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Tag: Durga Puja

  • This Durga Puja, Crompton’s ‘Shera Khabar’ redefined the festive flavor in Kolkata

    This Durga Puja, Crompton’s ‘Shera Khabar’ redefined the festive flavor in Kolkata

    Mumbai: Crompton Greaves Consumer Electricals Ltd, one of India’s leading consumer electricals brands, spiced up this year’s Durga Puja festival with the debut of its ‘Shera Khabar,’ fine dish cooking competition. Having taken place in select prominent Kolkata societies last week, the competition added a fun twist to the festive season by providing an opportunity for home chefs to display their culinary talents, participate in friendly rivalry, and compete for amazing prizes.

    Recognising the passion of home chefs in creating mouthwatering dishes for their loved ones, Crompton aimed to be their trusted partner, crafting memorable moments and ensuring that celebrations became even more delightful. Moreover, poised to redefine the modern Indian kitchen, this competition also brought in an incredible product experience of Crompton’s mixer grinders that delivered extraordinary results for consumers in search of finer grinding. Backed by high-quality durability and aesthetics, its new range of mixer grinders is a fusion of finesse and efficiency thereby, making it the ‘Secret of Fine Taste’ and setting a new standard for culinary excellence.

    Commenting on the initiative, Crompton Greaves Consumer Electricals Ltd CMO Pragya Bijalwan said, “The culture of West Bengal is deeply rooted in its people, celebrated through their expertise in whipping up mouthwatering dishes, from ‘Machher Jhol’ to ‘Mishti Doi.’ These dishes not only entice the taste buds but are cherished elements of their heritage. We believe these delectable creations deserve the best grinding for an exceptional taste. Shera Khabar was an initiative that effortlessly combined the cultural creativity with the festive spirit found in every home especially during such an auspicious occasion like Durga Puja.”

    She further added, “Considering that Crompton always aims to make the lives of its consumers easier, we’ve taken a significant step in perfecting the art of fine grinding, ensuring the authentic flavors of various cuisines. Our new mixer grinders are driven by cutting-edge technology, empowering every kitchen with ‘The Secret of Fine Taste.’ With this initiative, we aim to deepen our connections, set higher benchmarks, and become an integral part of our consumers’ festive celebrations this season.”

    The ‘Shera Khabar’ competition took place across top societies in Kolkata wherein various home chefs had a designated time to prepare a dish of their choice in their own kitchens. They then presented their creations at a grand Crompton Cooking Setup, where some of Kolkata’s expert chefs evaluated the dishes and declared winners. The dishes were judged on different factors like the creative use of spices and the presentation of dishes while scores were calculated based on a detailed point-based assessment. The contestant with the highest score earned the title of “Crompton ‘Shera Khabar’ Maker” in their society. Every participant also received special tokens of appreciation from the brand, such as exclusive coupons on premium products. There were winners each day of the competition & they were honored with Crompton’s latest Mixer Grinders.

    Moreover, the brand also provided a hands-on experience with the Crompton Mixer Grinder range, allowing attendees to witness these products in action. Furthermore, the mixers were used to prepare yummy dishes, enabling the audience to relish the results of Crompton’s fine grinding technology while celebrating the occasion of togetherness.

    Crompton’s innovative new range of mixers including the DuroRoyal, DuroElite Plus and Boltmix series ensures optimum utilisation of energy and is designed for 45 minutes of continuous grinding operations. The new series comes with durable, stainless steel jars, aesthetically designed with ease of usage due to its Chrome plated knobs and a twin-tone handle. Additionally, the product features a Motor Vent-X technology for cooler operation and longer product life, along with MaxiGrind Technology with three sharp blades for faster, finer, and smoother grinding.

  • Eveready Lighting illuminates Durga Puja celebrations with spectacular marketing activations

    Eveready Lighting illuminates Durga Puja celebrations with spectacular marketing activations

    Mumbai: Celebrated as one of the most vibrant and spectacular festivals in the country, Durga Puja offers a unique opportunity for brands to connect with consumers. In an endeavor to elevate the Durga Pujo fervor, Eveready Lighting, the fastest-growing business category of Eveready Industries India Limited (EIIL), celebrates the festive spirit with an array of innovative marketing activations across pandals in Kolkata by enhancing the joy of this season with its signature lighting products at various puja pandals, offering an illuminating experience like never before.

