ITV

Tag: DVRs

  • Vice Media partners with A+ E Networks to launch own cable TV channel Viceland

    Vice Media partners with A+ E Networks to launch own cable TV channel Viceland

    MUMBAI: Vice Media is all set to launch its cable TV channel in partnership with A+E Networks. With this move, Vice will become the first digital media company to have its own cable TV channel. The new channel, Viceland will go live from 14 March 2016. Catering to a younger audience, the channel aims at reinventing traditional TV ad model and has rostered majority advertisers.

    The channel will carry only about half of the 18 minutes of ads that most cable networks air in an hour of programming. Advertisers on board are Unilever PLC, Bank of America Corp., Smirnoff maker Diageo PLC, watch and apparel maker Shinola, Bushmills whiskey, Mailchimp, Samsung Electronics Co., T-Mobile US Inc. and Toyota Motor Corp.

    Within six months’, Viceland wants roughly half its advertising inventory to be made up of native ads packaged to look like editorial content and keep audiences from tuning out. These spots will frequently be longer than a typical 30-second ad and will be tailored specifically for the network.

    Talking about the new launch, Viceland co-president and Vice chief creative officer Eddy Moretti informed the Wall Street Journal, “We are trying to displace the clutter by injecting some humanity and authenticity.” He further added, “If we create a user experience that is more engaging than what else is on the dial, people won’t flip.”

    Vice, which was valued at nearly $4.5 billion last year in a recent funding round, isn’t alone in identifying that the barrage of traditional ads that appear on most cable channels are a turnoff for viewers, particularly younger ones who have grown up with Netflix, DVRs and ad-blocking software.

    This is Vice’s second foray into content, when Vice Media had made its first foray into basic cable nearly a decade ago, with programming on MTV2, but its  scrappy documentaries sent advertisers fleeing. 

  • Vice Media partners with A+ E Networks to launch own cable TV channel Viceland

    Vice Media partners with A+ E Networks to launch own cable TV channel Viceland

    MUMBAI: Vice Media is all set to launch its cable TV channel in partnership with A+E Networks. With this move, Vice will become the first digital media company to have its own cable TV channel. The new channel, Viceland will go live from 14 March 2016. Catering to a younger audience, the channel aims at reinventing traditional TV ad model and has rostered majority advertisers.

    The channel will carry only about half of the 18 minutes of ads that most cable networks air in an hour of programming. Advertisers on board are Unilever PLC, Bank of America Corp., Smirnoff maker Diageo PLC, watch and apparel maker Shinola, Bushmills whiskey, Mailchimp, Samsung Electronics Co., T-Mobile US Inc. and Toyota Motor Corp.

    Within six months’, Viceland wants roughly half its advertising inventory to be made up of native ads packaged to look like editorial content and keep audiences from tuning out. These spots will frequently be longer than a typical 30-second ad and will be tailored specifically for the network.

    Talking about the new launch, Viceland co-president and Vice chief creative officer Eddy Moretti informed the Wall Street Journal, “We are trying to displace the clutter by injecting some humanity and authenticity.” He further added, “If we create a user experience that is more engaging than what else is on the dial, people won’t flip.”

    Vice, which was valued at nearly $4.5 billion last year in a recent funding round, isn’t alone in identifying that the barrage of traditional ads that appear on most cable channels are a turnoff for viewers, particularly younger ones who have grown up with Netflix, DVRs and ad-blocking software.

    This is Vice’s second foray into content, when Vice Media had made its first foray into basic cable nearly a decade ago, with programming on MTV2, but its  scrappy documentaries sent advertisers fleeing. 

  • TiVo enables viewing of recordings outside home

    TiVo enables viewing of recordings outside home

    MUMBAI: TiVo is enabling a feature that lets people watch recorded movies and shows while they’re away from home.

    The feature comes with higher-end models of TiVo’s Roamio digital video recorders, but wasn’t working when the devices launched in August.

    TiVo faces more competition than it did when its first DVRs came out in 1999. Among other things, cable and satellite TV companies are improving their own DVR offerings, while devices such as Roku, Apple TV and Google’s Chromecast seek to simplify internet streaming on TV.

    TiVo touts its DVRs as gadgets that offer both streaming services and recorded shows on the same device. The ability to watch recorded shows remotely helps TiVo differentiate its machines from generic cable company DVRs.

    TiVo said that starting Thursday, users will be able to download a free app for iPhones, iPads and iPod touch devices.

    With it, people can stream shows from their DVRs while on a wi-fi network away from home, such as at a hotel or coffee shop. Over cellular connections, people must download the show first. It’s possible to start watching before the download is completed, but there’s a delay of several minutes. Instant streaming over 4G LTE cellular networks is coming in 2014.

    Support for Android devices is also coming next year.

    The new feature is available with the $400 Roamio Plus and the $600 Roamio Pro. Owners of the basic, $200 Roamio model and older TiVos will need a separate TiVo stream unit, which costs about $130. Out-of-home streaming through the separate device won’t start until November.