ITV

Tag: Durga Puja

  • ITC Sunrise Spices releases special Durga Puja music video

    ITC Sunrise Spices releases special Durga Puja music video

    Mumbai: ITC Sunrise Spices, a beloved name in every Bengali household, marked the onset of Durga Puja with the grand launch of ‘Dashabhuja Ghore Ghore Durga’ music video. Sung by the incredibly talented Monali Thakur and Jeet Ganguly, the video encapsulates the spirit of Bangaliana and the magic of Durga Puja. This musical masterpiece was officially unveiled on 1 October 2023, at the Sunrise 66 Pally Puja Pandal, with renowned celebrity Trina Saha.

    The heart and soul of this captivating music video lies in its soul-stirring composition and melodious rendition. Making it an auditory experience like no other, Monali Thakur infuses life into the heartfelt lyrics, capturing the very essence of Durga Puja. Her singing evokes a profound sense of nostalgia and celebration that resonates deeply throughout Bengal.

    The music is composed by the renowned Indian composer Jeet Ganguly. Adding depth to the narrative, Bengal’s heartthrob, Abir Chatterjee, renowned for his remarkable screen presence, skilfully portrays the ethos of Durga puja celebrations in the region, while the exceptionally talented Trina Saha adds more to the visual spectacle. The video also features cameo appearances by Jeet Ganguly and Monali Thakur, further enhancing its grandeur and appeal.

    Commenting on the launch, Sunrise Spices business head Piyush Mishra said, “Durga Puja is the most celebrated festival in the east and Sunrise being synonymous with the food and culture of the state, wanted to set the tone for the grand celebration slightly differently this year through our own musical tribute. This Durga Puja special song in collaboration with renowned artists is our heartfelt and humble attempt to honour womanhood and make the festive season special for our discerning consumers. We hope this song reaches every home and make people groove to the captivating beats”.

    As the region celebrates the spirit of Durga Puja, ITC Sunrise Spices Dashabhuja Ghore Ghore Durga also encourages one and all to join in honouring the essence of womanhood – the heart and soul of every Bengali household. The music video’s enchanting melodies and captivating visuals encapsulate the magic of Durga Puja, making it a must-watch for all.

    The launch event was further elevated by a spectacular flashmob performance by 400 dancers, adding an extra layer of magic to the cherished celebration. Adorned in vibrant festival colours, these dancers crafted a visual masterpiece. As the melodies filled the air, their graceful and synchronised dance moves seamlessly intertwined with the festivity, captivating the hearts of onlookers and reminding them of Durga Puja’s unique and enchanting spirit in Bengal.

  • In partnership with Ideabrew Studios, Asian Paints brings special podcast ‘Madhur Smriti’

    In partnership with Ideabrew Studios, Asian Paints brings special podcast ‘Madhur Smriti’

    Mumbai: Paint and décor major Asian Paints on Thursday announced its association with Ideabrew Studios to launch ‘Madhur Smriti,’ a podcast series highlighting Durga Puja and commemorating the international recognition bestowed on the festival by Unesco as an intangible cultural heritage of humanity.  

    The series is part of the Sharad Shamman, the festive initiative by Asian Paints where they felicitate the best and most creative pandals across Kolkata. Sharad Shamman has been associated with Kolkata’s Puja festivities since 1985.

    With Madhur Smriti, Asian Paints collects and shares memorable stories and experiences of people surrounding Durga Puja and its festivities. It takes the listener on a journey through time and commemorates the colourful four decades in the history of Kolkata’s Durga Puja.  

    The podcast series of ‘Madhur Smriti’ will be available on Spotify, JioSaavn, Gaana, Apple Podcast, Amazon Music and BingePods.

    Speaking on the launch, Ideabrew Studios co-founder & CBO Agith G Kuruvilla said, “Madhur Smriti literally means Sweet Memories, and this podcast endeavours to take us through a trip down memory lane as we revisit the last 4 decades of the colourful festivities of Kolkata’s Durga Puja. Asian Paints Sharad Shamman is an institution and has contributed immensely in preserving and encouraging this festival, and it’s an honour to celebrate that.”

