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Tag: Duroflex

  • Duroflex introduces India’s only certified orthopaedic mattress range

    Duroflex introduces India’s only certified orthopaedic mattress range

    MUMBAI: In today’s day and age, there is a growing awareness on the fact that back pain simply isn’t an age related issue. It is an increasingly common lifestyle problem with known reasons like faulty sitting postures, lack of exercise and everyday stress, to name a few. A mattress that will provide your back with the right comfort and support is one of the key necessities to addressing this problem to alleviate the pain, in addition to giving you a good night’s sleep. Keeping this in mind, India’s pioneering and innovative mattress brand, Duroflex, has announced the launch of Duropedic – India’s first orthopaedic mattress certified by the National Health Academy.

    An individual’s back goes through a lot of stress during the day. Certain daily activities like repeated heavy lifting or sudden awkward movements can strain back muscles and cause painful muscle spasms. Due to the growing back problems amongst consumers, Duroflex collaborated with orthopaedists to design an orthopaedic mattress that provides the most advanced back support system available in the country. This is the first and only time that a mattress brand has teamed up with certified experts to create a trusted orthopaedic mattress that’s been tested and certified by renowned orthopaedists.

    The Duropedic range ensures a perfect balance between comfort and support for a well-rested sleep. This orthopaedic range of mattresses has been developed at Duroflex’s sleep lab along with the renowned orthopaedists from National Health Academy over a course of 8 months testing. The mattress design is based on a first-of-its-kind 5- Zoned Full Prone Support System, a technology that provides advanced support that the back needs.

    Speaking on India’s only orthopaedic certified mattress, Mr. Mathew Chandy, Managing Director, Duroflex Pvt. Ltd. said “With back problems being a rising issue among consumers, we wanted to offer a mattress that gives the best support to the spine. Duropedic range of mattresses is scientifically engineered in collaboration with senior orthopaedic experts to bring you the most advanced orthopaedic mattress available in the market today. We are proud to be the only brand with a mattress range that is certified by the National Health Academy. It is our endeavour to provide our customers the best care and rejuvenation for their backs whilst they sleep and the 5- Zoned Full Prone Support System in Duropedic range with its various resilience layers for comfort ensures just that.”

    Senior Consultant Physiotherapist, Dr. Tiji Mathew Thomas PT, shared his insights on the right support needed for ones back, “An ideal posture whether it be sitting or sleeping should have minimal muscular energy expenditure and good spinal support so that we can sustain it for long. This relaxes our body and is especially important to induce good sound sleep. The 5- Zone Full Prone Support System used in Duropedic range gives optimum support to different spine and body areas ensuring ideal spine mechanics in sleep posture. This support is what the back needs while sleeping after a hectic day.”

    What is 5 Zoned Support System?

    The Human body is divided into 5 zones and each of these zones requires differentiated support based on the weight exerted. This means that the mattress one sleeps on should be able provide differentiated support for pressure dissemination of each of these zones for the most optimum and restorative back support. The 5-Zoned Full Prone Support System in the Duropedic range of mattresses is able to provide this advanced support ones backs need.

  • Duroflex launches a unique yawn sleep song

    Duroflex launches a unique yawn sleep song

    MUMBAI: This World Sleep Day, Duroflex and Happy mcgarrybowen launched a very different product that helps aid better sleep, The Duroflex Sleep Song. 

    Conceptualised and composed by Happy Mcgarrybowen, the Duroflex Sleep Song is an audio track specially composed to gently soothe the listener into a deep sleep.

    DuroflexOfficial

    World Sleep Day is an annual celebration of sleep and a day to reflect on the importance of sleep for a healthy life. “We are a highly sleep deprived society and don’t consider sleep a priority for good health. As a brand, we are committed to raising awareness about the importance of sleep. Our products aid better sleep and The Duroflex Sleep Song is just another offering from us to help everyone sleep better. Track it free to download and we urge you to share it with people who deserve better sleep,” says Duroflex director of marketing Mathew Joseph.

