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Tag: Dunzo

  • Dunzo’s brand head Sai Ganesh quits

    Dunzo’s brand head Sai Ganesh quits

    MUMBAI: Logistics and grocery delivery app Dunzo’s head of brand Sai Ganesh has resigned. His next move is not known as of now.

    Ganesh joined the delivery startup three years back and worked on building brand Dunzo. His mandate included marketing and brand building of Dunzo and its recently launched quick commerce service Dunzo Daily.

    Under his leadership, Dunzo created several viral advertising campaigns such as “Sri Fridgesh Coolkarni”, #GroceryKaDramaChodo campaign and “Learn Kannada Starter Pack”. The latest Dunzo QR code commercial that played out on viewers’ screens during the IPL Finale, has also gone viral and has been quite successful for the brand, according to the company. Dunzo CEO Kabeer Biswas in a LinkedIn post said their traffic spiked 10 times in the hours the campaign was run.

    On Ganesh’s departure, Dunzo CEO and co-founder Kabeer Biswas said, “We love Sai. We at Dunzo are so proud of everything that he and the Brand team have built over the last 4 years. He leaves behind an incredible legacy in pushing the boundaries on mediums & changing how brands can & should tell a story in today’s age. I told Sai on his last day that Dunzo will always be a company that he built.”

    “We are very excited about what he does next. So Long, Partner. At Dunzo, we will keep building and challenging the norms from here on. We are in it to build one of the most endearing brands to come from India, and will always keep pushing the boundaries of story-telling,” he added.
    Before joining Dunzo, Ganesh worked as AVP – marketing at Zomato where he was responsible for the growth and marketing of the company’s membership service Zomato Gold (later renamed to Zomato Pro). He was in charge of the India, Portugal and UAE markets. In his more than decade-long career, he also worked at AB InBev India & South East Asia as a senior brand manager, Hanes and TVS Motor

  • Brands tip their hats to the Mahatma on Gandhi Jayanti

    Brands tip their hats to the Mahatma on Gandhi Jayanti

    Mumbai: Brands have been paying a symbolic tribute to the father of the nation to mark the occasion of Gandhi Jayanti, with the symbols that the Mahatma is identified with the world over viz his spectacles, his ‘Charkha,’ the famous Dandi March and, of course, most significantly- the learnings from Bapu’s life.

    Mother Dairy

    The milk & milk products major and a wholly-owned subsidiary of the National Dairy Development Board (NDDB) has rolled out a digital film on the occasion of Gandhi Jayanti 2021, urging consumers to reduce the use of plastic whenever and wherever possible from their daily lives. The digital film titled #Swachhtagrah- presumably inspired by Gandhiji’s ‘Satyagraha’- stresses on the fact that how unknowingly we have imbibed the use of plastic in everyday activities.   

    The film featuring actor Tisca Chopra subtly puts forward one such action point for its viewers – switch to products that avoid the use of plastic in its packaging with Mother Dairy’s Token Milk vending system, which offers an environmentally friendly, plastic packaging free milk on a wide scale.

    The digital film urging consumers to join the #Swachhtagrah movement has been rolled out across all social media handles of Mother Dairy including Facebook, Instagram, and YouTube.

    Taneira

    The women’s ethnic wear brand from the house of Tata launched an exclusive Khadi collection on the occasion of Gandhi Jayanti to commemorate the father of the nation. Revered as a symbol of our nation’s heritage and pride, Khadi is known to be one of the earliest forms of fabrics woven in the ancient age which went on to become the symbol of independence in the Swadeshi movement. This limited-edition collection is a unique amalgam of various indigenous crafts integrating together from different parts of the country to present the essence of the best of India under one roof, said the brand.

    Many brands remembered Mahatma Gandhi via creative moment marketing posts on their social media handles paying odes to the leader’s teachings and words of wisdom.

    Cadbury Dairy Milk

    The confectionary brand saluted the powerful messages advocated by the Mahatma through peaceful means with a testimonial saying: Remembering the one whose life was truly his message-  ‘The one who showed us we can gain everything by sweetness- truth, freedom, non-violence, equality, self-sufficiency.’

     

     

    McDonald’s

    The fast-food company drew a symbolic ‘Charkha’ with its menu in its creative: ‘This year on #GandhiJayanti, we’re revisiting history! (order history included ) What about you?’

     

     

     Dunzo

    The delivery app took on the social media trend of attributing false quotes to great people of yore by sticking a random quote to their pic with a tongue-in-cheek tribute to the Mahatma: ‘Wisdom Na Milegi Dobara.’

