ITV

Tag: Dupahiya

  • Nearly 25 per cent of Prime Video’s Indian content viewership comes from abroad

    Nearly 25 per cent of Prime Video’s Indian content viewership comes from abroad

    MUMBAI: Indian stories are winning hearts worldwide. At Ficci Frames 2025, Prime Video India’s senior leadership showcased how Indian content is not only thriving domestically but also making waves internationally.

    Under the session titled “Made in India: I-Dramas — Are Our Stories Ready to Travel Across Borders?” SVOD director & head Shilangi Mukherji and Originals director & head Nikhil Madhok, shared insights with journalist Ajita Shashidhar about what makes Indian narratives resonate globally.

    The stats speak for themselves: Indian content has consistently trended in the top 10 on Prime Video worldwide in 2024, with nearly 25 per cent of viewership coming from outside India. According to Madhok, the key is authenticity. “Original, rooted stories travel beyond Indian shores. While production quality matters, it’s authenticity that connects with global audiences,” he explained.

    Mukherji highlighted Prime Video’s localisation strategy, ensuring content reaches multi-lingual audiences in India and internationally. “Through subtitles, dubbing, and culturally relevant storytelling, we surprise and delight viewers everywhere,” she said. About 60 per cent of Indian users stream content in four or more languages, reflecting the platform’s pan-Indian appeal.

    Prime Video’s originals, from The Family Man and Mirzapur to Paatal Lok and Dupahiya, have become global favourites, with most franchises renewing for multiple seasons. Madhok emphasised the platform’s commitment to nurturing new talent alongside established creators, enabling first-time filmmakers to reach worldwide audiences.

    The platform’s growth in India is backed by innovation in access and pricing, including Prime Lite, mobile-first annual plans, and tiered subscriptions. Prime Video also combines theatrical releases with streaming, ensuring filmmakers can choose the best format for their stories. Starting 2026, three to four Indian films from Amazon MGM Studios will premiere in theatres annually.

    Mukherji concluded that global resonance requires intentional localisation and collaboration across the industry. Madhok added, “All it takes is one standout story to spark wider recognition. We’re seeing green shoots in all our Originals, and the future is bright for Indian storytelling.”

  • Anupam Mittal takes a spin in Dupahiya as he makes his acting debut

    Anupam Mittal takes a spin in Dupahiya as he makes his acting debut

    MUMBAI: Anupam Mittal is switching gears from the boardroom to the big screen well, almost. The Shark Tank India judge and entrepreneur is making his acting debut in Dupahiya, Prime Video’s upcoming dramedy, bringing his signature business wisdom to the show’s small-town chaos.

    In a recently released promo, Mittal finds himself in the thick of Dupahiya’s central plot, a missing motorcycle that turns an entire village upside down. Blending sharp humour with his entrepreneurial persona, he playfully evaluates the stolen bike’s “business potential,” making for a tongue-in-cheek crossover that has already sparked buzz online.

    Set in a North Indian village, Dupahiya promises a laughter-packed ride, combining love, family, and unexpected twists in a fresh take on rural storytelling. With its sharp wit, vibrant characters, and now, an unexpected pop-culture twist, the show is primed to become a fan-favourite.

    As Prime Video gears up for the grand premiere of Dupahiya, this surprise collaboration ensures that the show’s promotional campaign is just as entertaining as the series itself. Buckle up, this dramedy is about to take audiences on a joyride!