ITV

Tag: Durga Puja

  • NDTV launches opt-out tech for Delhi with ‘Fight for Delhi’

    NDTV launches opt-out tech for Delhi with ‘Fight for Delhi’

    MUMBAI: After launching the opt-out technology in south-only and Kolkata-only shows, NDTV has announced to use its opt-out technology to launch a special show for Delhi.

    NDTV 24X7’s Delhi viewers will now have a 30-minute show dedicated to the news that affects the capital. Using its opt-out technology, starting 6 November. The channel will broadcast Fight for Delhi at 7.30 pm on weeknights. While the capital watches this show, the rest of the country will watch NDTV 24X7’s national beam.

    Fight For Delhi will bring the people of Delhi face-to-face with their elected representatives so they can get an immediate response to their concerns, states an official release.

    “It’s a problem-solving show that forces bureaucrats, ministers, anyone who’s in charge to commit on air, to making the change that people want. And we will follow up on the promises that they’re made. It’s a show that campaigns for Delhi and its people,” says NDTV 24X7 managing editor Sonia Singh.

    “Sheila Dikshit, has committed to meeting voters once a week on this show. Our viewers will share their issues with her, and she will appoint a person to help them out by a fixed date,” comments NDTV chairman Prannoy Roy.

    The statement issued by the company stated that NDTV’s opt-out program in South India, ‘Southern Edition’, generated a huge response in the four states it airs every night at 7 pm. Viewers in Andhra Pradesh, Karnataka, Kerala and Tamil Nadu watch their own local news on this show, while the rest of the country receives NDTV 24X7’s national beam. Once a week, southern viewers also get their own edition of “The Big Fight”, an NDTV hallmark. With the use of the opt-out technology, viewers in Kolkata also watched city-specific programming during Durga Puja.

    Opt-out technology, developed by NDTV, enables geographical areas to receive an independent video signal. It’s based on automatic satellite transmission without any manual intervention. There are individual boxes that are programmed to receive and switch frequency at the desired time to shift out of the regular feed and again switch back to the main feed when the opt-out is over.

  • NDTV brings opt-out tech for Kolkata viewers during Durga Puja

    NDTV brings opt-out tech for Kolkata viewers during Durga Puja

    NEW DELHI: NDTV today announced the launch of the `opt-out’ technology in Kolkata starting with Durga Puja and the onset of the festival season.

    This initiative will enable the viewers of Kolkata to watch region-specific news and special programmes on NDTV 24×7. With this launch, Kolkata becomes the fourth location to have the opt-out technology, according to an official statement from NDTV.

    Earlier this year, NDTV had launched the opt-out technology for its viewers in the states of Tamil Nadu, Kerala and Karnataka.

    The viewers of Kolkata will be able to watch the 30 minutes `opt-out’ programming at 10.30 pm everyday, which started on 25 September and will last till 2 October.

    The new technology will enable viewers in Kolkata to watch special programmes, catering to the taste of local viewership during this festive season.

    Opt-out works on a technology, which is an innovative step in the broadcasting system. The process involves automatic satellite transmission without any manual intervention.

    There are individual boxes that are programmed to receive and switch frequency at the desired time to opt-out of the regular feed and again switch back to the main feed when the opt-out is over, with a two second changeover interval between the switch.

    NDTV plans to expand its coverage for the `opt out’ service to other states also in the near future and this will be executed for all its three channels, NDTV 24X7, NDTV Profit and NDTV India.