ITV

Tag: DW

  • Josh partners with Germany’s international broadcaster Deutsche Welle TV to explore international content

    Josh partners with Germany’s international broadcaster Deutsche Welle TV to explore international content

    Mumbai: Josh, India’s fastest-growing and most engaged short-video app has entered into a one-year strategic partnership with Deutsche Welle, popularly known as DW, Germany’s leading international broadcaster to provide high-quality content to users on Josh in an engaging short-video format. Through this partnership, DW aims to bolster its reach across Bharat with news and informational content, leveraging the Bharat-centric platform that Josh is.

    Speaking on the partnership, Josh’s Head of Creator and Content Ecosystem Sunder Venketraman said, “We are looking forward to our partnership with DW TV, as we strive to leverage Josh’s reach and deep engagement with Bharat to bring to the users of Bharat news and infotainment from a global perspective. Through this partnership, we aim at empowering our users with the knowledge and global awareness using engaging formats and narratives while also ensuring to meet the local language content needs of our audience.”

    Commenting on the collaboration, DW’s Distribution Manager – DW in Asia Daniel Schulz and DW Distribution Representative for India, Sri Lanka, Afghanistan and Bangladesh, Jaya Oberoi said: “At Deutsche Welle, we aim to produce versatile content which is not only entertaining and educative but a conversation starter. Our partnership with Josh presents us with a unique opportunity to connect to a much younger and vibrant audience in India. The timing couldn’t be better as we are planning to expand our bouquet on regional languages with DW’s flagship programs in the coming months. We are excited to be joining hands with Josh, in our journey to distribute DW videos to the heart of India.

    As DW looks at significantly expanding its presence in India, the partnership with Josh enables DW to engage more meaningfully through their content thus making news more informative and engaging. The collaboration further elevates the objectives of both brands as they aim to cater to the demand for high-quality infotainment content in a format that is snackable and engaging while also meeting the local language needs of the users. The international content from DW will be available to users in English and Hindi.

    DW will be bringing information and content on diverse topics such as current affairs, climate change, history, health, and unique human interest among others, from around the world to users on Josh. 

  • DW partners with Epic for ‘Eco India’ series

    DW partners with Epic for ‘Eco India’ series

    MUMBAI: DW’s flagship TV series, Eco India, which focuses on finding sustainable and environment-friendly solutions for a wide range of issues, has launched its Hindi series on In10 Media Network’s infotainment channel Epic. 

    The Eco India series by DW is an attempt to bring to the masses stories of the change-makers who have found innovative ways to solve the problems faced in day-to-day life as well as across various sectors and industries. 

    The series sheds light on how communities in India are coming up with innovative solutions for a wide gamut of issues such as food shortage, and rising sea levels in Mumbai among others. It also attempts to showcase some of the impactful stories of sustainable eco-friendly endeavours such as lake conservation in Bengaluru, new ways of taking care of livestock and earning money with cow dung, and recycling of industrial cloth wastes.

    In10 Media Network acquisition & syndication network senior AVP Adita Jain said, “Epic is committed in its endeavour to bring to the viewers some of the most exceptional content about India covering a wide range of topics. The Eco India series is the perfect opportunity for us to play our part in generating awareness around the need to adopt environment-friendly solutions for various industrial and domestic challenges. We are delighted to partner with DW.”

    DW distribution asia head Andrés Palacios-Degwitz said, “We are delighted to partner with Epic for the Eco India series to bring to light some of the new age environmental innovations. Epic has established itself as an India-centric platform for infotainment and Eco India Hindi series fits well in the Epic content library.”

    The Eco India English series is available on Epic On.

  • German broadcaster DW announces strategic expansion in India

    German broadcaster DW announces strategic expansion in India

    MUMBAI: Germany’s international broadcaster DW is significantly expanding its presence in India. This week Director General Peter Limbourg is traveling to New Delhi and Mumbai to negotiate and sign agreements with private and state-run broadcasters.

    DW also plans to open a new bureau in New Delhi shortly. In addition to maintaining a network of freelance correspondents across the country, a permanent presence in India will bring DW closer to both the audience and the story and make reporting more substantive and relevant.

    Director General Limbourg said that there are good reasons for DW‘s South Asia strategy: “DW currently has 31 million weekly user contacts in all of Asia but we see a far greater potential for the continent, especially for India. We offer content in eight Asian languages, and of course Hindi is one of them. In order to reach more users here, we must make sure to provide content which is really relevant to them.”

    “With nearly 900 TV channels, hundreds of 24-hour news channels in several languages and digital media growing at an amazing speed every year, India offers vast opportunities and challenges for journalism,“ Limbourg said.

    “In South Asia, like anywhere else, our programming aims to give all parts of society and all political parties equal coverage,“ Limbourg said, adding that “in fast-changing social and political times which in many ways are linked to a rapid technological transition, we are ready to meet the high expectations which people have of the media. They want news but also motivating stories and educational programs. And there is a demand for high-quality ‘infotainment’ formats which carry a serious message.”

    For DW, co-productions have become one major success factor. In India, two examples are TV magazines Eco India and Manthan, produced by DW and local partners. Eco India looks at the energy of tomorrow, alternative resource management, the future of mobility, urbanization, biodiversity, conservation, sustainable consumption, the effects of climate change, inequality and innovative technologies. In addition to English, Eco India has also been broadcast in Hindi since September.

    Manthan is a science and technology format in Hindi. It focuses especially on latest developments in Europe and comments on the differences between Germany and India.

    With currently 197 million weekly user contacts worldwide, DW has seen significant growth over the last year. Between August 2018 and August 2019, the number of users has increased significantly, growing by more than 20 percent.

    The development is primarily attributable to a significantly higher number of online visits. Around 61 million people regularly use DW services online. Video is important above all: roughly three-quarters of the hits are generated by videos. The use of social media platforms also increased in other languages, most strongly on YouTube. DW’s TV-channels continue to be highly popular, the number of television viewers rose by ten million to over 99 million per week.

    Founded in 1953, Germany’s international broadcaster DW offers TV-channels in English, German, Spanish and Arabic. Radio and online content is available in 30 languages. Programs include news, features, talk formats and documentaries covering everything from politics, business and science to arts, culture and sports. DW promotes exchange and understanding between the world’s cultures and provides access to the German language.