  • Zee 24 Ghanta’s Durga Puja properties and brand integration hits the sweet spot

    Zee 24 Ghanta’s Durga Puja properties and brand integration hits the sweet spot

    Mumbai: The most comprehensive Durga Puja coverage of recent times by Zee 24 Ghanta with the right blend of news, fresh content & integrations.

    Amidst the challenging times, Zee 24 Ghanta – the most trusted news channel of East, curated a special lineup for the Durga Puja celebrations urging viewers to celebrate responsibly, attracted the attention of millions along with associations with a bouquet of brands from all over the country. 

    Under the umbrella properties of Sharad Ananya and Mahapujo, Zee 24 Ghanta celebrated the epic festival with a lineup consisting of ten exclusive shows telecasting Puja-related content for over 45 days totalling over three thousand minutes of fresh content. Participating brands were – Tutopia, Top Tech TMT Bar, Sister Nivedita University, IIHM, Shikhar Pan Masala, Shyam Steel, Tata Pravesh, Rupa, SBI Gold Loan, Dear Lotteries, Sunrise Spices, Meghbala Broadband, Shalimar, Shri Hari, and Kinnova.

    This epic coverage saw various successful brand integrations. Spices from Sunrise Spices were displayed & used to cook the delicacies on the show “Pujor Ranna Banna.” In that show, celebrities cooked their favourite dishes while sharing their Puja experiences with the audiences. Gift hampers from Shalimar were also presented to various guests during the Puja coverage. Several well-known celebrities donned outfits provided by Rupa Softline during the show Pujor Fashion. A special show named Tutopia Talent hunt was curated by team Zee 24 Ghanta wherein participants were awarded by Meghbala Digital based on pre-set parameters. During the Mahalaya special show, a special painting was done by renowned artist Sri Atin Basak on a Tata Pravesh door.

    Moreover, special prizes were given out by Shyam Steel (district Pujas) & Tata Pravesh (one puja in the city, district & apartment) in association with Zee 24 Ghanta. 

    “Durga Puja is the biggest festival in the region & the kind of acceptance & response we have received from the viewers & other stakeholders is stupendous, the kind of content that our team has designed & executed has catered to all age groups apart from daily news content. The team has been successful in delivering Puja coverage from every nook & corner of the state,” said Zee 24 Ghanta CEO Shri Purushottam Vaishnava.

    “With the Durga Puja coverage Zee 24 Ghanta continues to solidify its foothold on the market apart from further intensifying the advertiser connect through various innovations & integrations,” stated Zee Media Corp Ltd CRO Manoj Jagyasi. “Several brands across the country, across categories, have trusted to partner us for the epic coverage, which shows the pull of brand Zee 24 Ghanta. Our team is raring to deliver more in the coming months while taking leaps to be the market leader.”

  • Aaj Tak Bangla’s Durga Puja coverage goes beyond food and pandal hopping

    Aaj Tak Bangla’s Durga Puja coverage goes beyond food and pandal hopping

    Mumbai: Durga Puja is the time of the year that puts Bengal on the global itinerary of culture and festivities. For Bengal, Durga Puja is not just a festival but also a celebration of art, history, heritage, and homecoming. A five-day-long celebration, Durga Puja is more than what meets the eye and Aaj Tak Bangla celebrated its first Durga Puja with the promise of bringing out untold stories from not just Bengal but also from the Bengali diaspora across the globe.

    The channel’s week-long coverage through the pujas included ground reports of theme pandals, heritage pujas that go back to hundreds of years, celebrity puja celebrations, stories on gastronomic delights, and much more.

    Aaj Tak Bangla’s puja reportage debut travelled all the way to USA and Germany, not only restricting itself to Bengal.

    However, the coverage was not just about festivities, Aaj Tak Bangla touched upon other important issues around the festival too. For instance, Aaj Tak cameras reached Malda to capture how a small puja organised by the locals of the area celebrates communal harmony. Both Hindus and Muslims participate in the puja and enjoy the festivities together. While they have never publicised their pujo ever before, Aaj Tak’s coverage of this small pujo in the outskirts of Kolkata brought out the true spirit of Durga Puja which is all about spreading peace and unity, due to which this unique puja is now popular in the state and is already setting an example for others to follow.

