Tag: Durga

  • COLORS presents ‘Durga,’ premiering on 16 September

    COLORS presents ‘Durga,’ premiering on 16 September

    Mumbai: When societal divides try to limit a dreamer’s spirit, ‘Mujhe haq hai…’ becomes the cry that breaks societal chains and reclaims the right to rise. COLORS presents ‘Durga,’ a story about a tribal girl challenging societal norms to pursue a medical career and her love for royal heir Anurag, while facing opposition from powerful tribal woman Paani Bai. Starring Pranali Rathod as Durga, Indira Krishnan as Paani Bai, and Aashay Mishra as Anurag, and produced by Magic Moments Motion Pictures, ‘Durga’ premieres on 16 September, airing daily at 7:40 pm on COLORS.

    Set in Jodhpur, the story follows Durga, a tribal girl aspiring to become a doctor. Her goal is to heal not only bodies but also societal divides, bringing hope to her community. Despite being born into a world where paths seem predetermined, Durga is determined to challenge the discrimination faced by her community. She finds unexpected support in Anurag, a royal heir, who becomes her ally. Meanwhile, Paani Bai, a tribal leader, stands as an obstacle, defending the status quo. The show explores Durga’s fight to challenge tradition and create justice and opportunities for all.

    Talking about essaying the titular role, Pranali Rathod said, “I am extremely honoured that Leena Ji, Saibal Da and the channel offered me such a strong and multi-layered role. It is special to me because Durga is a force to be reckoned with, named after the fierce goddess we all look up to. The character of Durga is that of a vigorous Kabile girl whose emotions and struggles, every lady or girl would resonate with. It takes a lot to topple the generations of discrimination and centuries of social divide. She refuses to let any of that define her worth. Her battle is for her identity, her place in a world determined to hold her back. Durga’s fight isn’t just about her. It’s about showing the world that where you come from doesn’t decide where you can go. When people watch Durga’s story, I hope they see a bit of themselves in her. I want them to feel that spark, that voice inside that says ‘Mujhe haq hai.”

    Excited to essay the role of Paani Bai, Indira Krishnan said, “Paani Bai is a character who is deeply rooted in tradition, committed to preserving Rajgharana’s  honor no matter the cost. For my character, upholding the rules of the past is her way of maintaining control in a world that’s constantly shifting. She stands firm against Durga who dares to believe they can rise above their birth and station—after all, in her mind, sona sona rahega, mitti mitti rahegi.”

    Sharing his thoughts about portraying Anurag, Aashay Mishra said, “Anurag is a man caught in the crossfire of two very different worlds—the weight of his royal lineage and the call of his heart. His love for Durga runs deep, and so does his commitment to supporting her dream of uplifting her community. They share moments of passion, but face huge challenges, especially with Paani Bai’s opposition. For Anurag, it’s a constant battle to reconcile his love for Durga with the expectations placed upon him. It will mean the world to me if this show inspires people to follow their dreams.”

    Along with Pranali Rathod and Aashay Mishra, COLORS’s ‘Durga’ also stars Karam Veer, Rishi Kaushik, Heera Mishra, Akshaan Sherawat, Jassjeet, Sachin Verma, Digvijay Purohit, Jaya Binju, Krishna Soni, Aditi Asija, Soumendra Bhattacharya in other prominent roles.

  • #NoConditionsApply campaign crosses 2.9m views

    #NoConditionsApply campaign crosses 2.9m views

    NEW DELHI:  The 2nd leg of the campaign, #NoConditionsApply, a revolution kicked off by Calcutta Times aimed at changing the division of tradition is creating waves across the country.

    Crafted by FCB Ulka, the campaign has been released in print and on social media platforms.

    The campaign, is based on the 400-year-old tradition of Sindoor Khela the last day of the auspicious Durga Pooja, an annual Hindu festival. The Sindur:  that married women put in the parting of their hair, to indicate their marital status.

    During the festive time, the warrior goddess, Durga, is worshipped by the Bengali community in India, for a period of 4 days at the onset of autumn. On the last day of this vibrant, rich, communal celebration, married woman endorse the goddess’ and their own marital prosperity by applying Sindur on to the idol’s face and then to each other. It’s a mad riot of vermillion celebration. It’s about a fertile world, a wedded world, a world that acknowledges the wifeness & motherness of a goddess who has just slain a demon. But while the married women come together the rest of sisterhood looks on…uninvited.

    “This movement wasn’t for those who had opted out. It was for those who had been pushed out. It was about erasing a line not drawn by them, but by others. About two dots of red with no barrier in between. Me & my other sister. My transgender sister. My widowed sister. My sex worker sister. My outlier sister. It was about equality in symbology. Because after all, that is where it all begins and where it all flows back to. Every progressive, inclusive thought is only as powerful as the ritual it permeates. At least in a country like India – where ritual is everything” said Swati Bhattacharya, Chief Creative Officer, FCB Ulka.