    Happy mcgarrybowen senior creative director Naren Kaushik Mudrakartha adds, “The key ingredient of the track is all kinds of yawns – because they are so contagious. While the bed of the track had a soothing arrangement, the yawns were built in to make anyone who heard it sleepy. And thus was born The Duroflex Sleep Song, a first for any brand. The best part was that we knew the track went viral quickly because we started receiving it as a forward from friends within a couple of hours of launching it.”

  • Duroflex launches sleep marathon with Milind Soman

    Duroflex launches sleep marathon with Milind Soman

    MUMBAI: We are living in the time of the gig culture where staying up all night to meet project deadlines is celebrated. However, long term effects of lack of sleep are hardly discussed. Keeping this in mind, Happy mcgarrybowen, the creative agency from Dentsu Aegis Network, has conceptualised the #7HourMarathon campaign for Duroflex.

    The campaign launched when Milind Soman rolled out a tweet saying how he planned on doing a 7-hour-marathon every day. But little did his followers know, the marathon he was talking about was seven hours of continuous sleep. This digital stunt was initiated to bring attention to the cycle of disrupted sleep that has taken over this generation.

    Seeing the response, a subsequent video was released a day later where Soman clarified the confusion on #7HourMarathon and discussed the importance of good sleeping habits.

    The campaign was conceptualised by Happy mcgarrybowen and executed in collaboration with Isobar, SKREEM, and Greenroom.

    Duroflex director of marketing Mathew Joseph says, “As a company, we have a strong lineage in this industry and understand the importance of sleep. We really wanted to raise awareness around the importance of sleep. In Milind Soman, we found a credible voice to drive this message across. The #7HourMaratahon initiative was a great conversation starter to get people to make a very important lifestyle change. We believe in energising India.”

    Most of the audience they spoke to consumed about 2.5-3 hours of social media on an average every day, making it evident that social media must be the activation area.

    While talking about looming sleep crisis and the need to commit to seven hours of sleep, Soman mentions, “Having been involved in sports all my life, I understand the importance of sleep. Sleep is essential for the body and mind and restful sleep is one of the foundations of good health. Recharging and rejuvenating body and mind sufficiently every night is important for better quality of life. My own health resolution this year has been to sleep more and better.”

    The tweet got picked up and shared by multiple media channels generating a range of reactions from awe to confusion. While some applauded Soman on pushing his limits, others expressed blatant confusion deeming it an unachievable task. This bag of mixed reactions instantly blew up the campaign making it trend at fifth position on Twitter nationally.

  • Isobar ropes in Nagappa as VP – south, strengthens Bangalore team

    Isobar ropes in Nagappa as VP – south, strengthens Bangalore team

    MUMBAI: Isobar India has appointed Suraj Nagappa as its vice president to head the business for south. He will be based out of the Bangalore office which boasts of a team size of over 70 and with clients like SunTv, Myntra, Wrangler, Duroflex, Air Asia to name a few.

    Suraj will also be a part of Isobar India’s Leadership team, which already includes Gopa Kumar (Executive VP), Shekhar Mhaskar Vice President, Anish Varghese National Creative director, along with Shamsuddin Jasani, MD, Isobar India.

    Suraj comes with more than 17 years of rich experience in New Media strategy and planning especially with Mobile, SEM and Programmatic based solutions. His past stints have been with some of the best Media setups like Neo@Ogilvy, DDB Mudra, Denstu, Interactive Avenues and Mediaturf and serviced brands like Citibank, SAP, Infosys, Accenture, Toyota, Hitachi, Honda, Amway and Ministry of tourism.

    Isobar India MD Shamsuddin Jasani says, “Suraj is a veteran of the digital industry and I am happy to welcome him to the Isobar family. With a team of over 70 people in Bangalore and Chennai we needed a person who could take the team forward to greater heights and clearly cement our place as the leading full service agency for the digital age.”

    Nagappa says, “I look forward to collaborating with Shams and his team to work on future ready agency for our clients. Digital technologies are transforming all the aspects of business at clients end… I am looking forward to help and build Isobar for the future where digital and mobile are at the heart of strategy.”