    Apart from all the above initiatives, the channel also saw intellectuals from various walks of life contributing opinion pieces to add to the highly engaging and impactful Puja Aaj Tak celebrated this year. The Aaj Tak Bangla’s Puja coverage was supported by Dollar, Assam Downtown University, and Adani Wilmar as its sponsors.

  • Elegant Steel celebrates Durga Puja with ‘The Steel Within’ campaign

    Elegant Steel celebrates Durga Puja with ‘The Steel Within’ campaign

    Mumbai: As the country readies itself to immerse in the grand annual five-day celebration of Durga Puja which pays homage to the goddess Durga, homegrown manufacturer of iron and steel products Elegant Steel has marked the occasion with the launch of its new film called ‘Narishakti– The Steel Within.’ 

    The film, conceptualised by FCB India, showcases how even as we celebrate the power of women for the nine days of Navratri, we disempower her for the rest of the year.

    Directed by Pritha Chakraborty, the TVC aims to highlight how our women are either cast as goddesses or objects of desire, but rarely is an attempt made to understand them for who they really are. The rousing film ends on the note “This pujo, we honour the steel within,” and is dedicated to all those women who were judged and whose mettle was tested to serve the popular narrative to keep women “in their place.”

    “This work is brave because many brands are aware of how social media tries to objectify and classify women, but nobody has spoken about it,” said FCB India creative chairperson Swati Bhattacharya. “Elegant steel asks us to celebrate the steel in us and continue to be the woman we want to be even if it rattles some people.”

     The film celebrates how even one woman freeing herself from the narrative, can inspire millions to break free, refuse to be cowed down and write their own story.

    “Our values have always stood for quality, strength and resilience and this Durga Puja we wanted to celebrate these exact same values we see in every woman who has gone through the fires of being judged and tested and has emerged stronger,” stated Elegant Steel chairperson Swati Agarwal.

  • Zee5 unveils its Bengali content slate for Durga Puja

    Zee5 unveils its Bengali content slate for Durga Puja

    Mumbai: Zee5 has launched #AamarPujoSobarPujo, a digital campaign for Durga Puja 2021 encouraging viewers to celebrate togetherness through the platform. As part of the campaign, a fresh slate of Bengali festive content comprising featured shows, web series, and direct-to-digital releases have been announced.

    During Durgotsav the platform will stream pujo special programming and new films every Friday in October along with popular TV shows like “Mithai,” “Amader Ei Poth Jodi na Sesh Hoy,” “Aparajita Apu,” “Dadagiri” (season 9), and “Uma,” and originals such as “Lalbazaar and Kaali” (season 1 and 2).

    The campaign video featuring people immersed in festivities on one side, and several workers such as a police officer, cab driver, sanitisation lady, and waiter selflessly going about their jobs on the other, celebrates the spirit of togetherness that marks Durga Pujo in Bengal.

    “With inclusivity at the heart of the brand, this campaign brings forth the recognition of those who have selflessly contributed to the community through the good and the tough times,” stated Zee5 India chief business officer Manish Kalra. “With #AamarPujoSobarPujo we want to bring entertainment home to everyone and have an inclusive occasion by delivering our durgotsav specials hailing from the heartland of Bengal, extending the celebration across geographies and borders.”

  • TV9 Bangla unveils its content lineup ahead of Durga Puja

    TV9 Bangla unveils its content lineup ahead of Durga Puja

    Mumbai: As part of Sharodiya blitzkrieg, TV9 Bangla has announced its programming lineup ahead of the state’s biggest and most awaited festival of Durga Puja. The channel has also unveiled its brand-new Sharodiya logo.

    The tagline ‘Pujo Ebar TV9-a’ (this time Durga Pujo is on TV9 Bangla only) reassures the viewers of an enriching experience through the 35 day-long campaign, covering nearly 10,000 minutes of assorted pujo programming across over 90 episodes, said the statement.

    As a prelude to the upcoming celebrations, the channel has released Pujor Gaan, an exclusive Durga Pujo theme song composed by the well-known musician Debojyoti Mishra.