    Setting the stage for a radiant Durga Puja, Eveready Lighting showcases its latest groundbreaking product, Eveready Instacharge Bulb on the bustling streets of Kolkata through innovative marketing activities. In a bid to captivate the consumers and engage the young and old alike, Eveready Lighting has initiated a series of innovative marketing activations across pandals such as Golf Green Sarbojonin, Airport City Phase 2, Aikatan Club, Alipore 78 Pally, Tala Prattyay, Barrackpore Shiv Mandir Sarbojanin, and Dumdum Park Bharat Chajra Club to name a few.  Designed to promote Eveready’s Instacharge bulb category, the ‘human balloon activity’, at the Golf Green Puja, was one activity that garnered an overwhelming response, especially from children, thus highlighting the brand’s commitment to delivering lighting solutions that are not only reliable but also fun.

    Additionally, Eveready Lighting’s lookwalker activities also have been lighting up key market areas in Kolkata, including Gariahat and New Market, and prominent malls such as City Center, Southcity, Acropolis, and Quest. These engaging activities, along with leaflet distribution, have further amplified the brand’s innovative lighting segment. In addition to this, the brand also had a huge drop-down with a LED section, where a captivating 20-second TV ad is running, ensuring that Eveready remains in the spotlight.

    In addition to this, the introduction of selfie zones at various locations not only brightened up the festive spirit but also captivated the audience’s attention, reinforcing Eveready’s commitment to making the brand synonymous with quality and brilliance.

    Speaking on the innovative marketing activations, senior vice president & business unit head – lighting & electricals Mohit Sharma said, “At Eveready Lighting, we constantly strive to engage with our customers in innovative and exciting ways. Our commitment to providing superior quality products aligns perfectly with the joyous spirit of Durga Puja. We believe in making moments special, and this Puja, we are proud to be a part of the celebrations that light up Kolkata. Our goal is to bring our brand closer to the hearts of people and brighten their festive season.”

  • TV9 Bangla Sharadiya introduces a groundbreaking plethora of infotainment

    TV9 Bangla Sharadiya introduces a groundbreaking plethora of infotainment

    Mumbai: TV9 Bangla is back with a bang! This Durga puja, the Bengali news channel showcased assorted infotainment from Sasthi to Dashami. One of the most popular programs, TV9 Bangla Sera Barowari (Best Committee/Club) is a head-to-head competition that selects the best theme-based pandals across the city. The preliminary selection of Sera Barowari (Best Committee/Club) was nominated by the students from the Government Art College who put their efforts in shortlisting the best art on display on the theme-based pandals in Sera Barowari. Besides, these 50 best-nominated pandals have also been reviewed by the Correspondents of TV9 Bangla news channel. There are a few categories on Sera Barowari- like Sera Theme (best theme), Sera Protima (best idol), Sera Paribesh (best ambiance), Sera Barowari Pujo (best Barowari Pujo), Sera Alankar (best ornaments), Sera Suraksha (best environment-friendly Mandapa), and Manusher Pashe, (stand by the people) and Mayer Pujo Meyer Hatey (Worship of Goddess Durga Ma from the hands of daughter). Eminent personalities like Pandit Tejendranarayan Majumdar, Subhen Chattopadhyay, Chaiti Ghoshal and Satyam Roy Chowdhury chaired the Jury. TV9 Bangla will telecast Sera Barowari from 19 to 21 Oct, 7 pm onwards on TV9 Bangla.

    As the festive fervour is brewing across the city, Sera Barowari (Best Puja Committees/Clubs) are not only beating each other to stand out to be the best of the lots, but Sera Abason (Best Housing Estates) is also in fierce competition to establish their strong foothold in the Top Durga puja Sera Abason List this year. The registration forms submitted this year escalated to some 1000+ pujas throughout the city. Celebs like Sampurna Lahiri and Pujarini Ghosh judged around six Abason Pujas (Best Housing Estates). Sera Abason will be premiered on 22 Oct, 5 pm onwards exclusively on TV9 Bangla.

