Tag: DVC

From the shadows to the spotlight – driving tomorrow with UPES ON

Mumbai: UPES ON, the digital education wing of UPES University, ranked 52 by NIRF and Indian Private University for Academic Reputation by QS World Rankings, recently launched its first Digital Video Campaign (DVC) and Out-of-Home (OOH) campaign, marking a significant stride in driving tomorrow’s digital education transformations. The campaign showcases a protagonist who drives his transformation with his will to upskill and grow, perfectly aligning with UPES ON’s vision of empowering individuals to shape their futures.

The film opens on a poignant note, highlighting the highs and lows of life through the protagonist’s journey. This 30-second masterpiece delves into the transformative power of education, emphasizing the importance of making choices that drive one’s future. The film subtly communicates the contemporary relevance of UPES ON in providing world-class online degrees, and fostering the next generation of thinkers and doers.

Commenting on the launch UPES ON head of branding and marketing stated Ankita Sharma said, “At UPES ON, we believe in driving tomorrow by empowering individuals with education that clubs real-time industry exposure and new-age curriculum. This film is not just a story; it reflects the ethos of our brand and resonates with the aspirations of today’s youth. We are excited to bring forth more such narratives that inspire and provoke a dialogue in the coming months.”

To quote UPES ON’s tagline, ‘Driving Tomorrow,’ these campaigns reinforce the idea that education clubbed with AI, data science and other such new age technologies can be the driving force behind shaping a better and brighter future. As UPES ON continues to pave the way to commit digital transformation in education, it invites individuals to choose online degrees that align with their aspirations, empowering them to drive their own future.

For further details- https://shorturl.at/BFGO9 or contact the UPES toll-free number at 1800-1031-495.

January 5, 2024
MyGlamm unveils #EatLikeAGlammGirl campaign with DVC featuring Shraddha Kapoor

Mumbai: MyGlamm is gearing up to make a statement with the launch of its exciting campaign and DVC, #EatLikeAGlammGirl, featuring actor, brand ambassador and investor Shraddha Kapoor.

The campaign brings a contemporary twist into the timeless tradition of savoring delectable treats while ensuring you remain glamorously beautiful all day long, with MyGlamm’s spotlight on the Ultimatte Collection. In a bid to redefine the experience, the campaign highlights that the right lipstick shade is as essential as sweets are to celebrations. MyGlamm’s #EatLikeAGlammGirl DVC reminds you to say goodbye to constant touch-ups and enjoy the festive treats, all while looking glamm.

Good Brands Co Good Glamm Group CEO Sukhleen Aneja said, “We want every woman to feel confident and beautiful, even while indulging in her favorite treats. Our #EatLikeAGlammGirl DVC campaign is a reminder that you can eat worry-free and look glamm all day long, with our MyGlamm Ultimatte Collection, designed to last long and stay transfer-proof .’

Actor, investor and MyGlamm brand ambassador Shraddha Kapoor, shared her excitement, “With festivity around the corner, it’s time to celebrate and enjoy to the fullest, and that’s exactly what MyGlamm’s #EatLikeAGlammGirl campaign is all about. With the Ultimatte Collection, you can relish every bite of your favorite treats while maintaining a perfect pout. I am thrilled to be part of this campaign and can’t wait to see everyone ‘eating like a Glamm Girl’ without having to worry about their touch-ups.”

The #EatLikeAGlammGirl campaign is not just about lipsticks; it’s a celebration of self-confidence, indulgence, and staying glamorous effortlessly.

MyGlamm invites everyone to visit their counters for exciting offers. With purchases of Rs. 1500 and above, customers can win travel goodies such as the Glamm pouch, Glamm sling pouch, Glamm vanity, Glamm travel bag, and branded cabin trolley bags. For purchases of Rs. 1000 and above, customers will receive makeup goodies curated by designer Manish Malhotra counters.

November 16, 2023
Zepto unveils new campaign for its fruits & vegetables offering

Mumbai: Grocery delivery app Zepto has launched a new DVC to drive its biggest offering yet – fruits and vegetables.

Coming just a few months since its launch campaign, this latest campaign developed by L&K Saatchi & Saatchi consists of three digital films that build on the brand’s promise of delivering a fresh and wide range of fruits and vegetables within the promised ten minutes.

The film is produced by Content Factory production house and directed by Amit Satyaveer Singh and it demonstrates the convenience and ease of app usage while ordering everyday essentials from the comfort of your home, with assured quality checks- just like doing it in person.

“Most people still prefer buying their fruit and veggies in person to ensure they pick only the freshest produce. So the task was to communicate that when you’re buying fruit and veggies on Zepto, it’s like you’re picking them yourself. The film does this in a simple, charming way,” said L&K Saatchi and Saatchi Jt NCD Kartik Smetacek.

The ‘ten-minute grocery delivery’ app operates via a series of dark stores across the cities as opposed to using existing grocery stores. With its optimised network of ‘cloud stores’ or micro-warehouses, the app claims to be able to consistently deliver in ten minutes through a combination of technological and operational excellence.

“The films do a fantastic job of establishing Zepto as a preferred platform for Fruits & Vegetables,” said Zepto chief marketing officer Amritansu Nanda. “When it comes to fresh fruits & veggies, we wanted customers to internalise that convenience can be hand-in-hand with quality and range at great prices. Our customers lead busy, fast-paced lives. We have exceptional tech-enabled sourcing and storage capabilities operating in the background to ensure customers don’t compromise on anything.”

Over the past two months, Zepto has expanded beyond Mumbai, Bengaluru, Delhi by launching in Gurgaon, Chennai, Hyderabad and Pune, with Kolkata soon to follow.

January 18, 2022
HyperCITY rolls out maiden campaign #HarDilRoshanKaro!

MUMBAI: HyperCITY Retail (India), a hypermarket chain, has launched its new digital campaign, #HarDilRoshanKaro. The DVC captures the ever-evolving positioning of HyperCITY of providing a perfect opportunity to their patrons to be a ‘Super Hostess’, this Diwali.

Keeping up with the brand promise of ‘Something Fresh Everyday’, the DVC opens with the Sharma’s planning and organising a Diwali party. With multiple demands by each member in the family, the lady of the house fulfils each request efficiently by the wide range of offerings available at HyperCITY, making her the perfect hostess.

HyperCITY VP – marketing, loyalty and visual merchandising Manoj Jain says, “We at HyperCITY have been studying changes in the purchase patterns of our target audience, over a period of time. The campaign salutes the lady of the house, incidentally our primary shopper, who makes everyone feel special and appreciated, thus becoming a super hostess this Diwali.”

Gozoop Online group director – communications Amyn Ghadiali says, “In today’s hyper-connected environment, any brand’s outbound communication should be a reflection of the society it thrives in. Besides being relatable, every piece of content is carefully crafted so that it can add value to the audience.”

He further adds, “Before creating the concept, we conducted thorough research to understand how women, 25-40, are consuming content online and examined the changes in their interest/behaviour across platforms. As the team working on the campaign we believe the true outcome of the campaign is very simple: Har Dil Roshan Karo.”

The campaign has been scripted and directed by Gozoop Online. The integrated marketing program will include radio, online, and in-store promotions through a phased rollout.

October 18, 2017