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Tag: Durga Pujo

  • Kalyan Jewellers launches Durga Pujo campaign with Ritabhari Chakraborty

    Kalyan Jewellers launches Durga Pujo campaign with Ritabhari Chakraborty

    Mumbai: Kalyan Jewellers, one of India’s largest and most trusted jewellery brands has kickstarted its Durga Pujo festivities with the launch of its iconic ad campaign featuring Ritabhari Chakraborty. The ad campaign aims to embrace the spirit of Durga Pujo as they celebrate the strength of Maa Durga and beautifully highlights the modern woman, who is becoming more empowered, self-dependent, resilient and inspirational, like Goddess Durga.

    This compelling ad campaign takes you on a mesmerizing journey through the vivid colours of Durga Pujo, the rhythmic beat of dhaak drums, the mishit (sweets) and upahara (presents), the shringaar (adornment) and the divine embrace of Maa Durga’s presence. It pays tribute to the essence of Durga Pujo – a time of togetherness, love, and joy.

    Apart from the specially curated Pujo-centric collection Sankalp, Kalyan Jewellers has also announced the introduction of its limited edition Maa Durga Gold coins for patrons who want to purchase these keepsakes or thoughtful gifts.

    Speaking about the campaign, Kalyan Jewellers’ regional brand ambassador Ritabhari Chakraborty said, “We are thrilled to unveil this beautiful campaign that celebrates the perfect embodiment of the modern Indian woman. Durga Pujo is a time of immense joy and cultural significance, and it is an honour to be part of a campaign that captures the essence of this celebration and the strength of Maa Durga. Through this campaign, we hope to inspire and celebrate women who are achieving their dreams and making a positive impact in our society.”

    As part of the Pujo and Diwali offer, Kalyan Jewellers is offering customers with a complimentary 1-gram gold coin on every Rs 50,000*. This offer is applicable on a minimum purchase of Rs 1 lakh.

    The ad campaign pays a beautiful tribute to women who are carving their own destinies, empowered by Maa Durga’s divine blessings. Ritabhari Chakraborty, the regional brand ambassador for Kalyan Jewellers, is the embodiment of this spirit – a talented and empowered woman who represents the aspirations and dreams of modern Indian women. It offers a captivating visual experience, immersing viewers in the vibrant celebrations of Durga Pujo, taking inspiration from the region’s cultural richness and traditions.

    For more information on the brand, its collections and offers, visit https://www.kalyanjewellers.net/

    T&C Apply*

  • Croma rolls out the ‘Festival of Dreams’ campaign to celebrate Pujo

    Croma rolls out the ‘Festival of Dreams’ campaign to celebrate Pujo

    Mumbai: On the auspicious occasion of Pujo, Croma rings in its ‘Festival of Dreams’ campaign with ad films for TV and digital media and a festive sale with much-awaited offers. Bringing the joy and excitement of Durga Pujo to every household, Croma gears up to provide the ultimate electronics shopping experience and recognizes the significance of embracing new beginnings & fulfilling dreams during this joyous occasion.

    Adding to the excitement and emotions of the festivity, Croma brings alive its Pujo campaign through its playful ad films depicting relatable scenarios between the daughter and her mother in every family setup

    Croma entered the Kolkata market in 2019 and scaled up rapidly over the last two years to cover a larger part of the city. While the brand is preferred by the younger generation, Croma felt a need to appeal to the middle-aged generation as well. With this insight, the ad films conceptualised by team Croma, directed by Bibartan Ghosh, and produced by Useful Garbage Creations to showcase the mother and daughter considering a TV upgrade for Pujo and how they end up experiencing warm hospitality at Croma.

    As an extension of the theme, two additional video ads are released. One opens with the mother contemplating whether to invest in a washing machine or a refrigerator with the ongoing exchange offer. Her daughter’s enthusiastic suggestion to purchase both appliances highlights the excitement surrounding the Festival of Dreams campaign. The second is shown with the mother browsing a smartphone when the daughter playfully questions the frequency of her purchase, and the mother states that both EMI and exchange offers make it convenient and affordable to upgrade.