    Among the platter of programmes on TV9 Bangla, the exclusive Anya Durga tells the tales of the ‘real-life Durga’. Like every year, TV9 Bangla will be storytelling about the struggle-induced life of the real Durgas, who have achieved the struggle, beating against the evils in society. Anya Durga is back with fresh episodes streaming from 20 to 23 Oct, 11.30 am onwards on TV9 Bangla. Pujar Adda (Chats) with celebs can be viewed from 20 to 24 October, 2 pm to 4 pm.

    On Dashami, there will be another exclusive programme on ‘Asche Bocchor Abar Hobe.’ This program on adda (Chats) will stream on 24th October at 7 pm along with the Biswarjon (Idol Immersion) live from the studio.

    TV9 Bangla Sharadiya, ‘Pujo Ebar TV9 Banglaye’ is co-presented by SRMB Real Edge and co-powered by Finolex Pipes, Emami Kesh King Hair Oil and Dear Lotteries.
    Special Partners- JBG Hexa TMT and Super Power Detergent
    Gold Plated Jewellery Partner- Rumpa Jewellery
    Beauty Partner- Louis Herbals
    Food Partner- Lal Baba Rice
    Knowledge Partner- SNU
    Health Partner- Nature Pure
    Agriculture Partner- Willowood
    Prayer Partner- Rhythm Dhoopkathi
    Associate Partner- Manmohan Jadu Molom

  • Colorbar’s must-haves for Navratri, Durga Puja, and Dussehra

    Colorbar’s must-haves for Navratri, Durga Puja, and Dussehra

    Mumbai: It’s that time of the year when the lively beats of Navratri awaken us, infusing us with positivity and painting the air with a blend of colors, music, and magic! We eagerly look forward to the cherished moment when we can open our hearts and homes to welcome the Goddess! And as we prepare to don ourselves in the most vibrant and stunning ensembles for the upcoming festivities, let Colorbar be your guide in the realm of beauty. Colorbar is here to sprinkle a little extra glam and magic into your life, allowing you to be your unapologetically true self! What’s more? The brand has got you covered with an extraordinary lineup of products and thrilling new releases, especially for the festivities.

    Whether you prefer to visit Colorbar’s exclusive store or the website, you’ll discover a collection of personalized beauty treasures that are as unique as you are. These treasures can be adorned with engravings, adding that personal touch with your name, initials, or a special character. Furthermore, to ensure that you find makeup products perfectly suited to your fabulous self, simply scan a QR code and answer a few questions about your style and you’ll receive personalized skincare and makeup recommendations tailored to your skin tone and makeup preferences.

    So, prepare to infuse your Navratri, Durga Puja, and Dussehra looks with a dash of Colorbar’s magic!

    The selection for the festivities includes:

    Colorbar’s Pro Eyeshadow Palettes: For those who believe in letting the eyes do the talking, these newly launched festive palettes will leave everyone stunned with the allure these will add to this year’s puja look.  Priced at Rs 2,800/- the palettes are available in three variants namely- Fairly Tale, Pixie Love and Spellbound, with absolutely magical glittering and matte shades, that are sure to brighten up your look and compliment your both bold and minimal styles for this year’s pandal hopping and Navratri celebrations

    Colorbar’s 24Hrs Weightless Liquid Foundation: This first-of-its-kind hydrating long-wear foundation is designed to make you shine on each and every occasion panning the 9 days! With an exquisite range of 30 shades, it ensures a flawless and radiant look that perfectly complements your unique undertone. Its feather-light consistency effectively retains moisture, resulting in a radiant complexion that stays shine-free throughout the day. The plush, resilient, oil-free, and satin-smooth formula not only offers protection but also ensures your skin remains flawless and well-protected, luxuriously hydrated to prevent any damage.

    Priced at Rs 1,095, this product is pure and gentle, devoid of parabens, allergens, and fragrances, making it suitable for all skin types.

    Colorbar’s Sinful Lip and Cheek Tint: A must-have for the season! This highly pigmented, weightless formula works like magic, delivering an instant flushed look that makes you look lively and fresh! It’s non-sticky, non-drying, and lasts up to 10 hours, ensuring you stay flawless all day long. What sets it apart is its gorgeous velvet matte finish, which is ultra-blendable and buildable, allowing you to create endless youthful, flattering looks for both lips and cheeks. The Colorbar Sinful Lip and Cheek Tint, priced at Rs 1,200 in 10 vibrant shades is a true festive season essential destined to become your beauty kit’s new best friend.

