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Tag: e-commerce marketplace

  • Cashify elevates core team members to bolster its leadership team

    Cashify elevates core team members to bolster its leadership team

    Mumbai: Cashify, a homegrown app for selling old gadgets has elevated Siddhant Dhingra as a co-founder and chief business officer- global markets, Akash Chauhan as chief operating officer (COO) and Shubh Darpan is now chief revenue officer (CRO). The following move comes in view of further strengthening its leadership team to scale up the business and pave the way for the next phase of growth.

    True to its philosophy of democratising technology, Cashify has witnessed tremendous growth in the past few years. The company plans to offer omnicategory services to users. As Cashify’s services grow and expand, the company will greatly benefit from the experiences of its core leadership in the space, said the brand in a statement.

    “In the last one year, we have witnessed multi-fold growth in terms of expansion, marketing and verticals. The appointments come at a critical time as we continue a rapid growth pace and seize opportunities to expand the refurbished business,” said Cashify’s co-founder and CEO Mandeep Manocha. “Each one of them has played a significant role in the company’s growth and expansion, and we are pleased to recognise their accomplishments through these well-deserved promotions.”

    Nakul Kumar is Cashify’s co-founder and has been in charge of operational, managerial and administrative procedures, reporting structures and operation controls to the company as its COO since 2013. Now Kumar will be taking charge of the entire marketing portfolio as the CMO of Cashify. In his new role, he will oversee the entire gamut of digital, product, PR/comms, and brand marketing.

    Siddhant Dhingra who joined Cashify seven years ago as head of marketing and alliances and is one of the first few key members who helped build Cashify. During his tenure, he strategised and drove the entire device journey from order placement, customer support, order fulfillment and liquidation. He also led the planning, development and execution for a one-of-a-kind Reverse Logistics Platform and Operations Unit for smartphones while strategising operations for efficiency through product and training. In his new role, he will focus more on the expansion of the enterprise solutions and will continue exploring international markets for Cashify.

    Aksh Chauhan joined Cashify as VP for logistics and has been working with Cashify for the last 6.5 years. With his self-driven entrepreneurial leadership skills, he has aided in building Cashify’s robust supply chain network for better control and efficiency to support rapid growth. In his new role, he will be leading Ooperations at Cashify and focus on building the ecosystem for a circular Eeconomy in the used smartphone category.

    Shubh Darpan has been working with Cashify for the last 4.3 years and played an integral role in redefining business with a strong data-led approach. His skills in pricing, customer acquisition & growth, data analytics & BI have led Cashify to grow on a limitless road of profit. In his new role, he will be in charge of pricing, growth & revenue with the primary focus on building the D2C channel for refurbished mobiles. 

  • Upstox onboards Harish Narayanan as chief growth officer

    Upstox onboards Harish Narayanan as chief growth officer

    Mumbai: Investment platform Upstox has announced the addition of three senior executives to its leadership team. The company has appointed former Myntra CMO Harish Narayanan as chief growth officer, Saurabh Agarwal as vice president – new initiatives, and Jayant Chauhan as senior vice president – finance.

    “It gives us great pleasure to welcome Harish, Saurabh, and Jayant to Upstox’s leadership team,” said Upstox co-founder and CEO Ravi Kumar. “They bring with them immense experience and expertise. I’m confident that with them onboard, we will succeed in our endeavor to take Upstox’s products and services to the next level and fulfill our drive of encouraging equity participation across the nation.”

    Harish Narayanan will be responsible for driving full-funnel business growth, marketing, operational excellence, and strategic collaborations. Prior to joining Upstox, Narayanan served as the chief marketing officer at Myntra for almost three years before stepping down from the e-commerce marketplace in November 2021. He was responsible for all aspects of marketing and was also leading the brand solutions and creative teams as part of his responsibilities at Myntra.

  • Lintas rolls out Flipkart campaign promoting Big 10 Sale benefits

    MUMBAI: As it stands today, the Indian e-commerce marketplace has traversed miles ahead since it took off a few years ago. What was a doubtful and not-so-premium affair a few years ago has now become a convenient and foolproof mode for customers to shop and access products of their choice. The wheels of change were set in motion when Sachin Bansal and Binny Bansal set up Flipkart thereby introducing online shopping to the country. Since then the e-commerce marketplace has grown multifold and has emerged a hot favourite for customers and investors alike.
     
    Since 2007, Flipkart has been at the forefront of innovation thereby becoming the preferred choice of online shoppers. To celebrate this decade-long association with the customers, Flipkart has announced a year-long initiative under ‘BIG 10’. To begin with, it has unveiled a massive marketing communication ‘Big 10 Sale’, where it has put together a never before combination of 10 Big Benefits that make this event bigger than a sale. What’s unique about this is that it not only gives great discounts, but also offers an opportunity for customers to win international trips, a chance of free shopping, free gifts every hour and much more.

    Commenting on the rollout of this unique communication initiative, Kartikeya Bhandari, Senior Director Marketing, Flipkart said, “Flipkart completes 10 years and we are celebrating this with our customers in a grand way by offering 10 big benefits in the Big 10 Sale. With a bouquet of deals, discounts, freebies, giveaway etc. we felt that this was far bigger than a regular sale event. Further, we looked closely at how our shoppers were consuming content across digital platforms and designed a campaign which was specifically ‘made for digital’. The types of engagement activities, sequencing of messaging along with creatives has all been designed with digital consumer in mind.”

    The communication has been designed to showcase the largeness of this sale in a montage format. It showcases people from different walks of life across five real-life everyday situations talking about the bigness of the sale. In every situation, we have one person who is informing the other about the event and the others trying to get their head around the sheer scale of the sale. The communication has also taken a comparative route to establish the bigness of this sale. Eg. ‘Normal sale mein only discounts, Flipkart Big 10 Sale mein Big Discounts Ke Saath International trip bhi.’

    Since this is a new property, the campaign is designed in a way that it generates maximum awareness about the event and thereby the benefits. To achieve this objective, the campaign broke with 5 teaser films to create buzz around the fact that Flipkart is coming up with something big. This was followed by a master film and related films to bring the entire campaign alive.

    Highlighting the creative thought process behind the Big 10 Sale, Rajesh Ramaswamy, Executive Director, Lowe Lintas said, “The idea was simple. ‘It’s not just a sale.’ It was something much bigger. We wanted to amplify this in a really unique and entertaining manner.” The campaign has been rolled out across popular online mediums and would span over a period of 15 days across India.