    Commenting on Croma’s ‘Festival of Dreams- Durga Pujo’ campaign, Croma COO Shibashish Roy said, “We are looking forward to the Durga Puja celebration with our ‘Festival of Dreams’ campaign.  This festive season, with 13 stores in Kolkata, we’re here to complement our discerning customers’ electronics shopping experience. With our unique customer service and a wide array of gadgets under one roof, we aim to make this Puja season truly special for everyone.”

    Croma’s Festival of Dreams – Durga Pujo campaign invites everyone to celebrate the joy of upgrading their homes with the latest electronics while enjoying incredible exchange offers and convenient EMI options. It is time to make dreams come true, just like the mother-daughter duo did in these playful ad films.

    To experience the magic of the Croma Festival of Dreams, visit your nearest Croma store or explore the exciting offers online at www.croma.com. Don’t miss the festivities and the opportunity to make your dreams a reality.

     

  • Licious unites Ghotis & Bangals with meaty delights this Durga Pujo

    Licious unites Ghotis & Bangals with meaty delights this Durga Pujo

    Mumbai: The intra-community rivalry between the ghotis & bangals has made for some fun banter over the years. No family gathering in a traditional Bengali household is ever complete without members of each side striving to establish one-upmanship, be it on culture, language, sports or food. As this contest of words and wit ensues, this Durga Pujo, Licious brings peacetime & festive fervour with an extensive spread of meaty delights. In its latest film, the brand brings together the ghotis & bangals to celebrate the spirit of Pujo with Bengal’s best – Hilsa, prawn, mutton and much more! The film now live on Licious’ Insta and YouTube pages, showcases a chapter from the book of ghotis v/s bangals that ends at the dining table with a mouth-watering feast of kosha mangsho, malai curry, bhapa ilish, muitha, ilish bhaja and pabdar jhal.

    Licious VP brand Santosh Hegde said: “The Durga Pujo film underscores our belief that good food has the power to unite even the most spirited cultural rivalries. And there is no better way to celebrate the rich Bengali heritage than through its flavoursome cuisine. Armed with our expertise in meat & seafood, we have the leverage to offer specialized products & cuts to ensure our consumers have a memorable Pujo celebration. So whether you are a ghoti or a bangal, whether you prefer hilsa, prawn or mutton – Licious has you covered this Pujo!”

    The film is set in a bustling Bengali household, abuzz with vibrant decor and preps for Durga Pujo. The dinner table is being set with the choicest of dishes and meaty delights, right from ilish macher bhaja, muita, pabdar jhal, kochi pathar jhol and more. Just then the lady of the house gets teased by her ghoti relative on whether the spread today features bangal specialities or are there any ghoti delicacies as well. For the uninitiated, people originating from East Bengal (now Bangladesh) are referred to as ‘Bangal’ and those hailing from West Bengal are called ‘Ghoti’. With witty banter and humourous rejoinder, the debate continues in true Kobir Lorai style (a poetic volley of words between 2 people, set to a tune & aimed at outsmarting each other) as the lady and her ‘opponent’ continue to take a dig at each other’s cooking styles, choice of fish and more.

    The rhythmic beats of the dhak add to the tempo of this lorai; onlooking family members cheer on, at times even singing along. Who wins, you wonder; of course, the meaty delights by Licious do! Young family members intervene to remind that this isn’t the time to argue, but it’s the time to come together & enjoy the delightful spread that’s brought the family together, all thanks to Licious. Amidst laughter & marked by the festive spirit, the family rejoices with the delicious Pujor Mahabhoj made with Licious’ offerings for the season, forgetting all about their differences. After all, tasty meaty delights from Licious are what every ghoti and bangal would unanimously bond over this Pujo season.