    The Pujo-special bouquet of content-driven programmes includes “TV9 Bangla Amar Pujo (Pujor Khobor)” – a daily news capsule on Pujo, “Annya Durga” – to showcase extraordinary stories of women who win challenges against all the odds, “Durga Pujor Bioscope” – special stories from the grassroots level featuring artisans and workforce engaged in Durga Pujo, “Banglar Durga Pujo” – historic tales of Durga Pujo, “Dekchi Thakur Pandale” – Pujo coverage on pandals showcasing pandal art, artifacts and idols, “Pujoye Ebar Raajar Bari” – exclusive reels of traditional Rajbaris (palaces), “TV9 Bane diyana” – traditional household Pujo, “Pujor Adda” – broadcasts of chats of radio (FM), theatre, celebs (Tollywood), gaan (songs), television celebrities, Pujo history and culture, and “TV9 Bangla Pujor Sera” – competitions and other attractions.

    “Tomari Matir Kanya” – a special 120-minute show on goddess Durga will be telecast on the day of Mahalaya.

  • CASE STUDY: How ABP Ananda put the ‘spotlight’ on Sunsilk for Durga Puja

    CASE STUDY: How ABP Ananda put the ‘spotlight’ on Sunsilk for Durga Puja

    Mumbai: Durga Puja marks the homecoming of goddess Durga and is the biggest festival in Kolkata. The grandeur and charm are no less in other parts of the country too and brands across categories release new campaigns to reach out to their target audience during this festive season. This past year the celebrations were somewhat muted due to the pandemic, however, ABP Ananda left no stone unturned to woo its audiences by lifting the pall of gloom with its special Durga Puja programming.

    Having partnered with a plethora of brands from diverse categories, ABP Network’s branded content division, ‘ABP Spotlight’ created several special integrations for partner brands such as Sunsilk to help achieve brand awareness and equity through interactive and customizable sponsor integrations.

    These properties have created exciting opportunities for brands to be involved in the channel’s programming in a meaningful way that doesn’t detract from its content, offering a high degree of presence and brand-building capabilities. For Sunsilk, ABP Spotlight created a five vignette series with each day defining a ‘Pujo look’. It shows the significance of all Pujo days from Sasthi to Dashami and the role of Bengali women in it.

    The vignette series brought together three talented and influential faces in Kolkata – upcoming model cum actress Darshana Banik, star hair-stylist Jolly Chanda and popular styling artist Sandip Jasiwal. Each of these vignettes features Darshana dressed up in new attire and look for each day of the Puja, aided by Chanda and Jasiwal’s professional expertise which make these vignettes even more interesting with their hair-do tips, anecdotes, and easy styling hacks that women can do at the convenience of their home. Thus, the essence of Girlgiri (Sunsilk positioning) and the mood of the festival have been synergized into creating this integration.

    Link : https://www.youtube.com/watch?v=2w3iuHhcEV0

    During the anxious Covid times, Sunsilk wanted to spread some festive cheer amongst its consumers. The haircare brand wanted to promote easy DIY hairstyles during the Durga Puja. Their current brand communication of “Tyohaar wali feel, tyohaar wali deal” was converted into the Durga Puja Look of the day series. It showed the significance of all Pujo days- from Sasthi to Dashami, and the role of Bengali women in it.

    https://www.instagram.com/tv/CGrP2jpLAQR/?igshid=1w6k9y8sn75je

    https://www.instagram.com/tv/CGwYeXCA6H0/?igshid=19afnc6xzwdo

    Sunsilk brand owner HUL’s Sandhya Poojary said, “We partnered with ABP Ananda on Parae Parae Serar Lodai (PPSL 2020) which is a fun Contest between Pandal Committees. As a part of the campaign, ABP Ananda is helping us reach out to our girls by creating beautiful short stories around the festive looks for the five days of the Durga Puja and encouraging them to gear up for the festive season under our ‘Tyohar Wali Feel, Tyohar Wali Deal’ campaign, through a series of vignettes.”

    Durga Puja is not just a religious or a social event for Bengalis, it is an event that is woven into the social fabric of the society. It has a grip on values, beliefs, cultural orientation, fun, and the social quotient. Poojary added, “We hope to further inroad into the Bengal market and create recall in the hearts of all Bengalis. We look forward to many such associations with ABP Network in the future.” Hence this special vignette has been created which beautifully blends in with the core features of the haircare brand, the festive revelry aspect of Durga Puja, and the overall celebratory bonhomie. 