    Shedding light on the theme, Rohit Ohri, Group Chairman and CEO, FCB India said, “I have a special connection with this campaign. Having been born and brought up in Kolkata, Durga Puja was something I always looked forward to in my growing up years. Sarbojanin Durga Puja was how I always remembered it. Sarbojanin means for everyone. So Durga Puja was for everyone but Sindoor Khela wasn’t. Swati, Chief Creative Officer FCB Ulka and a feminist, created this campaign about social inclusion for TOI. Inclusion cannot be conditional. And so #noconditionsapply was the perfect articulation to spark off this behaviour change campaign.”

    Speaking on the occasion, Sumeli Chatterjee, Vice President, Brand TOI said, “#NoConditionsApply is an initiative that is close to our heart and existence. There is a lot of talk of diversity of gender, this highlights the need to have diversity even within the gender. While we have hosted this inclusive Shindoor Khela initiative in Kolkata, the messaging is relevant to every occasion and every festivity. When we talk of Gender Equity, we cannot limit our conversations to only ambition and opportunities; we need to talk about inclusion in Festivals, Celebrations and every walk of life that will allow everyone to walk that step together. No Celebration can every be complete without including one and all.”

    Campaign Summary

     

    Campaign Elements : Digital & Print

     

    Client : Times of India

     

    Creative Agency : FCB Ulka

     

    Creative Partner : Fred Levron

     

    Chief Creative Officer : Swati Bhattacharya

     

    National Creative Director : Surjo Dutt

     

    Creative Team : Shailesh Khandeparker, Romit Nair, Donovan D’souza, Arijit Gupta, Arijit Sengupta, Abhijeet Ray, Anusheela Saha, SV Srinath, Gayatri Sriram, Ranit Mukherjee, Aurdhendu Banerji

      

    Account Management : M N Damodaran, Vineeta Arora

     

    Planning Team : John Thangaraj

     

    Director (of the TVC) :  Amit Roy

     

    Producers : Kirk Dias, Ramel George

     

    Production House : The Bakery Films

     

     

    TVC Details : 1 Film

     

    Working title of film : No Conditions Apply

     

    Duration: 3 minutes 35 seconds

     

    Campaign breaks as of : November 1, 2017

     

     

     

  • Navratri celebrations at Sahara Star

    Navratri celebrations at Sahara Star

    On the auspicious occasion of Navratri , as the dainty goddess Durga usher her choicest blessing to all her devotees, Hotel Sahara Star welcomes you to savor the specially created Fasting Menu at EarthPlate from 5th Oct to 13thOct’13.

     

    During these 9 days of Fasting, relish delectable Fasting food for entire day starting from 10 Am to 12 Am. On offer will be a different lip smacking menu everyday prepared at the creative live counters to ensure the Fasting food does not get mixed up with rest of the food.

     

    Keeping the preparations fresh, simple and authentic, the diner can choose from an elaborate dining menu of Sabudana Wada with Sweet curd, SabudanaKhichidi with Sweet Curd, JeeraAloo, ShakarkandkiSubziandKuttuKaparathathat will surely make fasting a gastronomical delight!

     

    Do drop by to indulge in the specially created Navratri Menu at Earthplate!

     

    *Incase of bigger group, reservations need to be made in advance

     

    Timings:10 am -12 am

     

    Dates-5th Oct – 13thOct’12

  • Vodafone ushers in ‘Durgotsab’ with 13th edition of ,Aagomoni’

    Vodafone ushers in ‘Durgotsab’ with 13th edition of ,Aagomoni’

    KOLKATA: Vodafone India has announced the 13th edition of ‘Vodafone Aagomoni’, a nightlong grand musical extravaganza to usher in Durgotsab 2013 to be held on 3 October, at Science City Auditorium, in Kolkata.

     Featuring performances by eminent artists from diverse fields, ‘Vodafone Aagomoni’ is an eagerly awaited annual ritual for the citizens of the city of joy, as they get set to welcome Goddess Durga for the five day Puja festival.

     Some of the noted performers for this year’s ‘Vodafone Aagomoni’ are – filmmaker and actress Aparna Sen, musicians Purbayan Chatterjee, Soumyojit, Sourendra and Anubrata Chatterjee; Bangla band Chandrabindoo, Rupankar Bagchi, Bickram Ghosh, Vocalists Jolly Mukherjee and Shailaja Subramaniam with RD Burman’s original musician Nitin Shankar, Kishore Sodha, Raj Sodha, Suraj Sathe, Franco Vaz and others.

    Vodafone India business head – Kolkata and West Bengal Anand Sahai said: “It is one of Vodafone’s special initiatives to engage and touch the lives and hearts of customers in West Bengal.”

    Additionally, Vodafone is also running a singing contest – ‘Vodafone Shera Voice’, added Sahai.

  • Star Jalsha to wear a new ‘Diamond Star’ logo

    Star Jalsha to wear a new ‘Diamond Star’ logo

    MUMBAI: Star Jalsha will unveil on 17 June a “refreshed” identity with a new diamond Star logo.

    The logo will make its first appearance while airing the one-day fictionalised event, ‘Chalo Paltai‘ (Let’s bring a change). ‘Chalo
    Paltai‘ is also the brand philosophy of the channel.