    Embed link: https://www.youtube.com/watch?v=K9alInxWQqA&ab_channel=Licious

  • Asian Paints Sharad Shamman honors Pujo’s hidden heroes in heartwarming ad

    Asian Paints Sharad Shamman honors Pujo’s hidden heroes in heartwarming ad

    Mumbai: Over the years, while styles, trends, and attitudes have changed in West Bengal, one thing has remained constant—the spirit of celebration. Through these decades, Asian Paints Sharad Shamman has been an integral part of Durga Pujo celebrations and proudly maintains its status of being Kolkata’s most esteemed Pujo Awards since 1985. It has not only led the transformation of pandals from simple setups to vibrant centers of art, culture, and creativity but has also gone behind the scenes to recognize and celebrate the individuals who contribute to making Durga Puja memorable for all. As a tribute to the dedicated people and pandals that have been part of Sharad Shamman for nearly four decades, Asian Paints has released a heartfelt TVC.

    Beyond the extravagant pandals and the radiant lights, there exists an unseen army of individuals who labour tirelessly, often unnoticed but never unfelt. They are the unsung heroes of the festivities, the backbone of Pujo. This year, Asian Paints Sharad Shamman pays homage to these unsung heroes who meticulously attend to every detail, from crafting pandal decorations to rearranging furniture, ensuring that every aspect of the festival is perfect. Their ad film is a musical tribute to the resourceful neighbourhood individuals who breathe life into the Sharodiya by simply being a part of it.

    Created by Ogilvy, the TVC takes viewers through the lesser-explored alleys of festive Kolkata. It sheds light on the labours of love that ultimately culminate in the grandeur and captivating experiences of Durga Pujo. Unlike the well-known pageantry of Pujo, the TVC focuses on the preparations that build up to it which is where the true essence of the festival resides – in the anticipation and fervour of Agomoni. The ad film offers glimpses of small, heartfelt moments – neighbourhood uncles guiding pandal builders to their designated spots, young girls lending a hand with decorations, and a differently-abled woman using her feet to paint alpona on the ground. It also showcases a group of artistic boys and girls painting a mural of Durga on a wall. Each frame is filled with warmth and camaraderie, highlighting themes of inclusion and acceptance.

    Speaking about the film, Asian Paints Ltd MD & CEO Amit Syngle shared, “Asian Paints Sharad Shamman stands tall almost four decades on due to efforts of countless artists, sculptors, devoted committee members & communities or paras at large who work diligently to make their ‘para-pujos’ special and grand. We at Asian Paints are happy to have infused thematic excellence into Kolkata Pujos & championed the cause over years. The love that we have got from the people of Kolkata is special as they fondly refer to Asian Paints Sharad Shamman as the ‘Oscars of Pujo’. Last year, this festival received global recognition when UNESCO honoured it as an Intangible Cultural Heritage of Humanity, a milestone made possible by these heroes & paras collectively, who have worked relentlessly over decades to make their Pujos . They truly embody the heart and soul of Pujo festivities. In our 39th year of Sharad Shamman, we celebrate and pay tribute to these exceptional individuals through our heart-warming film.”

    “Durga Pujo is the only time of the year when the art of love and the love of art become one and the same. The days leading up to the big festival transforms into a celebratory workshop of laughter, inclusivity and creativity. Boundaries dissolve and differences get resolved when Pujo comes knocking on the door. That’s what we have tried to show and celebrate through this film. It is an homage to the festivity of creativity.”, said Ogilvy executive creative director Sujoy Roy.

  • Finolex Pipes launches a heartwarming short film celebrating Durga Pujo & Navratri

    Finolex Pipes launches a heartwarming short film celebrating Durga Pujo & Navratri

    Mumbai:  In a heartfelt tribute on the auspicious occasion of Durga Pujo and Navratri, Finolex Pipes, renowned for their legacy and trust in the plumbing industry, unveils a poignant short film that illuminates change through adoption. This thought-provoking narrative aims to spotlight the vital social cause of girl child adoption, bridging hearts through a compelling story.