    Through creative and authentic integrations in their content, ABP Ananda has created tremendous value for the brand to shine and stand out this festive season. It not just creates value for ABP’s viewers but also allows Sunsilk to create a distinct and recognizable voice through the inventive collaboration.  This creative offering has posed a unique opportunity for the beauty & personal care brand to leverage the reach & prominence of the news channel and engage effectively with their audiences at a crucial time when creating brand equity in the market is paramount. This innovative approach to creative integration urged the channel’s viewers to forget the pandemic and partake in the festivities, successfully implementing new-age influencer marketing techniques.

  • CNN’s ‘Reconnect’ explores the culinary map of India

    CNN’s ‘Reconnect’ explores the culinary map of India

    While the global pandemic has left many unable to travel, an international community of Indian chefs is championing the many tastes of India from afar by bringing the food of their hometowns to some of the world’s finest restaurants. This month, in a 30-minute-special, CNN’s ‘Reconnect’ delves into this rich and diverse nation through the eyes and dishes of India’s culinary pioneers.

    For chef Palash Mitra, cooking Bengali fish curry, or macher jhol, is the one thing that never fails to take him back to his hometown of Kolkata. The city is renowned for its colourful festivals including the Durga Puja. This year with festivities forced to go virtual, food became a way for Mitra to celebrate his heritage from afar. In his Michelin-starred restaurant in Hong Kong, he has been serving up Kolkata traditions to a whole new audience.   

    In a village just outside of the Northern Indian city of Chandigarh, chef Jessi Singh grew up living the true farm to table experience. Singh would milk the buffalo, churn the milk, and spread the ghee on home-baked bread. CNN learns how the now Melbourne-based chef is bringing this fresh philosophy to his family of restaurants, by serving up dishes that pay homage to his relatives and village upbringing.

    Chef Garima Arora is the first and only female Indian chef to earn a Michelin star, and was rated Asia’s top female chef in 2019. But beyond her accolades, Arora is also spotlighting India’s uncharted culinary diversity through her non-profit organization, ‘Food Forward India’. Last year, Arora and her team committed to mapping out the cuisine of every state in the country. She started with Telangana, the state she was born in, finding inspiration for several new dishes at her restaurant in Bangkok.

    Growing up in Delhi, chef Kuldeep Negi learned his craft from the colourful food and spice stalls of the centuries old Chandni Chowk market. Today, Negi is keeping the essence of Delhi’s bazaars alive at his renowned restaurant in Singapore. One of his best-sellers is tandoori prawns, which celebrates the distinctive smoky flavours of Delhi’s tandoors alongside the fresh ingredients available in his new home.

    For chef Deepanker Khosla, mutton biriyani brings back memories of his childhood in the Uttar Pradesh city of Prayagraj. Inspired by his home, Khosla built a sustainable restaurant in the heart of Bangkok. The restaurant farm conserves rainwater to raise hundreds of fish and over 40 varieties of plants. When the pandemic put restaurant dining on pause, Khosla began serving up his signature biryani to 15 different communities each day.

    Airtimes for 30-minute special:

    Saturday, December 26 at 4:30pm IST

    Sunday, December 27 at 10.30pm IST

  • How TV channels celebrated Dussehra and Durga Puja

    How TV channels celebrated Dussehra and Durga Puja

    MUMBAI: Festivals bring joy and happiness in our lives. The season of Dussehra and Durga Puja, which marks the victory of good over evil, is one of the most auspicious periods of the year. In these tough times when festivals cannot be a grand celebration, channels have taken up an aggressive stance, churning out a great amount of content to maximise viewership during the festive season.

    Indiantelevision.com brings you a compilation of some of the finest television shows that will be aired on the top TV channels during the Durga Puja-Diwali period:

    Dangal TV

    Hindi GEC Dangal TV has brought back the revered magnum opus Ramayan for 21 days in its one-of-a-kind initiative.