    Colorbar’s Ultimate Stunner Kajal: This versatile pencil is your Kajal, Eyeliner, and Eyeshadow all rolled into one, offering the utmost convenience for all your festive looks. Its highly pigmented formula delivers an instant release of the deepest black color with a single stroke. What makes it different is its long-wearing, waterproof formula that is in place throughout the day, ensuring your eyes remain the center of attention all night long. Priced at just Rs 750, this eye pencil even comes equipped with an inbuilt sharpener, allowing you to achieve a precise tip for applying both thin and thick lines with effortless ease.

    Colorbar’s Starry Drops Highlighter: A highlighter that is the perfect companion for your festive beauty routine, delivering an instant glow to your makeup look. It boasts a super lightweight texture that effortlessly imparts a natural, radiant luster, giving you that coveted dewy skin finish. Powered by innovative hyper-gloss technology, it leaves your skin with a divine and ethereal glow. Priced at just Rs 1,500 in 2 variants, the gel-like base of the Colorbar Starry Drops Highlighter spreads seamlessly and blends effortlessly, making it an absolute must-have addition to your beauty arsenal. Whether you’re aiming for a dewy daytime look or looking to dazzle with the perfect shimmer for the night, this high-definition highlighter has you covered.

    Colorbar’s Fix n Glow Spray: This new setting spray is your secret weapon for flawless radiance that lasts from day to night. Not only does it hydrate your skin weightlessly, but it also locks your makeup in place, ensuring it retains that ‘just applied’ look. Priced at just Rs 899, this newly launched spray is crafted with a high-performance formula designed to deliver a flawless finish, effectively preventing your makeup from melting, fading, or creasing. So, revel in the celebrations to the fullest, because Colorbar’s Fix N Glow spray is your trusted ally, ready to preserve your radiant glow for a night of festive fun that you’ll cherish forever.

  • Zomato unveils its Durga Puja campaign

    Zomato unveils its Durga Puja campaign

    Mumbai: Zomato, India’s food ordering and delivery platform has launched its Durga Puja campaign. Celebrating the spirit of Durga Puja and the magic and foods of Pandals, Zomato’s latest captivating ad film captures the spirit of the festival by showcasing the culinary treasures that make Durga Puja a gastronomic delight.

    In its ad film, Zomato pays a heartfelt tribute to the essence of this sentiment—the magic and delectable cuisine of the pandals. It narrates the story of someone who, despite being stuck at home, enjoys the festival’s culinary delights, all thanks to Zomato.

    The film captures the essence of Durga Puja, where food transcends mere sustenance to become a symbol of love, unity, and tradition.

     

  • Coca-Cola sparkles with ‘Coke-er Shaathe Roj, Pujo’r Mahabhoj’ for Durga Puja

    Coca-Cola sparkles with ‘Coke-er Shaathe Roj, Pujo’r Mahabhoj’ for Durga Puja

    Mumbai: As India gears up for the vibrant and spirited festivities of Durga Puja, Coca-Cola in India is thrilled to announce its new festive campaign, “Coke-er Shaathe Roj, Pujo’r Mahabhoj”. The campaign is dedicated to celebrating the grandeur of Pujo, with a special focus on the joy of shared meals and festivities over a delicious Coke. The campaign’s name, “Coke-er Shaathe Roj, Pujo’r Mahabhoj”, translates to ‘Pujo’s grand food/festivities along with a Coke,’ encapsulating the essence of the campaign.

    The film is built on a diverse backdrop of five days of Durga Puja celebrations, where the cities gorge on lights, love, and delicacies and unlock new friendships.  To convey this idea with creativity and artistry, Coca-Cola launched an interesting, animated film titled ‘THALA HOPPING’. The story unfolds on the surface of a table where an illustrated character comes to life as a chilled Coke is placed along with the sumptuous delights. The film charts the character’s journey of pandal hopping across the length of the table, offering a glimpse into a montage of special moments that will be created during the festival.

    The campaign actively embraces and promotes art, music, and food, establishing a significant presence of Coke in cultural and culinary domains. Kolkata is already witnessing the colourful illustrations of Coke and food adorning its streets.