    Crafted by Campen Factory and directed by Ripunjoy B’yum, this short film powerfully underscores the profound journey of girl-child adoption, paying homage to families that have embraced this transformative change. It beautifully portrays the impact of love and acceptance, illustrating the potential to shape brighter futures for these young girls through the heartfelt act of adoption.

    The film tells the story of a man welcoming a girl into his home during Durga Pujo and endearingly naming her ‘Durga.’ This evocative portrayal serves as a compelling message for society, echoing Finolex Pipes Parivaar’s values of care, compassion & people-first approach besides providing dependable & reliable solutions in the plumbing & sanitation segment.

    Finolex Industries vice-president, head of marketing and communications Ashok Jaiswar expressed his thoughts, saying, “In our continued dedication to various causes, we are thrilled to unveil this thought-provoking short film centred on a higher social cause, symbolising strength, resilience & embodies the potential for a brighter future through adoption. Just as our products endure, so does our dedication to causes that truly matter. We are committed to delivering top-quality solutions while making a positive and meaningful impact on society.”

     
     

  • Celebrate ‘Svarnim’ this Durga Pujo with Fabindia

    Celebrate ‘Svarnim’ this Durga Pujo with Fabindia

    Mumbai: Get in the spirit for Durga Pujo celebrations with Fabindia’s latest festive offerings – ‘Svarnim’.  It is about those special moments, connecting with loved one, classic fragrances filling the air, family and friends taking in all those golden memories that they will remember for years. From pandal-hopping to family gatherings, set your wardrobe and home attuned for the upcoming celebrations!

    The collection highlights rich hues, elegant craftsmanship, and the vibrancy of this season, weaving in the traditions and cultural heritage of Indian crafts.

    Exquisite saris: Adorn yourself in the timeless elegance of Fabsaris; crafted in warm shades and rich hues, intricate designs, and a touch of contemporary flair.

    They are available in silk and silk blends, Viscose, and Cot-silk, displaying several of our craft-led techniques and methods of weaving in traditions of Chanderi, Tussars, and Banarasi Jacquards; these saris are perfect for celebrating the festive season with grace.

    Stylish kurtas: Thoughtfully designed, these kurtas are a perfect blend of comfort and style. Crafted with precision and finished with intricate adda work, applique, and zari embroidery; these regal kurtas and kurta sets are sure to make a statement during the fiesta of Durga Pujo and beyond – from relaxed catch-ups with friends to light morning festivities.

    Handcrafted jewellery: Complete your look with Fabindia’s handcrafted jewellery pieces that showcase exquisite craftsmanship. From intricate necklaces to earrings, the festive collection is a true reflection of artistry. Accessorise this Pujo with brand-new arrivals from Fabindia.

    Home & pujo décor:  This Durga Pujo, bring home celebrations with Svarnim’s fabHOME edit; perfect to adorn your living spaces with the essence of tradition, elegance, and vibrancy. The captivating range offers scented candles, beautifully crafted cushions, intricately designed pujo thalis, and diyas.

    Whether you’re preparing for the festivities of Durga Pujo or simply looking to add a touch of Indian tradition to your home, Fabindia has the perfect decor pieces for you.

    Fabindia’s Svarnim collection is available at all Fabindia stores and online at Fabindia Svarnim

    This festive season, celebrate traditions with Fabindia!

  • Shoppers Stop ropes in Ushasi Ray for their Durga Pujo campaign

    Shoppers Stop ropes in Ushasi Ray for their Durga Pujo campaign

    Mumbai: Shoppers Stop is all set to make Durga Pujo celebrations special this year with their latest campaign Sajer Utsav and beautifully decked-up stores. To glam up the celebrations the company has roped in Ushasi Ray to headline the campaign.

    Shoppers Stop unveiled its latest campaign, Saajer Utsav highlighting Pujo’s recognition as an Intangible Cultural Heritage of Humanity by UNESCO in 2021. This recognition is indeed an honour for the people working to make pujo a joyous and successful festival.

