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Tag: E-book

  • “How digital changed in 365 ways, in 365 days” – an e-Book launched by White Rivers Media

    “How digital changed in 365 ways, in 365 days” – an e-Book launched by White Rivers Media

    MUMBAI: The year 2018 has been a great year for the advertising industry and especially for digital marketers. It was a celebratory year where digital became critical to every advertiser and the industry saw some amazing campaigns and use of technology becoming integral for marketers.

    White Rivers Media, one of the India’s fastest growing independent digital marketing agency has launched their second e-book on how the digital scenario changed in 365 ways in 365 days, in the year 2018. The e-book showcases how digital players introduced new features that enhanced user experience and some features that enabled brands to target their audiences in a better way.

    The e-book has been curated with an aim to help the marketers and digital stakeholders get a better picture of the year that went by, which will in-turn help them gear up for 2019. The e-book comprises of all the significant changes, updates and events that happened in the digital world in 2018.

    For instance, social media giant Facebook rolled out a new tool to prevent harassment and also developed chatbots with improved conversation skills. The platform also introduced new AR filters to spice up Facebook stories. Snapchat launched its in-app store for company merchandise. Everyone’s favourite, WhatsApp allowed users to delete their sent messages within 8 minutes, which was a relief for so many people!

    The latest e-book mentions 365 such updates which affected the industry and ensure that one can indeed keep in touch through the daily evolution of digital media. It is an essential read for any marketer, entrepreneur, journalist and student anywhere in the world.

    This book is a part of their series of e-books, which was launched last year, on their 6th Anniversary.

  • White Rivers Media celebrates 6th anniversary

    White Rivers Media celebrates 6th anniversary

    MUMBAI: In India, one of the fastest growing independent agencies White Rivers Media has recently completed its six years in social media and digital marketing industry.  To celebrate the same, it has sent personalised thank-you messages to all individuals who have been a part of the journey.

    The company founded in 2012, has been the only digital marketing agency to be awarded the Deloitte’s Technology Fast 50 twice, consecutively in 2016 and 2017. The core verticals of the company are digital, design, social and video to clients in B2B and B2C space, across industry verticals.

    As a give back to the industry, the agency has launched an e-book on Everything a marketer needs to know about #Hashtags. The book contains essentials, best practices and some crazy global bloopers. The same has been chosen given the fact, that a lot of brands across the globe still make hashtag errors or don’t use it optimally across digital and in adaptations in offline.

    Link to e-book: http://whiteriversmedia.com/eBook

    Speaking on the occasion White Rivers Media CEO Shrenik Gandhi said, “As we complete six years in the industry, we would like to thank everyone who has been a part of growth journey and helped us reach here. The industry has grown with break-neck speed and I strongly believe, this is just the beginning. Exciting times ahead!”

    White Rivers Media co-founder Mitesh Kothari added,“We have done some interesting work for brands across sectors in the last six years, and we look forward to building more meaningful and stronger connections with stakeholders across the industry. We look forward to this year as becoming one of the top mar-tech driven communication partner to brands across the country. The past years have been of learning un-learning and re-learning and we are eager to know what is stored for us in the future.”

    This e-book is one of the many to follow which White Rivers Media shall launch in due course of time, covering various topics concerning Indian and global digital marketers.

    Along with this the agency also ran an extension to its award-winning digital campaign, Honesty Breaks Clutter.

  • Aircel launches an e-book store ‘BookMate’ for its customers

    MUMBAI: Aircel, one of India’s leading telecom players, launched an e-book store ‘Aircel BookMate’ for its customers. Aircel BookMate is a one-stop-shop for avid readers and book lovers to browse, store, download and read books, magazines and comics, on their smartphones, tablets and PCs. The e-book store will enable users to access a comprehensive catalogue of fiction and non-fiction bestsellers, magazines, comics, biographies, classics, children’s stories and reference books, as well as a range of titles available for free download. The e-book store will also have a variety of books available in vernacular languages.

     

    Aircel chief marketing officer Anupam Vasudev said, “India is an emerging market for digital books as e-book sales have risen exponentially in the recent time. Digital devices will play in important part in how people buy and consume books. According to a study by Juniper Research, globally about 30 per cent of e-books will be purchased on tablets, 15 per cent will be purchased on smartphones and roughly 55 per cent will be purchased on e-readers by 2016. The popularity of e-books have generated a perfect opportunity for publishers, book retailers, mobile network operators, device manufacturers and even authors to supply, deliver and monetize electronic book content across the Internet and mobile networks. Thus, as Aircel continues to build on its commitment to provide content for data users, we have introduced our own e-book store ‘Aircel BookMate’ which gives our customers a myriad of e-books & e-magazines to choose from in various categories.”

     

    Aircel BookMate will be available on WAP, Web and App platforms (Google Play) and customers can avail its benefits by registering on www.aircelbookmate.com. A well-established Points System has been introduced for users to buy e-books from the website. The users can also purchase points using their Aircel account balance. The content library is constantly being added with bestsellers from leading publishers across the world. It includes titles from some of the top publishers including Syndication Today (India Today), Outlook, Diamond Comics (Chacha Chaudhary), Chandamama & Media Transasia.