    Commenting on the exciting new campaign, Arnab Roy, Vice President, Marketing Coca‑Cola India and South-West Asia, “Coca-Cola has always endeavoured to become a part of India’s cultural fabric. Our Durga Puja campaign is a passionate attempt to blend into the rich canvas of the ethnic traditions of Bengal. The heartening reception of our film has left us humbled and more committed than ever to continue celebrating and becoming an integral part of such diverse and vibrant cultural experiences.”

    “Pujo is so much more than kaash phool, kolakuli and a customary Durga Puja jingle. It is a melting pot of flavours, characters and quirks. We didn’t just want to make a piece of communication that celebrates the generally accepted cliches of Pujo. For us, the real magic of Pujo lies in the minute brush strokes, the intricate moments of love and camaraderie. This film offers an unconventional perspective to Durga Puja celebrations. Seen yet unseen.”, remarked Sujoy Roy, Executive Creative Director, Ogilvy.

    This 360-degree campaign will be aired on social & other mediums, while the visuals have been integrated on-ground, for in-store experiences, out-of-home advertising, and print ads for comprehensive brand visibility.

  • ABP Ananda unveils Durga Puja extravaganza: A fusion of tradition and innovation

    ABP Ananda unveils Durga Puja extravaganza: A fusion of tradition and innovation

    Mumbai: As the premier Bengali news channel, ABP Ananda has brought back its three iconic properties – ABP Ananda Sharad Ananda, ABP Ananda Paara e Paara e Serar Lodai, and ABP Ananda Surakshar Puraskar, offering fresh content and collaborating with various partners to celebrate the spirit of Durga Puja.

    The Sharad Ananda programming for this year has already commenced, featuring a diverse array of both new and existing content. The first segment, “Koruk Matha Theme Theme,” explores Kolkata’s renowned Durga Puja themes, showcasing the unique aspects of pandals, the evolution of art forms, and efforts to revive rural folk art. This segment adopts a storytelling format.

    The second segment, “Tarokar Chokhe Taroka Pujo,” involves celebrities visiting pandals, delving into the preparation, concepts, idols, lighting, and ambience while discussing the release of their cinema and OTT projects during the Puja.

    “Akash Pothe Pujo” is a distinctive concept introduced by ABP Ananda last year, where all the renowned Pujas of Kolkata were covered using drone cameras for a complete aerial bird’s eye view telecast. This includes exclusive coverage of ornamental decorations, lighting, pandals, and thematic features.

    “Pujo Dekhun Ghore Bosey” continues its annual tradition of live telecasting eight of the biggest Pujas in Kolkata, showcasing both traditional and themed celebrations with a multi-camera setup. The telecast spans all five days, providing viewers with insights into the rituals performed.

    The programming also features “Sharad Ananda Samman 2023,” an award ceremony honouring Puja pandals in various categories, including Best Pandal, Best Theme, Best Lighting, Best Idol, Best Concept, Best Puja Committee, and Best Traditional Puja. Fifty such categories and thirty Durga Pujas around the city will be felicitated with the Jury Samman Award. Jelar Sera Puja 2023 is the district version of Sharad Ananda Samman. Overall, more than 200 Puja Pandals across categories will be conferred with the Sharad Ananda Samman.

    Other notable programming includes “Pujor Adda,” “Pujo Personal,” “Probashe Pujo,” “Durga Puja Animation Program,” “Pujor Case Book,” and “Bhanu Ukil & Jahor Bicharak.”

    The Sharad Ananda programming for this year is presented by Dear Govt. Lottery, Prabhuji Pure Food, ABP Weddings dot com, and Lloyd. It is Co-powered by Madhukunj Agarbatti, Sister Nivedita University, Macho Hint, Greenply, Concreto Cement, and Wild Stone. Partner sponsors include Priyo Gopal Bishoyee, Lancet Pharmaceuticals, Shalimar Coconut Oil, Rumpa Jewellery, Mother Dairy Mishti Doi, and Coca-Cola. The digital partner is ABP Live.

    ABP Ananda’s second property, “Paara e Paara e Serar Lodai 2023,” is an 11-episode non-fiction fun reality game show played among 12 Durga Puja Committees. The episodes are currently airing on ABP Ananda every day at 5:30 pm until October 20, 2023.

