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Tag: Durjoy Datta

  • SBI Life Insurance launches its very first ‘LifeVerse Studio’

    SBI Life Insurance launches its very first ‘LifeVerse Studio’

    Mumbai: In today’s rapidly evolving digital landscape, the next generation of the internet- ‘metaverse’ represents a paradigm shift in the way people connect, interact and experience in the online world. SBI Life Insurance, one of the most trusted private life insurers in the country, recently launched its very first ‘LifeVerse Studio’, on Metaverse to connect with the next wave of young internet users and revolutionize consumer experience in an immersive virtual world. The objective behind the move is to connect, empower and engage with today’s new age consumers and reshape brand interactions. To further strengthen its commitment towards empowering both the employees & consumers at large, the company aims to launch its presence on metaverse in phases, SBI Life’s ‘LifeVerse Studio’ being the first phase.  

    By seamlessly incorporating a spectrum of technologies such as Augmented Reality (AR), Virtual Reality (VR), and other innovative digital mediums, being available on metaverse continues to transform consumer its transformative journey across diverse industries. In this wave of innovation, the life insurance sector stands as no exception.

    SBI Life’s ‘LifeVerse Studio’ is designed for the users to create their avatars to connect with a diverse set of audiences. The users can select from a wide range of interesting avatars and showcase their creative self on the platform through their avatars. This new initiative presents captivating content and stories featuring personalities such as Anshula Kapoor, Durjoy Datta, Anushka Rathod, and Tejas Joshi, allowing users to immerse themselves in inspirational narratives about these influential individuals and liberate them to fulfil their aspirations while they take care of their existing responsibilities. Furthermore, the Avatars can interact in real-time, fostering vibrant communities of like-minded individuals.

    At the launch of SBI Life’s ‘LifeVerse Studio’, SBI Life Insurance chief of brand, corporate communication & CSR Ravindra Sharma said, “As a customer-centric organization, we, at SBI Life are committed to advancing digital innovations that enhances customer experiences. We have always been looking forward to take progressive steps to connect with our customers wherever they are present and available for interaction. Foraying into Metaverse by launching SBI Life’s very first ‘ LifeVerse Studio’, we embark on a new & transformative journey that not only reshapes perception towards life insurance but also redefines brand-consumer interactions. In the era of digital transformation, the metaverse emerges as a beacon of innovation, revolutionizing online engagement. SBI Life’s ‘LifeVerse Studio’ represents our enthusiastic foray into this innovative space, promising a positive impact on our valued customers and cultivate meaningful engagements.”

    He further added, “Through SBI Life’s ‘LifeVerse Studio,’ we embrace the new platform to empower our customers, enabling them to connect, explore, and be inspired in a truly immersive manner. We also aim to transcend conventional boundaries, overcome geographical barriers and extend our reach to every corner of the country, employing imaginative and making a meaningful impact on consumer’s financial well-being.”

    Dentsu Creative president digital experience Sahil Shah said, “Metaverse is not just a technological evolution; it’s a paradigm shift in how we connect and engage online. With SBI Life’s ‘ LifeVerse Studio’, we are stepping into the future of brand communication where passions unite and immersive interactions bring people together like never before. Phase 1, i.e. SBI Life’s ‘LifeVerse Studio’, is just the beginning of our journey to create a virtual space that fosters meaningful connections between passion chasers and our audience in the metaverse. It’s an exciting step towards building a community that thrives on shared interests and experiences.”  

  • MPL launches #SaveOurMissingGirls campaign, teams up with Missing Link Trust for a role play game

    MPL launches #SaveOurMissingGirls campaign, teams up with Missing Link Trust for a role play game

    Mumbai: Mobile and skill gaming platform (MPL), in collaboration with Missing Link Trust, has launched a campaign called #SaveOurMissingGirls to raise awareness about human trafficking. The campaign was announced on the eve of the United Nations’ World Day against Trafficking in persons. It aims to spread awareness of the dark world of human trafficking through a role-playing game.

    As a part of this week-long campaign starting on 30 July, MPL has invited people to take a pledge by giving a missed call to the number 9099306000 and show their support towards ending this menace that impacts millions of lives every year.

    Human trafficking is the second largest organised crime in the world and the numbers are alarmingly increasing across the world and in India. According to a Dasra report, nearly 1827 women are trafficked every hour on an average in India, resulting in almost 16 million women being victims of sex trafficking every year. 40 per cent of these victims are adolescents and children.

    The UN’s theme this year for World Day Against Human Trafficking is ‘use and abuse of technology’ in human trafficking, and MPL has chosen gamification as the technology-led path to sensitise the general public and potential victims about human trafficking and ways to prevent it.

    Missing, developed by Missing Link Trust, an NGO which combines art and technology to create mass awareness around sex trafficking, was onboarded on MPL recently. The interactive game, wherein the gamer assumes the role of a trafficked girl in India, is designed to allow players to experience what a missing person goes through when she is trafficked into the inhumane and cruel world of prostitution, a world into which millions of girls are lost every year. Gamers have to make smart choices at each step of the game to be able to get out of the trap set by traffickers.

    MPL country head for India Namratha Swamy said, “Technology has a big role to play in the prevention of human trafficking, and we believe online gaming can be an interesting way to sensitise people and raise awareness about eradicating human trafficking. One of the key objectives of the #SaveOurMissingGirls campaign is to use games to make more people alert. We have received an overwhelming response from MPL’s users to Missing ever since its launch on our platform.”

    “The Missing game comes under the genre of ‘Games for Change’ by tackling the first ‘P for Prevention’ of the United Nation’s four Ps against trafficking. We think this campaign, along with our collaboration with the MPL platform, with a strong 90 million, will be a game-changer in ensuring a wide reach for the game and making millions of people aware of the menace,” said Missing Link Trust founder Leena Kejriwal.

    Several celebrities and influencers such as Durjoy Datta, Ravinder Singh, and Trendulkar have extended their support to the campaign by joining the conversation on social media. NGOs like CyberPeace Foundation, Impulse, and Digital Empowerment Foundation, among others, also supported the initiative to show their solidarity towards the cause.