    Launched on 5 October 2020, the channel timed it as the countdown for a special programming line-up for Dussehra and termed the show as – Saar Ramayan Ka – Mahagatha 21 Dino Mein. Besides this, the channel is all geared up to provide its audiences some dramatic twists and turns with its original show Aye Mere Humsafar – weekend dhamaka.

     

     

    Sony Aath

    Sony Aath is trying to dial up the celebrations with a slew of fresh programming. As part of Sunday Funday, the most popular slot on the channel, it will air special Durga Puja-themed episodes of hit family shows – Gopal Bhar, Nut Boltu and NIX. Along with the the recent premiere of new show Baalveer during this festive season, the channel’s also lined up six Honey Bunny movies.

    Colors Bangla

    While this year, pujo will be different, what will not change is the zest for amongst Bengalis for the festival. On Colors Bangla, Sree Sree Sarodiya Durga Pujo will air at 10 am and provide viewers with a spiritual experience by showcasing the various rituals associated with pujo. Golpe Gaane Pujor Adda, a programme with singers and actors entertaining the viewers with popular music and memories, will air at 5 pm. Presented by Hellman’s Mayonnaise and powered by Brooke Bond Red Label, both these shows aim at celebrating the fervour of Durga Puja.

    Keeping in mind the movie lovers and the channel’s wide repertoire of 200+ Bangla titles; Colors Bangla has dedicated each day of the pujo to a superstar – from saptami being dedicated to fans of Jeet to ashtami being earmarked for Mithun Chakrabarty.

     

     

    Zee Bioskope

    With the onset of Navratri and Durga Puja festivities, Zee Bioskope has launched a special movie festival titled — Naari Ek Roop Anek. The channel has lined up an array of movies that aired from 19-24 October.

    This week-long celebration will conclude on the occasion of Dussehra with the world television premiere of the Bhojpuri blockbuster Kahani Kismat Ke on 25 October at 6 pm. The movie’s star cast features Arvind Akela Kallu along with Viraj Bhatt and Subhi Sharma. 

    Colors Marathi

    Colors Marathi is all set to treat its viewers during the festive season with the debut of two new shows.

    Sukhi Mansacha Sadara will launch on 25 October with a special episode and will air every Monday to Saturday at 9:30 pm. This will be followed by the second new show on 11 November, titled Chandra Ahe Sakshila. To celebrate Dussehra, the channel has come up with Aaj Kay Special.

     

     

    Colors Tamil

    Colors Tamil has launched an all new mini-series, Nalam Tharum Navarathri. It features orator-author Sumathi Sri sharing facts and interesting stories about the rituals followed throughout the nine-days of the Navarathri festival in Tamil Nadu. The series will air from 17 October to 26 October 2020, at 7:30 am, and each episode will take the audience on a divine journey by unearthing legends about the nine forms of Goddess Devi.

     

     

    Big Ganga

    The channel welcomed the festive season by introducing Bhojpuri dandiya show Ding Dong Dandiya. Regarded as the first Navratra original in the region, it is slated to telecast for nine-days from 17 October, at 5 pm, and culminate on 25 October 2020. It also had the first of its kind Jagrata line-up on ashtami. This will be followed by a month-long festive line-up of many other category firsts.

    Featuring the biggest celebrities and musicians of Bhojpuri industry like Pradeep Pandey, Chintu, Kajal Yadav, Priyanshu Singh, Payas Pandit, Ayushi Tiwari, Ayesha Kashyap, Rini Chandra, Mamta Raut, Mohan Rathod, Nisha Dubey, Manoranjan Jha, Pawan Pardeshi, Ravi Pandey, Alka Jha and Setu Singh, the one-hour special music and dance show will ring in the festival through the comforts of viewers home.

    Colors TV

    Focusing on the special days including Navratri and Dussehra, Karva Chauth and Diwali, the festive special Shandaar Ravivaar will be hosted by the comic duo Bharti Singh and Harsh Limbachiyaa starting 25 October, 12pm on Colors. Joining the festivities and performing some interesting acts and gags will be the lead actors of the Colors shows Barrister Babu, Choti Sarrdaarni, Ishq Mein Marjaawan, Pinjara and Shakti.. Astitva Ke Ehsaas Kii.