    “Paara e Paara e Serar Lodai 2023,” is Presented by Benarasi Niketan, Zed Black Zed Black Premium Agarbatti, Nirma Beauty Soap and Mother Dairy Mishti Doi. It is Co-Powered By Secret Temptation, Khadim, Basumati Rice, Snik Bisk, Crompton Mixers and Calcutta Retro. The property is partnered By – Rumpa Jewellery, Dulux, Jovees Herbal and Rungta Steel TMT Bar. Special Partner includes – Manmohan Jaadu Molom while the Digital Partner is ABP Live.

    The sixth year of ABP Ananda’s third property, “ABP Ananda Surakshar Puraskar 2023,” is marked by an award intended to support social safety, security, and measures implemented by individual Puja Committees during their Pujas. A team of experts will evaluate 100 Puja committees based on various standards, and awards will be given based on set parameters.

    ABP Ananda’s Surakshar Puraskar is presented by Mother Dairy Mishti Doi, Finolex Pipes, and Manmohan Jaadu Molom. It is powered by Shalimar Coconut Oil, Rungta Steel TMT Bar, and Wild Stone. Partnered by Rumpa Jewellery and Horlicks, with ABP Live as the digital partner.

  • News18 Bangla announces special Durga Puja programming lineup

    News18 Bangla announces special Durga Puja programming lineup

    Mumbai: As the auspicious festival of Durga Puja approaches, News18 Bangla has announced a series of exciting and unique programs for its viewers. With the aim of celebrating the essence of this grand festival, the channel has announced its most comprehensive coverage to date, which features a display of more than 2000 Durga Pujas from West Bengal’s rural and semi-urban areas under the programming name “Zilar Sera”.

    Durga Puja, the most celebrated festival in West Bengal, is synonymous with grandeur, culture, and tradition. News18 Bangla is committed to bringing the festivities closer to viewers, no matter where they are. From remote corners of every district to the bustling city streets, ‘Zilar Sera’ promises an immersive experience that showcases the grandeur of the Durga Puja from across Bengal.

    News18 Bangla has also lined up a variety of unique programs to ensure viewers have a memorable Durga Puja season –

    Durga Puja Bulletin: A 30-minute non-stop pre-Puja bulletin that provides a sneak peek into the festival’s preparations, the latest fashion trends, mouthwatering culinary delights, and heartwarming Durga Puja stories from across Bengal.

    Pujor Adda: Exploring the culture of Bengali Adda, watch an informal chat show in which celebrities from various fields will share their favourite Pujo experiences and lighten the air with heartfelt Pujo songs.

    Dashobhuja: Celebrating the power of women, News18 Bangla will shine a spotlight on 10 remarkable women who have triumphed over societal challenges, inspiring countless others. We proudly call them the Dashobhuja of our society.

    Sera Abasan & Kolkatar Sera: These programs seamlessly blend on-air programming with on-ground activations. News18 Bangla will recognize and honor the best Durga Puja celebrations organized by clubs, committees, and RWA complexes through an extensive screening process involving students from art colleges, artists, and celebrities.

    Khabordar: The acclaimed prime-time show ‘Khabordar’ takes viewers on an adventure as a fearless woman biker explores the state on her bike, uncovering exclusive stories. This Puja, ‘Khabordar’ will reveal lesser-known Durga Puja stories and delve into the history of Bonedi Bari & Raj Bari.

    News18 Bangla is thankful and grateful to its sponsors and partners for making this a colossal event. The presentation sponsors are JIS Group and SNU, it is co-powered by Reliance Industries Ltd and Dear Government Lotteries, and special partners B.N. Ghati, Bimal Saree Center, IIHM, and Wild Stone. Additionally, Samata Co-operative Development Bank and Super Power Detergent have joined as associate sponsors, enhancing the overall Puja experience.

    The programming line-up began on 1 October and will continue through 25 October 2023. News18 Bangla is excited to share this joyous season with its viewers and invites everyone to be a part of this grand celebration.