    Star Jalsha said that this new identity refresh will be backed with programming that reflects and reinforces its brand philosophy to
    further deepen its bond with the viewers.

    The new logo shows the light and energy at the heart of the channel. It is also feminine yet powerful – a symbol of clarity and purity, denoting optimism and aspirations that every woman embraces as an inherent quality. The red swoosh signifies the strength and emotion that binds together. It is the colour of hope, desire, celebration, passion, love, and holiness.

    Star Jalsha, which was launched on 8 September 2008, is soon going to complete four years. Shortly after the launch, it climbed the ratings ladder and is leading the genre with significant lead since then.

    Star India president ad sales and Star Jalsha GM Kevin Vaz said, “Star Jalsha has become synonymous to Bengal with every step taken since its inception. It has embraced Bengal’s sentiments, aspirations, values and traditions in becoming a clear leader in the state’s entertainment scenario.”

    On the new look, Vaz said, “This is about another beginning, of reinventing concepts, stories treatment and packaging, to keep up with changing emotions, societal changes and a fresh take on life and relationships.”

    The brand refresh is being brought alive though a disruptive marketing strategy, both in terms of creativity and scale, covering an eclectic media mix of air, OOH, Print, Activation and Digital.

    Vaz added that it will be for the first time in the history of regional television brands in India that a refresh is happening in such depth of detail, permeating to the core of its business.

    “We have a huge outdoor plan. In a small state like West Bengal, we will have 500 hoardings. Apart from this, there will be branded trains, and all leading newspapers will have full page ads. The new look will also be promoted on the network channels,” he detailed.

    Star Jalsha claims that its key shows like ‘Ekhane Aakash Neel‘, ‘Durga‘ and ‘Bandhan‘ have presented viewers with a myriad range of emotions by presenting a fresh perspective on life and relationships, living up to the brand philosophy and celebrating ”Notun Bangali” (new Bengal).

    Meanwhile, the channel has also incorporated significant changes in the story lines of some of its shows including Maa, Ishtikutum and Tapur Tupur, to keep up with its tag line.

    Additionally, it is also launching two new shows: Aanchal, s story that weaves the tale of a simple village girl who takes life head on and decides to bring justice to her family, and Care Kori Na, a coming of age love story in the backdrop of campus/college life.

  • Star Jalsha to wear a new  ‘Diamond Star‘  logo

    Star Jalsha to wear a new ‘Diamond Star‘ logo

    MUMBAI: Star Jalsha will unveil on 17 June a “refreshed” identity with a new diamond Star logo.

    The logo will make its first appearance while airing the one-day fictionalised event, ‘Chalo Paltai‘ (Let’s bring a change). ‘Chalo Paltai‘ is also the brand philosophy of the channel.

    Star Jalsha said that this new identity refresh will be backed with programming that reflects and reinforces its brand philosophy to further deepen its bond with the viewers.

    The new logo shows the light and energy at the heart of the channel. It is also feminine yet powerful – a symbol of clarity and purity, denoting optimism and aspirations that every woman embraces as an inherent quality. The red swoosh signifies the strength and emotion that binds together. It is the colour of hope, desire, celebration, passion, love, and holiness.

    Star Jalsha, which was launched on 8 September 2008, is soon going to complete four years. Shortly after the launch, it climbed the ratings ladder and is leading the genre with significant lead since then.

    Star India president ad sales and Star Jalsha GM Kevin Vaz said, “Star Jalsha has become synonymous to Bengal with every step taken since its inception. It has embraced Bengal’s sentiments, aspirations, values and traditions in becoming a clear leader in the state’s entertainment scenario.”

    On the new look, Vaz said, “This is about another beginning, of reinventing concepts, stories treatment and packaging, to keep up with changing emotions, societal changes and a fresh take on life and relationships.”

    The brand refresh is being brought alive though a disruptive marketing strategy, both in terms of creativity and scale, covering an eclectic media mix of air, OOH, Print, Activation and Digital.

    Vaz added that it will be for the first time in the history of regional television brands in India that a refresh is happening in such depth of detail, permeating to the core of its business.

    “We have a huge outdoor plan. In a small state like West Bengal, we will have 500 hoardings. Apart from this, there will be branded trains, and all leading newspapers will have full page ads. The new look will also be promoted on the network channels,” he detailed.

    Star Jalsha claims that its key shows like ‘Ekhane Aakash Neel‘, ‘Durga‘ and ‘Bandhan‘ have presented viewers with a myriad range of emotions by presenting a fresh perspective on life and relationships, living up to the brand philosophy and celebrating ”Notun Bangali” (new Bengal).

    Meanwhile, the channel has also incorporated significant changes in the story lines of some of its shows including Maa, Ishtikutum and Tapur Tupur, to keep up with its tag line.

    Additionally, it is also launching two new shows: Aanchal, s story that weaves the tale of a simple village girl who takes life head on and decides to bring justice to her family, and Care Kori Na, a coming of age love story in the backdrop of campus/college life.