    Pujo, one of the most significant festivals holds a special place in the hearts of millions. This is the time every inch of the city bursts with jubilant vibes representing the perfect spirit of togetherness and pride. Every person starts preparing well in advance, putting in all the extra effort, to make the festival a perfect joyous celebration, attracting millions of spectators from across the globe.

    Shoppers Stop, Pujo campaign acknowledges the remarkable contributions made by every person to make this celebration grand. Saajer Utsav aims to showcase the efforts by the people who make this celebration grand,  whether those creating magnificent pandals or embellishing their homes, playing the dhak, or prepping up for the yummy poojo delicacies, all in the pursuit of making Durga Pujo an awe-inspiring experience for everyone.

    That’s not all, Shoppers Stop is all prepped up to make Poojo special, with its stores decked up like a Pujo pandal, lots of events and entertainment in stores, an array of exclusive and festive collections of trendy fashionwear, beauty, free makeovers, great deals and a lot more. Their personal shoppers are always ready to make your pujo shopping special. It’s not just a shopping spree; it’s a top-notch makeover and shopping experience.

    Shoppers Stop customer care associate and chief of marketing & communication Shwetal Basu shared her sentiments regarding this campaign, saying, “This campaign holds a special place in my heart, as Pujo has always held great significance for me. We are all set to give an enhanced shopping experience to our customers.  Our stores and windows are adorned with traditional flowers and radiant lights, immersing our customers in the true essence of Pujo. With this campaign, we extend our heartfelt gratitude to all those who contribute to making this festival a visually stunning and joyous celebration.”

    As the entire city is getting ready to celebrate the festival, Shoppers Stop is also gearing up to ensure the residents look their festive best.

    Saajer Utsav promises to be a celebration like no other, creating unforgettable memories and moments to cherish. Join us at Shoppers Stop and be a part of this grand Pujo celebration.

  • Sunlight, SVF Brands launch #SunlightJibonerRong campaign for Durga Puja

    Sunlight, SVF Brands launch #SunlightJibonerRong campaign for Durga Puja

    KOLKATA: Amid the Covid2019 pandemic, Hindustan Unilever’s detergent brand Sunlight has launched a new campaign telling people that they can make the best of present circumstances, enjoy the Durga Puja festivities and live life in colour.

    Conceptualised by Mindshare India and SVF Brands, the #SunlightJibonerRong campaign celebrates the colours of life through a music video featuring renowned actors Alaknanda Ray, Srabanti Chatterjee and Abir Chatterjee. The soundtrack is composed by Ranajoy Bhattacherjee and sung by Bengali playback singer Lagnajita Chakraborty.

    Directed by Dhrubo Banerjee, the music video exhibits the magnificent display of Kolkata’s Bonedi Bari (grand old mansions owned by aristocratic families) Durga Puja, setting a familiar festive mood for the audience. The creative concludes on a note of heart-warming family-feeling and brings forth the true essence of pujo. Through this ad, Sunlight wants to drive home the message that no matter the situation, Sunlight wants them to live life in colour and hold on to the colours of life forever.

    Dhrubo Banerjee, the director of the Sunlight Jiboner Rong music video said, “My main focus was to make the video resonate with the lyrics of the song. The scenes of the videos are capable of evoking a feeling of happiness and positivity amongst the audience. I hope this Puja song helps people enjoy the different colours of Durga Puja.”

    SVF Brands head Arindam Biswas said: “The campaign beautifully expresses the essential features of Sunlight as a brand in the light of festivity. This year Durga Puja is unfortunately not the same as always because of Covid. The goal was to deliver an emotional content to the audience that they can relate to, also with the brand message perfectly embedded in it.”