     Fevicol

    The glue brand known for its witty marketing was on-point, as always with the heartwarming message: ‘Some teachings will stick around forever.’

     

     

  • Brands leverage Rahul Tewatia moment

    Brands leverage Rahul Tewatia moment

    NEW DELHI: Over the years, IPL has given birth to several big stars who haven’t just entertained the crowds but went ahead to become viral-sensation.

    The latest to be a part of that elite club is Rajasthan Royals’ Rahul Tewatia who smashed five sixes in one over in a match against Kings XI Punjab and turned into an overnight sensation.

    The 27-year-old all-rounder stunned the cricket lovers with his skills in Sharjah as he helped his team to score a win against Kings XI Punjab.

    Tewatia made his IPL debut for Rajasthan Royals in 2014, but never become a household name until Sunday when he changed the game. After signing up for Rajasthan Royals in 2014, he played only 1 game in IPL 2015. He was bought by the Royals for Rs 10 lakh.

    Netizens went crazy after seeing his performance and #Tewatia started trending on the platform. Rajasthan Royals changed its Twitter bio to pay tribute to the 27-year-old all-rounder.

    The team’s new Twitter bio now reads — “Hoping 2020 does a Rahul Tewatia”.

    It was an excellent opportunity for brands to chip in and leverage the moment. Several big brands joined the conversation and congratulated him in their own signature style.

    View this post on Instagram

    One Tewatia Password for victory. #IPL2020

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    https://www.instagram.com/explore/locations/281012965923077/ipl-2020/?utm_source=ig_embed

  • Brands join moment marketing on Netflix show ‘Indian Matchmaking’

    Brands join moment marketing on Netflix show ‘Indian Matchmaking’

    NEW DELHI: Netflix premium show Indian Matchmaking has led many conversations and become quite popular within a week of its launch. The main character Sima aunty has been trending on social media posts, her dialogues have got a fan base and netizens have turned her into meme material.

    Without any marketing, the show has been able to shoot up to become the most-watched show on Netflix in India, despite criticism that it promotes colourism and casteism. As Sima aunty trends on social media, brands spared no time in cashing in on the opportunity.

    Brands like Vicks, ixigo, OkCupid, Nicotex, Magicbricks, Dunzo and many others jumped on the bandwagon and integrated their brand identity with Sima aunty.

    Here are brands talking about Sima aunty in their posts:

    View this post on Instagram

    #PartnerWithSign #indianmatchmaking #simaaunty

    A post shared by Dunzo (@dunzo_it) on

  • Fraazo partners with Swiggy, Zomato, Dunzo

    Fraazo partners with Swiggy, Zomato, Dunzo

    MUMBAI: To service an outpouring of orders for essentials during the Covid2019 lockdown,  Fraazo, a Mumbai-based consumer agri-tech brand is providing doorstep-delivery of farm-fresh fruits and vegetables. Fraazo has partnered with leading hyperlocal platforms viz. Swiggy, Zomato, and Dunzo to expand its footprint to provide quality, hygienic fruits and vegetables to every household.

    The Covid2019 pandemic has struck fear in the heart of people who are wary of venturing out of their homes.  There has been an overall increase in customer demand for online delivery of groceries and essentials, and Fraazo has launched innovative service models with a focus on hygienic and quality foods while performing contactless delivery across societies. The brand is currently witnessing heightened interest for their services from people in areas like Powai, Chandivali, Andheri (West), and Andheri (East) in Mumbai and Margarpatta, Hinjewadi, and Vishal Nagar in Pune. With its teams burning the midnight oil to provide express delivery of quality fresh vegetables and fruits. Fraazo stands apart from the competition.

    Fraazo sources farm-fresh vegetables and fruits directly from over 500 farmers bypassing the traditional chain to minimize handling helping maintain quality and hygiene, and with their pocket-friendly prices and customer convenience boosting sales significantly over the last two months. The pandemic has helped Fraazo accelerate their offerings at a faster pace from the 200 orders per day earlier to almost 1,500 orders a day.

    Fraazo co-founder and CEO Atul Kumar said, “In such unprecedented times, we are striving to ensure continuity in the supply of hygienic and fresh quality of fruits and vegetables to our consumers. In our efforts to ensure the same, we have partnered with Hyperlocal platforms for smooth, and safe delivery of our products across major cities in Maharashtra, providing accessibility and convenience to our consumers.”

