on a unique, trendy canvas,” stated Spring Marketing Capital founder and creative partner Arun Iyer, on the execution of the campaign.

    “Purplle stands for inclusive and accessible beauty for all, and this Diwali they have empowered consumers to choose a free gift of their choice and claim some of the coolest beauty products,” said Khan. “Bringing alive the essence of the campaign through a catchy tune, a quirky hook step, and recreating Bollywood’s most iconic song has been exciting.”

  • Online entrepreneurs now have a curated platform to share their stories and better connect with the online shoppers, with the launch of Shopmatic World

    Online entrepreneurs now have a curated platform to share their stories and better connect with the online shoppers, with the launch of Shopmatic World

    MUMBAI: Spearheading the cause of enhanced visibility for the SMBs, international e-commerce platform, Shopmatic announces the launch of its ground-breaking new platform, ‘Shopmatic World’.

    The avant-garde curated platform, Shopmatic World is harboured around the real stories of online entrepreneurs, their distinguished ingenuity and perseverance that have gone into the genesis of their brands. Endeavouring to transform the way small businesses connect with their audience, the Shopmatic World global platform will invite online shoppers to spend time discovering unique products and services from unique merchant stores.

    Online shoppers spending time on Shopmatic World will be delighted to discover the intent, idea, and values that serve as the foundation of these brands.

    Shopmatic prides itself in enabling the entire gamut of the e-commerce ecosystem for a number of inspired  entrepreneurs and online merchants. With the solutions and support provided by Shopmatic, over 50,000 hobbyists, artisans, craftsperson, stay-at-home mothers, small and medium businesses, amongst others, have found their way to becoming online entrepreneurs. Now with the launch of Shopmatic World, Shopmatic will help these online entrepreneurs share their individual narratives and better connect with  shoppers. This real connection would beget more opportunities for the brands to bolster their sales, presence, and influence in the digital world.

    While unveiling this never-seen-before platform, Anurag Avula, CEO of Shopmatic, said, “We are very excited to launch Shopmatic World  especially since it aims at delivering significant value to our merchants, by helping them get discovered online.

    Oftentimes, brands go unnoticed in the cloud and need some help getting noticed by discerning buyers. Shopmatic World curates the stories of ingenuity and perseverance of entrepreneurs and the resilience with which they transformed from skilled professionals or hobbyists to successful entrepreneurs. With this curated platform, we intend to help small businesses get discovered for their uniqueness. “

    Shopmatic World is only open to sellers who have created their own ecommerce stores using the Shopmatic platform. Shopmatic World will serve as a discovery platform for buyers : it will showcase individual stories of these different sellers, and the products or services they are selling; those interested in  buying any of the products/ services showcased, will be redirected to the sellers' individual websites, for fulfilling their orders.

    The curated platform opens to an enchanting showcase of different brands, carrying a brief snippet about each seller, with accompanying pictures. Online visitors can delve deeper into the brands that intrigues them at first sight and discover the story behind its genesis, along with its top-selling products. If the online visitors wish to purchase from the brand of their liking, they would then be redirected to the individual, online store of the brand.

  • Alcatel’s smartphone ‘Onetouch Fire C’ launches on Flipkart’s Big Billion Day Sale

    Alcatel’s smartphone ‘Onetouch Fire C’ launches on Flipkart’s Big Billion Day Sale

    BENGALURU:  A number of companies have said that they are working on the $20-25 smartphone for India. Alcatel Onetouch (Alcatel) has come in close with a smartphone that seems to have features that just about slot it into the smartphone category, a little above the features phone at a price of Rs 1990, or a little more than $30 – the ‘Onetouch Fire C’.

     

    The company is targeting first time users of smartphones that want to upgrade from the basic or the features phone in a very price sensitive market like India. The Onetouch Fire C will be available exclusively through Flipkart starting 6 October, or Flipkart’s Big Billion Day (Sale Day), for which the company has initiated a huge multimedia campaign. Flipkart feels that a lot of first time internet users will access the net on the Big Billion Day and hence push up sales of Onetouch Fire C. Flipkart has not planned a special campaign for individual products which include a Lenovo launch on 6 December 2014.

     

    However, Alcatel plans to push the Onetouch Fire C digitally for now, and through the print media sometime around Diwali. Its creatives are done globally, while media buying is through Ad Syndicate and Zenith Optimedia.

     

    “Even today, 71 per cent of market in India is feature phones, while 29 per cent is smartphones. Of that 29 per cent, between 30-40 per cent of the market is for the Rs 5000 or lower smartphone, and it is this market that we are targeting primarily with the Fire C,” said Alcatel Onetouch regional director APAC BU Praveen Valecha. The Onetouch Fire C is a 2G phone and the company is likely to come up with an upgraded low cost model sometime in November or December this year, which could have 3G or even 4G capability.

     

    “As a launch partner for Firefox OS, we know that our customers love its simple user interface and smooth navigation. We see a great deal of opportunity to bring these benefits to more consumers on a greater variety of devices at most affordable price and we are sure of success as it’s an innovative product selling on Flipkart, India’s largest e-commerce platform,” said Valecha.

     

    Here’s what a press release has to say about the Onetouch Fire C:

     

    Offering Firefox OS features at entry-level price; the Fire C is a pocket-sized smartphone that is designed to make sharing simple. Its 3.5” HVGA screen and 1 GHZ processor offer smooth and fast Firefox OS apps experience. Complete with mobile broadband and stereo FM radio RDS, the Fire C2G offers all of the features needed to capture, share and enjoy content. Firefox is totally a web HTML based OS which gives best user experience on-the-go. It constitutes marketplace and best adaptive applications search along with rich media and social messaging apps support. A unique dynamic UI will be a big plus for the phone.

     

    Key features include:

    Onetouch Fire C – 2G: OS version – Firefox 1.3, Compact, pocket friendly design,  3.5” HVGA display, dual sim, 1.0 GHz, 1.3 MP camera; Colour – bluish black and dark chocolate; Multilingual support – English, Bangla, Tamil and Hindi languages.