    Hindustan Unilever GM – fabric care Nitish Bhalotia added, "Sunlight is an iconic brand in West Bengal and the brand's message is all about celebrating the colours of life. It encourages people to "live life in colour" whatever be the context or situation. Through this video song #SunlightJibonerRong we want to inspire everyone to be safe, make the most of the situation, keep their spirits high and enjoy the myriad colours of the Puja."

  • ColorPlus captures hues of Durga Pujo in latest digital film

    ColorPlus captures hues of Durga Pujo in latest digital film

    MUMBAI: Known for its use of rich colour palettes, ColorPlus has launched a new ad film highlighting its latest collection for Durga Puja. This 40-second film is a perfect blend of festive fervour and culture.

    While the Kola Bou, Dhunuchi, and Sindoor are integral to this autumn festival, the film displays all these elements in its full glory and beautifully relates it to its vast colour palette. What makes the film more festive is the fact that the narrative is in Bengali.

    ColorPlus director and brand head Vivek Sandhwar said, ‘’Durga Pujo is known for its vibe and vibrancy, and nothing better than colours to showcase the pulse of this grand festival. At ColorPlus, we want to build a connect with the audience by showcasing different elements of Pujo. Our film beautifully captures all the aspects by interfacing them with the variety of shades our products offer. So, for the launch of our festive collection, we’ve created a film that draws parallel between the festival and our colourful collection.”

    GREY Group India group creative director Vivek Bhambhani said, “The film captures the iconic symbols of Durga Puja, taking the viewer through a visual montage of the traditions surrounding Pujo. ColorPlus, staying true to its name, leverages the varied colours of their products by connecting them to the colour of each icon. The narrative captures the essence of Pujo with a poetic voice over that evokes the emotions of every ritual and tradition.”

    This digital film has been shared across the brand’s social media channels. A complete 360-degree marketing campaign which includes digital, in-store visual merchandising and outdoor promotion is being executed by ColorPlus.

  • TOI celebrates womanhood; #NoConditionsApply

    TOI celebrates womanhood; #NoConditionsApply

    MUMBAI: When we speak of womanhood, what comes to mind is a single state of being; as if it were an undifferentiated gender. However, through the years, society has created labels and tags that exist within this gender. The married and the unmarried, the happily married and the divorced, the straight and the lesbian, the proverbial ‘complete woman’ and the transgender.

    In order to raise awareness about gender equality, Times Of India (TOI) has launched its #NoConditionsApply campaign and has recently launched a short film on inclusive Shindoor Khela. Relating I to Durga Pujo, which is a mega celebration of the homecoming of Shakti (goddess Durga and a symbol of divine femininity) to her maternal home with her sons and daughters, #NoConditionsApply campaign calls for an all-inclusive community celebration.

    Celebrated as a community gathering on the last day of Durga Pujo (Dashami), Shindoor Khela is a tradition that has been celebrated by married women for hundreds of years. TOI brought together married, widowed, transgender, lesbian, single mothers and divorced women to celebrate the day. This film captures the journey of this inclusive celebration – that brings humanity closer and boundaries fade away. The short documentary sheds light on the way in which we can help our own people feel happy and together. It also features women who were a part of the celebrations and showcases their joy to be included.

    Conceptualised by FCB Ulka, the campaign has touched the hearts of millions of people across the globe including the Indian film fraternity celebrities like Bipasha Basu, Tapasee Pannu, Celina Jaitly national award winner Srijit Mukherji among others.

    FCB Ulka chief creative officer Swati Bhattacharya adds, “This movement wasn’t for those who had opted out. It was for those who had been pushed out, it was about erasing a line not drawn by them, but by others. It was about two dots of red with no barrier in between, it was about equality in symbology because after all, that is where it all begins and where it all flows back to. Every progressive, inclusive thought is only as powerful as the ritual it permeates, at least in a country like India where rituals are everything.”

    Times Of India director brand Sanjeev Bhargava says, “It is wonderful to see the #NoConditionsApply campaign receive such a positive and welcoming response from men and women across the country, the campaign has touched over 5 million hearts so far.”