    Kumar further added, “We are highly obliged to our customers for their trust in our services and we’re focused on ensuring safety measures as our top priority for both our employees and the consumers during this pandemic. We also want to appreciate our Hyperlocal partners for standing up for the citizens in this situation. Seeing the current situation, we all need to work together to help our country fight with the pandemic.”

  • How Dabur realigned itself to manage Covid2019

    How Dabur realigned itself to manage Covid2019

    NEW DELHI: Covid2019 came as a big disruptor for the marketing and advertising industry. All the brands, big or small, had to rework their strategies for the year, realign their spends, and work with a different approach to reach to the consumers. In a live webinar with Indiantelevision.com, Dabur India head of media Rajiv Dubey had revealed that the brand was quite proactive in its approach to handle the situation and now in its financial review, the company has detailed the many measures it took to manage Covid2019.

    As per the report, the company worked on a multi-pronged strategy to handle the situation, keeping a tight focus on employee well-being, consumer marketing reorientation, GTM approach, streamlining manufacturing, cost and cash flow management, and community welfare.

    Elaborating more on the facet of consumer marketing reorientation, the company shared in the report that all its communications were repurposed in the Covid2019 context and a higher focus was put on healthcare and hygiene. The company also entered into newer categories and launched relevant NPDs.

    The media mix was retooled with an increased digital presence and clocking higher engagement on social media. It also decreased its presence on GECs, stopped advertising on print and outdoor, and invested highly in news channels, kids’ channels and movie channels on TV.

    To reach the consumers, a go-to-market (GTM) strategy was adopted under which incentive schemes for the salesmen and delivery personnel were announced in the early-Covid period. Automation was made a key factor in taking orders by enabling SSMs to telecall and take order on SFA, directly from home at start of Covid, piloted order taking through WhatsApp & centralized tele-agents was also introduced. It also launched a retailer app, which is now reaching to close to 40,000 retailers for self-service.

    To motivate and support the retailers, the company rolled out one lakh ‘Suraksha Stores’ with the ministry of consumer affairs, provided health insurance of one lakh to 1500+ SSM of Dabur stockists and gave digital certificates for exceptional service by sales team members.

    It also ventured out to reach the consumers directly via partnering with platforms like Swiggy and Dunzo, starting the ‘Immunity to Doorstep’ initiative, and placing Dabur's Immunity booster products in dairy and kirana stores.

    Dabur also initiated several community welfare programmes, earmarking Rs 21 crores towards support and relief activities. It also contributed Rs 11 crore to PM care fund by Dabur and other group entities.

    However, the company did not stay immune to the ripple effects of the pandemic. The month of April and part of May 2020 saw complete lockdown which led to a significant impact on the company’s revenue but with the easing of restrictions, we are seeing sequential improvement in the revenue trajectory of the company.

    While the impact on revenue from operations has been partially mitigated by higher focus on health and hygiene categories, the launch of new products, driving sales through new channels such as delivery platforms and e-commerce and aggressive monitoring of sales in GT channel, yet the impact of Covid-19 on Q1 FY21 revenue from operations (based on best judgment and normal growth scenario) is likely to be in the range of Rs 400-450 crore. Impact on PAT of Q1 FY21 is likely to be in the range of Rs 60-80 crore.  

    It revealed in its performance summary for FY’20 that it was on track to deliver six per cent revenue growth if the pandemic had not happened. With an impact of Rs 360 crore on sales, its revenue grew by only two per cent in FY’20. Even the growth in PAT before exceptional items dipped to 5.8 per cent from 14 per cent.

    The Q4 was massively hit by the ripple effects of the lockdown. Dabur’s revenue dipped by 12.3 per cent in the final quarter and the PAT before exceptional items witnessed a dip of 18.9 per cent.

  • Bisleri partners with Zomato and Dunzo for home delivery services

    Bisleri partners with Zomato and Dunzo for home delivery services

    MUMBAI: Bisleri International Pvt. Ltd has tied up with online delivery partner Zomato and delivery app Dunzo to ensure safe doorstep delivery of Bisleri products to the consumers.

    The collaboration with delivery service providers is an extension of Bisleri’s Direct-to-home campaign to facilitate uninterrupted supply of Bisleri mineral water, Bisleri Vedica – Mountain water from the Himalayas, Bisleri Soda and range of fizzy fruit drinks – Limonata, Fonzo and Spyci to the consumers.