  • Senco Gold & Diamonds celebrates Durga Puja with Gossip campaign

    Senco Gold & Diamonds celebrates Durga Puja with Gossip campaign

    Mumbai: It’s that time of the year when people across India, especially Bengalis, travel back home to be together with their loved ones and to celebrate the biggest festivity of the year – the Durga Puja. It’s the time of homecoming not only for Goddess Durga but for non-resident Bengalis too. It’s also the time to dress up and celebrate the festive spirit.

    In keeping with this spirit, Senco Gold & Diamonds, a leading pan-India jewellery retailer with a legacy of over five decades, announced the launch of a new Durga Puja campaign to promote its festive collection under its Gossip brand of fast-moving, fashionable and easy-to-wear silver jewellery.

    The new campaign film captures the homecoming spirit and passionate exuberance of Bengalis during Durga Puja, highlighting the perfect blend of tradition and modernity that is reflected in the celebrations as well as in the jewellery designs. The campaign film follows a trendy young woman who lives and works in a different city, but comes home to Kolkata during Durga Puja to celebrate her Bengali roots, bringing with her Senco Gold & Diamonds’ Gossip jewellery as presents for her family members with a memorable music in the background which is a refreshing take on a classic Rabindra Sangeet.

    Senco Gold & Diamonds director and head of marketing & designs Joita Sen said, “Durga Puja is more than just a festival, it is an occasion which unites Bengalis across India. The beauty and the spirit of Durga Puja is such that it is best enjoyed when spent together with families and friends. Our Gossip campaign and collection is dedicated to all those daughters and women who would be reuniting with their families and loved ones, coinciding with Maa Durga’s descent to Earth.”

    Bang On Content director and cinematographer Piyash Ghosh said, “Making a Durga Puja film is always a joy, especially when it’s for a brand like Senco Gold & Diamonds, which always encourages us to push the boundaries of storytelling & creativity. As an artist, it is a pleasure to showcase products that celebrate artistry, while capturing the spirit of our favourite festival!”

    To add to the festive spirit, Senco Gold & Diamonds has the following on offer for its customers: –

    ● Buy 3 Get 1 Free offer – Customers can buy three and get one piece of jewellery absolutely free (lowest price free) on the Gossip range.

    ● Making charges discount – Customers can avail 10 per cent discount on making charges on Silver jewellery items

    These offers will be available at all Senco Gold & Diamonds showrooms and on its online platforms sencogoldanddiamonds.com and mygossip.in

  • RED FM presents ‘Dugga Dugga – The Sound of Sharodiya’ live in Kolkata!

    RED FM presents ‘Dugga Dugga – The Sound of Sharodiya’ live in Kolkata!

    Mumbai: 93.5 RED FM, India’s leading private radio and entertainment network announced the third edition of ‘Dugga Dugga – Sounds of Sharodiya’ to celebrate the festive fervor and experience the magic of Durga Puja like never before. The festival will take place on 15 October at the Dhanadhanya Auditorium in Kolkata.

    As the Mahalaya ushers in the autumnal season, Red FM, after two successful virtual editions is bringing the festival to the ground. From an extensive lineup of musical prowesses like Kaushiki Chakraborty, Sourendra-Soumyojit, and Somlata Acharya to the dancing stars Tanushhree Shankar & Troupe, all will be hosted by the charismatic wordsmith, Sujoy Prasad Chatterjee. The festival will also have immersive experiences with distinguished artists from  Kumortuli who will captivate the art of ‘chokku daan.’

    Reflecting on this announcement, RED FM, and Magic FM director & COO Nisha Narayanan stated “Embracing culture is at the core of our brand’s beliefs. Since radio is an enabler of local cultures and festivals, it gives us the edge above the rest to continue working towards our fundamental convictions. By doing so, we not only honor tradition but also unite communities in shared celebrations. We began hosting Dugga Dugga to showcase the unparalleled religious and cultural experience of the festival. The event offers a nuanced escapade with several cultural elements like music, and dance as well as art exhibitions providing an intriguing visual delight. Among various other musical IPs of Red Live, ‘Dugga Dugga’ centers’ music tradition in its original form and yet presents it with a twist for our audience, this year, on the ground.”

    Stay tuned for more updates as we count down the days to the grand celebration of “Dugga Dugga – The Sound of Sharodiya.” Kolkata, get ready to be swept away by the magic!

    Dugga Dugga – The Sound of Sharodiya