    Bisleri International CEO Angelo George said, “We are very happy to partner with leading delivery service providers who will help scale up our servicing ability and ensure consumers have access to the range of products from Bisleri at their homes. There is a growing demand for mineral water and fruit based drinks during summer and we are leveraging all distribution channels and delivery partners to enable safe and seamless doorstep delivery of our products.”

    Zomato has started home delivering Bisleri products in 38 cities including Bangalore, Delhi, Mumbai, Pune, Ahmedabad and Hyderabad.  Dunzo home deliveries will be live in Chennai, Jaipur, South Delhi and Mumbai in the next few days. Consumers can search for Bisleri mineral water, Bisleri Vedica, Bisleri Soda and fizzy fruit drinks – Fonzo, Limonata and Spyci in the app and the available packs will get displayed

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  • Del Monte partners with Zomato, Swiggy and Dunzo

    Del Monte partners with Zomato, Swiggy and Dunzo

    MUMBAI: Fieldfresh Foods Pvt. Ltd today announced strategic tie-ups for its premium food brand, Del Monte, with online food delivering platforms Zomato and Swiggy as well as door-to-door delivery app Dunzo to deliver its range of premium food products – which include Tomato Ketchup, Mayo, Pasta, Olive Oil and fruit drinks – to consumers’ homes amidst the continuing lockdown.

    As part of the tie up, Zomato has started home delivering Del Monte products in Bangalore and Hyderabad. Kolkata, Pune, Mumbai and Delhi NCR are on the anvil.

    Zomato has created a Del Monte store under its new Zomato Market section where consumers can glance through the Del Monte product range available in their vicinity and place an order for the same on the app itself.

    Del Monte’ partnership with Swiggy will ensure safe and secure supply of its products to consumers' homes, starting with Kolkata and Bhubaneshwar in the East region, followed by Bangalore, Delhi NCR and other major cities over the next few days.

    Dunzo is currently doing doorstep delivery for Del Monte in Bangalore with Chennai and Pune going live shortly.Again, one just needs to search for Del Monte in the app and the list of stores and products available nearby get displayed.

    “In such unprecedented times, we strive to ensure continuity in the supply of our products to consumers. In our efforts to ensure the same, we have partnered with app-based delivery platforms for smooth and safe delivery of our products across major cities, enabling accessibility and convenience for the consumers,” Fieldfresh Foods CEO Yogesh Bellani said.

    These products will be available at Del Monte’s distribution centers from where these partners will pick up and then ensure safe delivery of these products across cities.

    “We are happy to partner with leading delivery startups in this endeavor.This will make sure safe door to door delivery of food items that will help consumers to avoid stepping out and support social distancing, as it becomes the biggest tool for India’s fight against Covid-19,” Bellani said.

    All the three tie-ups are operational and have started delivering from 17 April, 2020.

  • Britannia partners with Dunzo for doorstep delivery of food essentials

    Britannia partners with Dunzo for doorstep delivery of food essentials

    MUMBAI: Britannia Industries has partnered with on-demand e-commerce platform Dunzo to deliver all its products in this unprecedented situation. Customers can avail Britannia products through the Dunzo app in under an hour of ordering from the ‘Britannia Essentials’ store.

    Dunzo’s no-contact delivery will ensure that Britannia essentials such as biscuits, cakes, rusk, croissants, milkshakes, wafers, ghee, and dairy whitener are delivered safely and securely to users across Mumbai, Pune, Delhi, Gurgaon, Jaipur, Bangalore, Hyderabad, and Chennai. The first store in Bangalore will be operational today onwards. These products will be available at Britannia’s distribution centres and Dunzo will source them from this point of sale (POS) to ensure the proper handling of the goods and enable better availability of these products across cities.

    Britannia Industries MD Varun Berry said: “During this unprecedented time, it is critical for us to maintain a continuous supply of our products which are daily staples in millions of Indian households. With a significant rise in demand for at-home delivery, we are happy to leverage Dunzo’s innovative and most advanced technology platform, to enable seamless delivery of products every day. Our teams are working round-the-clock to respond to the current situation by innovating ways to get these products to reach homes in a safe manner.”.

    Dunzo CEO and co-founder Kabeer Biswas said: “Across the country, there is a demand for essentials and in these extraordinary times, companies need to rise to the occasion. We at Dunzo are committed to helping our cities fight the COVID-19 pandemic. Dunzo’s delivery partners are enabling people to stay home by ensuring the essential needs of the city are met. Partnering with Britannia ensures that essentials are produced and packaged safely, adding to the safety measures that have been taken to ensure that our users, merchants, and delivery partners remain safe.”